20
NPS
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Rainbow
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About Rainbow's Brand
Founded in 1995, Rainbow is now a European leader in the production of children's animation. Among its major competitors, Rainbow is ranked in 1st place for NPS while Kirby Corporation is 2nd, and Dyson is 3rd.
Brand at a Glance
68%
Customer Loyalty
3.1/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
Rainbow Ranking
- #1 / 3 of its competitors
Rainbow NPS
Rainbow's Net Promoter Score (NPS) is a 20 with 60% Promoters, 0% Passives, and 40% Detractors. Net Promoter Score tracks whether Rainbow's customers would recommend using the product based on a scale of -100 to 100.
Rainbow Overall NPS
| 60% | Promoters |
|---|---|
| 0% | Passives |
| 40% | Detractors |
Rainbow NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 -100 | Oct 2021 | -100 |
Jun 2023 0 | Jun 2023 | 0 |
Oct 2023 33 | Oct 2023 | 33 |
Apr 2024 0 | Apr 2024 | 0 |
Jun 2024 20 | Jun 2024 | 20 |
How Other Brands Compare
Rainbow is ranked first for NPS among its competitors. Kirby Corporation and Dyson come in second and third.
Rainbow |  Dyson |  Kirby Corporation | |
| Global Ranking | #- | #182 | #- |
| NPS | 20 | -12 | 9 |
| Valuation Updated every 24 hours for public companies | - | $293.98M | $4.47B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rainbow NPS vs. Competitors
Compared to its competitors, Rainbow's NPS is rated right above Kirby Corporation.
| COMPANY | NPS Score | |
|---|---|---|
| Rainbow | 20 |
| Kirby Corporation | 9 |
| Dyson | -12 |
Rainbow Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Rainbow users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rainbow Customer Loyalty vs. Competitors
Compared to its competitors, Rainbow's Customer Loyalty score is rated right below Kirby Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dyson | 73% |
| Kirby Corporation | 69% |
| Rainbow | 68% |
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Rainbow Product Quality
3.1/5
Rainbow has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Rainbow Product Information
Rainbow’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- http://www.rbw.it
- Company Size
- 51-200 Employees
Rainbow Product Quality vs. Competitors
Compared to its competitors, Rainbow's Product Quality score is rated right above Dyson, and is preceded by Kirby Corporation.
| COMPANY | Product Quality Score | |
|---|---|---|
| Kirby Corporation | 3.4/5 |
| Rainbow | 3.1/5 |
| Dyson | 3.1/5 |
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Rainbow Pricing
Rainbow ROI & Value For Money
2.9/5
Rainbow has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Rainbow Pricing vs. Competitors
Compared to its competitors, Rainbow's ROI score is rated right above Dyson, and is preceded by Kirby Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
| Kirby Corporation | 3.2/5 |
| Rainbow | 2.9/5 |
| Dyson | 2.8/5 |
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Rainbow Customer Satisfaction (CSAT)
Rainbow Customer Satisfaction (CSAT) Score
60 / 100
Rainbow has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rainbow Customer Satisfaction vs. Competitors
Compared to its competitors, Rainbow's Customer Satisfaction score is rated right above Kirby Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rainbow | 60% |
| Kirby Corporation | 53% |
| Dyson | 47% |
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Rainbow Customer Service
3/5
Rainbow has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Rainbow's Customer Service
Website
http://www.rbw.it
Phone Number
39 071 75 06 75 00
Rainbow Customer Service vs. Competitors
Compared to its competitors, Rainbow's Customer Service score is rated right above Kirby Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
| Rainbow | 3/5 |
| Kirby Corporation | 2.9/5 |
| Dyson | 2.6/5 |
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Rainbow as an Employer
Consumer vs. Employees
Rainbow scored a 20 for Net Promoter Score and a -47 for Employee Net Promoter Score. NPS gauges how likely a customer of Rainbow would recommend the brand to a friend. ENPS measures how likely Rainbow employees would recommend working at Rainbow to a friend.
Net Promoter Score
20
NPS Score
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-47
eNPS Score
| 6% | Promoters |
|---|---|
| 41% | Passive |
| 53% | Detractors |
