

Manufacturer of small electrical appliances. The company's small home appliances and cookware include cookware, linen and personal care, food and beverage preparation equipment, electric cookers, cleaning and home care sold worldwide. Among its major competitors, Groupe SEB is ranked in 4th place for NPS while Vista Alegre Atlantis is 1st, and Philips is 2nd.
Groupe SEB's Net Promoter Score (NPS) is a -40 with 20% Promoters, 20% Passives, and 60% Detractors. Net Promoter Score tracks whether Groupe SEB's customers would recommend using the product based on a scale of -100 to 100.
| 20% | Promoters |
|---|---|
| 20% | Passives |
| 60% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2022 0 | Apr 2022 | 0 |
Jun 2022 -50 | Jun 2022 | -50 |
Jul 2022 -66 | Jul 2022 | -66 |
Jan 2024 -25 | Jan 2024 | -25 |
May 2025 -40 | May 2025 | -40 |
Groupe SEB is ranked #4 for NPS among its competitors. Vista Alegre Atlantis and Philips come in first and second, with WMF coming in at third.
![]() Groupe SEB | ![]() Philips | ![]() Vista Alegre Atlantis | ![]() WMF | |
| Global Ranking | #- | #98 | #- | #- |
| NPS | -40 | 18 | 100 | 0 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Groupe SEB's NPS is rated right below WMF.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Vista Alegre Atlantis | 100 |
![]() | Philips | 18 |
![]() | WMF | 0 |
![]() | Groupe SEB | -40 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Groupe SEB users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Groupe SEB's Customer Loyalty score is rated right above Vista Alegre Atlantis, and is preceded by Philips.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | WMF | 100% |
![]() | Philips | 76% |
![]() | Groupe SEB | 68% |
![]() | Vista Alegre Atlantis | N/A |
Groupe SEB has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Groupe SEB’s product quality score is a 3.6 out of 5 as rated by its users and customers.
Compared to its competitors, Groupe SEB's Product Quality score is rated right above WMF, and is preceded by Philips.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Vista Alegre Atlantis | 5/5 |
![]() | Philips | 3.8/5 |
![]() | Groupe SEB | 3.6/5 |
![]() | WMF | 3.2/5 |
Groupe SEB has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Compared to its competitors, Groupe SEB's ROI score is rated right above Vista Alegre Atlantis, and is preceded by Philips.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | WMF | 4/5 |
![]() | Philips | 3.6/5 |
![]() | Groupe SEB | 3.3/5 |
![]() | Vista Alegre Atlantis | N/A |
Groupe SEB has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Groupe SEB's Customer Satisfaction score is rated right above WMF, and is preceded by Philips.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Vista Alegre Atlantis | 100% |
![]() | Philips | 74% |
![]() | Groupe SEB | 67% |
![]() | WMF | 50% |
Groupe SEB has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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Campus SEB, Ecully, 69130
www.groupeseb.com
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Compared to its competitors, Groupe SEB's Customer Service score is rated right above Vista Alegre Atlantis, and is preceded by Philips.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | WMF | 4/5 |
![]() | Philips | 3.7/5 |
![]() | Groupe SEB | 3.5/5 |
![]() | Vista Alegre Atlantis | N/A |
Groupe SEB scored a -40 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Groupe SEB would recommend the brand to a friend. ENPS measures how likely Groupe SEB employees would recommend working at Groupe SEB to a friend.
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |