2
NPS
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Johnny Rockets
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About Johnny Rockets' Brand
Johnny Rockets is an American restaurant franchise whose themed decor is based upon 1950s diner-style restaurants. Among its major competitors, Johnny Rockets is ranked in 4th place for NPS while In-N-Out Burger is 1st, and Shake Shack is 2nd.
Brand at a Glance
76%
Customer Loyalty
3/5
Product Quality
3/5
Pricing
3/5
Customer Service
Johnny Rockets Ranking
- #4 / 4 of its competitors
Johnny Rockets NPS
Johnny Rockets's Net Promoter Score (NPS) is a 2 with 47% Promoters, 8% Passives, and 45% Detractors. Net Promoter Score tracks whether Johnny Rockets's customers would recommend using the product based on a scale of -100 to 100.
Johnny Rockets Overall NPS
| 47% | Promoters |
|---|---|
| 8% | Passives |
| 45% | Detractors |
Johnny Rockets NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 8 | Apr 2023 | 8 |
May 2023 4 | May 2023 | 4 |
Sep 2023 3 | Sep 2023 | 3 |
Oct 2023 3 | Oct 2023 | 3 |
Dec 2023 6 | Dec 2023 | 6 |
Feb 2024 12 | Feb 2024 | 12 |
Apr 2024 9 | Apr 2024 | 9 |
May 2024 5 | May 2024 | 5 |
Jul 2024 3 | Jul 2024 | 3 |
Sep 2024 5 | Sep 2024 | 5 |
Dec 2024 0 | Dec 2024 | 0 |
Feb 2025 2 | Feb 2025 | 2 |
How Other Brands Compare
Johnny Rockets is ranked #4 for NPS among its competitors. In-N-Out Burger and Shake Shack come in first and second, with Hard Rock coming in at third.
Johnny Rockets |  In-N-Out Burger |  Shake Shack |  Hard Rock | |
| Global Ranking | #- | #15 | #285 | #- |
| NPS | 2 | 63 | 32 | 17 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $4.43B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Johnny Rockets NPS by Gender
Male customers rated Johnny Rockets's NPS 40 points higher than Female customers.
Male
0
Johnny Rockets's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
-40
Johnny Rockets's NPS was rated -40 by Female customers on Comparably.
30%
Promoters
0%
Passives
70%
Detractors
Johnny Rockets NPS by Ethnicity
Johnny Rockets's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Hispanic or Latino -20 | Hispanic or Latino | -20 |
Asian or Pacific Islander -100 | Asian or Pacific Islander | -100 |
Other 34 | Other | 34 |
Johnny Rockets NPS by Age
Johnny Rockets's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Johnny Rockets NPS by Usage
Johnny Rockets's NPS was rated the highest by customers who have used Johnny Rockets's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years 42 | 2 to 5 Years | 42 |
Over 10 Years -12 | Over 10 Years | -12 |
Johnny Rockets NPS vs. Competitors
Compared to its competitors, Johnny Rockets's NPS is rated right below Hard Rock.
| COMPANY | NPS Score | |
|---|---|---|
| In-N-Out Burger | 63 |
| Shake Shack | 32 |
| Hard Rock | 17 |
| Johnny Rockets | 2 |
Johnny Rockets Customer Reviews
Out of the 4 Johnny Rockets customer reviews 2 were positive and 2 were constructive. Johnny Rockets customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Johnny Rockets Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Johnny Rockets users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Johnny Rockets Customer Loyalty Score by Gender
Female customers rated Johnny Rockets's Customer Loyalty score 4% higher than Male customers.
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Male
78%
Yes
Female
82%
Yes
Johnny Rockets Customer Loyalty Score by Ethnicity
Johnny Rockets's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Johnny Rockets.
70
out of 100
Caucasian
82
out of 100
Hispanic or Latino
70
out of 100
Asian or Pacific Islander
100
out of 100
Other
Johnny Rockets Customer Loyalty Score by Age
Johnny Rockets's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
41-45 78% | 41-45 | 78% |
51-55 78% | 51-55 | 78% |
Johnny Rockets Customer Loyalty Score by Usage
Johnny Rockets's Customer Loyalty score was rated the highest by customers who have used Johnny Rockets's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Johnny Rockets Customer Loyalty Score by Industry
Johnny Rockets's Customer Loyalty score was rated 70% by both Accounting and Retail industry customers.
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Johnny Rockets Customer Loyalty vs. Competitors
Compared to its competitors, Johnny Rockets's Customer Loyalty score is rated right above Shake Shack, and is preceded by In-N-Out Burger.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| In-N-Out Burger | 88% |
| Johnny Rockets | 76% |
| Shake Shack | 73% |
| Hard Rock | 69% |
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Johnny Rockets Product Quality
3/5
Johnny Rockets has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Johnny Rockets Product Information
Johnny Rockets’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Johnny Rockets's product the highest. Reviewers from the Government and Public Policy industry rated Johnny Rockets the lowest at 2.6.
- Website
- http://www.johnnyrockets.com
- Company Size
- 501-1,000 Employees
Industry
Food and Beverages
Quick Insights into Johnny Rockets Product Quality
Johnny Rockets's Product Quality score was rated highest by customers who have used Johnny Rockets's products/services for 2 to 5 Years, and rated lowest by customers who have used Johnny Rockets's products/services for Less than 1 Year.
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Ranked Johnny Rockets Product Quality the Highest
Ranked Johnny Rockets Product Quality the Lowest
Johnny Rockets Product Quality Score by Gender
Male customers rated Johnny Rockets's Product Quality score 0.7 stars higher than Female customers.
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Male
2.8/5
Female
2.1/5
Johnny Rockets Product Quality Score by Ethnicity
Johnny Rockets's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 3.5 | Other | 3.5 |
Johnny Rockets Product Quality Score by Age
Johnny Rockets's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
41-45 2.1 | 41-45 | 2.1 |
51-55 2.4 | 51-55 | 2.4 |
Johnny Rockets Product Quality Score by Usage
Johnny Rockets's Product Quality score was rated the highest by customers who have used Johnny Rockets's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Johnny Rockets Product Quality Score by Industry
Johnny Rockets's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Johnny Rockets Product Quality vs. Competitors
Compared to its competitors, Johnny Rockets's Product Quality score is rated right below Hard Rock.
| COMPANY | Product Quality Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Shake Shack | 4/5 |
| Hard Rock | 3.1/5 |
| Johnny Rockets | 3/5 |
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Johnny Rockets Pricing
Johnny Rockets ROI & Value For Money
3/5
Johnny Rockets has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Johnny Rockets Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Johnny Rockets.
Quick Insights into Johnny Rockets ROI
Johnny Rockets's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Johnny Rockets's products/services for Less than 1 Year.
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Ranked Johnny Rockets ROI the Highest
Ranked Johnny Rockets ROI the Lowest
Johnny Rockets ROI Score by Gender
Male customers rated Johnny Rockets's ROI score 0.9 stars higher than Female customers.
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Male
3/5
Female
2.1/5
Johnny Rockets ROI Score by Ethnicity
Johnny Rockets's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Johnny Rockets.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 3.5 | Other | 3.5 |
Johnny Rockets ROI Score by Age
Johnny Rockets's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
41-45 1.9 | 41-45 | 1.9 |
51-55 2.4 | 51-55 | 2.4 |
Johnny Rockets ROI Score by Usage
Johnny Rockets's ROI score was rated the highest by customers who have used Johnny Rockets's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Johnny Rockets ROI Score by Industry
Johnny Rockets's ROI score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Johnny Rockets Pricing vs. Competitors
Compared to its competitors, Johnny Rockets's ROI score is rated right below Hard Rock.
| COMPANY | Pricing Score | |
|---|---|---|
| In-N-Out Burger | 4.4/5 |
| Shake Shack | 3.8/5 |
| Hard Rock | 3.1/5 |
| Johnny Rockets | 3/5 |
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Johnny Rockets Customer Satisfaction (CSAT)
Johnny Rockets Customer Satisfaction (CSAT) Score
55 / 100
Johnny Rockets has an overall Customer Satisfaction score of 55 rated by its users and customers.
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Very Satisfied
52%
Satisfied
3%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
7%
Very Dissatisfied
35%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Johnny Rockets Customer Satisfaction
Johnny Rockets's Customer Satisfaction score was rated highest by customers who have used Johnny Rockets's products/services for 1 to 2 Years, and rated lowest by customers who have used Johnny Rockets's products/services for Less than 1 Year.
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Ranked Johnny Rockets Customer Satisfaction the Highest
Ranked Johnny Rockets Customer Satisfaction the Lowest
Johnny Rockets Customer Satisfaction Score by Gender
Male customers rated Johnny Rockets's Customer Satisfaction score 17 points higher than Female customers.
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50 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 42% |
33 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 11% | |
Very Dissatisfied | 45% |
Johnny Rockets Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Johnny Rockets' Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
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44 / 100
Very Satisfied
44%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
45%
CSAT according to Hispanic or Latino
Johnny Rockets' Customer Satisfaction (CSAT) score was rated 40% according to Hispanic or Latino users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
CSAT according to Asian or Pacific Islander
Johnny Rockets' Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
34%
CSAT according to Other
Johnny Rockets' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Johnny Rockets Customer Satisfaction Score by Age
Johnny Rockets's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 51-55 | 0% |
Johnny Rockets Customer Satisfaction Score by Usage
Johnny Rockets's Customer Satisfaction score was rated the highest by customers who have used Johnny Rockets's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Johnny Rockets Customer Satisfaction Score by Industry
Johnny Rockets's Customer Satisfaction score was rated 67 points by Accounting industry customers.
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"title": "Johnny Rockets Customer Satisfaction Score by Industry",
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{
"label": "Accounting",
"groupId": 495,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "max",
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}Johnny Rockets Customer Satisfaction vs. Competitors
Compared to its competitors, Johnny Rockets's Customer Satisfaction score is rated right below Hard Rock.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| In-N-Out Burger | 87% |
| Shake Shack | 72% |
| Hard Rock | 59% |
| Johnny Rockets | 55% |
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Johnny Rockets Customer Service
3/5
Johnny Rockets has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Johnny Rockets's Customer Service
Address
Lake Forest, CA
Website
http://www.johnnyrockets.com
Quick Insights into Johnny Rockets Customer Service
Johnny Rockets's Customer Service score was rated highest by customers who have used Johnny Rockets's products/services for 2 to 5 Years, and rated lowest by customers who have used Johnny Rockets's products/services for Less than 1 Year.
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Ranked Johnny Rockets Customer Service the Highest
Ranked Johnny Rockets Customer Service the Lowest
Johnny Rockets Customer Service Score by Gender
Male customers rated Johnny Rockets's Customer Service score 0.7 stars higher than Female customers.
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Male
3/5
Female
2.3/5
Johnny Rockets Customer Service Score by Ethnicity
Johnny Rockets's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 3.5 | Other | 3.5 |
Johnny Rockets Customer Service Score by Age
Johnny Rockets's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
41-45 2.1 | 41-45 | 2.1 |
51-55 2.6 | 51-55 | 2.6 |
Johnny Rockets Customer Service Score by Usage
Johnny Rockets's Customer Service score was rated the highest by customers who have used Johnny Rockets's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Johnny Rockets Customer Service Score by Industry
Johnny Rockets's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Johnny Rockets Customer Service vs. Competitors
Compared to its competitors, Johnny Rockets's Customer Service score is rated right below Hard Rock.
| COMPANY | Customer Service Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Shake Shack | 4/5 |
| Hard Rock | 3/5 |
| Johnny Rockets | 3/5 |
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Johnny Rockets as an Employer
2.4/5
Johnny Rockets has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Johnny Rockets scored a 2 for Net Promoter Score and a -38 for Employee Net Promoter Score. NPS gauges how likely a customer of Johnny Rockets would recommend the brand to a friend. ENPS measures how likely Johnny Rockets employees would recommend working at Johnny Rockets to a friend.
Net Promoter Score
2
NPS Score
| 47% | Promoters |
|---|---|
| 8% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-38
eNPS Score
| 22% | Promoters |
|---|---|
| 18% | Passive |
| 60% | Detractors |
