29
NPS
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Lucasfilm
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About Lucasfilm's Brand
Lucasfilm produces original content, postproduction effects, and audio for external clients, licensed products, and the gaming industry. Among its major competitors, Lucasfilm is ranked in 1st place for NPS while Blue Sky Studios is 2nd, and Paramount Pictures is 3rd.Their current valuation is $333.37B
Brand at a Glance
86%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
Lucasfilm Ranking
- #1 / 4 of its competitors
Lucasfilm NPS
Lucasfilm's Net Promoter Score (NPS) is a 29 with 61% Promoters, 7% Passives, and 32% Detractors. Net Promoter Score tracks whether Lucasfilm's customers would recommend using the product based on a scale of -100 to 100.
Lucasfilm Overall NPS
| 61% | Promoters |
|---|---|
| 7% | Passives |
| 32% | Detractors |
Lucasfilm NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 25 | Jun 2023 | 25 |
Jul 2023 20 | Jul 2023 | 20 |
Sep 2023 14 | Sep 2023 | 14 |
Nov 2023 18 | Nov 2023 | 18 |
Jan 2024 17 | Jan 2024 | 17 |
Feb 2024 20 | Feb 2024 | 20 |
Apr 2024 22 | Apr 2024 | 22 |
Oct 2024 26 | Oct 2024 | 26 |
Nov 2024 28 | Nov 2024 | 28 |
Apr 2025 31 | Apr 2025 | 31 |
May 2025 33 | May 2025 | 33 |
Aug 2025 29 | Aug 2025 | 29 |
How Other Brands Compare
Lucasfilm is ranked first for NPS among its competitors. Blue Sky Studios and Paramount Pictures come in second and third, with Warner Bros. coming in at #4. Among those competitors, it is the most valued company.
Lucasfilm |  Warner Bros. |  Paramount Pictures |  Blue Sky Studios | |
| Global Ranking | #- | #126 | #- | #- |
| NPS | 29 | -1 | 10 | 23 |
| Valuation Updated every 24 hours for public companies | $333.37B | - | $1.94B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Lucasfilm NPS by Gender
Female customers rated Lucasfilm's NPS 54 points higher than Male customers.
Male
-20
Lucasfilm's NPS was rated -20 by Male customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Female
34
Lucasfilm's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Lucasfilm NPS by Ethnicity
Lucasfilm's NPS was rated 20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Lucasfilm NPS by Age
Lucasfilm's NPS was rated 34 points by customers ages 18-25 on Comparably.
Lucasfilm NPS by Usage
Lucasfilm's NPS was rated the highest by customers who have used Lucasfilm's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years -34 | Over 10 Years | -34 |
Lucasfilm NPS vs. Competitors
Compared to its competitors, Lucasfilm's NPS is rated right above Blue Sky Studios.
| COMPANY | NPS Score | |
|---|---|---|
| Lucasfilm | 29 |
| Blue Sky Studios | 23 |
| Paramount Pictures | 10 |
 | Einfochips | 0 |
| Warner Bros. | -1 |
Lucasfilm Customer Reviews
Out of the 2 Lucasfilm customer reviews 1 was positive and 1 was constructive. Lucasfilm customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Lucasfilm Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Lucasfilm users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Lucasfilm Customer Loyalty Score by Gender
Female customers rated Lucasfilm's Customer Loyalty score 22% higher than Male customers.
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Male
78%
Yes
Female
100%
Yes
Lucasfilm Customer Loyalty Score by Ethnicity
Lucasfilm's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Lucasfilm Customer Loyalty Score by Age
Lucasfilm's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Lucasfilm Customer Loyalty Score by Usage
Lucasfilm's Customer Loyalty score was rated 85% by customers who have used Lucasfilm's products/services for Over 10 Years.
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Lucasfilm Customer Loyalty Score by Industry
Lucasfilm's Customer Loyalty score was rated 100% by Arts and Entertainment industry customers.
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Lucasfilm Customer Loyalty vs. Competitors
Compared to its competitors, Lucasfilm's Customer Loyalty score is rated right above Paramount Pictures, and is preceded by Einfochips.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Einfochips | 100% |
| Lucasfilm | 86% |
| Paramount Pictures | 74% |
| Blue Sky Studios | 69% |
| Warner Bros. | 69% |
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Lucasfilm Product Quality
3.5/5
Lucasfilm has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Lucasfilm Product Information
Lucasfilm’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Lucasfilm's product the highest.
- Website
- http://lucasfilm.com/
- Company Size
- 1,001-5,000 Employees
Industry
Content
Media
SaaS
Sports & Entertainment
Quick Insights into Lucasfilm Product Quality
Lucasfilm's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked Lucasfilm Product Quality the Highest
Ranked Lucasfilm Product Quality the Lowest
Lucasfilm Product Quality Score by Gender
Female customers rated Lucasfilm's Product Quality score 0.8 stars higher than Male customers.
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Male
2.7/5
Female
3.5/5
Lucasfilm Product Quality Score by Ethnicity
Lucasfilm's Product Quality score was rated 3.4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Lucasfilm Product Quality Score by Age
Lucasfilm's Product Quality score was rated 4.1 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Lucasfilm Product Quality Score by Usage
Lucasfilm's Product Quality score was rated 2.1 stars by customers who have used Lucasfilm's products/services for Over 10 Years.
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Lucasfilm Product Quality Score by Industry
Lucasfilm's Product Quality score was rated 2 stars by Arts and Entertainment industry customers.
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Lucasfilm Product Quality vs. Competitors
Compared to its competitors, Lucasfilm's Product Quality score is rated right below Einfochips.
| COMPANY | Product Quality Score | |
|---|---|---|
| Warner Bros. | 4.1/5 |
| Paramount Pictures | 3.8/5 |
| Blue Sky Studios | 3.8/5 |
| Einfochips | 3.7/5 |
| Lucasfilm | 3.5/5 |
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Lucasfilm Pricing
Lucasfilm ROI & Value For Money
3.3/5
Lucasfilm has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Lucasfilm Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.
Quick Insights into Lucasfilm ROI
Lucasfilm's ROI score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked Lucasfilm ROI the Highest
Ranked Lucasfilm ROI the Lowest
Lucasfilm ROI Score by Gender
Female customers rated Lucasfilm's ROI score 0.9 stars higher than Male customers.
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Male
2.5/5
Female
3.4/5
Lucasfilm ROI Score by Ethnicity
Lucasfilm's ROI score was rated 3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Lucasfilm ROI Score by Age
Lucasfilm's ROI score was rated 3.8 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
Lucasfilm ROI Score by Usage
Lucasfilm's ROI score was rated 1.8 stars by customers who have used Lucasfilm's products/services for Over 10 Years.
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Lucasfilm ROI Score by Industry
Lucasfilm's ROI score was rated 2 stars by Arts and Entertainment industry customers.
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Lucasfilm Pricing vs. Competitors
Compared to its competitors, Lucasfilm's ROI score is rated right above Warner Bros., and is preceded by Einfochips.
| COMPANY | Pricing Score | |
|---|---|---|
| Paramount Pictures | 3.8/5 |
| Einfochips | 3.7/5 |
| Lucasfilm | 3.3/5 |
| Warner Bros. | 3.2/5 |
| Blue Sky Studios | 3.1/5 |
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Lucasfilm Customer Satisfaction (CSAT)
Lucasfilm Customer Satisfaction (CSAT) Score
57 / 100
Lucasfilm has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
52%
Satisfied
5%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
5%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Lucasfilm Customer Satisfaction
Lucasfilm's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked Lucasfilm Customer Satisfaction the Highest
Ranked Lucasfilm Customer Satisfaction the Lowest
Lucasfilm Customer Satisfaction Score by Gender
Female customers rated Lucasfilm's Customer Satisfaction score 10 points higher than Male customers.
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50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
60 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
Lucasfilm Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Lucasfilm's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
Lucasfilm Customer Satisfaction Score by Age
Lucasfilm's Customer Satisfaction score was rated 80 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% |
Lucasfilm Customer Satisfaction Score by Usage
Lucasfilm's Customer Satisfaction score was rated 33 points by customers who have used Lucasfilm's products/services for Over 10 Years.
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Lucasfilm Customer Satisfaction Score by Industry
Lucasfilm's Customer Satisfaction score was rated 33 points by Arts and Entertainment industry customers.
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"bars": [
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"label": "Arts and Entertainment",
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}Lucasfilm Customer Satisfaction vs. Competitors
Compared to its competitors, Lucasfilm's Customer Satisfaction score is rated right above Einfochips, and is preceded by Paramount Pictures.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Warner Bros. | 100% |
| Paramount Pictures | 76% |
| Lucasfilm | 56% |
| Einfochips | 50% |
| Blue Sky Studios | 33% |
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Lucasfilm Customer Service
3.3/5
Lucasfilm has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Lucasfilm's Customer Service
Address
PO Box 29919, San Francisco, CA
Website
http://lucasfilm.com/
Phone Number
415-623-1000
Quick Insights into Lucasfilm Customer Service
Lucasfilm's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked Lucasfilm Customer Service the Highest
Ranked Lucasfilm Customer Service the Lowest
Lucasfilm Customer Service Score by Gender
Female customers rated Lucasfilm's Customer Service score 0.5 stars higher than Male customers.
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Male
2.9/5
Female
3.4/5
Lucasfilm Customer Service Score by Ethnicity
Lucasfilm's Customer Service score was rated 3.3 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Lucasfilm Customer Service Score by Age
Lucasfilm's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Lucasfilm Customer Service Score by Usage
Lucasfilm's Customer Service score was rated 2.1 stars by customers who have used Lucasfilm's products/services for Over 10 Years.
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Lucasfilm Customer Service Score by Industry
Lucasfilm's Customer Service score was rated 2 stars by Arts and Entertainment industry customers.
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Lucasfilm Customer Service vs. Competitors
Compared to its competitors, Lucasfilm's Customer Service score is rated right below Warner Bros..
| COMPANY | Customer Service Score | |
|---|---|---|
| Blue Sky Studios | 3.7/5 |
| Einfochips | 3.7/5 |
| Paramount Pictures | 3.6/5 |
| Warner Bros. | 3.5/5 |
| Lucasfilm | 3.3/5 |
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Lucasfilm as an Employer
3.8/5
Lucasfilm has a 3.8/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Lucasfilm scored a 29 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Lucasfilm would recommend the brand to a friend. ENPS measures how likely Lucasfilm employees would recommend working at Lucasfilm to a friend.
Net Promoter Score
29
NPS Score
| 61% | Promoters |
|---|---|
| 7% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
