Merrill Edge NPS & Customer Reviews | Comparably
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Merrill Edge
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About Merrill Edge's Brand

Merrill Edge is a discount brokerage service provided by Merrill Lynch. Among its major competitors, Merrill Edge is ranked in 4th place for NPS while Fidelity Labs is 1st, and First Citizens Bank is 2nd.

Brand at a Glance

69%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service

Merrill Edge Ranking

Merrill Edge NPS

Merrill Edge's Net Promoter Score (NPS) is a -82 with 6% Promoters, 6% Passives, and 88% Detractors. Net Promoter Score tracks whether Merrill Edge's customers would recommend using the product based on a scale of -100 to 100.

Merrill Edge Overall NPS

-82
NPS
6%Promoters
6%Passives
88%Detractors
Merrill Edge Overall NPS

Merrill Edge NPS Trend

-100
-50
0
50
100
Oct 2024
-79
Oct 2024-79
Nov 2024
-82
Nov 2024-82
Dec 2024
-76
Dec 2024-76
Feb 2025
-78
Feb 2025-78
Mar 2025
-78
Mar 2025-78
Apr 2025
-78
Apr 2025-78
May 2025
-81
May 2025-81
Aug 2025
-81
Aug 2025-81
Sep 2025
-83
Sep 2025-83
Nov 2025
-83
Nov 2025-83
Dec 2025
-83
Dec 2025-83
Jan 2026
-82
Jan 2026-82

How Other Brands Compare

Merrill Edge is ranked #4 for NPS among its competitors. Fidelity Labs and First Citizens Bank come in first and second, with TD Ameritrade coming in at third.

Merrill Edge's Logo
Merrill Edge
TD Ameritrade's Logo
TD Ameritrade
Fidelity Labs' Logo
Fidelity Labs
First Citizens Bank's Logo
First Citizens Bank
Global Ranking#-#263#-#-
NPS-82-250-13
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies-$185.44M--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Merrill Edge NPS by Gender

Male customers rated Merrill Edge's NPS 28 points higher than Female customers.

Male

-72

Merrill Edge's NPS was rated -72 by Male customers on Comparably.

11%
Promoters
6%
Passives
83%
Detractors

Female

-100

Merrill Edge's NPS was rated -100 by Female customers on Comparably.

0%
Promoters
0%
Passives
100%
Detractors

Merrill Edge NPS by Ethnicity

Merrill Edge's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
-87
Caucasian-87
African American/Black
-50
African American/Black-50
Other
-100
Other-100

Merrill Edge NPS by Age

Merrill Edge's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
0%
Passives
0%
Detractors
100%
41-450%0%100%
Promoters
0%
Passives
0%
Detractors
100%
46-500%0%100%
Promoters
17%
Passives
0%
Detractors
83%
51-5517%0%83%
Promoters
0%
Passives
0%
Detractors
100%
56-600%0%100%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%
Promoters
4%
Passives
7%
Detractors
89%
66+4%7%89%

Merrill Edge NPS by Usage

Merrill Edge's NPS was rated the highest by customers who have used Merrill Edge's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-86
Less than 1 Year-86
1 to 2 Years
-100
1 to 2 Years-100
2 to 5 Years
-50
2 to 5 Years-50
5 to 10 Years
-72
5 to 10 Years-72
Over 10 Years
-85
Over 10 Years-85

Merrill Edge NPS vs. Competitors

Compared to its competitors, Merrill Edge's NPS is rated right below TD Ameritrade.

Merrill Edge Customer Reviews

Out of the 18 Merrill Edge customer reviews 4 were positive and 14 were constructive. Merrill Edge customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Merrill has a significant culture problem which starts from the top and trickles down to the representatives. Nobody seems to take any accountability for their errors which are pervasive. I would avoid this company at all costs.
Posted 24 days ago
What can this brand most improve?
Allow customers access to management employees for complaints on lower level employees.
What can this brand most improve?
Everything -starting with Customer Service
What do you value most about this brand?
Good research and ease of use of the Edge platform.
What do you value most about this brand?
Good research and Merrill Edge is easy to use.

Merrill Edge Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of Merrill Edge users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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69
69%
31
31%
Merrill Edge Customer Loyalty

Merrill Edge Customer Loyalty Score by Gender

Male customers rated Merrill Edge's Customer Loyalty score 25% higher than Female customers.

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Male
80%
Yes
Female
55%
Yes

Merrill Edge Customer Loyalty Score by Ethnicity

Merrill Edge's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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75
out of 100
Caucasian
55
out of 100
African American/Black
55
out of 100
Other

Merrill Edge Customer Loyalty Score by Age

Merrill Edge's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.

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0
20%
40%
60%
80%
100%
41-45
70%
41-4570%
46-50
40%
46-5040%
51-55
70%
51-5570%
56-60
78%
56-6078%
61-65
89%
61-6589%
66+
63%
66+63%

Merrill Edge Customer Loyalty Score by Usage

Merrill Edge's Customer Loyalty score was rated the highest by customers who have used Merrill Edge's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
23%
1 to 2 Years
28%
2 to 5 Years
100%
5 to 10 Years
74%
Over 10 Years
82%

Merrill Edge Customer Loyalty Score by Industry

Merrill Edge's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.

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Tech
100%
Accounting
85%
Banking and Financial Services
100%
Education
46%
Government and Public Policy
70%

Merrill Edge Customer Loyalty vs. Competitors

Compared to its competitors, Merrill Edge's Customer Loyalty score is rated right above Vanguard Multimedia, and is preceded by First Citizens Bank.

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Merrill Edge's Logo
VS
Fidelity Labs' Logo
TD Ameritrade's Logo
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Merrill Edge Product Quality

1.5/5

Merrill Edge has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.

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Merrill Edge Product Information

Merrill Edge’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Government and Public Policy industry rated Merrill Edge's product the highest. Reviewers from the Tech industry rated Merrill Edge the lowest at 1.5.

Website
http://www.merrilledge.com
Company Size
5,001-10,000 Employees

Industry

Tech
FinTech

Quick Insights into Merrill Edge Product Quality

Merrill Edge's Product Quality score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Tech industry.

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Ranked Merrill Edge Product Quality the Highest

Government and Public Policy
2
5 to 10 Years
1.8
41-45
1.5

Ranked Merrill Edge Product Quality the Lowest

Other
1.5
Over 10 Years
1.5
Tech
1.5

Merrill Edge Product Quality Score by Gender

Merrill Edge's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.

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Male

1.5/5

Female

1.5/5

Merrill Edge Product Quality Score by Ethnicity

Merrill Edge's Product Quality score was rated 1.5 stars by both African American/Black and Other customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
African American/Black
1.5
African American/Black1.5
Other
1.5
Other1.5

Merrill Edge Product Quality Score by Age

Merrill Edge's Product Quality score was rated 1.5 stars by customers ages 41-45 and customers ages 66+ on Comparably.

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0
1
2
3
4
5
41-45
1.5
41-451.5
46-50
1.5
46-501.5
51-55
1.5
51-551.5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

Merrill Edge Product Quality Score by Usage

Merrill Edge's Product Quality score was rated the highest by customers who have used Merrill Edge's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
1.5
1 to 2 Years
1.5
2 to 5 Years
1.6
5 to 10 Years
1.8
Over 10 Years
1.5

Merrill Edge Product Quality Score by Industry

Merrill Edge's Product Quality score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.

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Tech
1.5
Accounting
1.5
Banking and Financial Services
1.9
Education
1.5
Government and Public Policy
2

Merrill Edge Product Quality vs. Competitors

Compared to its competitors, Merrill Edge's Product Quality score is rated right above Vanguard Multimedia, and is preceded by TD Ameritrade.

COMPANYProduct Quality Score
Fidelity Labs3.5/5
First Citizens Bank2.8/5
TD Ameritrade2.7/5
Merrill Edge1.5/5
Vanguard MultimediaN/A

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Merrill Edge's Logo
VS
Fidelity Labs' Logo
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Merrill Edge Pricing

Merrill Edge ROI & Value For Money

1.5/5

Merrill Edge has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.

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Merrill Edge Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Government and Public Policy industry. The users from the Accounting industry think that they had the lowest ROI from Merrill Edge.

Quick Insights into Merrill Edge ROI

Merrill Edge's ROI score was rated highest by customers who have used Merrill Edge's products/services for 5 to 10 Years, and rated lowest by customers who have used Merrill Edge's products/services for Over 10 Years.

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Ranked Merrill Edge ROI the Highest

5 to 10 Years
2.1
Government and Public Policy
2.1
66+
1.7

Ranked Merrill Edge ROI the Lowest

Female
1.5
Other
1.5
Over 10 Years
1.5

Merrill Edge ROI Score by Gender

Male customers rated Merrill Edge's ROI score 0.2 stars higher than Female customers.

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Male

1.7/5

Female

1.5/5

Merrill Edge ROI Score by Ethnicity

Merrill Edge's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
African American/Black
1.7
African American/Black1.7
Other
1.5
Other1.5

Merrill Edge ROI Score by Age

Merrill Edge's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
41-45
1.5
41-451.5
46-50
1.5
46-501.5
51-55
1.6
51-551.6
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.7
66+1.7

Merrill Edge ROI Score by Usage

Merrill Edge's ROI score was rated the highest by customers who have used Merrill Edge's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
1.5
1 to 2 Years
1.5
2 to 5 Years
1.7
5 to 10 Years
2.1
Over 10 Years
1.5

Merrill Edge ROI Score by Industry

Merrill Edge's ROI score was rated the highest by Government and Public Policy industry customers, and the lowest by Education industry customers.

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Tech
1.8
Accounting
1.5
Banking and Financial Services
2
Education
1.5
Government and Public Policy
2.1

Merrill Edge Pricing vs. Competitors

Compared to its competitors, Merrill Edge's ROI score is rated right above Vanguard Multimedia, and is preceded by TD Ameritrade.

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First Citizens Bank's Logo
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Merrill Edge Customer Satisfaction (CSAT)

Merrill Edge Customer Satisfaction (CSAT) Score

12 / 100

Merrill Edge has an overall Customer Satisfaction score of 12 rated by its users and customers.

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Very Satisfied7%
Satisfied5%
Neither Satisfied nor Dissatisfied1%
Dissatisfied17%
Very Dissatisfied70%
Very Satisfied
7%
Satisfied
5%
Neither Satisfied nor Dissatisfied
1%
Dissatisfied
17%
Very Dissatisfied
70%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Merrill Edge Customer Satisfaction

Merrill Edge's Customer Satisfaction score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Tech industry.

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Ranked Merrill Edge Customer Satisfaction the Highest

Government and Public Policy
33%
2 to 5 Years
25%
African American/Black
25%

Ranked Merrill Edge Customer Satisfaction the Lowest

61-65
0%
Other
0%
Tech
0%

Merrill Edge Customer Satisfaction Score by Gender

Male customers rated Merrill Edge's Customer Satisfaction score 12 points higher than Female customers.

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16 / 100
Male
Very Satisfied
8%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
67%
4 / 100
Female
Very Satisfied
4%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
82%

Merrill Edge Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Merrill Edge's Customer Satisfaction (CSAT) score was rated 12% according to Caucasian users and customers.

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12 / 100
Very Satisfied7%
Satisfied5%
Neither Satisfied nor Dissatisfied0%
Dissatisfied16%
Very Dissatisfied72%
Very Satisfied
7%
Satisfied
5%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
72%

CSAT according to African American/Black

Merrill Edge's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.

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25 / 100
Very Satisfied0%
Satisfied25%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied75%
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%

CSAT according to Other

Merrill Edge's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.

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0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied17%
Very Dissatisfied83%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
83%

Merrill Edge Customer Satisfaction Score by Age

Merrill Edge's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
41-45 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
41-450%
46-50 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
46-500%
51-55 CSAT Score
17%
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
83%
51-5517%
56-60 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
56-600%
61-65 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
75%
61-650%
66+ CSAT Score
14%
Very Satisfied
7%
Satisfied
7%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
22%
Very Dissatisfied
64%
66+14%

Merrill Edge Customer Satisfaction Score by Usage

Merrill Edge's Customer Satisfaction score was rated the highest by customers who have used Merrill Edge's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
14
1 to 2 Years
20
2 to 5 Years
25
5 to 10 Years
14
Over 10 Years
8

Merrill Edge Customer Satisfaction Score by Industry

Merrill Edge's Customer Satisfaction score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.

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Tech
0
Accounting
16
Banking and Financial Services
29
Education
0
Government and Public Policy
33

Merrill Edge Customer Satisfaction vs. Competitors

Compared to its competitors, Merrill Edge's Customer Satisfaction score is rated right above Vanguard Multimedia, and is preceded by First Citizens Bank.

COMPANYCustomer Satisfaction (CSAT) Score
Fidelity Labs75%
TD Ameritrade41%
First Citizens Bank40%
Merrill Edge12%
Vanguard Multimedia0%

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Merrill Edge's Logo
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Merrill Edge Customer Service

1.5/5

Merrill Edge has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.

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About Merrill Edge's Customer Service

Address

135 South La Salle Street, Chicago, IL 60603


Website

http://www.merrilledge.com

Quick Insights into Merrill Edge Customer Service

Merrill Edge's Customer Service score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Tech industry.

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Ranked Merrill Edge Customer Service the Highest

Government and Public Policy
2.1
2 to 5 Years
2
41-45
1.5

Ranked Merrill Edge Customer Service the Lowest

Other
1.5
Over 10 Years
1.5
Tech
1.5

Merrill Edge Customer Service Score by Gender

Merrill Edge's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.

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Male

1.5/5

Female

1.5/5

Merrill Edge Customer Service Score by Ethnicity

Merrill Edge's Customer Service score was rated 1.5 stars by both African American/Black and Other customers on Comparably.

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0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5
African American/Black
1.5
African American/Black1.5
Other
1.5
Other1.5

Merrill Edge Customer Service Score by Age

Merrill Edge's Customer Service score was rated 1.5 stars by customers ages 41-45 and customers ages 66+ on Comparably.

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0
20
40
60
80
100
41-45
1.5
41-451.5
46-50
1.5
46-501.5
51-55
1.5
51-551.5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

Merrill Edge Customer Service Score by Usage

Merrill Edge's Customer Service score was rated the highest by customers who have used Merrill Edge's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
1.5
1 to 2 Years
1.5
2 to 5 Years
2
5 to 10 Years
1.5
Over 10 Years
1.5

Merrill Edge Customer Service Score by Industry

Merrill Edge's Customer Service score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.

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Tech
1.5
Accounting
1.5
Banking and Financial Services
2
Education
1.5
Government and Public Policy
2.1

Merrill Edge Customer Service vs. Competitors

Compared to its competitors, Merrill Edge's Customer Service score is rated right above Vanguard Multimedia, and is preceded by TD Ameritrade.

COMPANYCustomer Service Score
Fidelity Labs4.7/5
First Citizens Bank2.7/5
TD Ameritrade2.6/5
Merrill Edge1.5/5
Vanguard MultimediaN/A

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Merrill Edge's Logo
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Merrill Edge as an Employer

4.3/5

Merrill Edge has a 4.3/5 stars for its overall company culture rated by their employees

  Merrill Edge CEO
top
5%
CEO of Merrill Edge

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Merrill Edge scored a -82 for Net Promoter Score and a 45 for Employee Net Promoter Score. NPS gauges how likely a customer of Merrill Edge would recommend the brand to a friend. ENPS measures how likely Merrill Edge employees would recommend working at Merrill Edge to a friend.

Net Promoter Score

-82
NPS Score
6%Promoters
6%Passive
88%Detractors

Employee Net Promoter Score

45
eNPS Score
56%Promoters
33%Passive
11%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail