9
NPS
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Illumination Entertainment
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About Illumination Entertainment's Brand
Illumination Entertainment is an American animation film production company. Among its major competitors, Illumination Entertainment is ranked in 5th place for NPS while Pixar Animation Studios is 1st, and DreamWorks Animation is 2nd.
Brand at a Glance
64%
Customer Loyalty
4/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Illumination Entertainment Ranking
- #4 / 4 of its competitors
Illumination Entertainment NPS
Illumination Entertainment's Net Promoter Score (NPS) is a 9 with 45% Promoters, 19% Passives, and 36% Detractors. Net Promoter Score tracks whether Illumination Entertainment's customers would recommend using the product based on a scale of -100 to 100.
Illumination Entertainment Overall NPS
| 45% | Promoters |
|---|---|
| 19% | Passives |
| 36% | Detractors |
Illumination Entertainment NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 13 | Apr 2023 | 13 |
May 2023 33 | May 2023 | 33 |
Jul 2023 18 | Jul 2023 | 18 |
Oct 2023 16 | Oct 2023 | 16 |
Nov 2023 -1 | Nov 2023 | -1 |
Jan 2024 7 | Jan 2024 | 7 |
Feb 2024 18 | Feb 2024 | 18 |
Apr 2024 11 | Apr 2024 | 11 |
Aug 2024 6 | Aug 2024 | 6 |
Jan 2025 10 | Jan 2025 | 10 |
Feb 2025 4 | Feb 2025 | 4 |
Sep 2026 9 | Sep 2026 | 9 |
How Other Brands Compare
Illumination Entertainment is ranked #4 for NPS among its competitors. Pixar Animation Studios and DreamWorks Animation come in first and second, with NBCUniversal coming in at third.
Illumination Entertainment |  Pixar Animation Studios |  NBCUniversal |  DreamWorks Animation | |
| Global Ranking | #- | #137 | #689 | #- |
| NPS | 9 | 47 | 17 | 39 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $343.03B | $167.10B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Illumination Entertainment NPS vs. Competitors
Compared to its competitors, Illumination Entertainment's NPS is rated right below Blue Sky Studios.
| COMPANY | NPS Score | |
|---|---|---|
| Pixar Animation Studios | 47 |
| DreamWorks Animation | 39 |
| NBCUniversal | 17 |
 | Blue Sky Studios | 10 |
| Illumination Entertainment | 9 |
Illumination Entertainment Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Illumination Entertainment users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Illumination Entertainment Customer Loyalty vs. Competitors
Compared to its competitors, Illumination Entertainment's Customer Loyalty score is rated right below Blue Sky Studios.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Pixar Animation Studios | 83% |
| DreamWorks Animation | 76% |
| NBCUniversal | 73% |
| Blue Sky Studios | 72% |
| Illumination Entertainment | 64% |
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Illumination Entertainment Product Quality
4/5
Illumination Entertainment has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Illumination Entertainment Product Information
Illumination Entertainment’s product quality score is a 4 out of 5 as rated by its users and customers.
- Company Size
- 11-50 Employees
Illumination Entertainment Product Quality vs. Competitors
Compared to its competitors, Illumination Entertainment's Product Quality score is rated right above Blue Sky Studios, and is preceded by DreamWorks Animation.
| COMPANY | Product Quality Score | |
|---|---|---|
| Pixar Animation Studios | 4.4/5 |
| DreamWorks Animation | 4.3/5 |
| Illumination Entertainment | 4/5 |
| Blue Sky Studios | 3.8/5 |
| NBCUniversal | 3.5/5 |
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Illumination Entertainment Pricing
Illumination Entertainment ROI & Value For Money
3.6/5
Illumination Entertainment has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Illumination Entertainment Pricing vs. Competitors
Compared to its competitors, Illumination Entertainment's ROI score is rated right above NBCUniversal, and is preceded by DreamWorks Animation.
| COMPANY | Pricing Score | |
|---|---|---|
| Pixar Animation Studios | 4.2/5 |
| DreamWorks Animation | 4/5 |
| Illumination Entertainment | 3.6/5 |
| NBCUniversal | 3.5/5 |
| Blue Sky Studios | 3/5 |
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Illumination Entertainment Customer Satisfaction (CSAT)
Illumination Entertainment Customer Satisfaction (CSAT) Score
72 / 100
Illumination Entertainment has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Very Satisfied
50%
Satisfied
22%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
7%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Illumination Entertainment Customer Satisfaction vs. Competitors
Compared to its competitors, Illumination Entertainment's Customer Satisfaction score is rated right above NBCUniversal, and is preceded by DreamWorks Animation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Pixar Animation Studios | 83% |
| DreamWorks Animation | 79% |
| Illumination Entertainment | 72% |
| NBCUniversal | 61% |
| Blue Sky Studios | 50% |
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Illumination Entertainment Customer Service
3.7/5
Illumination Entertainment has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Illumination Entertainment's Customer Service
Address
Santa Monica, CA
Website
http://www.illuminationentertainment.com/
Phone Number
3105714000
Illumination Entertainment Customer Service vs. Competitors
Compared to its competitors, Illumination Entertainment's Customer Service score is rated right above Blue Sky Studios, and is preceded by DreamWorks Animation.
| COMPANY | Customer Service Score | |
|---|---|---|
| Pixar Animation Studios | 4.1/5 |
| DreamWorks Animation | 4/5 |
| Illumination Entertainment | 3.7/5 |
| Blue Sky Studios | 3.6/5 |
| NBCUniversal | 3.4/5 |
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Illumination Entertainment as an Employer
2.8/5
Illumination Entertainment has a 2.8/5 stars for its overall company culture rated by their employees
bottom
25%
CEO of Illumination Entertainment
In the Bottom 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Illumination Entertainment scored a 9 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Illumination Entertainment would recommend the brand to a friend. ENPS measures how likely Illumination Entertainment employees would recommend working at Illumination Entertainment to a friend.
Net Promoter Score
9
NPS Score
| 45% | Promoters |
|---|---|
| 19% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 50% | Promoters |
|---|---|
| 10% | Passive |
| 40% | Detractors |
