67
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Ipsos MORI
Marketing or Exec? Claim Your Free Account
About Ipsos MORI's Brand
Ipsos MORI, part of the Ipsos Group, is a leading research company with global reach, specialising in Social, Advertising, Marketing Among its major competitors, Ipsos MORI is ranked in 1st place for NPS while Nielsen is 2nd, and Kantar is 3rd.
Brand at a Glance
55%
Customer Loyalty
4.5/5
Product Quality
4.5/5
Pricing
4/5
Customer Service
Ipsos MORI Ranking
- #1 / 4 of its competitors
Ipsos MORI NPS
Ipsos MORI's Net Promoter Score (NPS) is a 67 with 67% Promoters, 33% Passives, and 0% Detractors. Net Promoter Score tracks whether Ipsos MORI's customers would recommend using the product based on a scale of -100 to 100.
Ipsos MORI Overall NPS
| 67% | Promoters |
|---|---|
| 33% | Passives |
| 0% | Detractors |
Ipsos MORI NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2020 0 | Jul 2020 | 0 |
Feb 2022 50 | Feb 2022 | 50 |
Apr 2022 66 | Apr 2022 | 66 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ipsos MORI NPS vs. Competitors
Compared to its competitors, Ipsos MORI's NPS is rated right above Nielsen.
| COMPANY | NPS Score | |
|---|---|---|
| Ipsos MORI | 67 |
 | Nielsen | 11 |
 | Kantar | 3 |
 | GfK | -7 |
 | Godfrey & Kahn | -100 |
Ipsos MORI Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Ipsos MORI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ipsos MORI Customer Loyalty vs. Competitors
Compared to its competitors, Ipsos MORI's Customer Loyalty score is rated right above Godfrey & Kahn, and is preceded by Kantar.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nielsen | 76% |
| GfK | 74% |
| Kantar | 73% |
| Ipsos MORI | 55% |
| Godfrey & Kahn | N/A |
Unlock Ipsos MORI Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Ipsos MORI Customer Loyalty vs. Competitors data and gain insights into your customers today.
Ipsos MORI Product Quality
4.5/5
Ipsos MORI has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Ipsos MORI's overall Product Quality score rated by its users and customers.
Ipsos MORI Product Information
Ipsos MORI’s product quality score is a 4.5 out of 5 as rated by its users and customers.
- Website
- http://ipsos-mori.com
- Company Size
- 10,000+ Employees
Industry
AdTech
Business Services
Small Business Services
Social
Ipsos MORI Product Quality vs. Competitors
Compared to its competitors, Ipsos MORI's Product Quality score is rated right above Kantar, and is preceded by Godfrey & Kahn.
| COMPANY | Product Quality Score | |
|---|---|---|
| Godfrey & Kahn | 5/5 |
| Ipsos MORI | 4.5/5 |
| Kantar | 3.9/5 |
| Nielsen | 3.8/5 |
| GfK | 3.4/5 |
Unlock Ipsos MORI Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Ipsos MORI Product Quality vs. Competitors data and gain insights into your customers today.
Ipsos MORI Pricing
Ipsos MORI ROI & Value For Money
4.5/5
Ipsos MORI has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Ipsos MORI's overall ROI score rated by its users and customers.
Ipsos MORI Pricing vs. Competitors
Compared to its competitors, Ipsos MORI's ROI score is rated right above Nielsen.
| COMPANY | Pricing Score | |
|---|---|---|
| Ipsos MORI | 4.5/5 |
| Nielsen | 3.6/5 |
| Kantar | 3.4/5 |
| GfK | 3/5 |
| Godfrey & Kahn | N/A |
Unlock Ipsos MORI ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Ipsos MORI ROI vs. Competitors data and gain insights into your customers today.
Ipsos MORI Customer Satisfaction (CSAT)
Ipsos MORI Customer Satisfaction (CSAT) Score
100 / 100
Ipsos MORI has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Ipsos MORI Customer Satisfaction vs. Competitors
Compared to its competitors, Ipsos MORI's Customer Satisfaction score is rated right above Godfrey & Kahn.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ipsos MORI | 100% |
| Godfrey & Kahn | 100% |
| Kantar | 76% |
| Nielsen | 72% |
| GfK | 55% |
Unlock Ipsos MORI Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Ipsos MORI Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Ipsos MORI Customer Service
4/5
Ipsos MORI has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Ipsos MORI's overall Customer Service score rated by its users and customers.
About Ipsos MORI's Customer Service
Website
http://ipsos-mori.com
Ipsos MORI Customer Service vs. Competitors
Compared to its competitors, Ipsos MORI's Customer Service score is rated right above Nielsen.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ipsos MORI | 4/5 |
| Nielsen | 3.7/5 |
| Kantar | 3.7/5 |
| GfK | 3.2/5 |
| Godfrey & Kahn | N/A |
Unlock Ipsos MORI Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Ipsos MORI Customer Service vs. Competitors data and gain insights into your customers today.
Ipsos MORI as an Employer
2.8/5
Ipsos MORI has a 2.8/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Ipsos MORI scored a 67 for Net Promoter Score and a -46 for Employee Net Promoter Score. NPS gauges how likely a customer of Ipsos MORI would recommend the brand to a friend. ENPS measures how likely Ipsos MORI employees would recommend working at Ipsos MORI to a friend.
Net Promoter Score
67
NPS Score
| 67% | Promoters |
|---|---|
| 33% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-46
eNPS Score
| 23% | Promoters |
|---|---|
| 8% | Passive |
| 69% | Detractors |
