

"SiriusXM is an American satellite radio channel which broadcasts music, sports, news and other entertainment." Among its major competitors, SiriusXM is ranked in 6th place for NPS while Amazon is 1st, and Spotify is 2nd. Overall, SiriusXM has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $25.96B
SiriusXM's Net Promoter Score (NPS) is a -41 with 22% Promoters, 15% Passives, and 63% Detractors. Net Promoter Score tracks whether SiriusXM's customers would recommend using the product based on a scale of -100 to 100.
| 22% | Promoters |
|---|---|
| 15% | Passives |
| 63% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 -41 | Dec 2024 | -41 |
Jan 2025 -41 | Jan 2025 | -41 |
Feb 2025 -41 | Feb 2025 | -41 |
Mar 2025 -41 | Mar 2025 | -41 |
Apr 2025 -41 | Apr 2025 | -41 |
May 2025 -41 | May 2025 | -41 |
Jun 2025 -41 | Jun 2025 | -41 |
Jul 2025 -41 | Jul 2025 | -41 |
Aug 2025 -41 | Aug 2025 | -41 |
Sep 2025 -41 | Sep 2025 | -41 |
Oct 2025 -41 | Oct 2025 | -41 |
Dec 2025 -41 | Dec 2025 | -41 |
SiriusXM is ranked #4 for NPS among its competitors. Amazon and Spotify come in first and second, with Apple coming in at third. Among those competitors, it is the lowest valued company behind Apple.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated SiriusXM's NPS 3 points higher than Male customers.
SiriusXM's NPS was rated -55 by Male customers on Comparably.
SiriusXM's NPS was rated -52 by Female customers on Comparably.
SiriusXM's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -58 | Caucasian | -58 |
Hispanic or Latino -24 | Hispanic or Latino | -24 |
African American/Black -35 | African American/Black | -35 |
Asian or Pacific Islander -36 | Asian or Pacific Islander | -36 |
Native American -66 | Native American | -66 |
Other -84 | Other | -84 |
SiriusXM's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
SiriusXM's NPS was rated the highest by customers who have used SiriusXM's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -51 | Less than 1 Year | -51 |
1 to 2 Years -43 | 1 to 2 Years | -43 |
2 to 5 Years -45 | 2 to 5 Years | -45 |
5 to 10 Years -58 | 5 to 10 Years | -58 |
Over 10 Years -55 | Over 10 Years | -55 |
Compared to its competitors, SiriusXM's NPS is rated right below iHeartMedia.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Amazon | 49 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | SoundCloud | 30 |
![]() | iHeartMedia | 15 |
![]() | SiriusXM | -41 |
Out of the 118 SiriusXM customer reviews 34 were positive and 84 were constructive. SiriusXM customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of SiriusXM users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated SiriusXM's Customer Loyalty score 4% higher than Male customers.
SiriusXM's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Native American customers.
% who answered "Yes"
SiriusXM's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 78% | 26-30 | 78% |
31-35 58% | 31-35 | 58% |
36-40 82% | 36-40 | 82% |
41-45 84% | 41-45 | 84% |
46-50 80% | 46-50 | 80% |
51-55 71% | 51-55 | 71% |
56-60 82% | 56-60 | 82% |
61-65 81% | 61-65 | 81% |
66+ 79% | 66+ | 79% |
SiriusXM's Customer Loyalty score was rated the highest by customers who have used SiriusXM's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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SiriusXM's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Computer Hardware industry customers.
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Compared to its competitors, SiriusXM's Customer Loyalty score is rated right above iHeartMedia, and is preceded by SoundCloud.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Amazon | 89% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | SoundCloud | 76% |
![]() | SiriusXM | 75% |
![]() | iHeartMedia | 64% |
SiriusXM has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock SiriusXM's overall Product Quality score rated by its users and customers.
SiriusXM’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Utilities industry rated SiriusXM's product the highest. Reviewers from the Business and Consumer Services industry rated SiriusXM the lowest at 3.7.
SiriusXM's Product Quality score was rated highest by customers from the Utilities industry, and rated lowest by customers from the Environmental Services industry.
SiriusXM's Product Quality score was rated 3.1 by both Female and Male customers on Comparably.
SiriusXM's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 3.3 | Native American | 3.3 |
Other 2.6 | Other | 2.6 |
SiriusXM's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 2.9 | 31-35 | 2.9 |
36-40 3.3 | 36-40 | 3.3 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3 | 46-50 | 3 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.5 | 56-60 | 2.5 |
61-65 3 | 61-65 | 3 |
66+ 3.1 | 66+ | 3.1 |
SiriusXM's Product Quality score was rated the highest by customers who have used SiriusXM's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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SiriusXM's Product Quality score was rated the highest by Utilities industry customers, and the lowest by Environmental Services industry customers.
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Compared to its competitors, SiriusXM's Product Quality score is rated right below iHeartMedia.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Apple | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | SoundCloud | 3.8/5 |
![]() | iHeartMedia | 3.5/5 |
![]() | SiriusXM | 3.1/5 |
SiriusXM has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock SiriusXM's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Architecture and Planning industry think that they had the lowest ROI from SiriusXM.
SiriusXM's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.
Male customers rated SiriusXM's ROI score 0.1 stars higher than Female customers.
SiriusXM's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 1.9 | Native American | 1.9 |
Other 1.6 | Other | 1.6 |
SiriusXM's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3 | 26-30 | 3 |
31-35 2.7 | 31-35 | 2.7 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2 | 46-50 | 2 |
51-55 2 | 51-55 | 2 |
56-60 1.9 | 56-60 | 1.9 |
61-65 2 | 61-65 | 2 |
66+ 1.8 | 66+ | 1.8 |
SiriusXM's ROI score was rated the highest by customers who have used SiriusXM's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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SiriusXM's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, SiriusXM's ROI score is rated right below iHeartMedia.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Amazon | 4.1/5 |
![]() | Spotify | 4/5 |
![]() | Apple | 4/5 |
![]() | SoundCloud | 3.6/5 |
![]() | iHeartMedia | 3.5/5 |
![]() | SiriusXM | 2.3/5 |
SiriusXM has an overall Customer Satisfaction score of 35 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SiriusXM's Customer Satisfaction score was rated highest by customers from the Telecommunications industry, and rated lowest by customers from the Public Safety industry.
Male customers rated SiriusXM's Customer Satisfaction score 2 points higher than Female customers.
Very Satisfied | 13% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 23% | |
Very Dissatisfied | 26% |
Very Satisfied | 15% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 25% | |
Very Dissatisfied | 32% |
SiriusXM's Customer Satisfaction (CSAT) score was rated 32% according to Caucasian users and customers.
SiriusXM's Customer Satisfaction (CSAT) score was rated 42% according to Hispanic or Latino users and customers.
SiriusXM's Customer Satisfaction (CSAT) score was rated 46% according to African American/Black users and customers.
SiriusXM's Customer Satisfaction (CSAT) score was rated 54% according to Asian or Pacific Islander users and customers.
SiriusXM's Customer Satisfaction (CSAT) score was rated 34% according to Native American users and customers.
SiriusXM's Customer Satisfaction (CSAT) score was rated 16% according to Other users and customers.
SiriusXM's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 72% | |||||||||||||||
| 26-30 | 59% | |||||||||||||||
| 31-35 | 25% | |||||||||||||||
| 36-40 | 46% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 24% | |||||||||||||||
| 51-55 | 34% | |||||||||||||||
| 56-60 | 21% | |||||||||||||||
| 61-65 | 39% | |||||||||||||||
| 66+ | 27% |
SiriusXM's Customer Satisfaction score was rated the highest by customers who have used SiriusXM's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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SiriusXM's Customer Satisfaction score was rated the highest by Telecommunications industry customers, and the lowest by Public Safety industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "SiriusXM Customer Satisfaction Score by Industry",
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"label": "Construction",
"groupId": 510,
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"groupId": 511,
"score": 34,
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"label": "Consumer Goods",
"groupId": 513,
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"label": "Education",
"groupId": 515,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Environmental Services",
"groupId": 516,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Fishing and Farming",
"groupId": 519,
"score": 33,
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"scoreClassName": "",
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"label": "Government and Public Policy",
"groupId": 521,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
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"groupId": 526,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Legal",
"groupId": 529,
"score": 51,
"stars": 0,
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"scoreClassName": "",
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"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 9,
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"groupId": 535,
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"groupId": 541,
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"groupId": 554,
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"groupId": 559,
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]
}Compared to its competitors, SiriusXM's Customer Satisfaction score is rated right below iHeartMedia.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Spotify | 85% |
![]() | Apple | 85% |
![]() | Amazon | 84% |
![]() | SoundCloud | 69% |
![]() | iHeartMedia | 53% |
![]() | SiriusXM | 35% |
SiriusXM has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock SiriusXM's overall Customer Service score rated by its users and customers.
1290 Avenue of the Americas, New York City, NY 10104
http://www.siriusxm.com/
SiriusXM's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated SiriusXM's Customer Service score 0.1 stars higher than Male customers.
SiriusXM's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 2 | Native American | 2 |
Other 1.8 | Other | 1.8 |
SiriusXM's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.2 | 26-30 | 3.2 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2 | 51-55 | 2 |
56-60 1.7 | 56-60 | 1.7 |
61-65 2.1 | 61-65 | 2.1 |
66+ 1.9 | 66+ | 1.9 |
SiriusXM's Customer Service score was rated the highest by customers who have used SiriusXM's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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SiriusXM's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, SiriusXM's Customer Service score is rated right below iHeartMedia.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Amazon | 4.2/5 |
![]() | Apple | 4.2/5 |
![]() | Spotify | 4/5 |
![]() | SoundCloud | 3.6/5 |
![]() | iHeartMedia | 3.6/5 |
![]() | SiriusXM | 2.4/5 |
SiriusXM has a 3.1/5 stars for its overall company culture rated by their employees

SiriusXM scored a -41 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of SiriusXM would recommend the brand to a friend. ENPS measures how likely SiriusXM employees would recommend working at SiriusXM to a friend.
| 22% | Promoters |
|---|---|
| 15% | Passive |
| 63% | Detractors |
| 26% | Promoters |
|---|---|
| 23% | Passive |
| 51% | Detractors |