7
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
James Hardie
Marketing or Exec? Claim Your Free Account
About James Hardie's Brand
James Hardie Industries plc is a manufacturer of fiber cement products and systems for internal and external building construction Among its major competitors, James Hardie is ranked in 2nd place for NPS while Owens Corning is 1st, and CertainTeed Corporation is 3rd.Their current market cap is $99.04M
Brand at a Glance
74%
Customer Loyalty
3.3/5
Product Quality
3.2/5
Pricing
3.4/5
Customer Service
James Hardie CMO
James Hardie Ranking
- #2 / 4 of its competitors
James Hardie NPS
James Hardie's Net Promoter Score (NPS) is a 7 with 49% Promoters, 9% Passives, and 42% Detractors. Net Promoter Score tracks whether James Hardie's customers would recommend using the product based on a scale of -100 to 100.
James Hardie Overall NPS
| 49% | Promoters |
|---|---|
| 9% | Passives |
| 42% | Detractors |
James Hardie NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 9 | May 2024 | 9 |
Jun 2024 7 | Jun 2024 | 7 |
Jul 2024 6 | Jul 2024 | 6 |
Sep 2024 6 | Sep 2024 | 6 |
Nov 2024 8 | Nov 2024 | 8 |
Jan 2025 7 | Jan 2025 | 7 |
Feb 2025 5 | Feb 2025 | 5 |
Mar 2025 7 | Mar 2025 | 7 |
Apr 2025 6 | Apr 2025 | 6 |
May 2025 8 | May 2025 | 8 |
Oct 2025 6 | Oct 2025 | 6 |
Dec 2025 8 | Dec 2025 | 8 |
How Other Brands Compare
James Hardie is ranked second for NPS among its competitors. Owens Corning and Continental Building Products come in first and third, with Riverbend Industries coming in at #4. Among those competitors, it is the third most valued company behind Owens Corning.
James Hardie |  Owens Corning |  Continental Building Products |  Riverbend Industries | |
| Global Ranking | #- | #555 | #- | #- |
| NPS | 7 | 23 | -100 | - |
| Valuation Updated every 24 hours for public companies | $99.04M | $9.66B | $1.28B | $16.08M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
James Hardie NPS by Gender
Female customers rated James Hardie's NPS 50 points higher than Male customers.
Male
-8
James Hardie's NPS was rated -8 by Male customers on Comparably.
38%
Promoters
16%
Passives
46%
Detractors
Female
42
James Hardie's NPS was rated 42 by Female customers on Comparably.
71%
Promoters
0%
Passives
29%
Detractors
James Hardie NPS by Ethnicity
James Hardie's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 24 | Caucasian | 24 |
African American/Black 40 | African American/Black | 40 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
James Hardie NPS by Age
James Hardie's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
James Hardie NPS by Usage
James Hardie's NPS was rated the highest by customers who have used James Hardie's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
Over 10 Years -26 | Over 10 Years | -26 |
James Hardie NPS vs. Competitors
Compared to its competitors, James Hardie's NPS is rated right above Riverbend Industries, and is preceded by Owens Corning.
| COMPANY | NPS Score | |
|---|---|---|
| Owens Corning | 23 |
| James Hardie | 7 |
| Riverbend Industries | N/A |
 | CertainTeed Corporation | -18 |
| Continental Building Products | -100 |
 | Boral | -100 |
James Hardie Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of James Hardie users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
James Hardie Customer Loyalty Score by Gender
Female customers rated James Hardie's Customer Loyalty score 6% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of James Hardie.
Male
79%
Yes
Female
85%
Yes
James Hardie Customer Loyalty Score by Ethnicity
James Hardie's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of James Hardie.
74
out of 100
Caucasian
100
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
James Hardie Customer Loyalty Score by Age
James Hardie's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of James Hardie.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
36-40 70% | 36-40 | 70% |
James Hardie Customer Loyalty Score by Usage
James Hardie's Customer Loyalty score was rated the highest by customers who have used James Hardie's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
James Hardie Customer Loyalty Score by Industry
James Hardie's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
James Hardie Customer Loyalty vs. Competitors
Compared to its competitors, James Hardie's Customer Loyalty score is rated right above Owens Corning, and is preceded by CertainTeed Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Continental Building Products | 100% |
| CertainTeed Corporation | 76% |
| James Hardie | 74% |
| Owens Corning | 66% |
| Boral | N/A |
| Riverbend Industries | N/A |
Unlock James Hardie Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full James Hardie Customer Loyalty vs. Competitors data and gain insights into your customers today.
James Hardie Product Quality
3.3/5
James Hardie has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock James Hardie's overall Product Quality score rated by its users and customers.
James Hardie Product Information
James Hardie’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated James Hardie's product the highest. Reviewers from the Accounting industry rated James Hardie the lowest at 2.7.
- Website
- http://www.jameshardie.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Hardware and Devices
Real Estate
Construction
Quick Insights into James Hardie Product Quality
James Hardie's Product Quality score was rated highest by customers who have used James Hardie's products/services for 2 to 5 Years, and rated lowest by customers who have used James Hardie's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked James Hardie's Product Quality.
Ranked James Hardie Product Quality the Highest
Ranked James Hardie Product Quality the Lowest
James Hardie Product Quality Score by Gender
Female customers rated James Hardie's Product Quality score 0.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of James Hardie.
Male
3.1/5
Female
4/5
James Hardie Product Quality Score by Ethnicity
James Hardie's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of James Hardie.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
James Hardie Product Quality Score by Age
James Hardie's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of James Hardie.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
36-40 3.8 | 36-40 | 3.8 |
James Hardie Product Quality Score by Usage
James Hardie's Product Quality score was rated the highest by customers who have used James Hardie's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
James Hardie Product Quality Score by Industry
James Hardie's Product Quality score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
James Hardie Product Quality vs. Competitors
Compared to its competitors, James Hardie's Product Quality score is rated right above CertainTeed Corporation, and is preceded by Owens Corning.
| COMPANY | Product Quality Score | |
|---|---|---|
| Boral | 5/5 |
| Continental Building Products | 4/5 |
| Owens Corning | 3.5/5 |
| James Hardie | 3.3/5 |
| CertainTeed Corporation | 2.8/5 |
| Riverbend Industries | N/A |
Unlock James Hardie Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full James Hardie Product Quality vs. Competitors data and gain insights into your customers today.
James Hardie Pricing
James Hardie ROI & Value For Money
3.2/5
James Hardie has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock James Hardie's overall ROI score rated by its users and customers.
James Hardie Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from James Hardie.
Quick Insights into James Hardie ROI
James Hardie's ROI score was rated highest by customers who have used James Hardie's products/services for 2 to 5 Years, and rated lowest by customers from the Accounting industry.
Sign Up to unlock insights into how customers have ranked James Hardie's ROI score.
Ranked James Hardie ROI the Highest
Ranked James Hardie ROI the Lowest
James Hardie ROI Score by Gender
Female customers rated James Hardie's ROI score 1.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of James Hardie.
Male
2.7/5
Female
4.1/5
James Hardie ROI Score by Ethnicity
James Hardie's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of James Hardie.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
James Hardie ROI Score by Age
James Hardie's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of James Hardie.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.3 | 18-25 | 2.3 |
36-40 3.5 | 36-40 | 3.5 |
James Hardie ROI Score by Usage
James Hardie's ROI score was rated the highest by customers who have used James Hardie's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
James Hardie ROI Score by Industry
James Hardie's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
James Hardie Pricing vs. Competitors
Compared to its competitors, James Hardie's ROI score is rated right above Continental Building Products, and is preceded by Owens Corning.
| COMPANY | Pricing Score | |
|---|---|---|
| Owens Corning | 3.3/5 |
| James Hardie | 3.2/5 |
| Continental Building Products | 3/5 |
| Boral | 3/5 |
| CertainTeed Corporation | 2.8/5 |
| Riverbend Industries | N/A |
Unlock James Hardie ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full James Hardie ROI vs. Competitors data and gain insights into your customers today.
James Hardie Customer Satisfaction (CSAT)
James Hardie Customer Satisfaction (CSAT) Score
54 / 100
James Hardie has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
23%
Satisfied
31%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
10%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into James Hardie Customer Satisfaction
James Hardie's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers who have used James Hardie's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked James Hardie's Customer Satisfaction.
Ranked James Hardie Customer Satisfaction the Highest
Ranked James Hardie Customer Satisfaction the Lowest
James Hardie Customer Satisfaction Score by Gender
Female customers rated James Hardie's Customer Satisfaction score 21 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of James Hardie.
46 / 100
MaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 23% | |
Dissatisfied | 8% | |
Very Dissatisfied | 23% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 16% | |
Very Dissatisfied | 17% |
James Hardie Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
James Hardie's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of James Hardie.
57 / 100
Very Satisfied
43%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
29%
Very Dissatisfied
14%
CSAT according to African American/Black
James Hardie's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of James Hardie.
60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
James Hardie's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of James Hardie.
50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
James Hardie Customer Satisfaction Score by Age
James Hardie's Customer Satisfaction score was rated 83 points by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of James Hardie.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 83% |
James Hardie Customer Satisfaction Score by Usage
James Hardie's Customer Satisfaction score was rated the highest by customers who have used James Hardie's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
James Hardie Customer Satisfaction Score by Industry
James Hardie's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "James Hardie Customer Satisfaction Score by Industry",
"text": "James Hardie's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "James Hardie's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Accounting",
"groupId": 495,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "James Hardie's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Construction",
"groupId": 510,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "James Hardie's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
}
]
}James Hardie Customer Satisfaction vs. Competitors
Compared to its competitors, James Hardie's Customer Satisfaction score is rated right above CertainTeed Corporation, and is preceded by Owens Corning.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Continental Building Products | 100% |
| Boral | 100% |
| Owens Corning | 67% |
| James Hardie | 54% |
| CertainTeed Corporation | 46% |
| Riverbend Industries | 0% |
Unlock James Hardie Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full James Hardie Customer Satisfaction vs. Competitors data and gain insights into your customers today.
James Hardie Customer Service
3.4/5
James Hardie has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock James Hardie's overall Customer Service score rated by its users and customers.
About James Hardie's Customer Service
Address
Second Floor, Europe House Harcourt Centre, Harcourt Street, Dublin, IN
Website
http://www.jameshardie.com
Phone Number
353 1 411 6924
Quick Insights into James Hardie Customer Service
James Hardie's Customer Service score was rated highest by customers who have used James Hardie's products/services for Less than 1 Year, and rated lowest by customers from the Construction industry.
Sign Up to unlock insights into how customers have ranked James Hardie's Customer Service score.
Ranked James Hardie Customer Service the Highest
Ranked James Hardie Customer Service the Lowest
James Hardie Customer Service Score by Gender
Female customers rated James Hardie's Customer Service score 1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of James Hardie.
Male
3.1/5
Female
4.1/5
James Hardie Customer Service Score by Ethnicity
James Hardie's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of James Hardie.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
James Hardie Customer Service Score by Age
James Hardie's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of James Hardie.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
36-40 3.6 | 36-40 | 3.6 |
James Hardie Customer Service Score by Usage
James Hardie's Customer Service score was rated the highest by customers who have used James Hardie's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
James Hardie Customer Service Score by Industry
James Hardie's Customer Service score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
James Hardie Customer Service vs. Competitors
Compared to its competitors, James Hardie's Customer Service score is rated right above Owens Corning, and is preceded by Continental Building Products.
| COMPANY | Customer Service Score | |
|---|---|---|
| Continental Building Products | 3.5/5 |
| James Hardie | 3.4/5 |
| Owens Corning | 3.4/5 |
| CertainTeed Corporation | 2.5/5 |
| Boral | N/A |
| Riverbend Industries | N/A |
Unlock James Hardie Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full James Hardie Customer Service vs. Competitors data and gain insights into your customers today.
James Hardie as an Employer
2.8/5
James Hardie has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
James Hardie scored a 7 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of James Hardie would recommend the brand to a friend. ENPS measures how likely James Hardie employees would recommend working at James Hardie to a friend.
Net Promoter Score
7
NPS Score
| 49% | Promoters |
|---|---|
| 9% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
-12
eNPS Score
| 35% | Promoters |
|---|---|
| 18% | Passive |
| 47% | Detractors |
