23
NPS
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Huhtamäki
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About Huhtamäki's Brand
Among its major competitors, Huhtamäki is ranked in 1st place for NPS while J.M. Smucker Company is 2nd, and Amplify Snack Brands is 3rd.
Brand at a Glance
77%
Customer Loyalty
3.6/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Huhtamäki Ranking
- #1 / 4 of its competitors
Huhtamäki NPS
Huhtamäki's Net Promoter Score (NPS) is a 23 with 46% Promoters, 31% Passives, and 23% Detractors. Net Promoter Score tracks whether Huhtamäki's customers would recommend using the product based on a scale of -100 to 100.
Huhtamäki Overall NPS
| 46% | Promoters |
|---|---|
| 31% | Passives |
| 23% | Detractors |
Huhtamäki NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 0 | May 2022 | 0 |
Sep 2022 -50 | Sep 2022 | -50 |
Feb 2023 -33 | Feb 2023 | -33 |
Mar 2023 0 | Mar 2023 | 0 |
May 2023 34 | May 2023 | 34 |
Jan 2024 27 | Jan 2024 | 27 |
Feb 2024 25 | Feb 2024 | 25 |
Mar 2024 11 | Mar 2024 | 11 |
Jan 2025 20 | Jan 2025 | 20 |
Feb 2025 27 | Feb 2025 | 27 |
Mar 2025 34 | Mar 2025 | 34 |
Dec 2025 23 | Dec 2025 | 23 |
How Other Brands Compare
Huhtamäki is ranked first for NPS among its competitors. J.M. Smucker Company and Amplify Snack Brands come in second and third, with Duni Holding coming in at #4.
Huhtamäki |  J.M. Smucker Company |  Amplify Snack Brands |  Duni Holding | |
| Global Ranking | #- | #991 | #- | #- |
| NPS | 23 | 22 | -100 | - |
| Valuation Updated every 24 hours for public companies | - | $13.84B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Huhtamäki NPS by Gender
Huhtamäki's NPS was rated 25 by Male customers on Comparably.
Male
25
Huhtamäki's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
N/A
Huhtamäki's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Huhtamäki NPS by Age
Huhtamäki's NPS was rated 34 points by customers ages 26-30 on Comparably.
Huhtamäki NPS vs. Competitors
Compared to its competitors, Huhtamäki's NPS is rated right above J.M. Smucker Company .
| COMPANY | NPS Score | |
|---|---|---|
| Huhtamäki | 23 |
| J.M. Smucker Company | 22 |
| Amplify Snack Brands | -100 |
Huhtamäki Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Huhtamäki users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Huhtamäki Customer Loyalty Score by Gender
Huhtamäki's Customer Loyalty score was rated 78 by Male customers on Comparably.
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Male
78%
Yes
Female
N/A
Yes
Huhtamäki Customer Loyalty Score by Age
Huhtamäki's Customer Loyalty score was rated 70% by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Huhtamäki.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
Huhtamäki Customer Loyalty vs. Competitors
Compared to its competitors, Huhtamäki's Customer Loyalty score is rated right above J.M. Smucker Company , and is preceded by Amplify Snack Brands.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amplify Snack Brands | 100% |
| Huhtamäki | 77% |
| J.M. Smucker Company | 73% |
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Huhtamäki Product Quality
3.6/5
Huhtamäki has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Huhtamäki Product Information
Huhtamäki’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.huhtamaki.com
- Company Size
- 10,000+ Employees
Quick Insights into Huhtamäki Product Quality
Huhtamäki's Product Quality score was rated highest by Male customers.
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Ranked Huhtamäki Product Quality the Highest
Huhtamäki Product Quality Score by Gender
Huhtamäki's Product Quality score was rated 3.5 by Male customers on Comparably.
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Male
3.5/5
Female
N/A
Huhtamäki Product Quality Score by Age
Huhtamäki's Product Quality score was rated 3 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Huhtamäki.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
Huhtamäki Product Quality vs. Competitors
Compared to its competitors, Huhtamäki's Product Quality score is rated right above Amplify Snack Brands, and is preceded by J.M. Smucker Company .
| COMPANY | Product Quality Score | |
|---|---|---|
| J.M. Smucker Company | 3.8/5 |
| Huhtamäki | 3.6/5 |
| Amplify Snack Brands | 2.2/5 |
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Huhtamäki Pricing
Huhtamäki ROI & Value For Money
3.8/5
Huhtamäki has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into Huhtamäki ROI
Huhtamäki's ROI score was rated highest by customers ages 26-30.
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Ranked Huhtamäki ROI the Highest
Huhtamäki ROI Score by Gender
Huhtamäki's ROI score was rated 4.5 by Male customers on Comparably.
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Male
4.5/5
Female
N/A
Huhtamäki ROI Score by Age
Huhtamäki's ROI score was rated 4.6 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
Huhtamäki Pricing vs. Competitors
Compared to its competitors, Huhtamäki's ROI score is rated right above J.M. Smucker Company .
| COMPANY | Pricing Score | |
|---|---|---|
| Huhtamäki | 3.8/5 |
| J.M. Smucker Company | 3.6/5 |
| Amplify Snack Brands | 1.7/5 |
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Huhtamäki Customer Satisfaction (CSAT)
Huhtamäki Customer Satisfaction (CSAT) Score
50 / 100
Huhtamäki has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
20%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Huhtamäki Customer Satisfaction
Huhtamäki's Customer Satisfaction score was rated highest by Male customers.
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Ranked Huhtamäki Customer Satisfaction the Highest
Huhtamäki Customer Satisfaction Score by Gender
Huhtamäki's Customer Satisfaction score was rated 50 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Huhtamäki.
50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 50% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Huhtamäki Customer Satisfaction Score by Age
Huhtamäki's Customer Satisfaction score was rated 33 points by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 33% |
Huhtamäki Customer Satisfaction vs. Competitors
Compared to its competitors, Huhtamäki's Customer Satisfaction score is rated right above Amplify Snack Brands, and is preceded by J.M. Smucker Company .
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| J.M. Smucker Company | 74% |
| Huhtamäki | 50% |
| Amplify Snack Brands | 0% |
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Huhtamäki Customer Service
3.8/5
Huhtamäki has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Huhtamäki's Customer Service
Address
Finland
Website
http://www.huhtamaki.com
Quick Insights into Huhtamäki Customer Service
Huhtamäki's Customer Service score was rated highest by customers ages 26-30.
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Ranked Huhtamäki Customer Service the Highest
Huhtamäki Customer Service Score by Gender
Huhtamäki's Customer Service score was rated 4.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Huhtamäki.
Male
4.5/5
Female
N/A
Huhtamäki Customer Service Score by Age
Huhtamäki's Customer Service score was rated 4.8 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Huhtamäki.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.8 | 26-30 | 4.8 |
Huhtamäki Customer Service vs. Competitors
Compared to its competitors, Huhtamäki's Customer Service score is rated right above J.M. Smucker Company .
| COMPANY | Customer Service Score | |
|---|---|---|
| Huhtamäki | 3.8/5 |
| J.M. Smucker Company | 3.7/5 |
| Amplify Snack Brands | 1.7/5 |
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Huhtamäki as an Employer
2.4/5
Huhtamäki has a 2.4/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Huhtamäki scored a 23 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Huhtamäki would recommend the brand to a friend. ENPS measures how likely Huhtamäki employees would recommend working at Huhtamäki to a friend.
Net Promoter Score
23
NPS Score
| 46% | Promoters |
|---|---|
| 31% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 37% | Promoters |
|---|---|
| 13% | Passive |
| 50% | Detractors |
