43
NPS
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Nio
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About Nio's Brand
Developer of next-generation electric cars designed to shape the future of mobility in the hopes of establishing a sustainable future. The company engages in the research, development and production of smart, high-performance, premium electric vehicles that offer an artificially intelligent engine coupled with an intuitive human interface that provides verbal and visual connections both within the vehicle and with the outside world, enabling passengers to experience an augmented vision while being driven autonomously. Among its major competitors, Nio is ranked in 1st place for NPS while Tesla is 2nd, and Faraday Future is 3rd.Their current market cap is $85.80B
Brand at a Glance
92%
Customer Loyalty
4.3/5
Product Quality
4.2/5
Pricing
4.2/5
Customer Service
Nio Ranking
- #1 / 3 of its competitors
Nio NPS
Nio's Net Promoter Score (NPS) is a 43 with 63% Promoters, 17% Passives, and 20% Detractors. Net Promoter Score tracks whether Nio's customers would recommend using the product based on a scale of -100 to 100.
Nio Overall NPS
| 63% | Promoters |
|---|---|
| 17% | Passives |
| 20% | Detractors |
Nio NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 30 | May 2023 | 30 |
Jul 2023 32 | Jul 2023 | 32 |
Aug 2023 35 | Aug 2023 | 35 |
Sep 2023 38 | Sep 2023 | 38 |
Dec 2023 40 | Dec 2023 | 40 |
Mar 2024 42 | Mar 2024 | 42 |
Apr 2024 39 | Apr 2024 | 39 |
May 2024 38 | May 2024 | 38 |
Jul 2024 38 | Jul 2024 | 38 |
Sep 2024 40 | Sep 2024 | 40 |
Jan 2025 41 | Jan 2025 | 41 |
Mar 2025 41 | Mar 2025 | 41 |
How Other Brands Compare
Nio is ranked first for NPS among its competitors. Tesla and Faraday Future come in second and third. Among those competitors, it is the second most valued company behind Tesla.
Nio |  Tesla |  Faraday Future | |
| Global Ranking | #- | #32 | #- |
| NPS | 43 | 29 | 15 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $85.80B | $635.18B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nio NPS by Gender
Nio's NPS was rated 50 by Male customers on Comparably.
Male
50
Nio's NPS was rated 50 by Male customers on Comparably.
57%
Promoters
36%
Passives
7%
Detractors
Female
N/A
Nio's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Nio NPS by Ethnicity
Nio's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
African American/Black 25 | African American/Black | 25 |
Asian or Pacific Islander 45 | Asian or Pacific Islander | 45 |
Nio NPS by Age
Nio's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Nio NPS by Usage
Nio's NPS was rated the highest by customers who have used Nio's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years 66 | 2 to 5 Years | 66 |
Nio NPS vs. Competitors
Compared to its competitors, Nio's NPS is rated right above Tesla.
| COMPANY | NPS Score | |
|---|---|---|
| Nio | 43 |
| Tesla | 29 |
| Faraday Future | 15 |
Nio Customer Reviews
Out of the 2 Nio customer reviews 2 were positive and 0 were constructive. Nio customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Nio Customer Loyalty
92%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
92% of Nio users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Nio Customer Loyalty Score by Gender
Nio's Customer Loyalty score was rated 94 by Male customers on Comparably.
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Male
94%
Yes
Female
N/A
Yes
Nio Customer Loyalty Score by Ethnicity
Nio's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Nio.
70
out of 100
Caucasian
100
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
Nio Customer Loyalty Score by Age
Nio's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
36-40 100% | 36-40 | 100% |
Nio Customer Loyalty Score by Usage
Nio's Customer Loyalty score was rated the highest by customers who have used Nio's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Nio Customer Loyalty Score by Industry
Nio's Customer Loyalty score was rated 82% by Tech industry customers.
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Nio Customer Loyalty vs. Competitors
Compared to its competitors, Nio's Customer Loyalty score is rated right above Tesla.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nio | 92% |
| Tesla | 77% |
| Faraday Future | 57% |
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Nio Product Quality
4.3/5
Nio has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Nio Product Information
Nio’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Nio's product the highest.
- Website
- www.nio.io
- Company Size
- 1,001-5,000 Employees
Quick Insights into Nio Product Quality
Nio's Product Quality score was rated highest by customers who have used Nio's products/services for 1 to 2 Years, and rated lowest by African American/Black customers.
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Ranked Nio Product Quality the Highest
Ranked Nio Product Quality the Lowest
Nio Product Quality Score by Gender
Nio's Product Quality score was rated 4.5 by Male customers on Comparably.
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Male
4.5/5
Female
N/A
Nio Product Quality Score by Ethnicity
Nio's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Nio Product Quality Score by Age
Nio's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
36-40 4.6 | 36-40 | 4.6 |
Nio Product Quality Score by Usage
Nio's Product Quality score was rated the highest by customers who have used Nio's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Nio Product Quality Score by Industry
Nio's Product Quality score was rated 4.3 stars by Tech industry customers.
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Nio Product Quality vs. Competitors
Compared to its competitors, Nio's Product Quality score is rated right above Tesla.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nio | 4.3/5 |
| Tesla | 3.9/5 |
| Faraday Future | 3.5/5 |
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Nio Pricing
Nio ROI & Value For Money
4.2/5
Nio has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Nio Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Nio ROI
Nio's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 18-25.
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Ranked Nio ROI the Highest
Ranked Nio ROI the Lowest
Nio ROI Score by Gender
Nio's ROI score was rated 4.2 by Male customers on Comparably.
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Male
4.2/5
Female
N/A
Nio ROI Score by Ethnicity
Nio's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Nio ROI Score by Age
Nio's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
36-40 4.7 | 36-40 | 4.7 |
Nio ROI Score by Usage
Nio's ROI score was rated the highest by customers who have used Nio's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Nio ROI Score by Industry
Nio's ROI score was rated 4 stars by Tech industry customers.
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Nio Pricing vs. Competitors
Compared to its competitors, Nio's ROI score is rated right above Faraday Future.
| COMPANY | Pricing Score | |
|---|---|---|
| Nio | 4.2/5 |
| Faraday Future | 4/5 |
| Tesla | 3.9/5 |
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Nio Customer Satisfaction (CSAT)
Nio Customer Satisfaction (CSAT) Score
88 / 100
Nio has an overall Customer Satisfaction score of 88 rated by its users and customers.
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Very Satisfied
61%
Satisfied
27%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
0%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Nio Customer Satisfaction
Nio's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.
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Ranked Nio Customer Satisfaction the Highest
Ranked Nio Customer Satisfaction the Lowest
Nio Customer Satisfaction Score by Gender
Nio's Customer Satisfaction score was rated 92 by Male customers on Comparably.
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92 / 100
MaleVery Satisfied | 54% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Nio Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Nio's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Nio's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Nio's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
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88 / 100
Very Satisfied
50%
Satisfied
38%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
Nio Customer Satisfaction Score by Age
Nio's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 36-40 | 80% |
Nio Customer Satisfaction Score by Usage
Nio's Customer Satisfaction score was rated the highest by customers who have used Nio's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Nio Customer Satisfaction Score by Industry
Nio's Customer Satisfaction score was rated 80 points by Tech industry customers.
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{
"title": "Nio Customer Satisfaction Score by Industry",
"text": "Nio's Customer Satisfaction score was rated 80 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "Nio's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 80
}
]
}Nio Customer Satisfaction vs. Competitors
Compared to its competitors, Nio's Customer Satisfaction score is rated right above Tesla.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nio | 88% |
| Tesla | 74% |
| Faraday Future | 55% |
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Nio Customer Service
4.2/5
Nio has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Nio's Customer Service
Address
20 Building, Number 56 AnTuo Road, Shanghai,
Website
www.nio.io
Phone Number
6
Quick Insights into Nio Customer Service
Nio's Customer Service score was rated highest by customers ages 36-40, and rated lowest by African American/Black customers.
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Ranked Nio Customer Service the Highest
Ranked Nio Customer Service the Lowest
Nio Customer Service Score by Gender
Nio's Customer Service score was rated 4.4 by Male customers on Comparably.
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Male
4.4/5
Female
N/A
Nio Customer Service Score by Ethnicity
Nio's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Nio Customer Service Score by Age
Nio's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Nio.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
36-40 4.9 | 36-40 | 4.9 |
Nio Customer Service Score by Usage
Nio's Customer Service score was rated the highest by customers who have used Nio's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Nio Customer Service Score by Industry
Nio's Customer Service score was rated 4.1 stars by Tech industry customers.
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Nio Customer Service vs. Competitors
Compared to its competitors, Nio's Customer Service score is rated right above Tesla.
| COMPANY | Customer Service Score | |
|---|---|---|
| Nio | 4.2/5 |
| Tesla | 3.8/5 |
| Faraday Future | 3.8/5 |
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Nio as an Employer
4.5/5
Nio has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Nio scored a 43 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Nio would recommend the brand to a friend. ENPS measures how likely Nio employees would recommend working at Nio to a friend.
Net Promoter Score
43
NPS Score
| 63% | Promoters |
|---|---|
| 17% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
