

Among its major competitors, J.Jill is ranked in 5th place for NPS while PrettyLittleThing.com is 1st, and Farfetch is 2nd.Their current market cap is $47.52M
J.Jill's Net Promoter Score (NPS) is a -16 with 39% Promoters, 6% Passives, and 55% Detractors. Net Promoter Score tracks whether J.Jill's customers would recommend using the product based on a scale of -100 to 100.
| 39% | Promoters |
|---|---|
| 6% | Passives |
| 55% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2023 -24 | Nov 2023 | -24 |
Dec 2023 -28 | Dec 2023 | -28 |
Jan 2024 -25 | Jan 2024 | -25 |
Mar 2024 -29 | Mar 2024 | -29 |
Apr 2024 -28 | Apr 2024 | -28 |
May 2024 -31 | May 2024 | -31 |
Nov 2024 -25 | Nov 2024 | -25 |
Feb 2025 -20 | Feb 2025 | -20 |
Jun 2025 -26 | Jun 2025 | -26 |
Aug 2025 -22 | Aug 2025 | -22 |
Oct 2025 -13 | Oct 2025 | -13 |
Jan 2026 -17 | Jan 2026 | -17 |
J.Jill is ranked #4 for NPS among its competitors. PrettyLittleThing.com and Farfetch come in first and second, with Inditex coming in at third. Among those competitors, it is the lowest valued company behind Farfetch.
![]() J.Jill | ![]() Farfetch | ![]() PrettyLittleThing.com | ![]() Inditex | |
| Global Ranking | #- | #780 | #- | #- |
| NPS | -16 | 37 | 100 | 16 |
| Valuation Updated every 24 hours for public companies | $47.52M | $4.62B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
J.Jill's NPS was rated -12 by Female customers on Comparably.
J.Jill's NPS was rated -12 by Female customers on Comparably.
J.Jill's NPS is not yet rated by Male customers.
J.Jill's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black -50 | African American/Black | -50 |
J.Jill's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
J.Jill's NPS was rated the highest by customers who have used J.Jill's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
Over 10 Years -34 | Over 10 Years | -34 |
Compared to its competitors, J.Jill's NPS is rated right below Talbots.
| COMPANY | NPS Score | |
|---|---|---|
![]() | PrettyLittleThing.com | 100 |
![]() | Farfetch | 37 |
![]() | Inditex | 16 |
![]() | Talbots | -8 |
![]() | J.Jill | -16 |
Out of the 3 J.Jill customer reviews 2 were positive and 1 was constructive. J.Jill customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of J.Jill users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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J.Jill's Customer Loyalty score was rated 66 by Female customers on Comparably.
J.Jill's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
J.Jill's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
41-45 40% | 41-45 | 40% |
51-55 40% | 51-55 | 40% |
66+ 78% | 66+ | 78% |
J.Jill's Customer Loyalty score was rated the highest by customers who have used J.Jill's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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J.Jill's Customer Loyalty score was rated 10% by Accounting industry customers.
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Compared to its competitors, J.Jill's Customer Loyalty score is rated right below Farfetch.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | PrettyLittleThing.com | 100% |
![]() | Talbots | 91% |
![]() | Inditex | 81% |
![]() | Farfetch | 79% |
![]() | J.Jill | 67% |
J.Jill has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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J.Jill’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated J.Jill's product the highest.
J.Jill's Product Quality score was rated highest by customers who have used J.Jill's products/services for Less than 1 Year, and rated lowest by customers who have used J.Jill's products/services for 2 to 5 Years.
J.Jill's Product Quality score was rated 3.8 by Female customers on Comparably.
J.Jill's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 3.5 | African American/Black | 3.5 |
J.Jill's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
41-45 3.3 | 41-45 | 3.3 |
51-55 3.8 | 51-55 | 3.8 |
66+ 3.7 | 66+ | 3.7 |
J.Jill's Product Quality score was rated the highest by customers who have used J.Jill's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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J.Jill's Product Quality score was rated 3 stars by Accounting industry customers.
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Compared to its competitors, J.Jill's Product Quality score is rated right above Talbots, and is preceded by Inditex.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | PrettyLittleThing.com | 5/5 |
![]() | Farfetch | 4.1/5 |
![]() | Inditex | 4.1/5 |
![]() | J.Jill | 3.6/5 |
![]() | Talbots | 3.2/5 |
J.Jill has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
J.Jill's ROI score was rated highest by customers ages 66+, and rated lowest by customers ages 41-45.
J.Jill's ROI score was rated 3.6 by Female customers on Comparably.
J.Jill's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 2.9 | African American/Black | 2.9 |
J.Jill's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
41-45 2.8 | 41-45 | 2.8 |
51-55 3.3 | 51-55 | 3.3 |
66+ 3.9 | 66+ | 3.9 |
J.Jill's ROI score was rated the highest by customers who have used J.Jill's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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J.Jill's ROI score was rated 2.1 stars by Accounting industry customers.
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Compared to its competitors, J.Jill's ROI score is rated right above Talbots, and is preceded by Inditex.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | PrettyLittleThing.com | 5/5 |
![]() | Farfetch | 3.8/5 |
![]() | Inditex | 3.7/5 |
![]() | J.Jill | 3.4/5 |
![]() | Talbots | 3.1/5 |
J.Jill has an overall Customer Satisfaction score of 54 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
J.Jill's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers ages 41-45.
J.Jill's Customer Satisfaction score was rated 47 by Female customers on Comparably.
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 20% | |
Very Dissatisfied | 27% |
J.Jill's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
J.Jill's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
J.Jill's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 33% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 66+ | 50% |
J.Jill's Customer Satisfaction score was rated the highest by customers who have used J.Jill's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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J.Jill's Customer Satisfaction score was rated 34 points by Accounting industry customers.
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"text": "J.Jill's Customer Satisfaction score was rated 34 points by Accounting industry customers.",
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"label": "Accounting",
"groupId": 495,
"score": 34,
"stars": 0,
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}Compared to its competitors, J.Jill's Customer Satisfaction score is rated right above Talbots, and is preceded by Farfetch.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | PrettyLittleThing.com | 100% |
![]() | Inditex | 81% |
![]() | Farfetch | 80% |
![]() | J.Jill | 54% |
![]() | Talbots | 50% |
J.Jill has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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http://www.jjill.com
J.Jill's Customer Service score was rated highest by customers ages 66+, and rated lowest by African American/Black customers.
J.Jill's Customer Service score was rated 3.1 by Female customers on Comparably.
J.Jill's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 2.5 | African American/Black | 2.5 |
J.Jill's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 2.5 | 41-45 | 2.5 |
51-55 3.3 | 51-55 | 3.3 |
66+ 3.4 | 66+ | 3.4 |
J.Jill's Customer Service score was rated the highest by customers who have used J.Jill's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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J.Jill's Customer Service score was rated 1.8 stars by Accounting industry customers.
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Compared to its competitors, J.Jill's Customer Service score is rated right above Talbots, and is preceded by Inditex.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | PrettyLittleThing.com | 5/5 |
![]() | Farfetch | 4/5 |
![]() | Inditex | 3.6/5 |
![]() | J.Jill | 3.3/5 |
![]() | Talbots | 3/5 |
J.Jill has a 3.2/5 stars for its overall company culture rated by their employees

J.Jill scored a -16 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of J.Jill would recommend the brand to a friend. ENPS measures how likely J.Jill employees would recommend working at J.Jill to a friend.
| 39% | Promoters |
|---|---|
| 6% | Passive |
| 55% | Detractors |
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |