67
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Massmart Holdings
Marketing or Exec? Claim Your Free Account
About Massmart Holdings' Brand
Wholesaler and retailer of branded goods. The company offers general merchandise, liquor, home improvement equipment and basic foods among others under Game, Dion Wired, Makro, Builders Warehouse and Jumbo Cash brands. Among its major competitors, Massmart Holdings is ranked in 1st place for NPS while Pick n Pay Stores is 2nd, and Walmart is 3rd.
Brand at a Glance
89%
Customer Loyalty
4.4/5
Product Quality
4.2/5
Pricing
4.3/5
Customer Service
Massmart Holdings Ranking
- #1 / 4 of its competitors
Massmart Holdings NPS
Massmart Holdings's Net Promoter Score (NPS) is a 67 with 78% Promoters, 11% Passives, and 11% Detractors. Net Promoter Score tracks whether Massmart Holdings's customers would recommend using the product based on a scale of -100 to 100.
Massmart Holdings Overall NPS
| 78% | Promoters |
|---|---|
| 11% | Passives |
| 11% | Detractors |
Massmart Holdings NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 100 | Oct 2022 | 100 |
Aug 2023 100 | Aug 2023 | 100 |
Mar 2024 75 | Mar 2024 | 75 |
May 2024 40 | May 2024 | 40 |
Aug 2024 57 | Aug 2024 | 57 |
Jun 2025 66 | Jun 2025 | 66 |
How Other Brands Compare
Massmart Holdings is ranked first for NPS among its competitors. Pick n Pay Stores and Walmart come in second and third, with Johannesburg Stock Exchange coming in at #4.
Massmart Holdings |  Walmart |  Pick n Pay Stores |  Johannesburg Stock Exchange | |
| Global Ranking | #- | #104 | #- | #- |
| NPS | 67 | 7 | 35 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $382.64B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Massmart Holdings NPS by Ethnicity
Massmart Holdings's NPS was rated 67 points by African American/Black customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 67 | African American/Black | 67 |
Massmart Holdings NPS vs. Competitors
Compared to its competitors, Massmart Holdings's NPS is rated right above Pick n Pay Stores.
| COMPANY | NPS Score | |
|---|---|---|
| Massmart Holdings | 67 |
| Pick n Pay Stores | 35 |
| Walmart | 7 |
| Johannesburg Stock Exchange | N/A |
Massmart Holdings Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Massmart Holdings users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Massmart Holdings Customer Loyalty Score by Ethnicity
Massmart Holdings's Customer Loyalty score was rated 100% by African American/Black customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Massmart Holdings.
100
out of 100
African American/Black
Massmart Holdings Customer Loyalty vs. Competitors
Compared to its competitors, Massmart Holdings's Customer Loyalty score is rated right above Pick n Pay Stores.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Massmart Holdings | 89% |
| Pick n Pay Stores | 87% |
| Walmart | 76% |
| Johannesburg Stock Exchange | N/A |
Unlock Massmart Holdings Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Massmart Holdings Customer Loyalty vs. Competitors data and gain insights into your customers today.
Massmart Holdings Product Quality
4.4/5
Massmart Holdings has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Massmart Holdings' overall Product Quality score rated by its users and customers.
Massmart Holdings Product Information
Massmart Holdings’s product quality score is a 4.4 out of 5 as rated by its users and customers.
- Website
- www.massmart.co.za
- Company Size
- 10,000+ Employees
Quick Insights into Massmart Holdings Product Quality
Massmart Holdings's Product Quality score was rated highest by African American/Black customers.
Sign Up to unlock insights into how customers have ranked Massmart Holdings' Product Quality.
Ranked Massmart Holdings Product Quality the Highest
Massmart Holdings Product Quality Score by Ethnicity
Massmart Holdings's Product Quality score was rated 5 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Massmart Holdings.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 5 | African American/Black | 5 |
Massmart Holdings Product Quality vs. Competitors
Compared to its competitors, Massmart Holdings's Product Quality score is rated right above Pick n Pay Stores.
| COMPANY | Product Quality Score | |
|---|---|---|
| Massmart Holdings | 4.4/5 |
| Pick n Pay Stores | 4.2/5 |
| Walmart | 3.5/5 |
| Johannesburg Stock Exchange | N/A |
Unlock Massmart Holdings Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Massmart Holdings Product Quality vs. Competitors data and gain insights into your customers today.
Massmart Holdings Pricing
Massmart Holdings ROI & Value For Money
4.2/5
Massmart Holdings has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Massmart Holdings' overall ROI score rated by its users and customers.
Quick Insights into Massmart Holdings ROI
Massmart Holdings's ROI score was rated highest by African American/Black customers.
Sign Up to unlock insights into how customers have ranked Massmart Holdings' ROI score.
Ranked Massmart Holdings ROI the Highest
Massmart Holdings ROI Score by Ethnicity
Massmart Holdings's ROI score was rated 4.1 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Massmart Holdings.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.1 | African American/Black | 4.1 |
Massmart Holdings Pricing vs. Competitors
Compared to its competitors, Massmart Holdings's ROI score is rated right above Pick n Pay Stores.
| COMPANY | Pricing Score | |
|---|---|---|
| Massmart Holdings | 4.2/5 |
| Pick n Pay Stores | 3.9/5 |
| Walmart | 3.5/5 |
| Johannesburg Stock Exchange | N/A |
Unlock Massmart Holdings ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Massmart Holdings ROI vs. Competitors data and gain insights into your customers today.
Massmart Holdings Customer Satisfaction (CSAT)
Massmart Holdings Customer Satisfaction (CSAT) Score
86 / 100
Massmart Holdings has an overall Customer Satisfaction score of 86 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Massmart Holdings Customer Satisfaction
Massmart Holdings's Customer Satisfaction score was rated highest by African American/Black customers.
Sign Up to unlock insights into how customers have ranked Massmart Holdings' Customer Satisfaction.
Ranked Massmart Holdings Customer Satisfaction the Highest
Massmart Holdings Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Massmart Holdings' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Massmart Holdings.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Massmart Holdings Customer Satisfaction vs. Competitors
Compared to its competitors, Massmart Holdings's Customer Satisfaction score is rated right above Walmart, and is preceded by Pick n Pay Stores.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Pick n Pay Stores | 92% |
| Massmart Holdings | 86% |
| Walmart | 66% |
| Johannesburg Stock Exchange | 0% |
Unlock Massmart Holdings Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Massmart Holdings Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Massmart Holdings Customer Service
4.3/5
Massmart Holdings has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Massmart Holdings' overall Customer Service score rated by its users and customers.
About Massmart Holdings's Customer Service
Address
Private Bag x4, Sunninghill, 2157
Website
www.massmart.co.za
Quick Insights into Massmart Holdings Customer Service
Massmart Holdings's Customer Service score was rated highest by African American/Black customers.
Sign Up to unlock insights into how customers have ranked Massmart Holdings' Customer Service score.
Ranked Massmart Holdings Customer Service the Highest
Massmart Holdings Customer Service Score by Ethnicity
Massmart Holdings's Customer Service score was rated 4.5 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Massmart Holdings.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 4.5 | African American/Black | 4.5 |
Massmart Holdings Customer Service vs. Competitors
Compared to its competitors, Massmart Holdings's Customer Service score is rated right above Pick n Pay Stores.
| COMPANY | Customer Service Score | |
|---|---|---|
| Massmart Holdings | 4.3/5 |
| Pick n Pay Stores | 4/5 |
| Walmart | 3.3/5 |
| Johannesburg Stock Exchange | N/A |
Unlock Massmart Holdings Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Massmart Holdings Customer Service vs. Competitors data and gain insights into your customers today.
Massmart Holdings as an Employer
4.6/5
Massmart Holdings has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Massmart Holdings scored a 67 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Massmart Holdings would recommend the brand to a friend. ENPS measures how likely Massmart Holdings employees would recommend working at Massmart Holdings to a friend.
Net Promoter Score
67
NPS Score
| 78% | Promoters |
|---|---|
| 11% | Passive |
| 11% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
