-38
NPS
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Primo Water Corporation
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About Primo Water Corporation's Brand
"Primo Water provides multi-gallon purified bottled water, self-serve filtered drinking water, and water dispensers." Among its major competitors, Primo Water Corporation is ranked in 2nd place for NPS while Nestle USA is 1st, and DS Services of America is 3rd.Their current market cap is $2.08B
Brand at a Glance
75%
Customer Loyalty
2.4/5
Product Quality
2.4/5
Pricing
2/5
Customer Service
Primo Water Corporation Ranking
- #2 / 3 of its competitors
Primo Water Corporation NPS
Primo Water Corporation's Net Promoter Score (NPS) is a -38 with 29% Promoters, 4% Passives, and 67% Detractors. Net Promoter Score tracks whether Primo Water Corporation's customers would recommend using the product based on a scale of -100 to 100.
Primo Water Corporation Overall NPS
| 29% | Promoters |
|---|---|
| 4% | Passives |
| 67% | Detractors |
Primo Water Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 -40 | Dec 2023 | -40 |
Jan 2024 -28 | Jan 2024 | -28 |
Feb 2024 -27 | Feb 2024 | -27 |
Apr 2024 -29 | Apr 2024 | -29 |
Nov 2024 -25 | Nov 2024 | -25 |
Jan 2025 -27 | Jan 2025 | -27 |
Feb 2025 -29 | Feb 2025 | -29 |
Mar 2025 -31 | Mar 2025 | -31 |
Jun 2025 -37 | Jun 2025 | -37 |
Jul 2025 -40 | Jul 2025 | -40 |
Aug 2025 -38 | Aug 2025 | -38 |
Nov 2025 -38 | Nov 2025 | -38 |
How Other Brands Compare
Primo Water Corporation is ranked second for NPS among its competitors. Nestle USA and DS Services of America come in first and third. Among those competitors, it is the second most valued company behind Nestle USA.
Primo Water Corporation |  Nestle USA |  DS Services of America | |
| Global Ranking | #- | #141 | #- |
| NPS | -38 | 22 | -71 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $2.08B | $315.74B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Primo Water Corporation NPS by Gender
Male customers rated Primo Water Corporation's NPS 27 points higher than Female customers.
Male
-55
Primo Water Corporation's NPS was rated -55 by Male customers on Comparably.
20%
Promoters
5%
Passives
75%
Detractors
Female
-82
Primo Water Corporation's NPS was rated -82 by Female customers on Comparably.
9%
Promoters
0%
Passives
91%
Detractors
Primo Water Corporation NPS by Ethnicity
Primo Water Corporation's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -68 | Caucasian | -68 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Other -76 | Other | -76 |
Primo Water Corporation NPS by Age
Primo Water Corporation's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Primo Water Corporation NPS by Usage
Primo Water Corporation's NPS was rated the highest by customers who have used Primo Water Corporation's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years 14 | 2 to 5 Years | 14 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -63 | Over 10 Years | -63 |
Primo Water Corporation NPS vs. Competitors
Compared to its competitors, Primo Water Corporation's NPS is rated right above DS Services of America, and is preceded by Nestle USA.
| COMPANY | NPS Score | |
|---|---|---|
| Nestle USA | 22 |
| Primo Water Corporation | -38 |
| DS Services of America | -71 |
Primo Water Corporation Customer Reviews
Out of the 9 Primo Water Corporation customer reviews 3 were positive and 6 were constructive. Primo Water Corporation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Primo Water Corporation Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Primo Water Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Primo Water Corporation Customer Loyalty Score by Gender
Female customers rated Primo Water Corporation's Customer Loyalty score 15% higher than Male customers.
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Male
69%
Yes
Female
84%
Yes
Primo Water Corporation Customer Loyalty Score by Ethnicity
Primo Water Corporation's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Primo Water Corporation.
72
out of 100
Caucasian
40
out of 100
Hispanic or Latino
70
out of 100
Asian or Pacific Islander
89
out of 100
Other
Primo Water Corporation Customer Loyalty Score by Age
Primo Water Corporation's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 40% | 36-40 | 40% |
41-45 55% | 41-45 | 55% |
51-55 40% | 51-55 | 40% |
61-65 78% | 61-65 | 78% |
66+ 90% | 66+ | 90% |
Primo Water Corporation Customer Loyalty Score by Usage
Primo Water Corporation's Customer Loyalty score was rated the highest by customers who have used Primo Water Corporation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Primo Water Corporation Customer Loyalty Score by Industry
Primo Water Corporation's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Primo Water Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Primo Water Corporation's Customer Loyalty score is rated right above DS Services of America, and is preceded by Nestle USA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nestle USA | 79% |
| Primo Water Corporation | 75% |
| DS Services of America | 75% |
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Primo Water Corporation Product Quality
2.4/5
Primo Water Corporation has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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Primo Water Corporation Product Information
Primo Water Corporation’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Primo Water Corporation's product the highest.
- Website
- https://primowater.com
- Company Size
- 501-1,000 Employees
Industry
Consumer Goods
Quick Insights into Primo Water Corporation Product Quality
Primo Water Corporation's Product Quality score was rated highest by customers who have used Primo Water Corporation's products/services for 2 to 5 Years, and rated lowest by customers from the Tech industry.
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Ranked Primo Water Corporation Product Quality the Highest
Ranked Primo Water Corporation Product Quality the Lowest
Primo Water Corporation Product Quality Score by Gender
Male customers rated Primo Water Corporation's Product Quality score 0.4 stars higher than Female customers.
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Male
2.1/5
Female
1.7/5
Primo Water Corporation Product Quality Score by Ethnicity
Primo Water Corporation's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 1.5 | Other | 1.5 |
Primo Water Corporation Product Quality Score by Age
Primo Water Corporation's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.3 | 36-40 | 2.3 |
41-45 1.5 | 41-45 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.2 | 66+ | 2.2 |
Primo Water Corporation Product Quality Score by Usage
Primo Water Corporation's Product Quality score was rated the highest by customers who have used Primo Water Corporation's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Primo Water Corporation Product Quality Score by Industry
Primo Water Corporation's Product Quality score was rated 1.5 stars by both Accounting and Tech industry customers.
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Primo Water Corporation Product Quality vs. Competitors
Compared to its competitors, Primo Water Corporation's Product Quality score is rated right above DS Services of America, and is preceded by Nestle USA.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nestle USA | 3.9/5 |
| Primo Water Corporation | 2.4/5 |
| DS Services of America | 1.5/5 |
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Primo Water Corporation Pricing
Primo Water Corporation ROI & Value For Money
2.4/5
Primo Water Corporation has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Primo Water Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Primo Water Corporation.
Quick Insights into Primo Water Corporation ROI
Primo Water Corporation's ROI score was rated highest by customers who have used Primo Water Corporation's products/services for 2 to 5 Years, and rated lowest by customers who have used Primo Water Corporation's products/services for Over 10 Years.
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Ranked Primo Water Corporation ROI the Highest
Ranked Primo Water Corporation ROI the Lowest
Primo Water Corporation ROI Score by Gender
Male customers rated Primo Water Corporation's ROI score 0.7 stars higher than Female customers.
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Male
2.2/5
Female
1.5/5
Primo Water Corporation ROI Score by Ethnicity
Primo Water Corporation's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 1.8 | Hispanic or Latino | 1.8 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Other 1.5 | Other | 1.5 |
Primo Water Corporation ROI Score by Age
Primo Water Corporation's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2 | 36-40 | 2 |
41-45 1.5 | 41-45 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
61-65 2.4 | 61-65 | 2.4 |
66+ 1.5 | 66+ | 1.5 |
Primo Water Corporation ROI Score by Usage
Primo Water Corporation's ROI score was rated the highest by customers who have used Primo Water Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Primo Water Corporation ROI Score by Industry
Primo Water Corporation's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Primo Water Corporation Pricing vs. Competitors
Compared to its competitors, Primo Water Corporation's ROI score is rated right above DS Services of America, and is preceded by Nestle USA.
| COMPANY | Pricing Score | |
|---|---|---|
| Nestle USA | 3.7/5 |
| Primo Water Corporation | 2.4/5 |
| DS Services of America | 1.6/5 |
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Primo Water Corporation Customer Satisfaction (CSAT)
Primo Water Corporation Customer Satisfaction (CSAT) Score
40 / 100
Primo Water Corporation has an overall Customer Satisfaction score of 40 rated by its users and customers.
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Very Satisfied
27%
Satisfied
13%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
8%
Very Dissatisfied
46%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Primo Water Corporation Customer Satisfaction
Primo Water Corporation's Customer Satisfaction score was rated highest by customers who have used Primo Water Corporation's products/services for 2 to 5 Years, and rated lowest by customers who have used Primo Water Corporation's products/services for Less than 1 Year.
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Ranked Primo Water Corporation Customer Satisfaction the Highest
Ranked Primo Water Corporation Customer Satisfaction the Lowest
Primo Water Corporation Customer Satisfaction Score by Gender
Male customers rated Primo Water Corporation's Customer Satisfaction score 27 points higher than Female customers.
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36 / 100
MaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 6% | |
Very Dissatisfied | 53% |
9 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 9% | |
Very Dissatisfied | 73% |
Primo Water Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Primo Water Corporation's Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.
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30 / 100
Very Satisfied
15%
Satisfied
15%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
54%
CSAT according to Hispanic or Latino
Primo Water Corporation's Customer Satisfaction (CSAT) score was rated 34% according to Hispanic or Latino users and customers.
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34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
Primo Water Corporation's Customer Satisfaction (CSAT) score was rated 34% according to Asian or Pacific Islander users and customers.
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34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
Primo Water Corporation's Customer Satisfaction (CSAT) score was rated 12% according to Other users and customers.
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12 / 100
Very Satisfied
0%
Satisfied
12%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
88%
Primo Water Corporation Customer Satisfaction Score by Age
Primo Water Corporation's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 0% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 11% |
Primo Water Corporation Customer Satisfaction Score by Usage
Primo Water Corporation's Customer Satisfaction score was rated the highest by customers who have used Primo Water Corporation's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Primo Water Corporation Customer Satisfaction Score by Industry
Primo Water Corporation's Customer Satisfaction score was rated 20 points by both Accounting and Tech industry customers.
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}Primo Water Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Primo Water Corporation's Customer Satisfaction score is rated right above DS Services of America, and is preceded by Nestle USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nestle USA | 73% |
| Primo Water Corporation | 40% |
| DS Services of America | 23% |
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Primo Water Corporation Customer Service
2/5
Primo Water Corporation has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Primo Water Corporation's Customer Service
Address
101 N Cherry St, Winston Salem, NC 27101
Website
https://primowater.com
Phone Number
336-331-4000
Primo Water Corporation's Social Links
Quick Insights into Primo Water Corporation Customer Service
Primo Water Corporation's Customer Service score was rated highest by customers who have used Primo Water Corporation's products/services for 2 to 5 Years, and rated lowest by customers from the Tech industry.
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Ranked Primo Water Corporation Customer Service the Highest
Ranked Primo Water Corporation Customer Service the Lowest
Primo Water Corporation Customer Service Score by Gender
Male customers rated Primo Water Corporation's Customer Service score 0.2 stars higher than Female customers.
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Male
1.7/5
Female
1.5/5
Primo Water Corporation Customer Service Score by Ethnicity
Primo Water Corporation's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 1.5 | Other | 1.5 |
Primo Water Corporation Customer Service Score by Age
Primo Water Corporation's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.8 | 36-40 | 1.8 |
41-45 1.5 | 41-45 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Primo Water Corporation Customer Service Score by Usage
Primo Water Corporation's Customer Service score was rated the highest by customers who have used Primo Water Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Primo Water Corporation Customer Service Score by Industry
Primo Water Corporation's Customer Service score was rated 1.5 stars by both Accounting and Tech industry customers.
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Primo Water Corporation Customer Service vs. Competitors
Compared to its competitors, Primo Water Corporation's Customer Service score is rated right above DS Services of America, and is preceded by Nestle USA.
| COMPANY | Customer Service Score | |
|---|---|---|
| Nestle USA | 3.9/5 |
| Primo Water Corporation | 2/5 |
| DS Services of America | 1.6/5 |
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Primo Water Corporation as an Employer
3.0/5
Primo Water Corporation has a 3.0/5 stars for its overall company culture rated by their employees
top
50%
CEO of Primo Water Corporation
In the Top 50% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Primo Water Corporation scored a -38 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Primo Water Corporation would recommend the brand to a friend. ENPS measures how likely Primo Water Corporation employees would recommend working at Primo Water Corporation to a friend.
Net Promoter Score
-38
NPS Score
| 29% | Promoters |
|---|---|
| 4% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-2
eNPS Score
| 43% | Promoters |
|---|---|
| 12% | Passive |
| 45% | Detractors |
