Illumination Entertainment NPS & Customer Reviews

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Illumination Entertainment

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Illumination Entertainment

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About Illumination Entertainment's Brand

Illumination Entertainment is an American animation film production company. Among its major competitors, Illumination Entertainment is ranked in 5th place for NPS while Pixar Animation Studios is 1st, and DreamWorks Animation is 2nd.

Brand at a Glance

62%

Customer Loyalty

4/5

Product Quality

3.5/5

Pricing

3.6/5

Customer Service

Illumination Entertainment Ranking

^#4 / 4 of its competitors

Illumination Entertainment NPS

Illumination Entertainment's Net Promoter Score (NPS) is a 5 with 43% Promoters, 19% Passives, and 38% Detractors. Net Promoter Score tracks whether Illumination Entertainment's customers would recommend using the product based on a scale of -100 to 100.

Illumination Entertainment Overall NPS

NPS

43%	Promoters
19%	Passives
38%	Detractors

Illumination Entertainment NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2023 20	Feb 2023	20
Apr 2023 13	Apr 2023	13
May 2023 33	May 2023	33
Jul 2023 18	Jul 2023	18
Oct 2023 16	Oct 2023	16
Nov 2023 -1	Nov 2023	-1
Jan 2024 7	Jan 2024	7
Feb 2024 18	Feb 2024	18
Apr 2024 11	Apr 2024	11
Aug 2024 6	Aug 2024	6
Jan 2025 10	Jan 2025	10
Feb 2025 4	Feb 2025	4

How Other Brands Compare

Illumination Entertainment is ranked #4 for NPS among its competitors. Pixar Animation Studios and DreamWorks Animation come in first and second, with NBCUniversal coming in at third.

	Illumination Entertainment	Pixar Animation Studios	NBCUniversal	DreamWorks Animation
Global Ranking	#-	#137	#689	#-
NPS	5	48	17	39
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	-
Valuation Updated every 24 hours for public companies	-	$343.03B	$167.10B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Illumination Entertainment NPS vs. Competitors

Compared to its competitors, Illumination Entertainment's NPS is rated right below NBCUniversal.

COMPANY		NPS Score
	Pixar Animation Studios	48
	DreamWorks Animation	39
	Blue Sky Studios	23
	NBCUniversal	17
	Illumination Entertainment	5

Illumination Entertainment Customer Loyalty

62%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

62% of Illumination Entertainment users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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62%

38%

Illumination Entertainment Customer Loyalty vs. Competitors

Compared to its competitors, Illumination Entertainment's Customer Loyalty score is rated right below Blue Sky Studios.

COMPANY		Customer Loyalty Score
	Pixar Animation Studios	83%
	DreamWorks Animation	76%
	NBCUniversal	73%
	Blue Sky Studios	69%
	Illumination Entertainment	62%

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Illumination Entertainment Product Quality

4/5

Illumination Entertainment has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Illumination Entertainment Product Information

Illumination Entertainment’s product quality score is a 4 out of 5 as rated by its users and customers.

Website: http://www.illuminationentertainment.com/

Company Size: 11-50 Employees

Illumination Entertainment Product Quality vs. Competitors

Compared to its competitors, Illumination Entertainment's Product Quality score is rated right above Blue Sky Studios, and is preceded by DreamWorks Animation.

COMPANY		Product Quality Score
	Pixar Animation Studios	4.4/5
	DreamWorks Animation	4.3/5
	Illumination Entertainment	4/5
	Blue Sky Studios	3.8/5
	NBCUniversal	3.4/5

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Illumination Entertainment Pricing

Illumination Entertainment ROI & Value For Money

3.5/5

Illumination Entertainment has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Illumination Entertainment Pricing vs. Competitors

Compared to its competitors, Illumination Entertainment's ROI score is rated right above Blue Sky Studios, and is preceded by NBCUniversal.

COMPANY		Pricing Score
	Pixar Animation Studios	4.2/5
	DreamWorks Animation	4/5
	NBCUniversal	3.5/5
	Illumination Entertainment	3.5/5
	Blue Sky Studios	3.1/5

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Illumination Entertainment Customer Satisfaction (CSAT)

Illumination Entertainment Customer Satisfaction (CSAT) Score

69 / 100

Illumination Entertainment has an overall Customer Satisfaction score of 69 rated by its users and customers.

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Very Satisfied	54%
Satisfied	15%
Neither Satisfied nor Dissatisfied	23%
Dissatisfied	8%
Very Dissatisfied	0%

Very Satisfied

54%

Satisfied

15%

Neither Satisfied nor Dissatisfied

23%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Illumination Entertainment Customer Satisfaction vs. Competitors

Compared to its competitors, Illumination Entertainment's Customer Satisfaction score is rated right above NBCUniversal, and is preceded by DreamWorks Animation.

COMPANY		Customer Satisfaction (CSAT) Score
	Pixar Animation Studios	84%
	DreamWorks Animation	78%
	Illumination Entertainment	69%
	NBCUniversal	61%
	Blue Sky Studios	33%

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Illumination Entertainment Customer Service

3.6/5

Illumination Entertainment has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Illumination Entertainment's Customer Service

Address

Santa Monica, CA

Website

http://www.illuminationentertainment.com/

Phone Number

3105714000

Illumination Entertainment Customer Service vs. Competitors

Compared to its competitors, Illumination Entertainment's Customer Service score is rated right above NBCUniversal, and is preceded by Blue Sky Studios.

COMPANY		Customer Service Score
	Pixar Animation Studios	4.1/5
	DreamWorks Animation	4/5
	Blue Sky Studios	3.7/5
	Illumination Entertainment	3.6/5
	NBCUniversal	3.4/5

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Illumination Entertainment as an Employer

2.6/5

Illumination Entertainment has a 2.6/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of Illumination Entertainment

Chris Meledandri

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Illumination Entertainment scored a 5 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Illumination Entertainment would recommend the brand to a friend. ENPS measures how likely Illumination Entertainment employees would recommend working at Illumination Entertainment to a friend.

Net Promoter Score

NPS Score

43%	Promoters
19%	Passive
38%	Detractors

Employee Net Promoter Score

eNPS Score

44%	Promoters
12%	Passive
44%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail