

Among its major competitors, Hawaiian Airlines is ranked in 5th place for NPS while Virgin America is 1st, and Republic Airways Holdings is 2nd.Their current market cap is $472.18M
Hawaiian Airlines's Net Promoter Score (NPS) is a 0 with 0% Promoters, 100% Passives, and 0% Detractors. Net Promoter Score tracks whether Hawaiian Airlines's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 100% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2021 0 | Jun 2021 | 0 |
Hawaiian Airlines is ranked #4 for NPS among its competitors. Virgin America and Cathay Pacific Airways come in first and second, with American Airlines coming in at third. Among those competitors, it is the lowest valued company behind American Airlines.
![]() Hawaiian Airlines | ![]() American Airlines | ![]() Virgin America | ![]() Cathay Pacific Airways | |
| Global Ranking | #- | #138 | #- | #- |
| NPS | 0 | 13 | 28 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $472.18M | $11.95B | $7.29B | $6.12B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Hawaiian Airlines's NPS is rated right above SAS Group, and is preceded by American Airlines.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Virgin America | 28 |
![]() | Republic Airways Holdings | 23 |
![]() | Cathay Pacific Airways | 20 |
![]() | American Airlines | 13 |
![]() | Hawaiian Airlines | 0 |
![]() | SAS Group | -34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Hawaiian Airlines users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Hawaiian Airlines's Customer Loyalty score is rated right above American Airlines.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Hawaiian Airlines | 100% |
![]() | American Airlines | 70% |
![]() | Republic Airways Holdings | 68% |
![]() | Cathay Pacific Airways | 68% |
![]() | SAS Group | 68% |
![]() | Virgin America | 47% |
Hawaiian Airlines has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Hawaiian Airlines’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Hawaiian Airlines's Product Quality score is rated right above Republic Airways Holdings.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Hawaiian Airlines | 5/5 |
![]() | Republic Airways Holdings | 3.9/5 |
![]() | Cathay Pacific Airways | 3.6/5 |
![]() | American Airlines | 3.4/5 |
![]() | Virgin America | 3.2/5 |
![]() | SAS Group | 3/5 |
Hawaiian Airlines has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Hawaiian Airlines's ROI score is rated right above American Airlines, and is preceded by Cathay Pacific Airways.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Cathay Pacific Airways | 3.7/5 |
![]() | Hawaiian Airlines | 3.5/5 |
![]() | American Airlines | 3.4/5 |
![]() | Virgin America | 3.1/5 |
![]() | Republic Airways Holdings | 3.1/5 |
![]() | SAS Group | 2.9/5 |
Hawaiian Airlines has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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http://www.hawaiianairlines.com
Compared to its competitors, Hawaiian Airlines's Customer Service score is rated right above American Airlines, and is preceded by Virgin America.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Cathay Pacific Airways | 3.7/5 |
![]() | Virgin America | 3.5/5 |
![]() | Hawaiian Airlines | 3.5/5 |
![]() | American Airlines | 3.4/5 |
![]() | Republic Airways Holdings | 3.1/5 |
![]() | SAS Group | 2.8/5 |