

PhotoShelter is a photography website empowering photo sales and providing marketing and archiving tools for photographers. Among its major competitors, PhotoShelter is ranked in 1st place for NPS while Phase One is 2nd, and Squarespace is 3rd.
PhotoShelter's Net Promoter Score (NPS) is a 42 with 65% Promoters, 12% Passives, and 23% Detractors. Net Promoter Score tracks whether PhotoShelter's customers would recommend using the product based on a scale of -100 to 100.
| 65% | Promoters |
|---|---|
| 12% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 48 | Aug 2020 | 48 |
Feb 2021 46 | Feb 2021 | 46 |
Aug 2021 48 | Aug 2021 | 48 |
Feb 2023 48 | Feb 2023 | 48 |
Aug 2023 50 | Aug 2023 | 50 |
Sep 2023 48 | Sep 2023 | 48 |
Nov 2023 47 | Nov 2023 | 47 |
Jan 2024 45 | Jan 2024 | 45 |
Feb 2024 45 | Feb 2024 | 45 |
Apr 2025 42 | Apr 2025 | 42 |
Jul 2025 40 | Jul 2025 | 40 |
PhotoShelter is ranked first for NPS among its competitors. Phase One and Squarespace come in second and third, with SmugMug coming in at #4.
![]() PhotoShelter | ![]() Squarespace | ![]() Phase One | ![]() SmugMug | |
| Global Ranking | #- | #434 | #- | #- |
| NPS | 42 | 29 | 33 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $1.70B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
PhotoShelter's NPS was rated 58 points by customers who have used PhotoShelter's products/services for Less than 1 Year.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 58 | Less than 1 Year | 58 |
Compared to its competitors, PhotoShelter's NPS is rated right above Phase One.
| COMPANY | NPS Score | |
|---|---|---|
![]() | PhotoShelter | 42 |
![]() | Phase One | 33 |
![]() | Squarespace | 29 |
![]() | SmugMug | 0 |
![]() | Lytro | N/A |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of PhotoShelter users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, PhotoShelter's Customer Loyalty score is rated right above Phase One, and is preceded by SmugMug.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | SmugMug | 80% |
![]() | PhotoShelter | 69% |
![]() | Phase One | 69% |
![]() | Squarespace | 69% |
![]() | Lytro | N/A |
PhotoShelter has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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PhotoShelter serves markets in the United States. PhotoShelter supports iOS and Web devices and offers products for small, medium, and large sized businesses.
PhotoShelter’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, PhotoShelter's Product Quality score is rated right above Squarespace.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | PhotoShelter | 4/5 |
![]() | Squarespace | 4/5 |
![]() | Phase One | 3.7/5 |
![]() | SmugMug | 3.7/5 |
![]() | Lytro | N/A |
PhotoShelter has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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PhotoShelter has a pricing structure that accommodates small, medium, and large businesses. Starting from $3999/year, PhotoShelter uses a subscription model and offers the following: Professional: $6999.00/year, Enterprise: Custom, and Contact PhotoShelter for pricing details..
Compared to its competitors, PhotoShelter's ROI score is rated right above Phase One, and is preceded by Squarespace.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Squarespace | 4.1/5 |
![]() | PhotoShelter | 3.8/5 |
![]() | Phase One | 3.4/5 |
![]() | SmugMug | 3.3/5 |
![]() | Lytro | N/A |
PhotoShelter has an overall Customer Satisfaction score of 51 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, PhotoShelter's Customer Satisfaction score is rated right above Squarespace, and is preceded by SmugMug.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Phase One | 83% |
![]() | SmugMug | 67% |
![]() | PhotoShelter | 51% |
![]() | Squarespace | 20% |
![]() | Lytro | 0% |
PhotoShelter has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock PhotoShelter's overall Customer Service score rated by its users and customers.
33 Union Sq W, New York City, NY
http://www.photoshelter.com/
(212) 206-0808
Compared to its competitors, PhotoShelter's Customer Service score is rated right above Lytro, and is preceded by SmugMug.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Squarespace | 3.9/5 |
![]() | Phase One | 3.6/5 |
![]() | SmugMug | 3.4/5 |
![]() | PhotoShelter | 3.3/5 |
![]() | Lytro | N/A |
PhotoShelter has a 2.9/5 stars for its overall company culture rated by their employees

PhotoShelter scored a 42 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of PhotoShelter would recommend the brand to a friend. ENPS measures how likely PhotoShelter employees would recommend working at PhotoShelter to a friend.
| 65% | Promoters |
|---|---|
| 12% | Passive |
| 23% | Detractors |
| 30% | Promoters |
|---|---|
| 40% | Passive |
| 30% | Detractors |