

GoCo is an HR software platform that transforms all existing payroll provider and insurance carrier in one place. Among its major competitors, GoCo is ranked in 1st place for NPS while BambooHR is 2nd, and Zenefits is 3rd.
GoCo's Net Promoter Score (NPS) is a 57 with 73% Promoters, 11% Passives, and 16% Detractors. Net Promoter Score tracks whether GoCo's customers would recommend using the product based on a scale of -100 to 100.
| 73% | Promoters |
|---|---|
| 11% | Passives |
| 16% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 57 | Aug 2020 | 57 |
GoCo is ranked first for NPS among its competitors. BambooHR and Zenefits come in second and third, with With Gusto coming in at #4.
![]() GoCo | ![]() Zenefits | ![]() BambooHR | ![]() With Gusto | |
| Global Ranking | #- | #412 | #556 | #- |
| NPS | 57 | 13 | 25 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $4.50B | $10.01B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GoCo's NPS was rated 37 points by customers who have used GoCo's products/services for 2 to 5 Years.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 37 | 2 to 5 Years | 37 |
GoCo has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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GoCo serves markets in the United States. GoCo supports iOS, Web, and Android devices and offers products for small and medium sized businesses.
GoCo’s product quality score is a 4.1 out of 5 as rated by its users and customers.
Compared to its competitors, GoCo's Product Quality score is rated right above BambooHR.
GoCo has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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GoCo has a pricing structure that accommodates small and medium businesses. Starting from $29/month, GoCo uses a subscription model and offers the following: Premium HR $10 per month per employee + $29 / month base fee, Add-On Services include:, and Payroll Auto Sync +$3 per employee, per month.
Compared to its competitors, GoCo's ROI score is rated right above BambooHR.
GoCo has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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701 Brickell Ave., Suite 860, Houston, TX 33131
https://www.goco.io/
Compared to its competitors, GoCo's Customer Service score is rated right above BambooHR.
GoCo has a 3.4/5 stars for its overall company culture rated by their employees

GoCo scored a 57 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of GoCo would recommend the brand to a friend. ENPS measures how likely GoCo employees would recommend working at GoCo to a friend.
| 73% | Promoters |
|---|---|
| 11% | Passive |
| 16% | Detractors |
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |