37
NPS
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Miele
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About Miele's Brand
Producer of household appliances intended to make consumer's life easier.The company produces household appliances such as baking and steam cooking oven, combiset, cooker holds, coffee machines, refrigeration, dishwashers, washing machines and others, enabling consumers to educe effort and automate everyday task such as washing clothes or dishes. Among its major competitors, Miele is ranked in 1st place for NPS while Electrolux is 2nd, and Whirlpool Corporation is 3rd.
Brand at a Glance
84%
Customer Loyalty
3.1/5
Product Quality
3.3/5
Pricing
3/5
Customer Service
Miele Ranking
- #1 / 4 of its competitors
Miele NPS
Miele's Net Promoter Score (NPS) is a 37 with 64% Promoters, 9% Passives, and 27% Detractors. Net Promoter Score tracks whether Miele's customers would recommend using the product based on a scale of -100 to 100.
Miele Overall NPS
| 64% | Promoters |
|---|---|
| 9% | Passives |
| 27% | Detractors |
Miele NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2020 0 | Nov 2020 | 0 |
Jan 2021 50 | Jan 2021 | 50 |
Nov 2021 66 | Nov 2021 | 66 |
Sep 2022 25 | Sep 2022 | 25 |
Dec 2022 40 | Dec 2022 | 40 |
Nov 2023 49 | Nov 2023 | 49 |
Oct 2024 57 | Oct 2024 | 57 |
Jan 2025 37 | Jan 2025 | 37 |
Apr 2025 50 | Apr 2025 | 50 |
Jul 2025 36 | Jul 2025 | 36 |
How Other Brands Compare
Miele is ranked first for NPS among its competitors. Electrolux and Whirlpool Corporation come in second and third, with Bosc coming in at #4.
Miele |  Electrolux |  Whirlpool Corporation |  Bosc | |
| Global Ranking | #- | #312 | #- | #- |
| NPS | 37 | -26 | -42 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $4.03B | $14.57B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Miele NPS vs. Competitors
Compared to its competitors, Miele's NPS is rated right above Bosc.
| COMPANY | NPS Score | |
|---|---|---|
| Miele | 37 |
| Bosc | N/A |
| Electrolux | -26 |
| Whirlpool Corporation | -42 |
Miele Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Miele users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Miele Customer Loyalty vs. Competitors
Compared to its competitors, Miele's Customer Loyalty score is rated right above Whirlpool Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Miele | 84% |
| Whirlpool Corporation | 72% |
| Electrolux | 68% |
| Bosc | N/A |
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Miele Product Quality
3.1/5
Miele has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Miele Product Information
Miele’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- www.miele.co.uk
- Company Size
- 10,000+ Employees
Miele Product Quality vs. Competitors
Compared to its competitors, Miele's Product Quality score is rated right above Electrolux.
| COMPANY | Product Quality Score | |
|---|---|---|
| Miele | 3.1/5 |
| Electrolux | 2.5/5 |
| Whirlpool Corporation | 1.9/5 |
| Bosc | N/A |
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Miele Pricing
Miele ROI & Value For Money
3.3/5
Miele has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Miele Pricing vs. Competitors
Compared to its competitors, Miele's ROI score is rated right above Electrolux.
| COMPANY | Pricing Score | |
|---|---|---|
| Miele | 3.3/5 |
| Electrolux | 2.3/5 |
| Whirlpool Corporation | 1.8/5 |
| Bosc | N/A |
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Miele Customer Satisfaction (CSAT)
Miele Customer Satisfaction (CSAT) Score
63 / 100
Miele has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Very Satisfied
63%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Miele Customer Satisfaction vs. Competitors
Compared to its competitors, Miele's Customer Satisfaction score is rated right above Electrolux.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Miele | 63% |
| Electrolux | 35% |
| Whirlpool Corporation | 26% |
| Bosc | 0% |
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Miele Customer Service
3/5
Miele has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Miele's Customer Service
Address
Fairacres, Abingdon, OX14 1TW Bahamas
Website
www.miele.co.uk
Miele Customer Service vs. Competitors
Compared to its competitors, Miele's Customer Service score is rated right above Electrolux.
| COMPANY | Customer Service Score | |
|---|---|---|
| Miele | 3/5 |
| Electrolux | 2.3/5 |
| Whirlpool Corporation | 1.8/5 |
| Bosc | N/A |
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Miele as an Employer
Consumer vs. Employees
Miele scored a 37 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Miele would recommend the brand to a friend. ENPS measures how likely Miele employees would recommend working at Miele to a friend.
Net Promoter Score
37
NPS Score
| 64% | Promoters |
|---|---|
| 9% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
