

Among its major competitors, JYSK is ranked in 1st place for NPS while IKEA is 2nd, and OBI is 3rd.
JYSK's Net Promoter Score (NPS) is a 24 with 48% Promoters, 28% Passives, and 24% Detractors. Net Promoter Score tracks whether JYSK's customers would recommend using the product based on a scale of -100 to 100.
| 48% | Promoters |
|---|---|
| 28% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2024 26 | Jun 2024 | 26 |
Aug 2024 24 | Aug 2024 | 24 |
Sep 2024 23 | Sep 2024 | 23 |
Nov 2024 21 | Nov 2024 | 21 |
Dec 2024 22 | Dec 2024 | 22 |
Jan 2025 23 | Jan 2025 | 23 |
Mar 2025 25 | Mar 2025 | 25 |
Apr 2025 22 | Apr 2025 | 22 |
May 2025 24 | May 2025 | 24 |
Jun 2025 23 | Jun 2025 | 23 |
Oct 2025 23 | Oct 2025 | 23 |
Nov 2025 24 | Nov 2025 | 24 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated JYSK's NPS 30 points higher than Female customers.
JYSK's NPS was rated 60 by Male customers on Comparably.
JYSK's NPS was rated 30 by Female customers on Comparably.
JYSK's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 22 | Caucasian | 22 |
African American/Black 33 | African American/Black | 33 |
Other 60 | Other | 60 |
JYSK's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
JYSK's NPS was rated the highest by customers who have used JYSK's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Out of the 5 JYSK customer reviews 5 were positive and 0 were constructive. JYSK customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of JYSK users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated JYSK's Customer Loyalty score 9% higher than Male customers.
JYSK's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
JYSK's Customer Loyalty score was rated 100% by customers ages 18-25 and customers ages 31-35 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 100% | 31-35 | 100% |
JYSK's Customer Loyalty score was rated the highest by customers who have used JYSK's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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JYSK's Customer Loyalty score was rated 100% by both Accounting and Marketing, Advertising and Research industry customers.
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Compared to its competitors, JYSK's Customer Loyalty score is rated right above IKEA.
JYSK has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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JYSK’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated JYSK's product the highest. Reviewers from the Marketing, Advertising and Research industry rated JYSK the lowest at 3.5.
JYSK's Product Quality score was rated highest by customers who have used JYSK's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.
Male customers rated JYSK's Product Quality score 0.4 stars higher than Female customers.
JYSK's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 2.6 | African American/Black | 2.6 |
Other 3.8 | Other | 3.8 |
JYSK's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
31-35 2.6 | 31-35 | 2.6 |
JYSK's Product Quality score was rated the highest by customers who have used JYSK's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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JYSK's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, JYSK's Product Quality score is rated right above IKEA, and is preceded by OBI.
JYSK has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from JYSK.
JYSK's ROI score was rated highest by Other customers, and rated lowest by Caucasian customers.
JYSK's ROI score was rated 3.9 by both Female and Male customers on Comparably.
JYSK's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 3.8 | African American/Black | 3.8 |
Other 4.6 | Other | 4.6 |
JYSK's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
31-35 4.1 | 31-35 | 4.1 |
JYSK's ROI score was rated the highest by customers who have used JYSK's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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JYSK's ROI score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, JYSK's ROI score is rated right above IKEA.
JYSK has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
JYSK's Customer Satisfaction score was rated highest by customers who have used JYSK's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.
Male customers rated JYSK's Customer Satisfaction score 20 points higher than Female customers.
Very Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 10% |
JYSK's Customer Satisfaction (CSAT) score was rated 89% according to Caucasian users and customers.
JYSK's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
JYSK's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
JYSK's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 90% | |||||||||||||||
| 31-35 | 100% |
JYSK's Customer Satisfaction score was rated the highest by customers who have used JYSK's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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JYSK's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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}Compared to its competitors, JYSK's Customer Satisfaction score is rated right above IKEA, and is preceded by OBI.
JYSK has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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http://www.jysk.com
JYSK's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Marketing, Advertising and Research industry.
Male customers rated JYSK's Customer Service score 0.8 stars higher than Female customers.
JYSK's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 4.4 | Other | 4.4 |
JYSK's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
31-35 3.8 | 31-35 | 3.8 |
JYSK's Customer Service score was rated the highest by customers who have used JYSK's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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JYSK's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, JYSK's Customer Service score is rated right above IKEA, and is preceded by OBI.
JYSK has a 3.0/5 stars for its overall company culture rated by their employees

JYSK scored a 24 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of JYSK would recommend the brand to a friend. ENPS measures how likely JYSK employees would recommend working at JYSK to a friend.
| 48% | Promoters |
|---|---|
| 28% | Passive |
| 24% | Detractors |
| 31% | Promoters |
|---|---|
| 18% | Passive |
| 51% | Detractors |