-26
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Nationwide Financial
Marketing or Exec? Claim Your Free Account
About Nationwide Financial's Brand
Nationwide Financial Among its major competitors, Nationwide Financial is ranked in 2nd place for NPS while Progressive Insurance is 1st, and Allstate is 3rd.
Brand at a Glance
73%
Customer Loyalty
2.8/5
Product Quality
3.4/5
Pricing
3.3/5
Customer Service
Nationwide Financial Ranking
- #2 / 4 of its competitors
Nationwide Financial NPS
Nationwide Financial's Net Promoter Score (NPS) is a -26 with 37% Promoters, 0% Passives, and 63% Detractors. Net Promoter Score tracks whether Nationwide Financial's customers would recommend using the product based on a scale of -100 to 100.
Nationwide Financial Overall NPS
| 37% | Promoters |
|---|---|
| 0% | Passives |
| 63% | Detractors |
Nationwide Financial NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2021 100 | Dec 2021 | 100 |
Jul 2022 0 | Jul 2022 | 0 |
Oct 2022 -33 | Oct 2022 | -33 |
Jan 2023 -60 | Jan 2023 | -60 |
Jun 2023 -33 | Jun 2023 | -33 |
Aug 2023 -15 | Aug 2023 | -15 |
Feb 2025 -25 | Feb 2025 | -25 |
How Other Brands Compare
Nationwide Financial is ranked second for NPS among its competitors. Progressive Insurance and Allstate come in first and third, with GEICO coming in at #4.
Nationwide Financial |  Allstate |  Progressive Insurance |  GEICO | |
| Global Ranking | #- | #122 | #967 | #- |
| NPS | -26 | -31 | -16 | -64 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $31.46B | $55.91B | $587.82B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nationwide Financial NPS vs. Competitors
Compared to its competitors, Nationwide Financial's NPS is rated right above Allstate, and is preceded by Progressive Insurance.
| COMPANY | NPS Score | |
|---|---|---|
 | Liberty Mutual Strategic Ventures | N/A |
| Progressive Insurance | -16 |
| Nationwide Financial | -26 |
| Allstate | -31 |
 | State Farm Insurance | -39 |
| GEICO | -64 |
Nationwide Financial Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Nationwide Financial users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Nationwide Financial Customer Loyalty vs. Competitors
Compared to its competitors, Nationwide Financial's Customer Loyalty score is rated right above GEICO, and is preceded by Allstate.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| State Farm Insurance | 82% |
| Progressive Insurance | 80% |
| Allstate | 74% |
| Nationwide Financial | 73% |
| GEICO | 71% |
| Liberty Mutual Strategic Ventures | N/A |
Unlock Nationwide Financial Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Nationwide Financial Customer Loyalty vs. Competitors data and gain insights into your customers today.
Nationwide Financial Product Quality
2.8/5
Nationwide Financial has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Nationwide Financial's overall Product Quality score rated by its users and customers.
Nationwide Financial Product Information
Nationwide Financial’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://www.nationwide.com
- Company Size
- 10,000+ Employees
Industry
Tech
FinTech
Insurance
Nationwide Financial Product Quality vs. Competitors
Compared to its competitors, Nationwide Financial's Product Quality score is rated right above Progressive Insurance.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nationwide Financial | 2.8/5 |
| Progressive Insurance | 2.7/5 |
| Allstate | 2.3/5 |
| State Farm Insurance | 2.3/5 |
| GEICO | 1.8/5 |
| Liberty Mutual Strategic Ventures | N/A |
Unlock Nationwide Financial Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Nationwide Financial Product Quality vs. Competitors data and gain insights into your customers today.
Nationwide Financial Pricing
Nationwide Financial ROI & Value For Money
3.4/5
Nationwide Financial has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Nationwide Financial's overall ROI score rated by its users and customers.
Nationwide Financial Pricing vs. Competitors
Compared to its competitors, Nationwide Financial's ROI score is rated right above Progressive Insurance.
| COMPANY | Pricing Score | |
|---|---|---|
| Nationwide Financial | 3.4/5 |
| Progressive Insurance | 2.5/5 |
| Allstate | 2.3/5 |
| State Farm Insurance | 2.2/5 |
| GEICO | 1.7/5 |
| Liberty Mutual Strategic Ventures | N/A |
Unlock Nationwide Financial ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Nationwide Financial ROI vs. Competitors data and gain insights into your customers today.
Nationwide Financial Customer Satisfaction (CSAT)
Nationwide Financial Customer Satisfaction (CSAT) Score
29 / 100
Nationwide Financial has an overall Customer Satisfaction score of 29 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
0%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
57%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Nationwide Financial Customer Satisfaction vs. Competitors
Compared to its competitors, Nationwide Financial's Customer Satisfaction score is rated right above GEICO, and is preceded by State Farm Insurance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Progressive Insurance | 45% |
| Allstate | 32% |
| State Farm Insurance | 31% |
| Nationwide Financial | 29% |
| GEICO | 7% |
| Liberty Mutual Strategic Ventures | 0% |
Unlock Nationwide Financial Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Nationwide Financial Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Nationwide Financial Customer Service
3.3/5
Nationwide Financial has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Nationwide Financial's overall Customer Service score rated by its users and customers.
About Nationwide Financial's Customer Service
Address
5100 Rings Road, RR1-04-F4, Dublin, OH
Website
http://www.nationwide.com
Nationwide Financial Customer Service vs. Competitors
Compared to its competitors, Nationwide Financial's Customer Service score is rated right above Progressive Insurance.
| COMPANY | Customer Service Score | |
|---|---|---|
| Nationwide Financial | 3.3/5 |
| Progressive Insurance | 2.7/5 |
| Allstate | 2.4/5 |
| State Farm Insurance | 2.2/5 |
| GEICO | 1.8/5 |
| Liberty Mutual Strategic Ventures | N/A |
Unlock Nationwide Financial Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Nationwide Financial Customer Service vs. Competitors data and gain insights into your customers today.
Nationwide Financial as an Employer
4.5/5
Nationwide Financial has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Nationwide Financial scored a -26 for Net Promoter Score and a 61 for Employee Net Promoter Score. NPS gauges how likely a customer of Nationwide Financial would recommend the brand to a friend. ENPS measures how likely Nationwide Financial employees would recommend working at Nationwide Financial to a friend.
Net Promoter Score
-26
NPS Score
| 37% | Promoters |
|---|---|
| 0% | Passive |
| 63% | Detractors |
Employee Net Promoter Score
61
eNPS Score
| 74% | Promoters |
|---|---|
| 13% | Passive |
| 13% | Detractors |
