

Among its major competitors, VMware AirWatch is ranked in 5th place for NPS while VMware is 1st, and Okta is 2nd. Overall, VMware AirWatch has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $17.07B
VMware AirWatch's Net Promoter Score (NPS) is a 16 with 43% Promoters, 30% Passives, and 27% Detractors. Net Promoter Score tracks whether VMware AirWatch's customers would recommend using the product based on a scale of -100 to 100.
| 43% | Promoters |
|---|---|
| 30% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 22 | Aug 2020 | 22 |
Dec 2020 21 | Dec 2020 | 21 |
Aug 2021 21 | Aug 2021 | 21 |
Oct 2021 18 | Oct 2021 | 18 |
Jun 2023 16 | Jun 2023 | 16 |
Nov 2023 19 | Nov 2023 | 19 |
Oct 2024 16 | Oct 2024 | 16 |
VMware AirWatch is ranked #4 for NPS among its competitors. VMware and Okta come in first and second, with Citrix coming in at third. Among those competitors, it is the third most valued company behind VMware.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
VMware AirWatch's NPS was rated the highest by customers who have used VMware AirWatch's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 25 | 5 to 10 Years | 25 |
Compared to its competitors, VMware AirWatch's NPS is rated right above Centrify, and is preceded by Citrix.
| COMPANY | NPS Score | |
|---|---|---|
![]() | VMware | 31 |
![]() | Okta | 30 |
![]() | MobileIron | 28 |
![]() | Citrix | 17 |
![]() | VMware AirWatch | 16 |
![]() | Centrify | 0 |
![]() | Syclo | N/A |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of VMware AirWatch users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, VMware AirWatch's Customer Loyalty score is rated right above Citrix.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | VMware AirWatch | 87% |
![]() | Citrix | 82% |
![]() | VMware | 79% |
![]() | Okta | 66% |
![]() | MobileIron | 60% |
![]() | Centrify | 10% |
![]() | Syclo | N/A |
VMware AirWatch has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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VMware AirWatch serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. VMware AirWatch supports iOS and Android devices and offers products for small, medium, and large sized businesses.
VMware AirWatch’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated VMware AirWatch's product the highest. Reviewers from the Automotive and Transportation industry rated VMware AirWatch the lowest at 3.
VMware AirWatch's Product Quality score was rated highest by customers who have used VMware AirWatch's products/services for 1 to 2 Years, and rated lowest by customers from the Retail industry.
VMware AirWatch's Product Quality score was rated the highest by customers who have used VMware AirWatch's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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VMware AirWatch's Product Quality score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, VMware AirWatch's Product Quality score is rated right above Centrify, and is preceded by Citrix.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | VMware | 4/5 |
![]() | Okta | 4/5 |
![]() | MobileIron | 3.9/5 |
![]() | Citrix | 3.8/5 |
![]() | VMware AirWatch | 3.8/5 |
![]() | Centrify | 3.7/5 |
![]() | Syclo | N/A |
VMware AirWatch has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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VMware AirWatch has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Government & Legal industry. The users from the Tech industry think that they had the lowest ROI from VMware AirWatch.
VMware AirWatch's ROI score was rated highest by customers from the Government & Legal industry, and rated lowest by customers from the Tech industry.
VMware AirWatch's ROI score was rated the highest by Government & Legal industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, VMware AirWatch's ROI score is rated right above Okta, and is preceded by VMware.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | VMware | 3.8/5 |
![]() | VMware AirWatch | 3.8/5 |
![]() | Okta | 3.7/5 |
![]() | Citrix | 3.7/5 |
![]() | Centrify | 3.7/5 |
![]() | MobileIron | 3.6/5 |
![]() | Syclo | N/A |
VMware AirWatch has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, VMware AirWatch's Customer Satisfaction score is rated right above MobileIron, and is preceded by Citrix.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | VMware | 76% |
![]() | Okta | 70% |
![]() | Citrix | 64% |
![]() | VMware AirWatch | 50% |
![]() | MobileIron | 0% |
![]() | Centrify | 0% |
![]() | Syclo | 0% |
VMware AirWatch has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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1155 Perimeter Center West, 30338
http://www.air-watch.com/
404-478-7500
Compared to its competitors, VMware AirWatch's Customer Service score is rated right above Syclo, and is preceded by Centrify.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | VMware | 3.8/5 |
![]() | Okta | 3.6/5 |
![]() | Citrix | 3.6/5 |
![]() | MobileIron | 3.4/5 |
![]() | Centrify | 3.3/5 |
![]() | VMware AirWatch | 3.2/5 |
![]() | Syclo | N/A |
VMware AirWatch has a 3.2/5 stars for its overall company culture rated by their employees

VMware AirWatch scored a 16 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of VMware AirWatch would recommend the brand to a friend. ENPS measures how likely VMware AirWatch employees would recommend working at VMware AirWatch to a friend.
| 43% | Promoters |
|---|---|
| 30% | Passive |
| 27% | Detractors |
| 20% | Promoters |
|---|---|
| 30% | Passive |
| 50% | Detractors |