Goodreads.com NPS & Customer Reviews

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About Goodreads.com's Brand

Goodreads is a website that allows users to find, share, recommend and review the books they love. Among its major competitors, Goodreads.com is ranked in 1st place for NPS while Brainly is 2nd, and VITAL SOURCE TECHNOLOGIES, INC. is 3rd.

Brand at a Glance

89%

Customer Loyalty

3.7/5

Product Quality

3.7/5

Pricing

3.6/5

Customer Service

Goodreads.com Ranking

^#1 / 4 of its competitors

Goodreads.com NPS

Goodreads.com's Net Promoter Score (NPS) is a 26 with 59% Promoters, 8% Passives, and 33% Detractors. Net Promoter Score tracks whether Goodreads.com's customers would recommend using the product based on a scale of -100 to 100.

Goodreads.com Overall NPS

NPS

59%	Promoters
8%	Passives
33%	Detractors

Goodreads.com NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2023 9	Mar 2023	9
Apr 2023 13	Apr 2023	13
May 2023 16	May 2023	16
Jun 2023 18	Jun 2023	18
Oct 2023 20	Oct 2023	20
Nov 2023 26	Nov 2023	26
Dec 2023 30	Dec 2023	30
Apr 2024 28	Apr 2024	28
Aug 2024 30	Aug 2024	30
Sep 2024 27	Sep 2024	27
Dec 2024 28	Dec 2024	28
Jan 2025 24	Jan 2025	24

How Other Brands Compare

Goodreads.com is ranked first for NPS among its competitors. Brainly and VITAL SOURCE TECHNOLOGIES, INC. come in second and third, with Curriculet coming in at #4.

	Goodreads.com	Brainly	VITAL SOURCE TECHNOLOGIES, INC.	Curriculet
Global Ranking	#-	#949	#-	#-
NPS	26	-8	-33	-
Valuation Updated every 24 hours for public companies	-	$200.00M	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Goodreads.com NPS by Gender

Goodreads.com's NPS was rated 67 by Female customers on Comparably.

Female

Goodreads.com's NPS was rated 67 by Female customers on Comparably.

78%

Promoters

11%

Passives

11%

Detractors

Male

N/A

Goodreads.com's NPS is not yet rated by Male customers.

Promoters

Passives

Detractors

Goodreads.com NPS by Ethnicity

Goodreads.com's NPS was rated -20 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -20	Caucasian	-20

Goodreads.com NPS by Age

Goodreads.com's NPS was rated 86 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

86%

14%

Goodreads.com NPS by Usage

Goodreads.com's NPS was rated 100 points by customers who have used Goodreads.com's products/services for 2 to 5 Years.

-100

-50

100

Summary	Usage	Score
2 to 5 Years 100	2 to 5 Years	100

Goodreads.com NPS vs. Competitors

Compared to its competitors, Goodreads.com's NPS is rated right above Ready Education.

COMPANY		NPS Score
	Goodreads.com	26
	Ready Education	N/A
	Brainly	-8
	VITAL SOURCE TECHNOLOGIES, INC.	-33

Goodreads.com Customer Reviews

Goodreads.com Customer Loyalty

89%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

89% of Goodreads.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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89%

11%

Goodreads.com Customer Loyalty Score by Gender

Goodreads.com's Customer Loyalty score was rated 90 by Female customers on Comparably.

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Female

90%

Yes

Male

N/A

Yes

Goodreads.com Customer Loyalty Score by Ethnicity

Goodreads.com's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100

out of 100

Caucasian

Goodreads.com Customer Loyalty Score by Age

Goodreads.com's Customer Loyalty score was rated 87% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 87%	18-25	87%

Goodreads.com Customer Loyalty Score by Usage

Goodreads.com's Customer Loyalty score was rated 100% by customers who have used Goodreads.com's products/services for 2 to 5 Years.

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2 to 5 Years	100%

Goodreads.com Customer Loyalty vs. Competitors

Compared to its competitors, Goodreads.com's Customer Loyalty score is rated right above Brainly.

COMPANY		Customer Loyalty Score
	Goodreads.com	89%
	Brainly	78%
	VITAL SOURCE TECHNOLOGIES, INC.	54%
	Ready Education	N/A

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Goodreads.com Product Quality

3.7/5

Goodreads.com has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Goodreads.com Product Information

Goodreads.com’s product quality score is a 3.7 out of 5 as rated by its users and customers.

Website: http://www.goodreads.com

Company Size: 51-200 Employees

Industry

Tech

Content

Education

Media

SaaS

Social

Sports & Entertainment

Quick Insights into Goodreads.com Product Quality

Goodreads.com's Product Quality score was rated highest by customers who have used Goodreads.com's products/services for 2 to 5 Years.

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Ranked Goodreads.com Product Quality the Highest

2 to 5 Years	4.8
18-25	4.4
Female	4.1

Goodreads.com Product Quality Score by Gender

Goodreads.com's Product Quality score was rated 4.1 by Female customers on Comparably.

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Female

4.1/5

Male

N/A

Goodreads.com Product Quality Score by Ethnicity

Goodreads.com's Product Quality score was rated 2.9 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.9	Caucasian	2.9

Goodreads.com Product Quality Score by Age

Goodreads.com's Product Quality score was rated 4.4 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.4	18-25	4.4

Goodreads.com Product Quality Score by Usage

Goodreads.com's Product Quality score was rated 4.8 stars by customers who have used Goodreads.com's products/services for 2 to 5 Years.

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2 to 5 Years	4.8

Goodreads.com Product Quality vs. Competitors

Compared to its competitors, Goodreads.com's Product Quality score is rated right above Brainly.

COMPANY		Product Quality Score
	Goodreads.com	3.7/5
	Brainly	3.3/5
	VITAL SOURCE TECHNOLOGIES, INC.	2.9/5
	Ready Education	N/A

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Goodreads.com Pricing

Goodreads.com ROI & Value For Money

3.7/5

Goodreads.com has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Quick Insights into Goodreads.com ROI

Goodreads.com's ROI score was rated highest by customers who have used Goodreads.com's products/services for 2 to 5 Years.

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Ranked Goodreads.com ROI the Highest

2 to 5 Years	4.9
18-25	4.3
Female	4.1

Goodreads.com ROI Score by Gender

Goodreads.com's ROI score was rated 4.1 by Female customers on Comparably.

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Female

4.1/5

Male

N/A

Goodreads.com ROI Score by Ethnicity

Goodreads.com's ROI score was rated 3 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3	Caucasian	3

Goodreads.com ROI Score by Age

Goodreads.com's ROI score was rated 4.3 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.3	18-25	4.3

Goodreads.com ROI Score by Usage

Goodreads.com's ROI score was rated 4.9 stars by customers who have used Goodreads.com's products/services for 2 to 5 Years.

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2 to 5 Years	4.9

Goodreads.com Pricing vs. Competitors

Compared to its competitors, Goodreads.com's ROI score is rated right above VITAL SOURCE TECHNOLOGIES, INC..

COMPANY		Pricing Score
	Goodreads.com	3.7/5
	VITAL SOURCE TECHNOLOGIES, INC.	3.1/5
	Brainly	3/5
	Ready Education	N/A

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Goodreads.com Customer Satisfaction (CSAT)

Goodreads.com Customer Satisfaction (CSAT) Score

72 / 100

Goodreads.com has an overall Customer Satisfaction score of 72 rated by its users and customers.

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Very Satisfied	52%
Satisfied	20%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	8%
Very Dissatisfied	16%

Very Satisfied

52%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

16%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Goodreads.com Customer Satisfaction

Goodreads.com's Customer Satisfaction score was rated highest by customers ages 18-25.

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Ranked Goodreads.com Customer Satisfaction the Highest

18-25	100%
Female	87%

Goodreads.com Customer Satisfaction Score by Gender

Goodreads.com's Customer Satisfaction score was rated 87 by Female customers on Comparably.

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87 / 100

Female

	Very Satisfied	49%
	Satisfied	38%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	13%
	Very Dissatisfied	0%

Goodreads.com Customer Satisfaction Score by Age

Goodreads.com's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

100%

Goodreads.com Customer Satisfaction vs. Competitors

Compared to its competitors, Goodreads.com's Customer Satisfaction score is rated right above Brainly.

COMPANY		Customer Satisfaction (CSAT) Score
	Goodreads.com	72%
	Brainly	56%
	VITAL SOURCE TECHNOLOGIES, INC.	40%
	Ready Education	0%

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Goodreads.com Customer Service

3.6/5

Goodreads.com has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Goodreads.com's Customer Service

Address

1444 9th St, Suite B, Santa Monica, CA

Website

http://www.goodreads.com

Quick Insights into Goodreads.com Customer Service

Goodreads.com's Customer Service score was rated highest by customers who have used Goodreads.com's products/services for 2 to 5 Years.

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Ranked Goodreads.com Customer Service the Highest

2 to 5 Years	4.9
18-25	4.1
Female	4

Goodreads.com Customer Service Score by Gender

Goodreads.com's Customer Service score was rated 4 by Female customers on Comparably.

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Female

4/5

Male

N/A

Goodreads.com Customer Service Score by Ethnicity

Goodreads.com's Customer Service score was rated 2.8 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.8	Caucasian	2.8

Goodreads.com Customer Service Score by Age

Goodreads.com's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1

Goodreads.com Customer Service Score by Usage

Goodreads.com's Customer Service score was rated 4.9 stars by customers who have used Goodreads.com's products/services for 2 to 5 Years.

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2 to 5 Years	4.9

Goodreads.com Customer Service vs. Competitors

Compared to its competitors, Goodreads.com's Customer Service score is rated right above Brainly.

COMPANY		Customer Service Score
	Goodreads.com	3.6/5
	Brainly	3.1/5
	VITAL SOURCE TECHNOLOGIES, INC.	2.6/5
	Ready Education	N/A

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Goodreads.com as an Employer

3.4/5

Goodreads.com has a 3.4/5 stars for its overall company culture rated by their employees

bottom

35%

CEO of Goodreads.com

Otis Chandler

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Goodreads.com scored a 26 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Goodreads.com would recommend the brand to a friend. ENPS measures how likely Goodreads.com employees would recommend working at Goodreads.com to a friend.

Net Promoter Score

NPS Score

59%	Promoters
8%	Passive
33%	Detractors

Employee Net Promoter Score

eNPS Score

50%	Promoters
17%	Passive
33%	Detractors

Global Ranking Snapshot

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3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail