36
NPS
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SimilarWeb
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About SimilarWeb's Brand
Developer of a digital market intelligence platform created to offer global multi-device market intelligence. The company's digital market intelligence platform gains insight into any website's online strategy with a click of a button enabling analysts, marketers and businesses to build digital strategies. Among its major competitors, SimilarWeb is ranked in 3rd place for NPS while Sisense is 1st, and Cloudflare is 2nd.Their current valuation is $527.64M
Brand at a Glance
66%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
SimilarWeb CMO
SimilarWeb Ranking
- #3 / 4 of its competitors
SimilarWeb NPS
SimilarWeb's Net Promoter Score (NPS) is a 36 with 60% Promoters, 16% Passives, and 24% Detractors. Net Promoter Score tracks whether SimilarWeb's customers would recommend using the product based on a scale of -100 to 100.
SimilarWeb Overall NPS
| 60% | Promoters |
|---|---|
| 16% | Passives |
| 24% | Detractors |
SimilarWeb NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 48 | Aug 2020 | 48 |
Jan 2022 48 | Jan 2022 | 48 |
Mar 2022 42 | Mar 2022 | 42 |
Apr 2022 39 | Apr 2022 | 39 |
May 2022 41 | May 2022 | 41 |
Aug 2022 38 | Aug 2022 | 38 |
Oct 2022 38 | Oct 2022 | 38 |
Aug 2023 40 | Aug 2023 | 40 |
Jan 2024 41 | Jan 2024 | 41 |
May 2024 39 | May 2024 | 39 |
Jan 2025 36 | Jan 2025 | 36 |
How Other Brands Compare
SimilarWeb is ranked third for NPS among its competitors. Sisense and Cloudflare come in first and second, with comScore coming in at #4. Among those competitors, it is the third most valued company behind Cloudflare.
SimilarWeb |  Sisense |  Cloudflare |  comScore | |
| Global Ranking | #- | #853 | #869 | #- |
| NPS | 36 | 53 | 37 | -9 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $527.64M | - | $25.25B | $279.65M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SimilarWeb NPS by Gender
SimilarWeb's NPS was rated 34 by Male customers on Comparably.
Male
34
SimilarWeb's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
N/A
SimilarWeb's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
SimilarWeb NPS by Ethnicity
SimilarWeb's NPS was rated -25 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander -25 | Asian or Pacific Islander | -25 |
SimilarWeb NPS by Age
SimilarWeb's NPS was rated 34 points by customers ages 36-40 on Comparably.
SimilarWeb NPS by Usage
SimilarWeb's NPS was rated the highest by customers who have used SimilarWeb's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 30 | Less than 1 Year | 30 |
1 to 2 Years 70 | 1 to 2 Years | 70 |
2 to 5 Years 11 | 2 to 5 Years | 11 |
SimilarWeb NPS vs. Competitors
Compared to its competitors, SimilarWeb's NPS is rated right above Alexa Internet, and is preceded by Cloudflare.
| COMPANY | NPS Score | |
|---|---|---|
| Sisense | 53 |
| Cloudflare | 37 |
| SimilarWeb | 36 |
 | Alexa Internet | 34 |
 | Moz | 31 |
 | ironSource | 11 |
 | ManyContacts | N/A |
| comScore | -9 |
SimilarWeb Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of SimilarWeb users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
SimilarWeb Customer Loyalty Score by Gender
SimilarWeb's Customer Loyalty score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of SimilarWeb.
Male
100%
Yes
Female
N/A
Yes
SimilarWeb Customer Loyalty Score by Ethnicity
SimilarWeb's Customer Loyalty score was rated 78% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of SimilarWeb.
78
out of 100
Asian or Pacific Islander
SimilarWeb Customer Loyalty Score by Age
SimilarWeb's Customer Loyalty score was rated 100% by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of SimilarWeb.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
SimilarWeb Customer Loyalty Score by Usage
SimilarWeb's Customer Loyalty score was rated 70% by customers who have used SimilarWeb's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
SimilarWeb Customer Loyalty vs. Competitors
Compared to its competitors, SimilarWeb's Customer Loyalty score is rated right above comScore, and is preceded by Moz.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sisense | 85% |
| ironSource | 78% |
| Cloudflare | 77% |
| Moz | 68% |
| SimilarWeb | 66% |
| comScore | 50% |
| Alexa Internet | N/A |
| ManyContacts | N/A |
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SimilarWeb Product Quality
4/5
SimilarWeb has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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SimilarWeb Product Information
SimilarWeb serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. SimilarWeb supports Web devices and offers products for medium and large sized businesses.
SimilarWeb’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated SimilarWeb's product the highest. Reviewers from the Public Relations and Communications industry rated SimilarWeb the lowest at 3.
- Website
- www.similarweb.com
- Company Size
- 201-500 Employees
Languages Supported
English
Portuguese
Japanese
Product Type
Online Marketing Software
Display Advertising Software
Analytics Software
Marketing Analytics Software
Web Analytics Software
Competitive Intelligence Software
Market Research Software
SEO/SEM Software
Quick Insights into SimilarWeb Product Quality
SimilarWeb's Product Quality score was rated highest by customers who have used SimilarWeb's products/services for 5 to 10 Years, and rated lowest by customers from the Telecommunications industry.
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Ranked SimilarWeb Product Quality the Highest
Ranked SimilarWeb Product Quality the Lowest
SimilarWeb Product Quality Score by Gender
SimilarWeb's Product Quality score was rated 4.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of SimilarWeb.
Male
4.6/5
Female
N/A
SimilarWeb Product Quality Score by Ethnicity
SimilarWeb's Product Quality score was rated 4.2 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of SimilarWeb.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
SimilarWeb Product Quality Score by Age
SimilarWeb's Product Quality score was rated 4.6 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of SimilarWeb.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.6 | 36-40 | 4.6 |
SimilarWeb Product Quality Score by Usage
SimilarWeb's Product Quality score was rated the highest by customers who have used SimilarWeb's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
SimilarWeb Product Quality Score by Industry
SimilarWeb's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Telecommunications industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
SimilarWeb Product Quality vs. Competitors
Compared to its competitors, SimilarWeb's Product Quality score is rated right above Cloudflare, and is preceded by Moz.
| COMPANY | Product Quality Score | |
|---|---|---|
| ManyContacts | 5/5 |
| Sisense | 4.2/5 |
| Alexa Internet | 4.1/5 |
| Moz | 4.1/5 |
| SimilarWeb | 4/5 |
| Cloudflare | 4/5 |
| ironSource | 3.5/5 |
| comScore | 3.4/5 |
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SimilarWeb Pricing
SimilarWeb ROI & Value For Money
3.8/5
SimilarWeb has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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SimilarWeb Pricing Plans
SimilarWeb has a pricing structure that accommodates medium and large businesses.
Who Uses SimilarWeb?
Medium Businesses
Large Enterprises
Quick Insights into SimilarWeb ROI
SimilarWeb's ROI score was rated highest by customers who have used SimilarWeb's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked SimilarWeb's ROI score.
Ranked SimilarWeb ROI the Highest
SimilarWeb ROI Score by Gender
SimilarWeb's ROI score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of SimilarWeb.
Male
4.3/5
Female
N/A
SimilarWeb ROI Score by Ethnicity
SimilarWeb's ROI score was rated 3.5 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of SimilarWeb.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
SimilarWeb ROI Score by Age
SimilarWeb's ROI score was rated 3.8 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of SimilarWeb.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.8 | 36-40 | 3.8 |
SimilarWeb ROI Score by Usage
SimilarWeb's ROI score was rated 4.5 stars by customers who have used SimilarWeb's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
SimilarWeb Pricing vs. Competitors
Compared to its competitors, SimilarWeb's ROI score is rated right above ironSource, and is preceded by Alexa Internet.
| COMPANY | Pricing Score | |
|---|---|---|
| Sisense | 4.1/5 |
| Cloudflare | 4/5 |
| Moz | 4/5 |
| Alexa Internet | 3.9/5 |
| SimilarWeb | 3.8/5 |
| ironSource | 3.3/5 |
| comScore | 3.2/5 |
| ManyContacts | N/A |
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SimilarWeb Customer Satisfaction (CSAT)
SimilarWeb Customer Satisfaction (CSAT) Score
56 / 100
SimilarWeb has an overall Customer Satisfaction score of 56 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
22%
Satisfied
34%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into SimilarWeb Customer Satisfaction
SimilarWeb's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers.
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Ranked SimilarWeb Customer Satisfaction the Highest
SimilarWeb Customer Satisfaction Score by Gender
SimilarWeb's Customer Satisfaction score was rated 33 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of SimilarWeb.
33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 34% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
SimilarWeb Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
SimilarWeb's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of SimilarWeb.
75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
SimilarWeb Customer Satisfaction Score by Age
SimilarWeb's Customer Satisfaction score was rated 67 points by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of SimilarWeb.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 67% |
SimilarWeb Customer Satisfaction Score by Usage
SimilarWeb's Customer Satisfaction score was rated 67 points by customers who have used SimilarWeb's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
SimilarWeb Customer Satisfaction vs. Competitors
Compared to its competitors, SimilarWeb's Customer Satisfaction score is rated right above Moz, and is preceded by Cloudflare.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sisense | 73% |
| ironSource | 70% |
| Cloudflare | 67% |
| SimilarWeb | 56% |
| Moz | 50% |
| comScore | 40% |
| Alexa Internet | 0% |
| ManyContacts | 0% |
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SimilarWeb Customer Service
3.9/5
SimilarWeb has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About SimilarWeb's Customer Service
Address
6618210 Israel
Website
www.similarweb.com
Quick Insights into SimilarWeb Customer Service
SimilarWeb's Customer Service score was rated highest by customers ages 36-40.
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Ranked SimilarWeb Customer Service the Highest
SimilarWeb Customer Service Score by Gender
SimilarWeb's Customer Service score was rated 4.3 by Male customers on Comparably.
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Male
4.3/5
Female
N/A
SimilarWeb Customer Service Score by Ethnicity
SimilarWeb's Customer Service score was rated 3.9 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of SimilarWeb.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
SimilarWeb Customer Service Score by Age
SimilarWeb's Customer Service score was rated 4.6 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of SimilarWeb.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 4.6 | 36-40 | 4.6 |
SimilarWeb Customer Service Score by Usage
SimilarWeb's Customer Service score was rated 4.1 stars by customers who have used SimilarWeb's products/services for Less than 1 Year.
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SimilarWeb Customer Service vs. Competitors
Compared to its competitors, SimilarWeb's Customer Service score is rated right above Cloudflare, and is preceded by Sisense.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sisense | 4/5 |
| SimilarWeb | 3.9/5 |
| Cloudflare | 3.8/5 |
| Alexa Internet | 3.7/5 |
| comScore | 3.5/5 |
| Moz | 3.5/5 |
| ironSource | 3.4/5 |
| ManyContacts | N/A |
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SimilarWeb as an Employer
2.5/5
SimilarWeb has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
SimilarWeb scored a 36 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of SimilarWeb would recommend the brand to a friend. ENPS measures how likely SimilarWeb employees would recommend working at SimilarWeb to a friend.
Net Promoter Score
36
NPS Score
| 60% | Promoters |
|---|---|
| 16% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 29% | Promoters |
|---|---|
| 19% | Passive |
| 52% | Detractors |
