

ironSource is an online software distribution and monetization company that offers a complete ecosystem for downloadable applications. Among its major competitors, ironSource is ranked in 4th place for NPS while LaunchDarkly is 1st, and SimilarWeb is 2nd.
ironSource's Net Promoter Score (NPS) is a 11 with 50% Promoters, 11% Passives, and 39% Detractors. Net Promoter Score tracks whether ironSource's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 11% | Passives |
| 39% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2021 25 | Oct 2021 | 25 |
Nov 2021 40 | Nov 2021 | 40 |
Dec 2021 13 | Dec 2021 | 13 |
Feb 2022 0 | Feb 2022 | 0 |
Mar 2022 11 | Mar 2022 | 11 |
Apr 2022 0 | Apr 2022 | 0 |
Jul 2022 9 | Jul 2022 | 9 |
Aug 2022 8 | Aug 2022 | 8 |
Oct 2022 15 | Oct 2022 | 15 |
Jul 2023 20 | Jul 2023 | 20 |
Sep 2023 16 | Sep 2023 | 16 |
May 2024 12 | May 2024 | 12 |
ironSource is ranked #4 for NPS among its competitors. LaunchDarkly and SimilarWeb come in first and second, with MuleSoft coming in at third.
![]() ironSource | ![]() MuleSoft | ![]() SimilarWeb | ![]() LaunchDarkly | |
| Global Ranking | #- | #574 | #- | #- |
| NPS | 11 | 32 | 36 | 50 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $527.64M | $400.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated ironSource's NPS 16 points higher than Male customers.
ironSource's NPS was rated 34 by Male customers on Comparably.
ironSource's NPS was rated 50 by Female customers on Comparably.
ironSource's NPS was rated -34 points by customers ages 31-35 on Comparably.
ironSource's NPS was rated 100 points by customers who have used ironSource's products/services for Less than 1 Year.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
Compared to its competitors, ironSource's NPS is rated right above Flurry, and is preceded by MuleSoft.
| COMPANY | NPS Score | |
|---|---|---|
![]() | LaunchDarkly | 50 |
![]() | SimilarWeb | 36 |
![]() | MuleSoft | 32 |
![]() | ironSource | 11 |
![]() | Flurry | N/A |
![]() | WildTangent | N/A |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of ironSource users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ironSource's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
ironSource's Customer Loyalty score was rated 100% by customers ages 31-35 on Comparably.
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
ironSource's Customer Loyalty score was rated 100% by customers who have used ironSource's products/services for Less than 1 Year.
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ironSource's Customer Loyalty score was rated 100% by Tech industry customers.
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Compared to its competitors, ironSource's Customer Loyalty score is rated right above LaunchDarkly, and is preceded by MuleSoft.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | MuleSoft | 78% |
![]() | ironSource | 78% |
![]() | LaunchDarkly | 68% |
![]() | SimilarWeb | 66% |
![]() | Flurry | N/A |
![]() | WildTangent | N/A |
ironSource has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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ironSource’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated ironSource's product the highest.
ironSource's Product Quality score was rated highest by customers who have used ironSource's products/services for Less than 1 Year, and rated lowest by Male customers.
Female customers rated ironSource's Product Quality score 0.4 stars higher than Male customers.
ironSource's Product Quality score was rated 3.1 stars by customers ages 31-35 on Comparably.
| Summary | Age | Score |
|---|---|---|
31-35 3.1 | 31-35 | 3.1 |
ironSource's Product Quality score was rated 4.7 stars by customers who have used ironSource's products/services for Less than 1 Year.
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ironSource's Product Quality score was rated 3.7 stars by Tech industry customers.
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Compared to its competitors, ironSource's Product Quality score is rated right above Flurry, and is preceded by LaunchDarkly.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | SimilarWeb | 4/5 |
![]() | MuleSoft | 4/5 |
![]() | LaunchDarkly | 3.9/5 |
![]() | ironSource | 3.5/5 |
![]() | Flurry | N/A |
![]() | WildTangent | N/A |
ironSource has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
ironSource's ROI score was rated highest by customers who have used ironSource's products/services for Less than 1 Year, and rated lowest by Female customers.
Male customers rated ironSource's ROI score 1 stars higher than Female customers.
ironSource's ROI score was rated 2.8 stars by customers ages 31-35 on Comparably.
| Summary | Age | Score |
|---|---|---|
31-35 2.8 | 31-35 | 2.8 |
ironSource's ROI score was rated 4.5 stars by customers who have used ironSource's products/services for Less than 1 Year.
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ironSource's ROI score was rated 3.6 stars by Tech industry customers.
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Compared to its competitors, ironSource's ROI score is rated right above Flurry, and is preceded by SimilarWeb.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | MuleSoft | 4/5 |
![]() | LaunchDarkly | 3.8/5 |
![]() | SimilarWeb | 3.8/5 |
![]() | ironSource | 3.3/5 |
![]() | Flurry | N/A |
![]() | WildTangent | N/A |
ironSource has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ironSource's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated ironSource's Customer Satisfaction score 33 points higher than Male customers.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 100% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
ironSource's Customer Satisfaction score was rated 67 points by customers ages 31-35 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 67% |
ironSource's Customer Satisfaction score was rated 100 points by customers who have used ironSource's products/services for Less than 1 Year.
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ironSource's Customer Satisfaction score was rated 100 points by Tech industry customers.
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"label": "Tech",
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}Compared to its competitors, ironSource's Customer Satisfaction score is rated right above LaunchDarkly, and is preceded by MuleSoft.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | MuleSoft | 77% |
![]() | ironSource | 70% |
![]() | LaunchDarkly | 67% |
![]() | SimilarWeb | 56% |
![]() | Flurry | 0% |
![]() | WildTangent | 0% |
ironSource has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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28 Lilienblum, Tell, TX
http://www.ironsrc.com
ironSource's Customer Service score was rated highest by customers who have used ironSource's products/services for Less than 1 Year, and rated lowest by Female customers.
Male customers rated ironSource's Customer Service score 0.7 stars higher than Female customers.
ironSource's Customer Service score was rated 2.8 stars by customers ages 31-35 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2.8 | 31-35 | 2.8 |
ironSource's Customer Service score was rated 4.6 stars by customers who have used ironSource's products/services for Less than 1 Year.
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ironSource's Customer Service score was rated 3.7 stars by Tech industry customers.
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Compared to its competitors, ironSource's Customer Service score is rated right above Flurry, and is preceded by MuleSoft.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | LaunchDarkly | 4.1/5 |
![]() | SimilarWeb | 3.9/5 |
![]() | MuleSoft | 3.8/5 |
![]() | ironSource | 3.4/5 |
![]() | Flurry | N/A |
![]() | WildTangent | N/A |
ironSource has a 4.6/5 stars for its overall company culture rated by their employees

ironSource scored a 11 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of ironSource would recommend the brand to a friend. ENPS measures how likely ironSource employees would recommend working at ironSource to a friend.
| 50% | Promoters |
|---|---|
| 11% | Passive |
| 39% | Detractors |
| 46% | Promoters |
|---|---|
| 39% | Passive |
| 15% | Detractors |