J.Jill NPS & Customer Reviews | Comparably
Brand Page
J.Jill
Marketing or Exec? Claim Your Free Account

About J.Jill's Brand

Among its major competitors, J.Jill is ranked in 5th place for NPS while PrettyLittleThing.com is 1st, and Farfetch is 2nd.Their current market cap is $47.52M

Brand at a Glance

67%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.3/5
Customer Service

J.Jill Ranking

J.Jill NPS

J.Jill's Net Promoter Score (NPS) is a -16 with 39% Promoters, 6% Passives, and 55% Detractors. Net Promoter Score tracks whether J.Jill's customers would recommend using the product based on a scale of -100 to 100.

J.Jill Overall NPS

-16
NPS
39%Promoters
6%Passives
55%Detractors
J.Jill Overall NPS

J.Jill NPS Trend

-100
-50
0
50
100
Nov 2023
-24
Nov 2023-24
Dec 2023
-28
Dec 2023-28
Jan 2024
-25
Jan 2024-25
Mar 2024
-29
Mar 2024-29
Apr 2024
-28
Apr 2024-28
May 2024
-31
May 2024-31
Nov 2024
-25
Nov 2024-25
Feb 2025
-20
Feb 2025-20
Jun 2025
-26
Jun 2025-26
Aug 2025
-22
Aug 2025-22
Oct 2025
-13
Oct 2025-13
Jan 2026
-17
Jan 2026-17

How Other Brands Compare

J.Jill is ranked #4 for NPS among its competitors. PrettyLittleThing.com and Farfetch come in first and second, with Inditex coming in at third. Among those competitors, it is the lowest valued company behind Farfetch.

J.Jill's Logo
J.Jill
Farfetch's Logo
Farfetch
PrettyLittleThing.com's Logo
PrettyLittleThing.com
Inditex's Logo
Inditex
Global Ranking#-#780#-#-
NPS-163710016
Valuation Updated every 24 hours for public companies$47.52M$4.62B--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

J.Jill NPS by Gender

J.Jill's NPS was rated -12 by Female customers on Comparably.

Female

-12

J.Jill's NPS was rated -12 by Female customers on Comparably.

44%
Promoters
0%
Passives
56%
Detractors

Male

N/A

J.Jill's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

J.Jill NPS by Ethnicity

J.Jill's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

-100
-50
0
50
100
Caucasian
0
Caucasian0
African American/Black
-50
African American/Black-50

J.Jill NPS by Age

J.Jill's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

0
20
40
60
80
100
Promoters
33%
Passives
0%
Detractors
67%
41-4533%0%67%
Promoters
33%
Passives
34%
Detractors
33%
51-5533%34%33%
Promoters
50%
Passives
0%
Detractors
50%
66+50%0%50%

J.Jill NPS by Usage

J.Jill's NPS was rated the highest by customers who have used J.Jill's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-20
Less than 1 Year-20
2 to 5 Years
-34
2 to 5 Years-34
Over 10 Years
-34
Over 10 Years-34

J.Jill NPS vs. Competitors

Compared to its competitors, J.Jill's NPS is rated right below Talbots.

J.Jill Customer Reviews

Out of the 3 J.Jill customer reviews 2 were positive and 1 was constructive. J.Jill customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
artisanal product & longevity of their clothing - my jeans/ tee/ shirts - they always look so fresh & new ... even after crazy number of washes & wear!! love their design details
What do you value most about this brand?
Quality of merchandise, and presentation.
What can this brand most improve?
cheaper shipping, better shipping control - no more lost packages

J.Jill Customer Loyalty

67%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

67% of J.Jill users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

67
67%
33
33%
J.Jill Customer Loyalty

J.Jill Customer Loyalty Score by Gender

J.Jill's Customer Loyalty score was rated 66 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of J.Jill.
Female
66%
Yes
Male
N/A
Yes

J.Jill Customer Loyalty Score by Ethnicity

J.Jill's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of J.Jill.
72
out of 100
Caucasian
10
out of 100
African American/Black

J.Jill Customer Loyalty Score by Age

J.Jill's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of J.Jill.
0
20%
40%
60%
80%
100%
41-45
40%
41-4540%
51-55
40%
51-5540%
66+
78%
66+78%

J.Jill Customer Loyalty Score by Usage

J.Jill's Customer Loyalty score was rated the highest by customers who have used J.Jill's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
64%
2 to 5 Years
70%
Over 10 Years
70%

J.Jill Customer Loyalty Score by Industry

J.Jill's Customer Loyalty score was rated 10% by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Accounting
10%

J.Jill Customer Loyalty vs. Competitors

Compared to its competitors, J.Jill's Customer Loyalty score is rated right below Farfetch.

COMPANYCustomer Loyalty Score
PrettyLittleThing.com100%
Talbots91%
Inditex81%
Farfetch79%
J.Jill67%

Unlock J.Jill Customer Loyalty vs. Competitors Data

J.Jill's Logo
VS
PrettyLittleThing.com's Logo
Talbots' Logo
Inditex's Logo
Farfetch's Logo

Sign Up for Brand Profile PRO to get the full J.Jill Customer Loyalty vs. Competitors data and gain insights into your customers today.

J.Jill Product Quality

3.6/5

J.Jill has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock J.Jill's overall Product Quality score rated by its users and customers.

J.Jill Product Information

J.Jill’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated J.Jill's product the highest.

Website
http://www.jjill.com
Company Size
1,001-5,000 Employees

Quick Insights into J.Jill Product Quality

J.Jill's Product Quality score was rated highest by customers who have used J.Jill's products/services for Less than 1 Year, and rated lowest by customers who have used J.Jill's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked J.Jill's Product Quality.

Ranked J.Jill Product Quality the Highest

Less than 1 Year
4.1
Caucasian
3.9
51-55
3.8

Ranked J.Jill Product Quality the Lowest

African American/Black
3.5
41-45
3.3
2 to 5 Years
2.6

J.Jill Product Quality Score by Gender

J.Jill's Product Quality score was rated 3.8 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of J.Jill.

Female

3.8/5

Male

N/A

J.Jill Product Quality Score by Ethnicity

J.Jill's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of J.Jill.
0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9
African American/Black
3.5
African American/Black3.5

J.Jill Product Quality Score by Age

J.Jill's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of J.Jill.
0
1
2
3
4
5
41-45
3.3
41-453.3
51-55
3.8
51-553.8
66+
3.7
66+3.7

J.Jill Product Quality Score by Usage

J.Jill's Product Quality score was rated the highest by customers who have used J.Jill's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
4.1
2 to 5 Years
2.6
Over 10 Years
3.6

J.Jill Product Quality Score by Industry

J.Jill's Product Quality score was rated 3 stars by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Accounting
3

J.Jill Product Quality vs. Competitors

Compared to its competitors, J.Jill's Product Quality score is rated right above Talbots, and is preceded by Inditex.

COMPANYProduct Quality Score
PrettyLittleThing.com5/5
Farfetch4.1/5
Inditex4.1/5
J.Jill3.6/5
Talbots3.2/5

Unlock J.Jill Product Quality vs. Competitors Data

J.Jill's Logo
VS
PrettyLittleThing.com's Logo
Farfetch's Logo
Inditex's Logo
Talbots' Logo

Sign Up for Brand Profile PRO to get the full J.Jill Product Quality vs. Competitors data and gain insights into your customers today.

J.Jill Pricing

J.Jill ROI & Value For Money

3.4/5

J.Jill has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

Sign Up to unlock J.Jill's overall ROI score rated by its users and customers.

J.Jill Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.

Quick Insights into J.Jill ROI

J.Jill's ROI score was rated highest by customers ages 66+, and rated lowest by customers ages 41-45.

Sign Up to unlock insights into how customers have ranked J.Jill's ROI score.

Ranked J.Jill ROI the Highest

66+
3.9
Caucasian
3.9
Female
3.6

Ranked J.Jill ROI the Lowest

2 to 5 Years
3.3
African American/Black
2.9
41-45
2.8

J.Jill ROI Score by Gender

J.Jill's ROI score was rated 3.6 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of J.Jill.

Female

3.6/5

Male

N/A

J.Jill ROI Score by Ethnicity

J.Jill's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of J.Jill.
0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9
African American/Black
2.9
African American/Black2.9

J.Jill ROI Score by Age

J.Jill's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full ROI by Age data of J.Jill.
0
1
2
3
4
5
41-45
2.8
41-452.8
51-55
3.3
51-553.3
66+
3.9
66+3.9

J.Jill ROI Score by Usage

J.Jill's ROI score was rated the highest by customers who have used J.Jill's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
3.6
2 to 5 Years
3.3
Over 10 Years
3.6

J.Jill ROI Score by Industry

J.Jill's ROI score was rated 2.1 stars by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Accounting
2.1

J.Jill Pricing vs. Competitors

Compared to its competitors, J.Jill's ROI score is rated right above Talbots, and is preceded by Inditex.

COMPANYPricing Score
PrettyLittleThing.com5/5
Farfetch3.8/5
Inditex3.7/5
J.Jill3.4/5
Talbots3.1/5

Unlock J.Jill ROI vs. Competitors Data

J.Jill's Logo
VS
PrettyLittleThing.com's Logo
Farfetch's Logo
Inditex's Logo
Talbots' Logo

Sign Up for Brand Profile PRO to get the full J.Jill ROI vs. Competitors data and gain insights into your customers today.

J.Jill Customer Satisfaction (CSAT)

J.Jill Customer Satisfaction (CSAT) Score

54 / 100

J.Jill has an overall Customer Satisfaction score of 54 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied29%
Satisfied25%
Neither Satisfied nor Dissatisfied14%
Dissatisfied11%
Very Dissatisfied21%
Very Satisfied
29%
Satisfied
25%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
11%
Very Dissatisfied
21%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into J.Jill Customer Satisfaction

J.Jill's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers ages 41-45.

Sign Up to unlock insights into how customers have ranked J.Jill's Customer Satisfaction.

Ranked J.Jill Customer Satisfaction the Highest

51-55
67%
African American/Black
50%
Less than 1 Year
50%

Ranked J.Jill Customer Satisfaction the Lowest

Caucasian
50%
2 to 5 Years
33%
41-45
33%

J.Jill Customer Satisfaction Score by Gender

J.Jill's Customer Satisfaction score was rated 47 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of J.Jill.
47 / 100
Female
Very Satisfied
27%
Satisfied
20%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
20%
Very Dissatisfied
27%

J.Jill Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

J.Jill's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of J.Jill.
50 / 100
Very Satisfied33%
Satisfied17%
Neither Satisfied nor Dissatisfied8%
Dissatisfied17%
Very Dissatisfied25%
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
17%
Very Dissatisfied
25%

CSAT according to African American/Black

J.Jill's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of J.Jill.
50 / 100
Very Satisfied25%
Satisfied25%
Neither Satisfied nor Dissatisfied0%
Dissatisfied25%
Very Dissatisfied25%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%

J.Jill Customer Satisfaction Score by Age

J.Jill's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of J.Jill.
0
20
40
60
80
100
41-45 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
34%
Very Dissatisfied
33%
41-4533%
51-55 CSAT Score
67%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
51-5567%
66+ CSAT Score
50%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
66+50%

J.Jill Customer Satisfaction Score by Usage

J.Jill's Customer Satisfaction score was rated the highest by customers who have used J.Jill's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
50
2 to 5 Years
33
Over 10 Years
34

J.Jill Customer Satisfaction Score by Industry

J.Jill's Customer Satisfaction score was rated 34 points by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Accounting
34

J.Jill Customer Satisfaction vs. Competitors

Compared to its competitors, J.Jill's Customer Satisfaction score is rated right above Talbots, and is preceded by Farfetch.

COMPANYCustomer Satisfaction (CSAT) Score
PrettyLittleThing.com100%
Inditex81%
Farfetch80%
J.Jill54%
Talbots50%

Unlock J.Jill Customer Satisfaction vs. Competitors Data

J.Jill's Logo
VS
PrettyLittleThing.com's Logo
Inditex's Logo
Farfetch's Logo
Talbots' Logo

Sign Up for Brand Profile PRO to get the full J.Jill Customer Satisfaction vs. Competitors data and gain insights into your customers today.

J.Jill Customer Service

3.3/5

J.Jill has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

Sign Up to unlock J.Jill's overall Customer Service score rated by its users and customers.

About J.Jill's Customer Service

Website

http://www.jjill.com

Quick Insights into J.Jill Customer Service

J.Jill's Customer Service score was rated highest by customers ages 66+, and rated lowest by African American/Black customers.

Sign Up to unlock insights into how customers have ranked J.Jill's Customer Service score.

Ranked J.Jill Customer Service the Highest

66+
3.4
Caucasian
3.4
Over 10 Years
3.2

Ranked J.Jill Customer Service the Lowest

2 to 5 Years
2.5
41-45
2.5
African American/Black
2.5

J.Jill Customer Service Score by Gender

J.Jill's Customer Service score was rated 3.1 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of J.Jill.

Female

3.1/5

Male

N/A

J.Jill Customer Service Score by Ethnicity

J.Jill's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of J.Jill.
0
20
40
60
80
100
Caucasian
3.4
Caucasian3.4
African American/Black
2.5
African American/Black2.5

J.Jill Customer Service Score by Age

J.Jill's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of J.Jill.
0
20
40
60
80
100
41-45
2.5
41-452.5
51-55
3.3
51-553.3
66+
3.4
66+3.4

J.Jill Customer Service Score by Usage

J.Jill's Customer Service score was rated the highest by customers who have used J.Jill's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
2.9
2 to 5 Years
2.5
Over 10 Years
3.2

J.Jill Customer Service Score by Industry

J.Jill's Customer Service score was rated 1.8 stars by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Accounting
1.8

J.Jill Customer Service vs. Competitors

Compared to its competitors, J.Jill's Customer Service score is rated right above Talbots, and is preceded by Inditex.

COMPANYCustomer Service Score
PrettyLittleThing.com5/5
Farfetch4/5
Inditex3.6/5
J.Jill3.3/5
Talbots3/5

Unlock J.Jill Customer Service vs. Competitors Data

J.Jill's Logo
VS
PrettyLittleThing.com's Logo
Farfetch's Logo
Inditex's Logo
Talbots' Logo

Sign Up for Brand Profile PRO to get the full J.Jill Customer Service vs. Competitors data and gain insights into your customers today.

J.Jill as an Employer

3.2/5

J.Jill has a 3.2/5 stars for its overall company culture rated by their employees

  J.Jill CEO
bottom
15%
CEO of J.Jill

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

J.Jill scored a -16 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of J.Jill would recommend the brand to a friend. ENPS measures how likely J.Jill employees would recommend working at J.Jill to a friend.

Net Promoter Score

-16
NPS Score
39%Promoters
6%Passive
55%Detractors

Employee Net Promoter Score

-17
eNPS Score
33%Promoters
17%Passive
50%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail