

Life's about the LittleThings: inspiring, uplifting, and engaging content. Among its major competitors, LittleThings is ranked in 1st place for NPS while Skyword is 2nd, and Upworthy is 3rd.
LittleThings's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether LittleThings's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2023 100 | Apr 2023 | 100 |
LittleThings is ranked first for NPS among its competitors. Skyword and Upworthy come in second and third, with BuzzFeed coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, LittleThings's NPS is rated right above Skyword.
| COMPANY | NPS Score | |
|---|---|---|
![]() | LittleThings | 100 |
![]() | Skyword | 39 |
![]() | Upworthy | 0 |
![]() | Elite Daily | N/A |
![]() | BuzzFeed | -4 |
LittleThings has a 4.1/5 stars for its overall company culture rated by their employees

LittleThings scored a 100 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of LittleThings would recommend the brand to a friend. ENPS measures how likely LittleThings employees would recommend working at LittleThings to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |