62
NPS
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Redken
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About Redken's Brand
Redken Laboratories is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent. Among its major competitors, Redken is ranked in 1st place for NPS while Wella Professional is 2nd, and Revlon is 3rd.
Brand at a Glance
85%
Customer Loyalty
4.4/5
Product Quality
4/5
Pricing
4.2/5
Customer Service
Redken Ranking
- #1 / 4 of its competitors
Redken NPS
Redken's Net Promoter Score (NPS) is a 62 with 74% Promoters, 14% Passives, and 12% Detractors. Net Promoter Score tracks whether Redken's customers would recommend using the product based on a scale of -100 to 100.
Redken Overall NPS
| 74% | Promoters |
|---|---|
| 14% | Passives |
| 12% | Detractors |
Redken NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 57 | Feb 2024 | 57 |
Mar 2024 58 | Mar 2024 | 58 |
Apr 2024 57 | Apr 2024 | 57 |
May 2024 57 | May 2024 | 57 |
Jun 2024 58 | Jun 2024 | 58 |
Sep 2024 54 | Sep 2024 | 54 |
Oct 2024 57 | Oct 2024 | 57 |
Dec 2024 58 | Dec 2024 | 58 |
Feb 2025 58 | Feb 2025 | 58 |
Apr 2025 58 | Apr 2025 | 58 |
Oct 2025 60 | Oct 2025 | 60 |
Nov 2025 61 | Nov 2025 | 61 |
How Other Brands Compare
Redken is ranked first for NPS among its competitors. Wella Professional and Revlon come in second and third, with Aveda coming in at #4.
Redken |  Revlon |  Aveda |  Wella Professional | |
| Global Ranking | #- | #427 | #- | #- |
| NPS | 62 | 18 | -13 | 19 |
| Valuation Updated every 24 hours for public companies | - | $652.33M | $103.12B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Redken NPS by Gender
Redken's NPS was rated 54 by Female customers on Comparably.
Female
54
Redken's NPS was rated 54 by Female customers on Comparably.
69%
Promoters
16%
Passives
15%
Detractors
Male
N/A
Redken's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Redken NPS by Ethnicity
Redken's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Other 100 | Other | 100 |
Redken NPS by Age
Redken's NPS was rated 80 points by customers ages 18-25 on Comparably.
Redken NPS by Usage
Redken's NPS was rated the highest by customers who have used Redken's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
Over 10 Years 60 | Over 10 Years | 60 |
Redken NPS vs. Competitors
Compared to its competitors, Redken's NPS is rated right above Wella Professional.
| COMPANY | NPS Score | |
|---|---|---|
| Redken | 62 |
| Wella Professional | 19 |
| Revlon | 18 |
 | L'Oréal USA | 4 |
| Aveda | -13 |
Redken Customer Reviews
Out of the 4 Redken customer reviews 4 were positive and 0 were constructive. Redken customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Redken Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Redken users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Redken Customer Loyalty Score by Gender
Redken's Customer Loyalty score was rated 79 by Female customers on Comparably.
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Female
79%
Yes
Male
N/A
Yes
Redken Customer Loyalty Score by Ethnicity
Redken's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Redken.
66
out of 100
Caucasian
100
out of 100
Other
Redken Customer Loyalty Score by Age
Redken's Customer Loyalty score was rated 82% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
Redken Customer Loyalty Score by Usage
Redken's Customer Loyalty score was rated the highest by customers who have used Redken's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Redken Customer Loyalty Score by Industry
Redken's Customer Loyalty score was rated 100% by Fashion and Beauty industry customers.
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Redken Customer Loyalty vs. Competitors
Compared to its competitors, Redken's Customer Loyalty score is rated right above Wella Professional, and is preceded by L'Oréal USA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| L'Oréal USA | 86% |
| Redken | 85% |
| Wella Professional | 77% |
| Aveda | 77% |
| Revlon | 67% |
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Redken Product Quality
4.4/5
Redken has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Redken Product Information
Redken’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Redken's product the highest.
- Website
- http://www.redken.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Consumer Services
Hardware and Devices
Quick Insights into Redken Product Quality
Redken's Product Quality score was rated highest by customers who have used Redken's products/services for 2 to 5 Years, and rated lowest by customers who have used Redken's products/services for Less than 1 Year.
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Ranked Redken Product Quality the Highest
Ranked Redken Product Quality the Lowest
Redken Product Quality Score by Gender
Redken's Product Quality score was rated 4.4 by Female customers on Comparably.
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Female
4.4/5
Male
N/A
Redken Product Quality Score by Ethnicity
Redken's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Other 4.6 | Other | 4.6 |
Redken Product Quality Score by Age
Redken's Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Redken Product Quality Score by Usage
Redken's Product Quality score was rated the highest by customers who have used Redken's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Redken Product Quality Score by Industry
Redken's Product Quality score was rated 4.5 stars by Fashion and Beauty industry customers.
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Redken Product Quality vs. Competitors
Compared to its competitors, Redken's Product Quality score is rated right above Wella Professional.
| COMPANY | Product Quality Score | |
|---|---|---|
| Redken | 4.4/5 |
| Wella Professional | 4.2/5 |
| L'Oréal USA | 4.1/5 |
| Revlon | 3.9/5 |
| Aveda | 3.2/5 |
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Redken Pricing
Redken ROI & Value For Money
4/5
Redken has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Redken Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry.
Quick Insights into Redken ROI
Redken's ROI score was rated highest by customers who have used Redken's products/services for 2 to 5 Years, and rated lowest by customers who have used Redken's products/services for Less than 1 Year.
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Ranked Redken ROI the Highest
Ranked Redken ROI the Lowest
Redken ROI Score by Gender
Redken's ROI score was rated 3.9 by Female customers on Comparably.
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Female
3.9/5
Male
N/A
Redken ROI Score by Ethnicity
Redken's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Other 4.3 | Other | 4.3 |
Redken ROI Score by Age
Redken's ROI score was rated 4.1 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Redken ROI Score by Usage
Redken's ROI score was rated the highest by customers who have used Redken's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Redken ROI Score by Industry
Redken's ROI score was rated 4 stars by Fashion and Beauty industry customers.
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Redken Pricing vs. Competitors
Compared to its competitors, Redken's ROI score is rated right above Revlon.
| COMPANY | Pricing Score | |
|---|---|---|
| Redken | 4/5 |
| Revlon | 3.9/5 |
| Wella Professional | 3.8/5 |
| L'Oréal USA | 3.7/5 |
| Aveda | 2.7/5 |
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Redken Customer Satisfaction (CSAT)
Redken Customer Satisfaction (CSAT) Score
92 / 100
Redken has an overall Customer Satisfaction score of 92 rated by its users and customers.
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Very Satisfied
59%
Satisfied
33%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Redken Customer Satisfaction
Redken's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Redken's products/services for Over 10 Years.
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Ranked Redken Customer Satisfaction the Highest
Ranked Redken Customer Satisfaction the Lowest
Redken Customer Satisfaction Score by Gender
Redken's Customer Satisfaction score was rated 92 by Female customers on Comparably.
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92 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 46% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Redken Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Redken's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.
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88 / 100
Very Satisfied
50%
Satisfied
38%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Redken's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Redken Customer Satisfaction Score by Age
Redken's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Redken Customer Satisfaction Score by Usage
Redken's Customer Satisfaction score was rated the highest by customers who have used Redken's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Redken Customer Satisfaction Score by Industry
Redken's Customer Satisfaction score was rated 100 points by Fashion and Beauty industry customers.
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{
"title": "Redken Customer Satisfaction Score by Industry",
"text": "Redken's Customer Satisfaction score was rated 100 points by Fashion and Beauty industry customers.",
"bars": [
{
"label": "Fashion and Beauty",
"groupId": 497,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Redken's Customer Satisfaction score is rated by Fashion and Beauty customers on Comparably.",
"scoreClassName": "max",
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}Redken Customer Satisfaction vs. Competitors
Compared to its competitors, Redken's Customer Satisfaction score is rated right above L'Oréal USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Redken | 92% |
| L'Oréal USA | 83% |
| Wella Professional | 82% |
| Revlon | 80% |
| Aveda | 52% |
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Redken Customer Service
4.2/5
Redken has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Redken's Customer Service
Address
New York City, NY
Website
http://www.redken.com
Phone Number
212-818-1500
Quick Insights into Redken Customer Service
Redken's Customer Service score was rated highest by customers who have used Redken's products/services for 2 to 5 Years, and rated lowest by customers who have used Redken's products/services for Less than 1 Year.
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Ranked Redken Customer Service the Highest
Ranked Redken Customer Service the Lowest
Redken Customer Service Score by Gender
Redken's Customer Service score was rated 4.1 by Female customers on Comparably.
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Female
4.1/5
Male
N/A
Redken Customer Service Score by Ethnicity
Redken's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Redken.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Other 4.3 | Other | 4.3 |
Redken Customer Service Score by Age
Redken's Customer Service score was rated 4.2 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
Redken Customer Service Score by Usage
Redken's Customer Service score was rated the highest by customers who have used Redken's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Redken Customer Service Score by Industry
Redken's Customer Service score was rated 4.4 stars by Fashion and Beauty industry customers.
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Redken Customer Service vs. Competitors
Compared to its competitors, Redken's Customer Service score is rated right above Wella Professional.
| COMPANY | Customer Service Score | |
|---|---|---|
| Redken | 4.2/5 |
| Wella Professional | 3.9/5 |
| Revlon | 3.9/5 |
| L'Oréal USA | 3.9/5 |
| Aveda | 2.8/5 |
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Redken as an Employer
Consumer vs. Employees
Redken scored a 62 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Redken would recommend the brand to a friend. ENPS measures how likely Redken employees would recommend working at Redken to a friend.
Net Promoter Score
62
NPS Score
| 74% | Promoters |
|---|---|
| 14% | Passive |
| 12% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 40% | Promoters |
|---|---|
| 20% | Passive |
| 40% | Detractors |
