-17
NPS
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McCann Worldgroup
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About McCann Worldgroup's Brand
McCann is a global agency network that delivers strategic marketing solutions, advertising agency models, and advertising campaigns. Among its major competitors, McCann Worldgroup is ranked in 3rd place for NPS while MRM is 1st, and Ogilvy is 2nd.Their current valuation is $9.97B
Brand at a Glance
77%
Customer Loyalty
3.1/5
Product Quality
2.9/5
Pricing
3.1/5
Customer Service
McCann Worldgroup Ranking
- #3 / 4 of its competitors
McCann Worldgroup NPS
McCann Worldgroup's Net Promoter Score (NPS) is a -17 with 36% Promoters, 11% Passives, and 53% Detractors. Net Promoter Score tracks whether McCann Worldgroup's customers would recommend using the product based on a scale of -100 to 100.
McCann Worldgroup Overall NPS
| 36% | Promoters |
|---|---|
| 11% | Passives |
| 53% | Detractors |
McCann Worldgroup NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2020 -100 | Dec 2020 | -100 |
Apr 2022 -66 | Apr 2022 | -66 |
Jun 2022 -75 | Jun 2022 | -75 |
Jul 2022 -40 | Jul 2022 | -40 |
Dec 2022 -1 | Dec 2022 | -1 |
May 2023 13 | May 2023 | 13 |
Nov 2023 10 | Nov 2023 | 10 |
Jan 2024 -1 | Jan 2024 | -1 |
Apr 2024 8 | Apr 2024 | 8 |
May 2024 -6 | May 2024 | -6 |
Oct 2024 -12 | Oct 2024 | -12 |
Jan 2026 -17 | Jan 2026 | -17 |
How Other Brands Compare
McCann Worldgroup is ranked third for NPS among its competitors. MRM and Ogilvy come in first and second, with J Walter Thompson coming in at #4. Among those competitors, it is the third most valued company.
McCann Worldgroup |  Ogilvy |  MRM |  J Walter Thompson | |
| Global Ranking | #- | #657 | #- | #- |
| NPS | -17 | 12 | 56 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $9.97B | - | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
McCann Worldgroup NPS by Usage
McCann Worldgroup's NPS was rated 67 points by customers who have used McCann Worldgroup's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
McCann Worldgroup NPS vs. Competitors
Compared to its competitors, McCann Worldgroup's NPS is rated right below Genius X.
| COMPANY | NPS Score | |
|---|---|---|
| MRM | 56 |
| Ogilvy | 12 |
 | Vermillion | N/A |
 | Genius X | N/A |
| McCann Worldgroup | -17 |
McCann Worldgroup Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of McCann Worldgroup users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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McCann Worldgroup Customer Loyalty Score by Usage
McCann Worldgroup's Customer Loyalty score was rated 70% by customers who have used McCann Worldgroup's products/services for Less than 1 Year.
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McCann Worldgroup Customer Loyalty vs. Competitors
Compared to its competitors, McCann Worldgroup's Customer Loyalty score is rated right above Ogilvy, and is preceded by MRM.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| MRM | 81% |
| McCann Worldgroup | 77% |
| Ogilvy | 71% |
| Vermillion | N/A |
| Genius X | N/A |
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McCann Worldgroup Product Quality
3.1/5
McCann Worldgroup has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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McCann Worldgroup Product Information
McCann Worldgroup’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- http://mccann.com/
- Company Size
- 10,000+ Employees
Industry
AdTech
Healthcare
Quick Insights into McCann Worldgroup Product Quality
McCann Worldgroup's Product Quality score was rated highest by customers who have used McCann Worldgroup's products/services for Less than 1 Year.
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Ranked McCann Worldgroup Product Quality the Highest
McCann Worldgroup Product Quality Score by Usage
McCann Worldgroup's Product Quality score was rated 4.3 stars by customers who have used McCann Worldgroup's products/services for Less than 1 Year.
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McCann Worldgroup Product Quality vs. Competitors
Compared to its competitors, McCann Worldgroup's Product Quality score is rated right above Vermillion, and is preceded by MRM.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ogilvy | 3.9/5 |
| MRM | 3.8/5 |
| McCann Worldgroup | 3.1/5 |
| Vermillion | N/A |
| Genius X | N/A |
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McCann Worldgroup Pricing
McCann Worldgroup ROI & Value For Money
2.9/5
McCann Worldgroup has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into McCann Worldgroup ROI
McCann Worldgroup's ROI score was rated highest by customers who have used McCann Worldgroup's products/services for Less than 1 Year.
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Ranked McCann Worldgroup ROI the Highest
McCann Worldgroup ROI Score by Usage
McCann Worldgroup's ROI score was rated 4.5 stars by customers who have used McCann Worldgroup's products/services for Less than 1 Year.
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McCann Worldgroup Pricing vs. Competitors
Compared to its competitors, McCann Worldgroup's ROI score is rated right above Vermillion, and is preceded by Ogilvy.
| COMPANY | Pricing Score | |
|---|---|---|
| MRM | 3.9/5 |
| Ogilvy | 3.7/5 |
| McCann Worldgroup | 2.9/5 |
| Vermillion | N/A |
| Genius X | N/A |
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McCann Worldgroup Customer Satisfaction (CSAT)
McCann Worldgroup Customer Satisfaction (CSAT) Score
42 / 100
McCann Worldgroup has an overall Customer Satisfaction score of 42 rated by its users and customers.
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Very Satisfied
17%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into McCann Worldgroup Customer Satisfaction
McCann Worldgroup's Customer Satisfaction score was rated highest by customers who have used McCann Worldgroup's products/services for Less than 1 Year.
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Ranked McCann Worldgroup Customer Satisfaction the Highest
McCann Worldgroup Customer Satisfaction Score by Usage
McCann Worldgroup's Customer Satisfaction score was rated 67 points by customers who have used McCann Worldgroup's products/services for Less than 1 Year.
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McCann Worldgroup Customer Satisfaction vs. Competitors
Compared to its competitors, McCann Worldgroup's Customer Satisfaction score is rated right above Vermillion, and is preceded by Ogilvy.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| MRM | 83% |
| Ogilvy | 77% |
| McCann Worldgroup | 42% |
| Vermillion | 0% |
| Genius X | 0% |
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McCann Worldgroup Customer Service
3.1/5
McCann Worldgroup has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About McCann Worldgroup's Customer Service
Address
New York City, NY
Website
http://mccann.com/
Quick Insights into McCann Worldgroup Customer Service
McCann Worldgroup's Customer Service score was rated highest by customers who have used McCann Worldgroup's products/services for Less than 1 Year.
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Ranked McCann Worldgroup Customer Service the Highest
McCann Worldgroup Customer Service Score by Usage
McCann Worldgroup's Customer Service score was rated 4.1 stars by customers who have used McCann Worldgroup's products/services for Less than 1 Year.
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McCann Worldgroup Customer Service vs. Competitors
Compared to its competitors, McCann Worldgroup's Customer Service score is rated right above Vermillion, and is preceded by Ogilvy.
| COMPANY | Customer Service Score | |
|---|---|---|
| MRM | 3.9/5 |
| Ogilvy | 3.8/5 |
| McCann Worldgroup | 3.1/5 |
| Vermillion | N/A |
| Genius X | N/A |
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McCann Worldgroup as an Employer
4.6/5
McCann Worldgroup has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
McCann Worldgroup scored a -17 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of McCann Worldgroup would recommend the brand to a friend. ENPS measures how likely McCann Worldgroup employees would recommend working at McCann Worldgroup to a friend.
Net Promoter Score
-17
NPS Score
| 36% | Promoters |
|---|---|
| 11% | Passive |
| 53% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 55% | Promoters |
|---|---|
| 27% | Passive |
| 18% | Detractors |
