-44
NPS
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Rand McNally
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About Rand McNally's Brand
Rand McNally specializes in maps, navigation, road travel, and trip planning. Founded in 1856, the company provides products and services Among its major competitors, Rand McNally is ranked in 3rd place for NPS while Garmin International is 1st, and MapQuest is 2nd.
Brand at a Glance
84%
Customer Loyalty
2.3/5
Product Quality
2.1/5
Pricing
2.2/5
Customer Service
Rand McNally Ranking
- #3 / 4 of its competitors
Rand McNally NPS
Rand McNally's Net Promoter Score (NPS) is a -44 with 28% Promoters, 0% Passives, and 72% Detractors. Net Promoter Score tracks whether Rand McNally's customers would recommend using the product based on a scale of -100 to 100.
Rand McNally Overall NPS
| 28% | Promoters |
|---|---|
| 0% | Passives |
| 72% | Detractors |
Rand McNally NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 -37 | Jan 2021 | -37 |
Feb 2021 -43 | Feb 2021 | -43 |
Apr 2021 -50 | Apr 2021 | -50 |
May 2021 -55 | May 2021 | -55 |
Jun 2021 -57 | Jun 2021 | -57 |
Nov 2021 -51 | Nov 2021 | -51 |
Apr 2022 -47 | Apr 2022 | -47 |
Dec 2022 -43 | Dec 2022 | -43 |
Mar 2024 -45 | Mar 2024 | -45 |
Aug 2024 -47 | Aug 2024 | -47 |
Sep 2025 -43 | Sep 2025 | -43 |
Nov 2025 -45 | Nov 2025 | -45 |
How Other Brands Compare
Rand McNally is ranked third for NPS among its competitors. Garmin International and MapQuest come in first and second, with Borders Group coming in at #4.
Rand McNally |  Garmin International |  MapQuest |  Borders Group | |
| Global Ranking | #- | #563 | #- | #- |
| NPS | -44 | 17 | -34 | - |
| Valuation Updated every 24 hours for public companies | - | $25.26B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rand McNally NPS by Gender
Rand McNally's NPS was rated -46 by Male customers on Comparably.
Male
-46
Rand McNally's NPS was rated -46 by Male customers on Comparably.
27%
Promoters
0%
Passives
73%
Detractors
Female
N/A
Rand McNally's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Rand McNally NPS by Ethnicity
Rand McNally's NPS was rated -20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
Rand McNally NPS by Age
Rand McNally's NPS was rated -66 points by customers ages 51-55 on Comparably.
Rand McNally NPS by Usage
Rand McNally's NPS was rated the highest by customers who have used Rand McNally's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
5 to 10 Years -66 | 5 to 10 Years | -66 |
Over 10 Years -26 | Over 10 Years | -26 |
Rand McNally NPS vs. Competitors
Compared to its competitors, Rand McNally's NPS is rated right below MapQuest.
| COMPANY | NPS Score | |
|---|---|---|
| Garmin International | 17 |
| Borders Group | N/A |
| MapQuest | -34 |
| Rand McNally | -44 |
Rand McNally Customer Reviews
Out of the 3 Rand McNally customer reviews 3 were positive and 0 were constructive. Rand McNally customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Rand McNally Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Rand McNally users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rand McNally Customer Loyalty Score by Gender
Rand McNally's Customer Loyalty score was rated 84 by Male customers on Comparably.
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Male
84%
Yes
Female
N/A
Yes
Rand McNally Customer Loyalty Score by Ethnicity
Rand McNally's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
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64
out of 100
Caucasian
Rand McNally Customer Loyalty Score by Age
Rand McNally's Customer Loyalty score was rated 70% by customers ages 51-55 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 70% | 51-55 | 70% |
Rand McNally Customer Loyalty Score by Usage
Rand McNally's Customer Loyalty score was rated the highest by customers who have used Rand McNally's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Rand McNally Customer Loyalty Score by Industry
Rand McNally's Customer Loyalty score was rated 78% by Transportation industry customers.
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Rand McNally Customer Loyalty vs. Competitors
Compared to its competitors, Rand McNally's Customer Loyalty score is rated right above Garmin International.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Rand McNally | 84% |
| Garmin International | 80% |
| MapQuest | 69% |
| Borders Group | N/A |
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Rand McNally Product Quality
2.3/5
Rand McNally has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Rand McNally Product Information
Rand McNally’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Transportation industry rated Rand McNally's product the highest.
- Website
- http://www.randmcnally.com
- Company Size
- 201-500 Employees
Industry
Tech
Hardware and Devices
Travel
Quick Insights into Rand McNally Product Quality
Rand McNally's Product Quality score was rated highest by customers who have used Rand McNally's products/services for Over 10 Years, and rated lowest by customers who have used Rand McNally's products/services for 5 to 10 Years.
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Ranked Rand McNally Product Quality the Highest
Ranked Rand McNally Product Quality the Lowest
Rand McNally Product Quality Score by Gender
Rand McNally's Product Quality score was rated 1.9 by Male customers on Comparably.
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Male
1.9/5
Female
N/A
Rand McNally Product Quality Score by Ethnicity
Rand McNally's Product Quality score was rated 2.5 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Rand McNally Product Quality Score by Age
Rand McNally's Product Quality score was rated 1.5 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
Rand McNally Product Quality Score by Usage
Rand McNally's Product Quality score was rated the highest by customers who have used Rand McNally's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Rand McNally Product Quality Score by Industry
Rand McNally's Product Quality score was rated 1.5 stars by Transportation industry customers.
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Rand McNally Product Quality vs. Competitors
Compared to its competitors, Rand McNally's Product Quality score is rated right above Borders Group, and is preceded by MapQuest.
| COMPANY | Product Quality Score | |
|---|---|---|
| Garmin International | 3.6/5 |
| MapQuest | 2.6/5 |
| Rand McNally | 2.3/5 |
| Borders Group | N/A |
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Rand McNally Pricing
Rand McNally ROI & Value For Money
2.1/5
Rand McNally has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Rand McNally Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Transportation industry.
Quick Insights into Rand McNally ROI
Rand McNally's ROI score was rated highest by Caucasian customers, and rated lowest by customers who have used Rand McNally's products/services for Less than 1 Year.
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Ranked Rand McNally ROI the Highest
Ranked Rand McNally ROI the Lowest
Rand McNally ROI Score by Gender
Rand McNally's ROI score was rated 1.8 by Male customers on Comparably.
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Male
1.8/5
Female
N/A
Rand McNally ROI Score by Ethnicity
Rand McNally's ROI score was rated 2.7 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Rand McNally ROI Score by Age
Rand McNally's ROI score was rated 1.5 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
Rand McNally ROI Score by Usage
Rand McNally's ROI score was rated the highest by customers who have used Rand McNally's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Rand McNally ROI Score by Industry
Rand McNally's ROI score was rated 1.5 stars by Transportation industry customers.
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Rand McNally Pricing vs. Competitors
Compared to its competitors, Rand McNally's ROI score is rated right above Borders Group, and is preceded by MapQuest.
| COMPANY | Pricing Score | |
|---|---|---|
| Garmin International | 3.5/5 |
| MapQuest | 2.7/5 |
| Rand McNally | 2.1/5 |
| Borders Group | N/A |
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Rand McNally Customer Satisfaction (CSAT)
Rand McNally Customer Satisfaction (CSAT) Score
72 / 100
Rand McNally has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Very Satisfied
58%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rand McNally Customer Satisfaction vs. Competitors
Compared to its competitors, Rand McNally's Customer Satisfaction score is rated right above Garmin International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rand McNally | 72% |
| Garmin International | 63% |
| MapQuest | 38% |
| Borders Group | 0% |
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Rand McNally Customer Service
2.2/5
Rand McNally has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About Rand McNally's Customer Service
Address
9855 Woods Drive, Skokie, IL
Website
http://www.randmcnally.com
Phone Number
1-877-446-4863
Quick Insights into Rand McNally Customer Service
Rand McNally's Customer Service score was rated highest by Caucasian customers, and rated lowest by customers who have used Rand McNally's products/services for 5 to 10 Years.
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Ranked Rand McNally Customer Service the Highest
Ranked Rand McNally Customer Service the Lowest
Rand McNally Customer Service Score by Gender
Rand McNally's Customer Service score was rated 1.7 by Male customers on Comparably.
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Male
1.7/5
Female
N/A
Rand McNally Customer Service Score by Ethnicity
Rand McNally's Customer Service score was rated 2.4 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Rand McNally Customer Service Score by Age
Rand McNally's Customer Service score was rated 1.5 stars by customers ages 51-55 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
Rand McNally Customer Service Score by Usage
Rand McNally's Customer Service score was rated the highest by customers who have used Rand McNally's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Rand McNally Customer Service Score by Industry
Rand McNally's Customer Service score was rated 1.5 stars by Transportation industry customers.
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Rand McNally Customer Service vs. Competitors
Compared to its competitors, Rand McNally's Customer Service score is rated right above Borders Group, and is preceded by MapQuest.
| COMPANY | Customer Service Score | |
|---|---|---|
| Garmin International | 3.3/5 |
| MapQuest | 2.6/5 |
| Rand McNally | 2.2/5 |
| Borders Group | N/A |
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Rand McNally as an Employer
2.2/5
Rand McNally has a 2.2/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Rand McNally scored a -44 for Net Promoter Score and a -46 for Employee Net Promoter Score. NPS gauges how likely a customer of Rand McNally would recommend the brand to a friend. ENPS measures how likely Rand McNally employees would recommend working at Rand McNally to a friend.
Net Promoter Score
-44
NPS Score
| 28% | Promoters |
|---|---|
| 0% | Passive |
| 72% | Detractors |
Employee Net Promoter Score
-46
eNPS Score
| 18% | Promoters |
|---|---|
| 18% | Passive |
| 64% | Detractors |
