-35
NPS
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Liberty Tax
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About Liberty Tax's Brand
Among its major competitors, Liberty Tax is ranked in 5th place for NPS while Navigant is 1st, and Intuit is 2nd.
Brand at a Glance
61%
Customer Loyalty
2.2/5
Product Quality
1.9/5
Pricing
2/5
Customer Service
Liberty Tax Ranking
- #4 / 4 of its competitors
Liberty Tax NPS
Liberty Tax's Net Promoter Score (NPS) is a -35 with 30% Promoters, 5% Passives, and 65% Detractors. Net Promoter Score tracks whether Liberty Tax's customers would recommend using the product based on a scale of -100 to 100.
Liberty Tax Overall NPS
| 30% | Promoters |
|---|---|
| 5% | Passives |
| 65% | Detractors |
Liberty Tax NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 -80 | Dec 2022 | -80 |
Mar 2023 -63 | Mar 2023 | -63 |
Jun 2023 -70 | Jun 2023 | -70 |
Sep 2023 -54 | Sep 2023 | -54 |
Oct 2023 -59 | Oct 2023 | -59 |
Feb 2024 -50 | Feb 2024 | -50 |
Apr 2024 -53 | Apr 2024 | -53 |
May 2024 -57 | May 2024 | -57 |
Oct 2024 -48 | Oct 2024 | -48 |
Nov 2024 -40 | Nov 2024 | -40 |
Feb 2025 -32 | Feb 2025 | -32 |
Nov 2025 -35 | Nov 2025 | -35 |
How Other Brands Compare
Liberty Tax is ranked #4 for NPS among its competitors. Intuit and Pizza Hut come in first and second, with LexisNexis Legal & Professional coming in at third.
Liberty Tax |  Intuit |  Pizza Hut |  LexisNexis Legal & Professional | |
| Global Ranking | #- | #149 | #153 | #- |
| NPS | -35 | 11 | 5 | 3 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $112.73B | $33.20B | $48.59B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Liberty Tax NPS by Gender
Male customers rated Liberty Tax's NPS 28 points higher than Female customers.
Male
-72
Liberty Tax's NPS was rated -72 by Male customers on Comparably.
14%
Promoters
0%
Passives
86%
Detractors
Female
-100
Liberty Tax's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Liberty Tax NPS by Ethnicity
Liberty Tax's NPS was rated -72 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -72 | Caucasian | -72 |
Liberty Tax NPS by Age
Liberty Tax's NPS was rated -50 points by customers ages 66+ on Comparably.
Liberty Tax NPS by Usage
Liberty Tax's NPS was rated the highest by customers who have used Liberty Tax's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
Liberty Tax NPS vs. Competitors
Compared to its competitors, Liberty Tax's NPS is rated right below Liberty Mutual Strategic Ventures.
| COMPANY | NPS Score | |
|---|---|---|
 | Navigant | 50 |
| Intuit | 11 |
| Pizza Hut | 5 |
| LexisNexis Legal & Professional | 3 |
 | Liberty Mutual Strategic Ventures | N/A |
| Liberty Tax | -35 |
Liberty Tax Customer Loyalty
61%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
61% of Liberty Tax users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Liberty Tax Customer Loyalty Score by Gender
Male customers rated Liberty Tax's Customer Loyalty score 51% higher than Female customers.
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Male
61%
Yes
Female
10%
Yes
Liberty Tax Customer Loyalty Score by Ethnicity
Liberty Tax's Customer Loyalty score was rated 49% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Liberty Tax.
49
out of 100
Caucasian
Liberty Tax Customer Loyalty Score by Age
Liberty Tax's Customer Loyalty score was rated 55% by customers ages 66+ on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 55% | 66+ | 55% |
Liberty Tax Customer Loyalty Score by Usage
Liberty Tax's Customer Loyalty score was rated the highest by customers who have used Liberty Tax's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Liberty Tax Customer Loyalty vs. Competitors
Compared to its competitors, Liberty Tax's Customer Loyalty score is rated right above Liberty Mutual Strategic Ventures, and is preceded by LexisNexis Legal & Professional.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Navigant | 100% |
| Intuit | 84% |
| Pizza Hut | 74% |
| LexisNexis Legal & Professional | 72% |
| Liberty Tax | 61% |
| Liberty Mutual Strategic Ventures | N/A |
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Liberty Tax Product Quality
2.2/5
Liberty Tax has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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Liberty Tax Product Information
Liberty Tax’s product quality score is a 2.2 out of 5 as rated by its users and customers.
- Website
- http://www.libertytax.com
- Company Size
- 201-500 Employees
Quick Insights into Liberty Tax Product Quality
Liberty Tax's Product Quality score was rated highest by customers who have used Liberty Tax's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked Liberty Tax Product Quality the Highest
Ranked Liberty Tax Product Quality the Lowest
Liberty Tax Product Quality Score by Gender
Liberty Tax's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Liberty Tax Product Quality Score by Ethnicity
Liberty Tax's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Liberty Tax.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Liberty Tax Product Quality Score by Age
Liberty Tax's Product Quality score was rated 1.6 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.6 | 66+ | 1.6 |
Liberty Tax Product Quality Score by Usage
Liberty Tax's Product Quality score was rated the highest by customers who have used Liberty Tax's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Liberty Tax Product Quality vs. Competitors
Compared to its competitors, Liberty Tax's Product Quality score is rated right above Navigant, and is preceded by LexisNexis Legal & Professional.
| COMPANY | Product Quality Score | |
|---|---|---|
| Pizza Hut | 3.6/5 |
| Intuit | 3.3/5 |
| LexisNexis Legal & Professional | 3.3/5 |
| Liberty Tax | 2.2/5 |
| Navigant | 1.5/5 |
| Liberty Mutual Strategic Ventures | N/A |
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Liberty Tax Pricing
Liberty Tax ROI & Value For Money
1.9/5
Liberty Tax has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.
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Quick Insights into Liberty Tax ROI
Liberty Tax's ROI score was rated highest by customers who have used Liberty Tax's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked Liberty Tax ROI the Highest
Ranked Liberty Tax ROI the Lowest
Liberty Tax ROI Score by Gender
Liberty Tax's ROI score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Liberty Tax ROI Score by Ethnicity
Liberty Tax's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Liberty Tax.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Liberty Tax ROI Score by Age
Liberty Tax's ROI score was rated 1.6 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Liberty Tax.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.6 | 66+ | 1.6 |
Liberty Tax ROI Score by Usage
Liberty Tax's ROI score was rated the highest by customers who have used Liberty Tax's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Liberty Tax Pricing vs. Competitors
Compared to its competitors, Liberty Tax's ROI score is rated right above Liberty Mutual Strategic Ventures, and is preceded by Navigant.
| COMPANY | Pricing Score | |
|---|---|---|
| Intuit | 3.3/5 |
| Pizza Hut | 3.3/5 |
| LexisNexis Legal & Professional | 3.1/5 |
| Navigant | 2.5/5 |
| Liberty Tax | 1.9/5 |
| Liberty Mutual Strategic Ventures | N/A |
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Liberty Tax Customer Satisfaction (CSAT)
Liberty Tax Customer Satisfaction (CSAT) Score
35 / 100
Liberty Tax has an overall Customer Satisfaction score of 35 rated by its users and customers.
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Very Satisfied
24%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
65%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Liberty Tax Customer Satisfaction
Liberty Tax's Customer Satisfaction score was rated highest by customers who have used Liberty Tax's products/services for 5 to 10 Years, and rated lowest by Female customers.
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Ranked Liberty Tax Customer Satisfaction the Highest
Ranked Liberty Tax Customer Satisfaction the Lowest
Liberty Tax Customer Satisfaction Score by Gender
Male customers rated Liberty Tax's Customer Satisfaction score 0 points higher than Female customers.
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14 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 86% |
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 100% |
Liberty Tax Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Liberty Tax's Customer Satisfaction (CSAT) score was rated 14% according to Caucasian users and customers.
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14 / 100
Very Satisfied
14%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
86%
Liberty Tax Customer Satisfaction Score by Age
Liberty Tax's Customer Satisfaction score was rated 25 points by customers ages 66+ on Comparably.
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0
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 25% |
Liberty Tax Customer Satisfaction Score by Usage
Liberty Tax's Customer Satisfaction score was rated the highest by customers who have used Liberty Tax's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Liberty Tax Customer Satisfaction vs. Competitors
Compared to its competitors, Liberty Tax's Customer Satisfaction score is rated right above Navigant, and is preceded by Intuit.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| LexisNexis Legal & Professional | 69% |
| Pizza Hut | 68% |
| Intuit | 58% |
| Liberty Tax | 35% |
| Navigant | 0% |
| Liberty Mutual Strategic Ventures | 0% |
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Liberty Tax Customer Service
2/5
Liberty Tax has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Liberty Tax's Customer Service
Address
Hurst, TX
Website
http://www.libertytax.com
Quick Insights into Liberty Tax Customer Service
Liberty Tax's Customer Service score was rated highest by customers who have used Liberty Tax's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked Liberty Tax Customer Service the Highest
Ranked Liberty Tax Customer Service the Lowest
Liberty Tax Customer Service Score by Gender
Liberty Tax's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Liberty Tax Customer Service Score by Ethnicity
Liberty Tax's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Liberty Tax Customer Service Score by Age
Liberty Tax's Customer Service score was rated 1.6 stars by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.6 | 66+ | 1.6 |
Liberty Tax Customer Service Score by Usage
Liberty Tax's Customer Service score was rated the highest by customers who have used Liberty Tax's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Liberty Tax Customer Service vs. Competitors
Compared to its competitors, Liberty Tax's Customer Service score is rated right above Liberty Mutual Strategic Ventures, and is preceded by LexisNexis Legal & Professional.
| COMPANY | Customer Service Score | |
|---|---|---|
| Navigant | 5/5 |
| Pizza Hut | 3.4/5 |
| Intuit | 3.2/5 |
| LexisNexis Legal & Professional | 3/5 |
| Liberty Tax | 2/5 |
| Liberty Mutual Strategic Ventures | N/A |
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Liberty Tax as an Employer
3.4/5
Liberty Tax has a 3.4/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Liberty Tax scored a -35 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Liberty Tax would recommend the brand to a friend. ENPS measures how likely Liberty Tax employees would recommend working at Liberty Tax to a friend.
Net Promoter Score
-35
NPS Score
| 30% | Promoters |
|---|---|
| 5% | Passive |
| 65% | Detractors |
Employee Net Promoter Score
3
eNPS Score
| 48% | Promoters |
|---|---|
| 7% | Passive |
| 45% | Detractors |
