

Merrill Edge is a discount brokerage service provided by Merrill Lynch. Among its major competitors, Merrill Edge is ranked in 4th place for NPS while Fidelity Labs is 1st, and First Citizens Bank is 2nd.
Merrill Edge's Net Promoter Score (NPS) is a -82 with 6% Promoters, 6% Passives, and 88% Detractors. Net Promoter Score tracks whether Merrill Edge's customers would recommend using the product based on a scale of -100 to 100.
| 6% | Promoters |
|---|---|
| 6% | Passives |
| 88% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 -79 | Oct 2024 | -79 |
Nov 2024 -82 | Nov 2024 | -82 |
Dec 2024 -76 | Dec 2024 | -76 |
Feb 2025 -78 | Feb 2025 | -78 |
Mar 2025 -78 | Mar 2025 | -78 |
Apr 2025 -78 | Apr 2025 | -78 |
May 2025 -81 | May 2025 | -81 |
Aug 2025 -81 | Aug 2025 | -81 |
Sep 2025 -83 | Sep 2025 | -83 |
Nov 2025 -83 | Nov 2025 | -83 |
Dec 2025 -83 | Dec 2025 | -83 |
Jan 2026 -82 | Jan 2026 | -82 |
Merrill Edge is ranked #4 for NPS among its competitors. Fidelity Labs and First Citizens Bank come in first and second, with TD Ameritrade coming in at third.
![]() Merrill Edge | ![]() TD Ameritrade | ![]() Fidelity Labs | ![]() First Citizens Bank | |
| Global Ranking | #- | #263 | #- | #- |
| NPS | -82 | -25 | 0 | -13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $185.44M | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Merrill Edge's NPS 28 points higher than Female customers.
Merrill Edge's NPS was rated -72 by Male customers on Comparably.
Merrill Edge's NPS was rated -100 by Female customers on Comparably.
Merrill Edge's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -87 | Caucasian | -87 |
African American/Black -50 | African American/Black | -50 |
Other -100 | Other | -100 |
Merrill Edge's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Merrill Edge's NPS was rated the highest by customers who have used Merrill Edge's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -86 | Less than 1 Year | -86 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -72 | 5 to 10 Years | -72 |
Over 10 Years -85 | Over 10 Years | -85 |
Compared to its competitors, Merrill Edge's NPS is rated right below TD Ameritrade.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Fidelity Labs | 0 |
![]() | Vanguard Multimedia | N/A |
![]() | First Citizens Bank | -13 |
![]() | TD Ameritrade | -25 |
![]() | Merrill Edge | -82 |
Out of the 18 Merrill Edge customer reviews 4 were positive and 14 were constructive. Merrill Edge customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Merrill Edge users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Merrill Edge's Customer Loyalty score 25% higher than Female customers.
Merrill Edge's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Merrill Edge's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
41-45 70% | 41-45 | 70% |
46-50 40% | 46-50 | 40% |
51-55 70% | 51-55 | 70% |
56-60 78% | 56-60 | 78% |
61-65 89% | 61-65 | 89% |
66+ 63% | 66+ | 63% |
Merrill Edge's Customer Loyalty score was rated the highest by customers who have used Merrill Edge's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Merrill Edge's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Merrill Edge's Customer Loyalty score is rated right above Vanguard Multimedia, and is preceded by First Citizens Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Fidelity Labs | 100% |
![]() | TD Ameritrade | 73% |
![]() | First Citizens Bank | 72% |
![]() | Merrill Edge | 69% |
![]() | Vanguard Multimedia | N/A |
Merrill Edge has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Merrill Edge's overall Product Quality score rated by its users and customers.
Merrill Edge’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Government and Public Policy industry rated Merrill Edge's product the highest. Reviewers from the Tech industry rated Merrill Edge the lowest at 1.5.
Merrill Edge's Product Quality score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Tech industry.
Merrill Edge's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Merrill Edge's Product Quality score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
Merrill Edge's Product Quality score was rated 1.5 stars by customers ages 41-45 and customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Merrill Edge's Product Quality score was rated the highest by customers who have used Merrill Edge's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Merrill Edge's Product Quality score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Merrill Edge's Product Quality score is rated right above Vanguard Multimedia, and is preceded by TD Ameritrade.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Fidelity Labs | 3.5/5 |
![]() | First Citizens Bank | 2.8/5 |
![]() | TD Ameritrade | 2.7/5 |
![]() | Merrill Edge | 1.5/5 |
![]() | Vanguard Multimedia | N/A |
Merrill Edge has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Merrill Edge's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Government and Public Policy industry. The users from the Accounting industry think that they had the lowest ROI from Merrill Edge.
Merrill Edge's ROI score was rated highest by customers who have used Merrill Edge's products/services for 5 to 10 Years, and rated lowest by customers who have used Merrill Edge's products/services for Over 10 Years.
Male customers rated Merrill Edge's ROI score 0.2 stars higher than Female customers.
Merrill Edge's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.7 | African American/Black | 1.7 |
Other 1.5 | Other | 1.5 |
Merrill Edge's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.6 | 51-55 | 1.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
Merrill Edge's ROI score was rated the highest by customers who have used Merrill Edge's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Merrill Edge's ROI score was rated the highest by Government and Public Policy industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Merrill Edge's ROI score is rated right above Vanguard Multimedia, and is preceded by TD Ameritrade.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | First Citizens Bank | 2.9/5 |
![]() | Fidelity Labs | 2.9/5 |
![]() | TD Ameritrade | 2.6/5 |
![]() | Merrill Edge | 1.5/5 |
![]() | Vanguard Multimedia | N/A |
Merrill Edge has an overall Customer Satisfaction score of 12 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Merrill Edge's Customer Satisfaction score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Tech industry.
Male customers rated Merrill Edge's Customer Satisfaction score 12 points higher than Female customers.
Very Satisfied | 8% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 67% |
Very Satisfied | 4% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 82% |
Merrill Edge's Customer Satisfaction (CSAT) score was rated 12% according to Caucasian users and customers.
Merrill Edge's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.
Merrill Edge's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Merrill Edge's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 0% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 17% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 14% |
Merrill Edge's Customer Satisfaction score was rated the highest by customers who have used Merrill Edge's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Merrill Edge's Customer Satisfaction score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Merrill Edge Customer Satisfaction Score by Industry",
"text": "Merrill Edge's Customer Satisfaction score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Merrill Edge's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Accounting",
"groupId": 495,
"score": 16,
"stars": 0,
"csatScore": 16,
"text": "Merrill Edge's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 16
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 29,
"stars": 0,
"csatScore": 29,
"text": "Merrill Edge's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 29
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Merrill Edge's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Merrill Edge's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
}
]
}Compared to its competitors, Merrill Edge's Customer Satisfaction score is rated right above Vanguard Multimedia, and is preceded by First Citizens Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Fidelity Labs | 75% |
![]() | TD Ameritrade | 41% |
![]() | First Citizens Bank | 40% |
![]() | Merrill Edge | 12% |
![]() | Vanguard Multimedia | 0% |
Merrill Edge has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Merrill Edge's overall Customer Service score rated by its users and customers.
135 South La Salle Street, Chicago, IL 60603
http://www.merrilledge.com
Merrill Edge's Customer Service score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Tech industry.
Merrill Edge's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Merrill Edge's Customer Service score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
Merrill Edge's Customer Service score was rated 1.5 stars by customers ages 41-45 and customers ages 66+ on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Merrill Edge's Customer Service score was rated the highest by customers who have used Merrill Edge's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Merrill Edge's Customer Service score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Merrill Edge's Customer Service score is rated right above Vanguard Multimedia, and is preceded by TD Ameritrade.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Fidelity Labs | 4.7/5 |
![]() | First Citizens Bank | 2.7/5 |
![]() | TD Ameritrade | 2.6/5 |
![]() | Merrill Edge | 1.5/5 |
![]() | Vanguard Multimedia | N/A |
Merrill Edge scored a -82 for Net Promoter Score and a 45 for Employee Net Promoter Score. NPS gauges how likely a customer of Merrill Edge would recommend the brand to a friend. ENPS measures how likely Merrill Edge employees would recommend working at Merrill Edge to a friend.
| 6% | Promoters |
|---|---|
| 6% | Passive |
| 88% | Detractors |
| 56% | Promoters |
|---|---|
| 33% | Passive |
| 11% | Detractors |