

MobileIron manufactures Mobile Device Management solutions (MDM) and Enterprise Mobility Management (EMM) for mobile devices. Among its major competitors, MobileIron is ranked in 2nd place for NPS while SAP is 1st, and VMware AirWatch is 3rd.Their current market cap is $834.83M

Rhonda Shantz serves as the Chief Marketing Officer of MobileIron. Rhonda started at MobileIron in December of 2018. Rhonda currently resides in the San Francisco Bay Area.
MobileIron's Net Promoter Score (NPS) is a 28 with 52% Promoters, 24% Passives, and 24% Detractors. Net Promoter Score tracks whether MobileIron's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 24% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2020 0 | May 2020 | 0 |
Jun 2020 0 | Jun 2020 | 0 |
Aug 2020 38 | Aug 2020 | 38 |
Jun 2022 35 | Jun 2022 | 35 |
Nov 2023 28 | Nov 2023 | 28 |
MobileIron is ranked second for NPS among its competitors. SAP and VMware AirWatch come in first and third, with ReversingLabs coming in at #4. Among those competitors, it is the third most valued company behind SAP.
![]() MobileIron | ![]() SAP | ![]() VMware AirWatch | ![]() ReversingLabs | |
| Global Ranking | #- | #185 | #- | #- |
| NPS | 28 | 34 | 16 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $834.83M | $154.48B | $17.07B | $75.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
MobileIron's NPS was rated the highest by customers who have used MobileIron's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
5 to 10 Years 17 | 5 to 10 Years | 17 |
Compared to its competitors, MobileIron's NPS is rated right above VMware AirWatch, and is preceded by SAP.
| COMPANY | NPS Score | |
|---|---|---|
![]() | SAP | 34 |
![]() | MobileIron | 28 |
![]() | VMware AirWatch | 16 |
![]() | Good Technology | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of MobileIron users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, MobileIron's Customer Loyalty score is rated right above Good Technology, and is preceded by SAP.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | VMware AirWatch | 87% |
![]() | SAP | 80% |
![]() | MobileIron | 60% |
![]() | Good Technology | N/A |
MobileIron has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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MobileIron serves markets in the United States, Europe, Japan, Canada, United Kingdom, and Germany. MobileIron supports iOS and Android devices and offers products for large sized businesses.
MobileIron’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated MobileIron's product the highest.
MobileIron's Product Quality score was rated highest by customers who have used MobileIron's products/services for 1 to 2 Years, and rated lowest by customers who have used MobileIron's products/services for Less than 1 Year.
MobileIron's Product Quality score was rated the highest by customers who have used MobileIron's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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MobileIron's Product Quality score was rated 3.5 stars by Tech industry customers.
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Compared to its competitors, MobileIron's Product Quality score is rated right above VMware AirWatch, and is preceded by SAP.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Good Technology | 5/5 |
![]() | SAP | 4.1/5 |
![]() | MobileIron | 3.9/5 |
![]() | VMware AirWatch | 3.8/5 |
MobileIron has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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MobileIron has a pricing structure that accommodates large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
MobileIron's ROI score was rated highest by customers from the Tech industry.
MobileIron's ROI score was rated 3.5 stars by Tech industry customers.
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Compared to its competitors, MobileIron's ROI score is rated right below VMware AirWatch.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Good Technology | 5/5 |
![]() | SAP | 3.9/5 |
![]() | VMware AirWatch | 3.8/5 |
![]() | MobileIron | 3.6/5 |
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, MobileIron's Customer Satisfaction score is rated right above Good Technology, and is preceded by VMware AirWatch.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | SAP | 82% |
![]() | VMware AirWatch | 50% |
![]() | MobileIron | 0% |
![]() | Good Technology | 0% |
MobileIron has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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490 East Middlefield Road, Mountain View, CA 94043
http://www.mobileiron.com
(650) 919-8100
Compared to its competitors, MobileIron's Customer Service score is rated right above VMware AirWatch, and is preceded by SAP.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Good Technology | 5/5 |
![]() | SAP | 4/5 |
![]() | MobileIron | 3.4/5 |
![]() | VMware AirWatch | 3.2/5 |
MobileIron has a 4.5/5 stars for its overall company culture rated by their employees

MobileIron scored a 28 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of MobileIron would recommend the brand to a friend. ENPS measures how likely MobileIron employees would recommend working at MobileIron to a friend.
| 52% | Promoters |
|---|---|
| 24% | Passive |
| 24% | Detractors |
| 42% | Promoters |
|---|---|
| 29% | Passive |
| 29% | Detractors |