JYSK NPS & Customer Reviews | Comparably
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JYSK
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About JYSK's Brand

Among its major competitors, JYSK is ranked in 1st place for NPS while IKEA is 2nd, and OBI is 3rd.

Brand at a Glance

82%
Customer Loyalty
3.7/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service

JYSK Ranking

JYSK NPS

JYSK's Net Promoter Score (NPS) is a 24 with 48% Promoters, 28% Passives, and 24% Detractors. Net Promoter Score tracks whether JYSK's customers would recommend using the product based on a scale of -100 to 100.

JYSK Overall NPS

24
NPS
48%Promoters
28%Passives
24%Detractors
JYSK Overall NPS

JYSK NPS Trend

-100
-50
0
50
100
Jun 2024
26
Jun 202426
Aug 2024
24
Aug 202424
Sep 2024
23
Sep 202423
Nov 2024
21
Nov 202421
Dec 2024
22
Dec 202422
Jan 2025
23
Jan 202523
Mar 2025
25
Mar 202525
Apr 2025
22
Apr 202522
May 2025
24
May 202524
Jun 2025
23
Jun 202523
Oct 2025
23
Oct 202523
Nov 2025
24
Nov 202524

How Other Brands Compare

JYSK is ranked first for NPS among its competitors. IKEA and OBI come in second and third.

JYSK's Logo
JYSK
IKEA's Logo
IKEA
OBI's Logo
OBI
Global Ranking#-#242#-
NPS242220
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

JYSK NPS by Gender

Male customers rated JYSK's NPS 30 points higher than Female customers.

Male

60

JYSK's NPS was rated 60 by Male customers on Comparably.

60%
Promoters
40%
Passives
0%
Detractors

Female

30

JYSK's NPS was rated 30 by Female customers on Comparably.

50%
Promoters
30%
Passives
20%
Detractors

JYSK NPS by Ethnicity

JYSK's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
22
Caucasian22
African American/Black
33
African American/Black33
Other
60
Other60

JYSK NPS by Age

JYSK's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

0
20
40
60
80
100
Promoters
90%
Passives
10%
Detractors
0%
18-2590%10%0%
Promoters
0%
Passives
67%
Detractors
33%
31-350%67%33%

JYSK NPS by Usage

JYSK's NPS was rated the highest by customers who have used JYSK's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
Less than 1 Year
50
Less than 1 Year50
1 to 2 Years
40
1 to 2 Years40
2 to 5 Years
50
2 to 5 Years50
5 to 10 Years
50
5 to 10 Years50

JYSK NPS vs. Competitors

Compared to its competitors, JYSK's NPS is rated right above IKEA.

COMPANYNPS Score
JYSK
24
IKEA
22
OBI
20

JYSK Customer Reviews

Out of the 5 JYSK customer reviews 5 were positive and 0 were constructive. JYSK customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Nice furniture store with a great customer service!
What do you value most about this brand?
accessibility, quality, style, price, diversity
What do you value most about this brand?
it is a really good place
What do you value most about this brand?
Good products and good service.
What do you value most about this brand?
Chairs are pretty dang cool

JYSK Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of JYSK users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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82
82%
18
18%
JYSK Customer Loyalty

JYSK Customer Loyalty Score by Gender

Female customers rated JYSK's Customer Loyalty score 9% higher than Male customers.

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Male
91%
Yes
Female
100%
Yes

JYSK Customer Loyalty Score by Ethnicity

JYSK's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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90
out of 100
Caucasian
100
out of 100
African American/Black
100
out of 100
Other

JYSK Customer Loyalty Score by Age

JYSK's Customer Loyalty score was rated 100% by customers ages 18-25 and customers ages 31-35 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%
31-35
100%
31-35100%

JYSK Customer Loyalty Score by Usage

JYSK's Customer Loyalty score was rated the highest by customers who have used JYSK's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
100%
1 to 2 Years
100%
2 to 5 Years
85%
5 to 10 Years
100%

JYSK Customer Loyalty Score by Industry

JYSK's Customer Loyalty score was rated 100% by both Accounting and Marketing, Advertising and Research industry customers.

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Accounting
100%
Marketing, Advertising and Research
100%

JYSK Customer Loyalty vs. Competitors

Compared to its competitors, JYSK's Customer Loyalty score is rated right above IKEA.

COMPANYCustomer Loyalty Score
JYSK82%
IKEA76%
OBI47%

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JYSK Product Quality

3.7/5

JYSK has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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JYSK Product Information

JYSK’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated JYSK's product the highest. Reviewers from the Marketing, Advertising and Research industry rated JYSK the lowest at 3.5.

Website
http://www.jysk.com
Company Size
10,000+ Employees

Industry

Tech
Retail

Quick Insights into JYSK Product Quality

JYSK's Product Quality score was rated highest by customers who have used JYSK's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.

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Ranked JYSK Product Quality the Highest

2 to 5 Years
4.6
18-25
4.2
Accounting
4.1

Ranked JYSK Product Quality the Lowest

5 to 10 Years
3.2
31-35
2.6
African American/Black
2.6

JYSK Product Quality Score by Gender

Male customers rated JYSK's Product Quality score 0.4 stars higher than Female customers.

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Male

4/5

Female

3.6/5

JYSK Product Quality Score by Ethnicity

JYSK's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
Caucasian
4
Caucasian4
African American/Black
2.6
African American/Black2.6
Other
3.8
Other3.8

JYSK Product Quality Score by Age

JYSK's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
18-25
4.2
18-254.2
31-35
2.6
31-352.6

JYSK Product Quality Score by Usage

JYSK's Product Quality score was rated the highest by customers who have used JYSK's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.1
1 to 2 Years
3.6
2 to 5 Years
4.6
5 to 10 Years
3.2

JYSK Product Quality Score by Industry

JYSK's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Accounting
4.1
Marketing, Advertising and Research
3.5

JYSK Product Quality vs. Competitors

Compared to its competitors, JYSK's Product Quality score is rated right above IKEA, and is preceded by OBI.

COMPANYProduct Quality Score
OBI4/5
JYSK3.7/5
IKEA3.6/5

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JYSK Pricing

JYSK ROI & Value For Money

3.8/5

JYSK has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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JYSK Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from JYSK.

Quick Insights into JYSK ROI

JYSK's ROI score was rated highest by Other customers, and rated lowest by Caucasian customers.

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Ranked JYSK ROI the Highest

Other
4.6
Accounting
4.5
Less than 1 Year
4.5

Ranked JYSK ROI the Lowest

2 to 5 Years
3.8
Marketing, Advertising and Research
3.8
Caucasian
3.4

JYSK ROI Score by Gender

JYSK's ROI score was rated 3.9 by both Female and Male customers on Comparably.

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Male

3.9/5

Female

3.9/5

JYSK ROI Score by Ethnicity

JYSK's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.4
Caucasian3.4
African American/Black
3.8
African American/Black3.8
Other
4.6
Other4.6

JYSK ROI Score by Age

JYSK's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
18-25
4.4
18-254.4
31-35
4.1
31-354.1

JYSK ROI Score by Usage

JYSK's ROI score was rated the highest by customers who have used JYSK's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4.5
1 to 2 Years
4.3
2 to 5 Years
3.8
5 to 10 Years
3.9

JYSK ROI Score by Industry

JYSK's ROI score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Accounting
4.5
Marketing, Advertising and Research
3.8

JYSK Pricing vs. Competitors

Compared to its competitors, JYSK's ROI score is rated right above IKEA.

COMPANYPricing Score
JYSK3.8/5
IKEA3.6/5
OBI3.5/5

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JYSK Customer Satisfaction (CSAT)

JYSK Customer Satisfaction (CSAT) Score

80 / 100

JYSK has an overall Customer Satisfaction score of 80 rated by its users and customers.

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Very Satisfied47%
Satisfied33%
Neither Satisfied nor Dissatisfied10%
Dissatisfied3%
Very Dissatisfied7%
Very Satisfied
47%
Satisfied
33%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
7%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into JYSK Customer Satisfaction

JYSK's Customer Satisfaction score was rated highest by customers who have used JYSK's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.

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Ranked JYSK Customer Satisfaction the Highest

2 to 5 Years
100%
31-35
100%
Male
100%

Ranked JYSK Customer Satisfaction the Lowest

Female
80%
Accounting
75%
African American/Black
67%

JYSK Customer Satisfaction Score by Gender

Male customers rated JYSK's Customer Satisfaction score 20 points higher than Female customers.

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100 / 100
Male
Very Satisfied
80%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
80 / 100
Female
Very Satisfied
30%
Satisfied
50%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
10%

JYSK Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

JYSK's Customer Satisfaction (CSAT) score was rated 89% according to Caucasian users and customers.

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89 / 100
Very Satisfied56%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied11%
Very Satisfied
56%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
11%

CSAT according to African American/Black

JYSK's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.

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67 / 100
Very Satisfied34%
Satisfied33%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

JYSK's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100
Very Satisfied40%
Satisfied60%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

JYSK Customer Satisfaction Score by Age

JYSK's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25 CSAT Score
90%
Very Satisfied
70%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
0%
18-2590%
31-35 CSAT Score
100%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
31-35100%

JYSK Customer Satisfaction Score by Usage

JYSK's Customer Satisfaction score was rated the highest by customers who have used JYSK's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
100
1 to 2 Years
80
2 to 5 Years
100
5 to 10 Years
100

JYSK Customer Satisfaction Score by Industry

JYSK's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.

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Accounting
75
Marketing, Advertising and Research
100

JYSK Customer Satisfaction vs. Competitors

Compared to its competitors, JYSK's Customer Satisfaction score is rated right above IKEA, and is preceded by OBI.

COMPANYCustomer Satisfaction (CSAT) Score
OBI100%
JYSK80%
IKEA71%

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JYSK Customer Service

3.9/5

JYSK has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About JYSK's Customer Service

Website

http://www.jysk.com

Quick Insights into JYSK Customer Service

JYSK's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Marketing, Advertising and Research industry.

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Ranked JYSK Customer Service the Highest

18-25
4.7
Less than 1 Year
4.7
Accounting
4.5

Ranked JYSK Customer Service the Lowest

African American/Black
3.6
5 to 10 Years
3.5
Marketing, Advertising and Research
3.3

JYSK Customer Service Score by Gender

Male customers rated JYSK's Customer Service score 0.8 stars higher than Female customers.

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Male

4.5/5

Female

3.7/5

JYSK Customer Service Score by Ethnicity

JYSK's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.

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0
20
40
60
80
100
Caucasian
3.8
Caucasian3.8
African American/Black
3.6
African American/Black3.6
Other
4.4
Other4.4

JYSK Customer Service Score by Age

JYSK's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25
4.7
18-254.7
31-35
3.8
31-353.8

JYSK Customer Service Score by Usage

JYSK's Customer Service score was rated the highest by customers who have used JYSK's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.7
1 to 2 Years
4.5
2 to 5 Years
4.4
5 to 10 Years
3.5

JYSK Customer Service Score by Industry

JYSK's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Accounting
4.5
Marketing, Advertising and Research
3.3

JYSK Customer Service vs. Competitors

Compared to its competitors, JYSK's Customer Service score is rated right above IKEA, and is preceded by OBI.

COMPANYCustomer Service Score
OBI4/5
JYSK3.9/5
IKEA3.5/5

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JYSK as an Employer

3.0/5

JYSK has a 3.0/5 stars for its overall company culture rated by their employees

  JYSK CEO
bottom
45%
CEO of JYSK

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

JYSK scored a 24 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of JYSK would recommend the brand to a friend. ENPS measures how likely JYSK employees would recommend working at JYSK to a friend.

Net Promoter Score

24
NPS Score
48%Promoters
28%Passive
24%Detractors

Employee Net Promoter Score

-20
eNPS Score
31%Promoters
18%Passive
51%Detractors

Global Ranking Snapshot

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6
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7
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