GoCo NPS & Customer Reviews | Comparably
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About GoCo's Brand

GoCo is an HR software platform that transforms all existing payroll provider and insurance carrier in one place. Among its major competitors, GoCo is ranked in 1st place for NPS while BambooHR is 2nd, and Zenefits is 3rd.

Brand at a Glance

4.1/5
Product Quality
4.2/5
Pricing
3.7/5
Customer Service

GoCo Ranking

GoCo NPS

GoCo's Net Promoter Score (NPS) is a 57 with 73% Promoters, 11% Passives, and 16% Detractors. Net Promoter Score tracks whether GoCo's customers would recommend using the product based on a scale of -100 to 100.

GoCo Overall NPS

57
NPS
73%Promoters
11%Passives
16%Detractors
GoCo Overall NPS

GoCo NPS Trend

-100
-50
0
50
100
Aug 2020
57
Aug 202057

How Other Brands Compare

GoCo is ranked first for NPS among its competitors. BambooHR and Zenefits come in second and third, with With Gusto coming in at #4.

GoCo's Logo
GoCo
Zenefits' Logo
Zenefits
BambooHR's Logo
BambooHR
With Gusto's Logo
With Gusto
Global Ranking#-#412#556#-
NPS571325-
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutral-
Valuation Updated every 24 hours for public companies-$4.50B$10.01B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

GoCo NPS by Usage

GoCo's NPS was rated 37 points by customers who have used GoCo's products/services for 2 to 5 Years.

-100
-50
0
50
100
2 to 5 Years
37
2 to 5 Years37

GoCo NPS vs. Competitors

Compared to its competitors, GoCo's NPS is rated right above BambooHR.

COMPANYNPS Score
GoCo
57
BambooHR
25
Zenefits
13

GoCo Product Quality

4.1/5

GoCo has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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GoCo Product Information

GoCo serves markets in the United States. GoCo supports iOS, Web, and Android devices and offers products for small and medium sized businesses.

GoCo’s product quality score is a 4.1 out of 5 as rated by its users and customers.

Website
https://www.goco.io/
Company Size
11-50 Employees

Industry

Tech
Professional Services

Languages Supported

English

Product Type

Benefits Administration Software
Human Resources (HR) Software
Onboarding Software

GoCo Product Quality vs. Competitors

Compared to its competitors, GoCo's Product Quality score is rated right above BambooHR.

COMPANYProduct Quality Score
GoCo4.1/5
BambooHR3.9/5
Zenefits3/5

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GoCo Pricing

GoCo ROI & Value For Money

4.2/5

GoCo has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.

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GoCo Pricing Plans

GoCo has a pricing structure that accommodates small and medium businesses. Starting from $29/month, GoCo uses a subscription model and offers the following: Premium HR $10 per month per employee + $29 / month base fee, Add-On Services include:, and Payroll Auto Sync +$3 per employee, per month.

Who Uses GoCo?

Small Businesses
Medium Businesses

GoCo Pricing vs. Competitors

Compared to its competitors, GoCo's ROI score is rated right above BambooHR.

COMPANYPricing Score
GoCo4.2/5
BambooHR3.8/5
Zenefits3.2/5

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GoCo Customer Service

3.7/5

GoCo has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About GoCo's Customer Service

Address

701 Brickell Ave., Suite 860, Houston, TX 33131


Website

https://www.goco.io/

GoCo Customer Service vs. Competitors

Compared to its competitors, GoCo's Customer Service score is rated right above BambooHR.

COMPANYCustomer Service Score
GoCo3.7/5
BambooHR3.7/5
Zenefits2/5

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GoCo as an Employer

3.4/5

GoCo has a 3.4/5 stars for its overall company culture rated by their employees

  GoCo CEO
bottom
10%
CEO of GoCo

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

GoCo scored a 57 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of GoCo would recommend the brand to a friend. ENPS measures how likely GoCo employees would recommend working at GoCo to a friend.

Net Promoter Score

57
NPS Score
73%Promoters
11%Passive
16%Detractors

Employee Net Promoter Score

34
eNPS Score
67%Promoters
0%Passive
33%Detractors

Global Ranking Snapshot

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