-34
NPS
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InformedDNA
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About InformedDNA's Brand
InformedDNA provides expert genetic counseling services via telephone to help individuals develop a personalized healthcare plan. Among its major competitors, InformedDNA is ranked in 4th place for NPS while Myriad Genetics is 1st, and 23andMe is 2nd.
Brand at a Glance
53%
Customer Loyalty
2.8/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
InformedDNA Ranking
- #4 / 4 of its competitors
InformedDNA NPS
InformedDNA's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether InformedDNA's customers would recommend using the product based on a scale of -100 to 100.
InformedDNA Overall NPS
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
InformedDNA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 100 | Oct 2020 | 100 |
Jun 2022 0 | Jun 2022 | 0 |
Nov 2024 -33 | Nov 2024 | -33 |
How Other Brands Compare
InformedDNA is ranked #4 for NPS among its competitors. Myriad Genetics and 23andMe come in first and second, with Invitae coming in at third.
InformedDNA |  23andMe |  Invitae |  Myriad Genetics | |
| Global Ranking | #- | #643 | #- | #- |
| NPS | -34 | 12 | -15 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $2.50B | $8.31B | $1.91B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
InformedDNA NPS vs. Competitors
Compared to its competitors, InformedDNA's NPS is rated right below Invitae.
| COMPANY | NPS Score | |
|---|---|---|
| Myriad Genetics | 31 |
| 23andMe | 12 |
| Invitae | -15 |
| InformedDNA | -34 |
InformedDNA Customer Loyalty
53%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
53% of InformedDNA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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InformedDNA Customer Loyalty vs. Competitors
Compared to its competitors, InformedDNA's Customer Loyalty score is rated right above Invitae, and is preceded by Myriad Genetics.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| 23andMe | 65% |
| Myriad Genetics | 59% |
| InformedDNA | 53% |
| Invitae | 52% |
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InformedDNA Product Quality
2.8/5
InformedDNA has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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InformedDNA Product Information
InformedDNA’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://informeddna.com
- Company Size
- 51-200 Employees
Industry
Tech
Biotech and Pharmaceuticals
Healthcare
InformedDNA Product Quality vs. Competitors
Compared to its competitors, InformedDNA's Product Quality score is rated right below Invitae.
| COMPANY | Product Quality Score | |
|---|---|---|
| 23andMe | 3.7/5 |
| Myriad Genetics | 3.5/5 |
| Invitae | 3/5 |
| InformedDNA | 2.8/5 |
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InformedDNA Pricing
InformedDNA ROI & Value For Money
2.9/5
InformedDNA has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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InformedDNA Pricing vs. Competitors
Compared to its competitors, InformedDNA's ROI score is rated right below Invitae.
| COMPANY | Pricing Score | |
|---|---|---|
| Myriad Genetics | 3.6/5 |
| 23andMe | 3.3/5 |
| Invitae | 2.9/5 |
| InformedDNA | 2.9/5 |
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InformedDNA Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
InformedDNA Customer Satisfaction vs. Competitors
Compared to its competitors, InformedDNA's Customer Satisfaction score is rated right below Invitae.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| 23andMe | 60% |
| Myriad Genetics | 50% |
| Invitae | 34% |
| InformedDNA | 0% |
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InformedDNA Customer Service
3/5
InformedDNA has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About InformedDNA's Customer Service
Address
360 Central Ave, Suite 1230, Saint Petersburg, FL
Website
http://informeddna.com
Phone Number
7602031188
InformedDNA Customer Service vs. Competitors
Compared to its competitors, InformedDNA's Customer Service score is rated right above Invitae, and is preceded by 23andMe.
| COMPANY | Customer Service Score | |
|---|---|---|
| Myriad Genetics | 4/5 |
| 23andMe | 3.3/5 |
| InformedDNA | 3/5 |
| Invitae | 2.9/5 |
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InformedDNA as an Employer
3.3/5
InformedDNA has a 3.3/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
InformedDNA scored a -34 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of InformedDNA would recommend the brand to a friend. ENPS measures how likely InformedDNA employees would recommend working at InformedDNA to a friend.
Net Promoter Score
-34
NPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
