5
NPS
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Kum & Go
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About Kum & Go's Brand
At Kum & Go, we want to be the #1 convenience retailer in the U.S. Among its major competitors, Kum & Go is ranked in 3rd place for NPS while QuikTrip is 1st, and Thorntons is 2nd.
Brand at a Glance
72%
Customer Loyalty
3.1/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Kum & Go Ranking
- #3 / 4 of its competitors
Kum & Go NPS
Kum & Go's Net Promoter Score (NPS) is a 5 with 45% Promoters, 15% Passives, and 40% Detractors. Net Promoter Score tracks whether Kum & Go's customers would recommend using the product based on a scale of -100 to 100.
Kum & Go Overall NPS
| 45% | Promoters |
|---|---|
| 15% | Passives |
| 40% | Detractors |
Kum & Go NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 1 | Nov 2023 | 1 |
Jan 2024 0 | Jan 2024 | 0 |
Feb 2024 -1 | Feb 2024 | -1 |
Mar 2024 1 | Mar 2024 | 1 |
Apr 2024 1 | Apr 2024 | 1 |
May 2024 3 | May 2024 | 3 |
Jun 2024 3 | Jun 2024 | 3 |
Jul 2024 1 | Jul 2024 | 1 |
Aug 2024 2 | Aug 2024 | 2 |
Nov 2024 2 | Nov 2024 | 2 |
Nov 2025 4 | Nov 2025 | 4 |
Jan 2026 5 | Jan 2026 | 5 |
How Other Brands Compare
Kum & Go is ranked third for NPS among its competitors. QuikTrip and Thorntons come in first and second, with Caseys General Stores coming in at #4.
Kum & Go |  QuikTrip |  Caseys General Stores |  Thorntons | |
| Global Ranking | #- | #883 | #- | #- |
| NPS | 5 | 44 | -26 | 14 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $99.17M | $7.72B | $702.64M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kum & Go NPS by Gender
Female customers rated Kum & Go's NPS 1 points higher than Male customers.
Male
-14
Kum & Go's NPS was rated -14 by Male customers on Comparably.
36%
Promoters
14%
Passives
50%
Detractors
Female
-13
Kum & Go's NPS was rated -13 by Female customers on Comparably.
35%
Promoters
17%
Passives
48%
Detractors
Kum & Go NPS by Ethnicity
Kum & Go's NPS was rated the highest by Native American customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -23 | Caucasian | -23 |
African American/Black 40 | African American/Black | 40 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Native American 67 | Native American | 67 |
Other -34 | Other | -34 |
Kum & Go NPS by Age
Kum & Go's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Kum & Go NPS by Usage
Kum & Go's NPS was rated the highest by customers who have used Kum & Go's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -66 | Less than 1 Year | -66 |
1 to 2 Years 13 | 1 to 2 Years | 13 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -50 | 5 to 10 Years | -50 |
Over 10 Years 13 | Over 10 Years | 13 |
Kum & Go NPS vs. Competitors
Compared to its competitors, Kum & Go's NPS is rated right above Applegreen, and is preceded by Thorntons.
| COMPANY | NPS Score | |
|---|---|---|
| QuikTrip | 44 |
| Thorntons | 14 |
| Kum & Go | 5 |
 | Applegreen | 0 |
 | kwik | N/A |
| Caseys General Stores | -26 |
Kum & Go Customer Reviews
Out of the 7 Kum & Go customer reviews 5 were positive and 2 were constructive. Kum & Go customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Kum & Go Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Kum & Go users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Kum & Go Customer Loyalty Score by Gender
Female customers rated Kum & Go's Customer Loyalty score 15% higher than Male customers.
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Male
67%
Yes
Female
82%
Yes
Kum & Go Customer Loyalty Score by Ethnicity
Kum & Go's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Kum & Go.
80
out of 100
Caucasian
82
out of 100
African American/Black
40
out of 100
Asian or Pacific Islander
100
out of 100
Native American
44
out of 100
Other
Kum & Go Customer Loyalty Score by Age
Kum & Go's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 70% | 26-30 | 70% |
31-35 82% | 31-35 | 82% |
36-40 66% | 36-40 | 66% |
41-45 87% | 41-45 | 87% |
46-50 70% | 46-50 | 70% |
51-55 59% | 51-55 | 59% |
61-65 78% | 61-65 | 78% |
Kum & Go Customer Loyalty Score by Usage
Kum & Go's Customer Loyalty score was rated the highest by customers who have used Kum & Go's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Kum & Go Customer Loyalty Score by Industry
Kum & Go's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Kum & Go Customer Loyalty vs. Competitors
Compared to its competitors, Kum & Go's Customer Loyalty score is rated right above Thorntons, and is preceded by Caseys General Stores.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| QuikTrip | 88% |
| Caseys General Stores | 83% |
| Kum & Go | 72% |
| Thorntons | 69% |
| Applegreen | 55% |
| kwik | N/A |
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Kum & Go Product Quality
3.1/5
Kum & Go has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Kum & Go Product Information
Kum & Go’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Kum & Go's product the highest. Reviewers from the Arts and Entertainment industry rated Kum & Go the lowest at 2.3.
- Website
- https://www.kumandgo.com
- Company Size
- 1,001-5,000 Employees
Industry
Retail
Quick Insights into Kum & Go Product Quality
Kum & Go's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers who have used Kum & Go's products/services for Less than 1 Year.
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Ranked Kum & Go Product Quality the Highest
Ranked Kum & Go Product Quality the Lowest
Kum & Go Product Quality Score by Gender
Kum & Go's Product Quality score was rated 2.8 by both Female and Male customers on Comparably.
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Male
2.8/5
Female
2.8/5
Kum & Go Product Quality Score by Ethnicity
Kum & Go's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
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0
1
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3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 4.1 | Native American | 4.1 |
Other 2.3 | Other | 2.3 |
Kum & Go Product Quality Score by Age
Kum & Go's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.8 | 31-35 | 2.8 |
36-40 1.7 | 36-40 | 1.7 |
41-45 2.3 | 41-45 | 2.3 |
46-50 4.1 | 46-50 | 4.1 |
51-55 2.8 | 51-55 | 2.8 |
61-65 2.4 | 61-65 | 2.4 |
Kum & Go Product Quality Score by Usage
Kum & Go's Product Quality score was rated the highest by customers who have used Kum & Go's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Kum & Go Product Quality Score by Industry
Kum & Go's Product Quality score was rated the highest by Retail industry customers, and the lowest by Arts and Entertainment industry customers.
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Kum & Go Product Quality vs. Competitors
Compared to its competitors, Kum & Go's Product Quality score is rated right above Caseys General Stores, and is preceded by Thorntons.
| COMPANY | Product Quality Score | |
|---|---|---|
| QuikTrip | 4/5 |
| Applegreen | 3.8/5 |
| Thorntons | 3.4/5 |
| Kum & Go | 3.1/5 |
| Caseys General Stores | 2.7/5 |
| kwik | N/A |
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Kum & Go Pricing
Kum & Go ROI & Value For Money
3.1/5
Kum & Go has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Kum & Go Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Kum & Go.
Quick Insights into Kum & Go ROI
Kum & Go's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 36-40.
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Ranked Kum & Go ROI the Highest
Ranked Kum & Go ROI the Lowest
Kum & Go ROI Score by Gender
Female customers rated Kum & Go's ROI score 0.1 stars higher than Male customers.
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Male
2.9/5
Female
3/5
Kum & Go ROI Score by Ethnicity
Kum & Go's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 3.8 | Native American | 3.8 |
Other 2.2 | Other | 2.2 |
Kum & Go ROI Score by Age
Kum & Go's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3 | 31-35 | 3 |
36-40 1.7 | 36-40 | 1.7 |
41-45 2.8 | 41-45 | 2.8 |
46-50 4.1 | 46-50 | 4.1 |
51-55 2.7 | 51-55 | 2.7 |
61-65 3 | 61-65 | 3 |
Kum & Go ROI Score by Usage
Kum & Go's ROI score was rated the highest by customers who have used Kum & Go's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Kum & Go ROI Score by Industry
Kum & Go's ROI score was rated the highest by Insurance industry customers, and the lowest by Arts and Entertainment industry customers.
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Kum & Go Pricing vs. Competitors
Compared to its competitors, Kum & Go's ROI score is rated right above Thorntons, and is preceded by Applegreen.
| COMPANY | Pricing Score | |
|---|---|---|
| QuikTrip | 3.9/5 |
| Applegreen | 3.5/5 |
| Kum & Go | 3.1/5 |
| Thorntons | 2.9/5 |
| Caseys General Stores | 2.6/5 |
| kwik | N/A |
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Kum & Go Customer Satisfaction (CSAT)
Kum & Go Customer Satisfaction (CSAT) Score
50 / 100
Kum & Go has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Very Satisfied
31%
Satisfied
19%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
10%
Very Dissatisfied
32%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Kum & Go Customer Satisfaction
Kum & Go's Customer Satisfaction score was rated highest by customers from the Retail industry, and rated lowest by customers who have used Kum & Go's products/services for Less than 1 Year.
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Ranked Kum & Go Customer Satisfaction the Highest
Ranked Kum & Go Customer Satisfaction the Lowest
Kum & Go Customer Satisfaction Score by Gender
Male customers rated Kum & Go's Customer Satisfaction score 3 points higher than Female customers.
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53 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 24% | |
Very Dissatisfied | 19% |
50 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 4% | |
Very Dissatisfied | 42% |
Kum & Go Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Kum & Go's Customer Satisfaction (CSAT) score was rated 52% according to Caucasian users and customers.
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52 / 100
Very Satisfied
24%
Satisfied
28%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
14%
Very Dissatisfied
31%
CSAT according to African American/Black
Kum & Go's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Kum & Go's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
34%
Very Dissatisfied
0%
CSAT according to Other
Kum & Go's Customer Satisfaction (CSAT) score was rated 37% according to Other users and customers.
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37 / 100
Very Satisfied
13%
Satisfied
24%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
50%
Kum & Go Customer Satisfaction Score by Age
Kum & Go's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 86% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 14% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 83% | |||||||||||||||
| 51-55 | 60% | |||||||||||||||
| 61-65 | 33% |
Kum & Go Customer Satisfaction Score by Usage
Kum & Go's Customer Satisfaction score was rated the highest by customers who have used Kum & Go's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Kum & Go Customer Satisfaction Score by Industry
Kum & Go's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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{
"title": "Kum & Go Customer Satisfaction Score by Industry",
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}Kum & Go Customer Satisfaction vs. Competitors
Compared to its competitors, Kum & Go's Customer Satisfaction score is rated right above Caseys General Stores, and is preceded by Thorntons.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| QuikTrip | 80% |
| Applegreen | 75% |
| Thorntons | 67% |
| Kum & Go | 50% |
| Caseys General Stores | 41% |
| kwik | 0% |
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Kum & Go Customer Service
3.1/5
Kum & Go has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Kum & Go's Customer Service
Address
6400 Westown Parkway, Des Moines, IA 50266
Website
https://www.kumandgo.com
Phone Number
515-226-0128
Kum & Go's Social Links
Quick Insights into Kum & Go Customer Service
Kum & Go's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers who have used Kum & Go's products/services for Less than 1 Year.
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Ranked Kum & Go Customer Service the Highest
Ranked Kum & Go Customer Service the Lowest
Kum & Go Customer Service Score by Gender
Male customers rated Kum & Go's Customer Service score 0.4 stars higher than Female customers.
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Male
3.2/5
Female
2.8/5
Kum & Go Customer Service Score by Ethnicity
Kum & Go's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 4.5 | Native American | 4.5 |
Other 2.4 | Other | 2.4 |
Kum & Go Customer Service Score by Age
Kum & Go's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2.8 | 26-30 | 2.8 |
31-35 2.4 | 31-35 | 2.4 |
36-40 1.7 | 36-40 | 1.7 |
41-45 2.6 | 41-45 | 2.6 |
46-50 4.5 | 46-50 | 4.5 |
51-55 2.7 | 51-55 | 2.7 |
61-65 3.2 | 61-65 | 3.2 |
Kum & Go Customer Service Score by Usage
Kum & Go's Customer Service score was rated the highest by customers who have used Kum & Go's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Kum & Go Customer Service Score by Industry
Kum & Go's Customer Service score was rated the highest by Retail industry customers, and the lowest by Arts and Entertainment industry customers.
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Kum & Go Customer Service vs. Competitors
Compared to its competitors, Kum & Go's Customer Service score is rated right above Caseys General Stores, and is preceded by Thorntons.
| COMPANY | Customer Service Score | |
|---|---|---|
| Applegreen | 4.7/5 |
| QuikTrip | 4/5 |
| Thorntons | 3.1/5 |
| Kum & Go | 3.1/5 |
| Caseys General Stores | 2.5/5 |
| kwik | N/A |
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Kum & Go as an Employer
2.8/5
Kum & Go has a 2.8/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Kum & Go scored a 5 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of Kum & Go would recommend the brand to a friend. ENPS measures how likely Kum & Go employees would recommend working at Kum & Go to a friend.
Net Promoter Score
5
NPS Score
| 45% | Promoters |
|---|---|
| 15% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-17
eNPS Score
| 35% | Promoters |
|---|---|
| 13% | Passive |
| 52% | Detractors |
