-34
NPS
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SAS Group
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About SAS Group's Brand
SAS is Scandinavia’s leading airline and has an attractive offering to frequent travelers. Among its major competitors, SAS Group is ranked in 7th place for NPS while Norwegian Air Shuttle is 1st, and Singapore Airlines is 2nd.
Brand at a Glance
68%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
2.8/5
Customer Service
SAS Group Ranking
- #4 / 4 of its competitors
SAS Group NPS
SAS Group's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether SAS Group's customers would recommend using the product based on a scale of -100 to 100.
SAS Group Overall NPS
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
SAS Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 100 | Aug 2021 | 100 |
Sep 2023 -33 | Sep 2023 | -33 |
How Other Brands Compare
SAS Group is ranked #4 for NPS among its competitors. Norwegian Air Shuttle and Singapore Airlines come in first and second, with AirAsia coming in at third.
SAS Group |  AirAsia |  Singapore Airlines |  Norwegian Air Shuttle | |
| Global Ranking | #- | #880 | #- | #- |
| NPS | -34 | 20 | 46 | 100 |
| Valuation Updated every 24 hours for public companies | - | - | $12.34B | $253.90M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SAS Group NPS by Gender
SAS Group's NPS was rated -34 by Male customers on Comparably.
Male
-34
SAS Group's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
N/A
SAS Group's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
SAS Group NPS vs. Competitors
Compared to its competitors, SAS Group's NPS is rated right below InterGlobe Aviation.
| COMPANY | NPS Score | |
|---|---|---|
| Norwegian Air Shuttle | 100 |
| Singapore Airlines | 46 |
 | KLM Royal Dutch | 42 |
 | Republic Airways Holdings | 23 |
| AirAsia | 20 |
 | Lufthansa | 13 |
 | InterGlobe Aviation | N/A |
| SAS Group | -34 |
SAS Group Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of SAS Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SAS Group Customer Loyalty Score by Gender
SAS Group's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
SAS Group Customer Loyalty vs. Competitors
Compared to its competitors, SAS Group's Customer Loyalty score is rated right above KLM Royal Dutch, and is preceded by Republic Airways Holdings.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Norwegian Air Shuttle | 100% |
| AirAsia | 79% |
| Singapore Airlines | 76% |
| Lufthansa | 71% |
| Republic Airways Holdings | 68% |
| SAS Group | 68% |
| KLM Royal Dutch | 61% |
| InterGlobe Aviation | N/A |
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SAS Group Product Quality
3/5
SAS Group has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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SAS Group Product Information
SAS Group’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://www.sasgroup.net/en/
- Company Size
- 10,000+ Employees
Quick Insights into SAS Group Product Quality
SAS Group's Product Quality score was rated highest by Male customers.
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Ranked SAS Group Product Quality the Highest
SAS Group Product Quality Score by Gender
SAS Group's Product Quality score was rated 2.6 by Male customers on Comparably.
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Male
2.6/5
Female
N/A
SAS Group Product Quality vs. Competitors
Compared to its competitors, SAS Group's Product Quality score is rated right above InterGlobe Aviation, and is preceded by Lufthansa.
| COMPANY | Product Quality Score | |
|---|---|---|
| Norwegian Air Shuttle | 5/5 |
| Singapore Airlines | 4.2/5 |
| Republic Airways Holdings | 3.9/5 |
| KLM Royal Dutch | 3.8/5 |
| AirAsia | 3.8/5 |
| Lufthansa | 3.5/5 |
| SAS Group | 3/5 |
| InterGlobe Aviation | N/A |
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SAS Group Pricing
SAS Group ROI & Value For Money
2.9/5
SAS Group has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into SAS Group ROI
SAS Group's ROI score was rated highest by Male customers.
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Ranked SAS Group ROI the Highest
SAS Group ROI Score by Gender
SAS Group's ROI score was rated 2.5 by Male customers on Comparably.
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Male
2.5/5
Female
N/A
SAS Group Pricing vs. Competitors
Compared to its competitors, SAS Group's ROI score is rated right above InterGlobe Aviation, and is preceded by Republic Airways Holdings.
| COMPANY | Pricing Score | |
|---|---|---|
| Norwegian Air Shuttle | 5/5 |
| Singapore Airlines | 3.9/5 |
| KLM Royal Dutch | 3.7/5 |
| AirAsia | 3.7/5 |
| Lufthansa | 3.4/5 |
| Republic Airways Holdings | 3.1/5 |
| SAS Group | 2.9/5 |
| InterGlobe Aviation | N/A |
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SAS Group Customer Satisfaction (CSAT)
SAS Group Customer Satisfaction (CSAT) Score
34 / 100
SAS Group has an overall Customer Satisfaction score of 34 rated by its users and customers.
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Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into SAS Group Customer Satisfaction
SAS Group's Customer Satisfaction score was rated highest by Male customers.
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Ranked SAS Group Customer Satisfaction the Highest
SAS Group Customer Satisfaction Score by Gender
SAS Group's Customer Satisfaction score was rated 34 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of SAS Group.
34 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 33% |
SAS Group Customer Satisfaction vs. Competitors
Compared to its competitors, SAS Group's Customer Satisfaction score is rated right above InterGlobe Aviation, and is preceded by Lufthansa.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Norwegian Air Shuttle | 100% |
| Republic Airways Holdings | 100% |
| Singapore Airlines | 84% |
| AirAsia | 75% |
| KLM Royal Dutch | 74% |
| Lufthansa | 71% |
| SAS Group | 34% |
| InterGlobe Aviation | 0% |
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SAS Group Customer Service
2.8/5
SAS Group has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About SAS Group's Customer Service
Website
http://www.sasgroup.net/en/
Phone Number
46 87 97 00 00
Quick Insights into SAS Group Customer Service
SAS Group's Customer Service score was rated highest by Male customers.
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Ranked SAS Group Customer Service the Highest
SAS Group Customer Service Score by Gender
SAS Group's Customer Service score was rated 2.3 by Male customers on Comparably.
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Male
2.3/5
Female
N/A
SAS Group Customer Service vs. Competitors
Compared to its competitors, SAS Group's Customer Service score is rated right above InterGlobe Aviation, and is preceded by Republic Airways Holdings.
| COMPANY | Customer Service Score | |
|---|---|---|
| Norwegian Air Shuttle | 5/5 |
| Singapore Airlines | 4.2/5 |
| KLM Royal Dutch | 3.7/5 |
| AirAsia | 3.7/5 |
| Lufthansa | 3.3/5 |
| Republic Airways Holdings | 3.1/5 |
| SAS Group | 2.8/5 |
| InterGlobe Aviation | N/A |
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Consumer vs. Employees
SAS Group scored a -34 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of SAS Group would recommend the brand to a friend. ENPS measures how likely SAS Group employees would recommend working at SAS Group to a friend.
Net Promoter Score
-34
NPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
