-83
NPS
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OnStar
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About OnStar's Brand
Emergency support Among its major competitors, OnStar is ranked in 4th place for NPS while Chevrolet is 1st, and GMC Truck is 2nd.
Brand at a Glance
79%
Customer Loyalty
1.6/5
Product Quality
1.5/5
Pricing
1.6/5
Customer Service
OnStar Ranking
- #4 / 4 of its competitors
OnStar NPS
OnStar's Net Promoter Score (NPS) is a -83 with 8% Promoters, 1% Passives, and 91% Detractors. Net Promoter Score tracks whether OnStar's customers would recommend using the product based on a scale of -100 to 100.
OnStar Overall NPS
| 8% | Promoters |
|---|---|
| 1% | Passives |
| 91% | Detractors |
OnStar NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 -80 | Nov 2024 | -80 |
Dec 2024 -78 | Dec 2024 | -78 |
Jan 2025 -78 | Jan 2025 | -78 |
Feb 2025 -79 | Feb 2025 | -79 |
Mar 2025 -81 | Mar 2025 | -81 |
Apr 2025 -81 | Apr 2025 | -81 |
May 2025 -81 | May 2025 | -81 |
Jul 2025 -81 | Jul 2025 | -81 |
Aug 2025 -83 | Aug 2025 | -83 |
Sep 2025 -83 | Sep 2025 | -83 |
Nov 2025 -83 | Nov 2025 | -83 |
Jan 2026 -83 | Jan 2026 | -83 |
How Other Brands Compare
OnStar is ranked #4 for NPS among its competitors. Chevrolet and GMC Truck come in first and second, with SiriusXM coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
OnStar NPS by Gender
Female customers rated OnStar's NPS 17 points higher than Male customers.
Male
-97
OnStar's NPS was rated -97 by Male customers on Comparably.
0%
Promoters
3%
Passives
97%
Detractors
Female
-80
OnStar's NPS was rated -80 by Female customers on Comparably.
10%
Promoters
0%
Passives
90%
Detractors
OnStar NPS by Ethnicity
OnStar's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -90 | Caucasian | -90 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -82 | African American/Black | -82 |
Other -88 | Other | -88 |
OnStar NPS by Age
OnStar's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
OnStar NPS by Usage
OnStar's NPS was rated the highest by customers who have used OnStar's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -72 | Less than 1 Year | -72 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years -78 | 5 to 10 Years | -78 |
Over 10 Years -97 | Over 10 Years | -97 |
OnStar Customer Reviews
Out of the 22 OnStar customer reviews 2 were positive and 20 were constructive. OnStar customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
OnStar Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of OnStar users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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OnStar Customer Loyalty Score by Gender
Female customers rated OnStar's Customer Loyalty score 1% higher than Male customers.
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Male
81%
Yes
Female
82%
Yes
OnStar Customer Loyalty Score by Ethnicity
OnStar's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of OnStar.
79
out of 100
Caucasian
100
out of 100
Hispanic or Latino
75
out of 100
African American/Black
89
out of 100
Other
OnStar Customer Loyalty Score by Age
OnStar's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 82% | 36-40 | 82% |
46-50 100% | 46-50 | 100% |
51-55 89% | 51-55 | 89% |
56-60 83% | 56-60 | 83% |
61-65 79% | 61-65 | 79% |
66+ 82% | 66+ | 82% |
OnStar Customer Loyalty Score by Usage
OnStar's Customer Loyalty score was rated the highest by customers who have used OnStar's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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OnStar Customer Loyalty Score by Industry
OnStar's Customer Loyalty score was rated the highest by Government and Public Policy industry customers, and the lowest by Accounting industry customers.
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OnStar Customer Loyalty vs. Competitors
Compared to its competitors, OnStar's Customer Loyalty score is rated right above Chevrolet, and is preceded by GMC Truck.
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OnStar Product Quality
1.6/5
OnStar has an overall Product Quality score of 1.6 out of 5 stars rated by its users and customers.
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OnStar Product Information
OnStar’s product quality score is a 1.6 out of 5 as rated by its users and customers. Reviewers from the Education industry rated OnStar's product the highest. Reviewers from the Construction industry rated OnStar the lowest at 1.5.
- Website
- http://www.onstar.com
- Company Size
- 10,000+ Employees
Industry
Tech
Mobile App
Quick Insights into OnStar Product Quality
OnStar's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers from the Real Estate industry.
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Ranked OnStar Product Quality the Highest
Ranked OnStar Product Quality the Lowest
OnStar Product Quality Score by Gender
Female customers rated OnStar's Product Quality score 0.1 stars higher than Male customers.
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Male
1.5/5
Female
1.6/5
OnStar Product Quality Score by Ethnicity
OnStar's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of OnStar.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.6 | Other | 1.6 |
OnStar Product Quality Score by Age
OnStar's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
46-50 1.7 | 46-50 | 1.7 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
OnStar Product Quality Score by Usage
OnStar's Product Quality score was rated the highest by customers who have used OnStar's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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OnStar Product Quality Score by Industry
OnStar's Product Quality score was rated the highest by Education industry customers, and the lowest by Real Estate industry customers.
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OnStar Product Quality vs. Competitors
Compared to its competitors, OnStar's Product Quality score is rated right below Chevrolet.
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OnStar Pricing
OnStar ROI & Value For Money
1.5/5
OnStar has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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OnStar Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Government and Public Policy industry. The users from the Construction industry think that they had the lowest ROI from OnStar.
Quick Insights into OnStar ROI
OnStar's ROI score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Real Estate industry.
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Ranked OnStar ROI the Highest
Ranked OnStar ROI the Lowest
OnStar ROI Score by Gender
OnStar's ROI score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
OnStar ROI Score by Ethnicity
OnStar's ROI score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of OnStar.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
OnStar ROI Score by Age
OnStar's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
OnStar ROI Score by Usage
OnStar's ROI score was rated the highest by customers who have used OnStar's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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OnStar ROI Score by Industry
OnStar's ROI score was rated the highest by Government and Public Policy industry customers, and the lowest by Real Estate industry customers.
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OnStar Pricing vs. Competitors
Compared to its competitors, OnStar's ROI score is rated right below SiriusXM.
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OnStar Customer Satisfaction (CSAT)
OnStar Customer Satisfaction (CSAT) Score
11 / 100
OnStar has an overall Customer Satisfaction score of 11 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
7%
Satisfied
4%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
14%
Very Dissatisfied
72%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into OnStar Customer Satisfaction
OnStar's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Real Estate industry.
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Ranked OnStar Customer Satisfaction the Highest
Ranked OnStar Customer Satisfaction the Lowest
OnStar Customer Satisfaction Score by Gender
Female customers rated OnStar's Customer Satisfaction score 7 points higher than Male customers.
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5 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 18% | |
Very Dissatisfied | 74% |
12 / 100
FemaleVery Satisfied | 7% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 75% |
OnStar Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
OnStar's Customer Satisfaction (CSAT) score was rated 7% according to Caucasian users and customers.
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7 / 100
Very Satisfied
4%
Satisfied
3%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
10%
Very Dissatisfied
81%
CSAT according to Hispanic or Latino
OnStar's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
CSAT according to African American/Black
OnStar's Customer Satisfaction (CSAT) score was rated 18% according to African American/Black users and customers.
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18 / 100
Very Satisfied
9%
Satisfied
9%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
27%
Very Dissatisfied
55%
CSAT according to Other
OnStar's Customer Satisfaction (CSAT) score was rated 13% according to Other users and customers.
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13 / 100
Very Satisfied
0%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
18%
Very Dissatisfied
69%
OnStar Customer Satisfaction Score by Age
OnStar's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of OnStar.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 0% | |||||||||||||||
| 46-50 | 17% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 6% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 12% |
OnStar Customer Satisfaction Score by Usage
OnStar's Customer Satisfaction score was rated the highest by customers who have used OnStar's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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OnStar Customer Satisfaction Score by Industry
OnStar's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Real Estate industry customers.
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{
"title": "OnStar Customer Satisfaction Score by Industry",
"text": "OnStar's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Real Estate industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 17,
"stars": 0,
"csatScore": 17,
"text": "OnStar's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 17
},
{
"label": "Accounting",
"groupId": 495,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "OnStar's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
},
{
"label": "Construction",
"groupId": 510,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "OnStar's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "OnStar's Customer Satisfaction score is rated by Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "OnStar's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "OnStar's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "OnStar's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Real Estate",
"groupId": 554,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "OnStar's Customer Satisfaction score is rated by Real Estate customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}OnStar Customer Satisfaction vs. Competitors
Compared to its competitors, OnStar's Customer Satisfaction score is rated right below Chevrolet.
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OnStar Customer Service
1.6/5
OnStar has an overall Customer Service score of 1.6 out of 5 stars rated by its users and customers.
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About OnStar's Customer Service
Address
PO Box 1027, Warren, MI
Website
http://www.onstar.com
Phone Number
313-667-6846
Quick Insights into OnStar Customer Service
OnStar's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers from the Tech industry.
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Ranked OnStar Customer Service the Highest
Ranked OnStar Customer Service the Lowest
OnStar Customer Service Score by Gender
OnStar's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
OnStar Customer Service Score by Ethnicity
OnStar's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of OnStar.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
OnStar Customer Service Score by Age
OnStar's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of OnStar.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
OnStar Customer Service Score by Usage
OnStar's Customer Service score was rated 1.5 stars by customers who have used OnStar's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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OnStar Customer Service Score by Industry
OnStar's Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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OnStar Customer Service vs. Competitors
Compared to its competitors, OnStar's Customer Service score is rated right below SiriusXM.
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Consumer vs. Employees
OnStar scored a -83 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of OnStar would recommend the brand to a friend. ENPS measures how likely OnStar employees would recommend working at OnStar to a friend.
Net Promoter Score
-83
NPS Score
| 8% | Promoters |
|---|---|
| 1% | Passive |
| 91% | Detractors |
Employee Net Promoter Score
24
eNPS Score
| 62% | Promoters |
|---|---|
| 0% | Passive |
| 38% | Detractors |
