

Polo has always been about selling quality products by creating worlds and inviting our customers to be part of our dream. Among its major competitors, Polo is ranked in 1st place for NPS while Burberry is 2nd, and Lacoste is 3rd.
Polo's Net Promoter Score (NPS) is a 70 with 80% Promoters, 10% Passives, and 10% Detractors. Net Promoter Score tracks whether Polo's customers would recommend using the product based on a scale of -100 to 100.
| 80% | Promoters |
|---|---|
| 10% | Passives |
| 10% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2022 75 | Jul 2022 | 75 |
Aug 2022 55 | Aug 2022 | 55 |
Nov 2022 60 | Nov 2022 | 60 |
Dec 2022 67 | Dec 2022 | 67 |
Jul 2023 68 | Jul 2023 | 68 |
Sep 2023 71 | Sep 2023 | 71 |
Mar 2024 74 | Mar 2024 | 74 |
Apr 2024 63 | Apr 2024 | 63 |
Sep 2024 64 | Sep 2024 | 64 |
Dec 2024 66 | Dec 2024 | 66 |
Jan 2025 67 | Jan 2025 | 67 |
Mar 2025 70 | Mar 2025 | 70 |
Polo is ranked first for NPS among its competitors. Burberry and Calvin Klein come in second and third, with Macy's coming in at #4.
![]() Polo | ![]() Macy's | ![]() Burberry | ![]() Calvin Klein | |
| Global Ranking | #- | #254 | #359 | #413 |
| NPS | 70 | -11 | 33 | 30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $4.88B | $10.74B | $5.25B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Polo's NPS was rated 100 by Male customers on Comparably.
Polo's NPS was rated 100 by Male customers on Comparably.
Polo's NPS is not yet rated by Female customers.
Polo's NPS was rated 100 points by African American/Black customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 100 | African American/Black | 100 |
Polo's NPS was rated 100 points by customers who have used Polo's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 100 | Over 10 Years | 100 |
Compared to its competitors, Polo's NPS is rated right above Burberry.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Polo | 70 |
![]() | Burberry | 33 |
![]() | Lacoste | 33 |
![]() | Calvin Klein | 30 |
![]() | Macy's | -11 |
Out of the 2 Polo customer reviews 2 were positive and 0 were constructive. Polo customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Polo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Polo's Customer Loyalty score was rated 100 by Male customers on Comparably.
Polo's Customer Loyalty score was rated 100% by African American/Black customers on Comparably.
% who answered "Yes"
Polo's Customer Loyalty score was rated 100% by customers who have used Polo's products/services for Over 10 Years.
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Compared to its competitors, Polo's Customer Loyalty score is rated right above Lacoste.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Polo | 89% |
![]() | Lacoste | 78% |
![]() | Calvin Klein | 77% |
![]() | Macy's | 77% |
![]() | Burberry | 75% |
Polo has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Polo’s product quality score is a 4.5 out of 5 as rated by its users and customers.
Polo's Product Quality score was rated highest by African American/Black customers.
Polo's Product Quality score was rated 4.7 by Male customers on Comparably.
Polo's Product Quality score was rated 5 stars by African American/Black customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 5 | African American/Black | 5 |
Polo's Product Quality score was rated 4.7 stars by customers who have used Polo's products/services for Over 10 Years.
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Compared to its competitors, Polo's Product Quality score is rated right above Burberry.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Polo | 4.5/5 |
![]() | Burberry | 4.2/5 |
![]() | Lacoste | 4.2/5 |
![]() | Calvin Klein | 4.1/5 |
![]() | Macy's | 3.1/5 |
Polo has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Polo's ROI score was rated highest by African American/Black customers.
Polo's ROI score was rated 3.9 by Male customers on Comparably.
Polo's ROI score was rated 4.1 stars by African American/Black customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.1 | African American/Black | 4.1 |
Polo's ROI score was rated 3.9 stars by customers who have used Polo's products/services for Over 10 Years.
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Compared to its competitors, Polo's ROI score is rated right above Lacoste.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Polo | 4.2/5 |
![]() | Lacoste | 4/5 |
![]() | Burberry | 3.9/5 |
![]() | Calvin Klein | 3.9/5 |
![]() | Macy's | 3.1/5 |
Polo has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Polo's Customer Satisfaction score was rated highest by African American/Black customers.
Polo's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 75% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Polo's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Polo's Customer Satisfaction score was rated 100 points by customers who have used Polo's products/services for Over 10 Years.
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Compared to its competitors, Polo's Customer Satisfaction score is rated right above Lacoste.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Polo | 100% |
![]() | Lacoste | 86% |
![]() | Burberry | 82% |
![]() | Calvin Klein | 80% |
![]() | Macy's | 52% |
Polo has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.
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650 Madison Ave., New York City, NY 10022
http://www.polo.com
(888)475-7674
Polo's Customer Service score was rated highest by African American/Black customers.
Polo's Customer Service score was rated 4.5 by Male customers on Comparably.
Polo's Customer Service score was rated 5 stars by African American/Black customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 5 | African American/Black | 5 |
Polo's Customer Service score was rated 4.5 stars by customers who have used Polo's products/services for Over 10 Years.
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Compared to its competitors, Polo's Customer Service score is rated right above Burberry.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Polo | 4.5/5 |
![]() | Burberry | 4.1/5 |
![]() | Lacoste | 4.1/5 |
![]() | Calvin Klein | 4/5 |
![]() | Macy's | 2.9/5 |
Polo has a 4.3/5 stars for its overall company culture rated by their employees

Polo scored a 70 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Polo would recommend the brand to a friend. ENPS measures how likely Polo employees would recommend working at Polo to a friend.
| 80% | Promoters |
|---|---|
| 10% | Passive |
| 10% | Detractors |
| 20% | Promoters |
|---|---|
| 40% | Passive |
| 40% | Detractors |