36
NPS
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Nubank
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About Nubank's Brand
Ever since then, through innovative technology and excellent customer service, Nu has been redefining the relationship between people and money across Latin America with the simple idea that everyone should have control over their finances. Among its major competitors, Nubank is ranked in 3rd place for NPS while Btg pactual is 1st, and Banco Itau is 2nd. Overall, Nubank has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
84%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Nubank Ranking
- #1 / 4 of its competitors
Nubank NPS
Nubank's Net Promoter Score (NPS) is a 36 with 58% Promoters, 20% Passives, and 22% Detractors. Net Promoter Score tracks whether Nubank's customers would recommend using the product based on a scale of -100 to 100.
Nubank Overall NPS
| 58% | Promoters |
|---|---|
| 20% | Passives |
| 22% | Detractors |
Nubank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 35 | Sep 2024 | 35 |
Oct 2024 35 | Oct 2024 | 35 |
Nov 2024 35 | Nov 2024 | 35 |
Dec 2024 33 | Dec 2024 | 33 |
Jan 2025 34 | Jan 2025 | 34 |
Feb 2025 35 | Feb 2025 | 35 |
Mar 2025 34 | Mar 2025 | 34 |
Apr 2025 35 | Apr 2025 | 35 |
Jul 2025 36 | Jul 2025 | 36 |
Aug 2025 36 | Aug 2025 | 36 |
Oct 2025 34 | Oct 2025 | 34 |
Dec 2025 36 | Dec 2025 | 36 |
How Other Brands Compare
Nubank is ranked first for NPS among its competitors. PayPal and Banco do Brasil come in second and third, with Santander coming in at #4.
Nubank |  PayPal |  Santander |  Banco do Brasil | |
| Global Ranking | #- | #109 | #- | #- |
| NPS | 36 | 9 | -21 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $336.03B | $59.30B | $15.50B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nubank NPS by Gender
Male customers rated Nubank's NPS 49 points higher than Female customers.
Male
62
Nubank's NPS was rated 62 by Male customers on Comparably.
76%
Promoters
10%
Passives
14%
Detractors
Female
13
Nubank's NPS was rated 13 by Female customers on Comparably.
40%
Promoters
33%
Passives
27%
Detractors
Nubank NPS by Ethnicity
Nubank's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 13 | Caucasian | 13 |
Hispanic or Latino 27 | Hispanic or Latino | 27 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Nubank NPS by Age
Nubank's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Nubank NPS by Usage
Nubank's NPS was rated the highest by customers who have used Nubank's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 64 | Less than 1 Year | 64 |
1 to 2 Years 55 | 1 to 2 Years | 55 |
2 to 5 Years 16 | 2 to 5 Years | 16 |
Nubank NPS vs. Competitors
Compared to its competitors, Nubank's NPS is rated right above PayPal, and is preceded by Banco Itau.
| COMPANY | NPS Score | |
|---|---|---|
 | Btg pactual | 100 |
 | Banco Itau | 73 |
| Nubank | 36 |
| PayPal | 9 |
| Banco do Brasil | 0 |
| Itau Unibanco Banco Holding SA | N/A |
 | Sterling Bank | N/A |
 | Atom Bank | N/A |
 | Monese | N/A |
| Santander | -21 |
 | Tandem | -50 |
Nubank Customer Reviews
Out of the 11 Nubank customer reviews 10 were positive and 1 was constructive. Nubank customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Nubank Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Nubank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Nubank Customer Loyalty Score by Gender
Male customers rated Nubank's Customer Loyalty score 9% higher than Female customers.
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Male
91%
Yes
Female
82%
Yes
Nubank Customer Loyalty Score by Ethnicity
Nubank's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Nubank.
87
out of 100
Caucasian
86
out of 100
Hispanic or Latino
100
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
Nubank Customer Loyalty Score by Age
Nubank's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 87% | 26-30 | 87% |
31-35 61% | 31-35 | 61% |
36-40 70% | 36-40 | 70% |
41-45 100% | 41-45 | 100% |
51-55 100% | 51-55 | 100% |
Nubank Customer Loyalty Score by Usage
Nubank's Customer Loyalty score was rated the highest by customers who have used Nubank's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Nubank Customer Loyalty Score by Industry
Nubank's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Nubank Customer Loyalty vs. Competitors
Compared to its competitors, Nubank's Customer Loyalty score is rated right above Banco Itau, and is preceded by Banco do Brasil.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Btg pactual | 100% |
| Banco do Brasil | 100% |
| Nubank | 84% |
| Banco Itau | 83% |
| PayPal | 79% |
| Santander | 67% |
| Tandem | N/A |
| Itau Unibanco Banco Holding SA | N/A |
| Sterling Bank | N/A |
| Atom Bank | N/A |
| Monese | N/A |
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Nubank Product Quality
3.9/5
Nubank has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Nubank Product Information
Nubank’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Nubank's product the highest. Reviewers from the Tech industry rated Nubank the lowest at 3.5.
- Company Size
- 5,001-10,000 Employees
Industry
Banking and Financial Services
Quick Insights into Nubank Product Quality
Nubank's Product Quality score was rated highest by customers from the Consulting industry, and rated lowest by customers ages 31-35.
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Ranked Nubank Product Quality the Highest
Ranked Nubank Product Quality the Lowest
Nubank Product Quality Score by Gender
Male customers rated Nubank's Product Quality score 0.7 stars higher than Female customers.
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Male
4.2/5
Female
3.5/5
Nubank Product Quality Score by Ethnicity
Nubank's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Nubank Product Quality Score by Age
Nubank's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.2 | 26-30 | 4.2 |
31-35 2.8 | 31-35 | 2.8 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.1 | 41-45 | 3.1 |
51-55 4.3 | 51-55 | 4.3 |
Nubank Product Quality Score by Usage
Nubank's Product Quality score was rated the highest by customers who have used Nubank's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Nubank Product Quality Score by Industry
Nubank's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Tech industry customers.
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Nubank Product Quality vs. Competitors
Compared to its competitors, Nubank's Product Quality score is rated right above PayPal, and is preceded by Banco Itau.
| COMPANY | Product Quality Score | |
|---|---|---|
| Btg pactual | 5/5 |
| Banco Itau | 4.3/5 |
| Nubank | 3.9/5 |
| PayPal | 3.5/5 |
| Banco do Brasil | 3.2/5 |
| Santander | 2.8/5 |
| Tandem | N/A |
| Itau Unibanco Banco Holding SA | N/A |
| Sterling Bank | N/A |
| Atom Bank | N/A |
| Monese | N/A |
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Nubank Pricing
Nubank ROI & Value For Money
3.7/5
Nubank has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Nubank Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Tech industry think that they had the lowest ROI from Nubank.
Quick Insights into Nubank ROI
Nubank's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 31-35.
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Ranked Nubank ROI the Highest
Ranked Nubank ROI the Lowest
Nubank ROI Score by Gender
Male customers rated Nubank's ROI score 1.1 stars higher than Female customers.
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Male
4.3/5
Female
3.2/5
Nubank ROI Score by Ethnicity
Nubank's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Nubank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Nubank ROI Score by Age
Nubank's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.3 | 26-30 | 4.3 |
31-35 2.6 | 31-35 | 2.6 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.6 | 41-45 | 3.6 |
51-55 4.1 | 51-55 | 4.1 |
Nubank ROI Score by Usage
Nubank's ROI score was rated the highest by customers who have used Nubank's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Nubank ROI Score by Industry
Nubank's ROI score was rated the highest by Consulting industry customers, and the lowest by Tech industry customers.
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Nubank Pricing vs. Competitors
Compared to its competitors, Nubank's ROI score is rated right above PayPal, and is preceded by Banco do Brasil.
| COMPANY | Pricing Score | |
|---|---|---|
| Btg pactual | 5/5 |
| Banco Itau | 4.4/5 |
| Banco do Brasil | 4/5 |
| Nubank | 3.7/5 |
| PayPal | 3.4/5 |
| Santander | 3.1/5 |
| Tandem | N/A |
| Itau Unibanco Banco Holding SA | N/A |
| Sterling Bank | N/A |
| Atom Bank | N/A |
| Monese | N/A |
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Nubank Customer Satisfaction (CSAT)
Nubank Customer Satisfaction (CSAT) Score
87 / 100
Nubank has an overall Customer Satisfaction score of 87 rated by its users and customers.
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Very Satisfied
54%
Satisfied
33%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
5%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Nubank Customer Satisfaction
Nubank's Customer Satisfaction score was rated highest by customers who have used Nubank's products/services for 1 to 2 Years, and rated lowest by customers ages 36-40.
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Ranked Nubank Customer Satisfaction the Highest
Ranked Nubank Customer Satisfaction the Lowest
Nubank Customer Satisfaction Score by Gender
Female customers rated Nubank's Customer Satisfaction score 7 points higher than Male customers.
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85 / 100
MaleVery Satisfied | 70% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 5% | |
Very Dissatisfied | 5% |
92 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Nubank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Nubank's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Nubank's Customer Satisfaction (CSAT) score was rated 87% according to Hispanic or Latino users and customers.
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87 / 100
Very Satisfied
53%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
13%
CSAT according to African American/Black
Nubank's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Nubank's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
80%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Nubank Customer Satisfaction Score by Age
Nubank's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 50% |
Nubank Customer Satisfaction Score by Usage
Nubank's Customer Satisfaction score was rated the highest by customers who have used Nubank's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Nubank Customer Satisfaction Score by Industry
Nubank's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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{
"title": "Nubank Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Tech",
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}Nubank Customer Satisfaction vs. Competitors
Compared to its competitors, Nubank's Customer Satisfaction score is rated right above Banco Itau.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nubank | 87% |
| Banco Itau | 80% |
| PayPal | 64% |
| Santander | 51% |
| Banco do Brasil | 50% |
| Btg pactual | 0% |
| Tandem | 0% |
| Itau Unibanco Banco Holding SA | 0% |
| Sterling Bank | 0% |
| Atom Bank | 0% |
| Monese | 0% |
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Nubank Customer Service
3.8/5
Nubank has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Nubank's Customer Service
Address
R. Capote Valente, 39 - Pinheiros, São Paulo - SP,, 05409-000 Brazil
Website
https://www.international.nubank.com.br
Nubank's Social Links
Quick Insights into Nubank Customer Service
Nubank's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 31-35.
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Ranked Nubank Customer Service the Highest
Ranked Nubank Customer Service the Lowest
Nubank Customer Service Score by Gender
Male customers rated Nubank's Customer Service score 0.8 stars higher than Female customers.
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Male
4.3/5
Female
3.5/5
Nubank Customer Service Score by Ethnicity
Nubank's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Nubank Customer Service Score by Age
Nubank's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.4 | 26-30 | 4.4 |
31-35 2.8 | 31-35 | 2.8 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.3 | 41-45 | 3.3 |
51-55 4.1 | 51-55 | 4.1 |
Nubank Customer Service Score by Usage
Nubank's Customer Service score was rated the highest by customers who have used Nubank's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Nubank Customer Service Score by Industry
Nubank's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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Nubank Customer Service vs. Competitors
Compared to its competitors, Nubank's Customer Service score is rated right above Banco do Brasil, and is preceded by Banco Itau.
| COMPANY | Customer Service Score | |
|---|---|---|
| Btg pactual | 5/5 |
| Banco Itau | 4.4/5 |
| Nubank | 3.8/5 |
| Banco do Brasil | 3.7/5 |
| PayPal | 3.3/5 |
| Santander | 3.2/5 |
| Tandem | N/A |
| Itau Unibanco Banco Holding SA | N/A |
| Sterling Bank | N/A |
| Atom Bank | N/A |
| Monese | N/A |
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Nubank as an Employer
4.1/5
Nubank has a 4.1/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Nubank scored a 36 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Nubank would recommend the brand to a friend. ENPS measures how likely Nubank employees would recommend working at Nubank to a friend.
Net Promoter Score
36
NPS Score
| 58% | Promoters |
|---|---|
| 20% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 46% | Promoters |
|---|---|
| 33% | Passive |
| 21% | Detractors |
