19
NPS
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Wella Professional
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About Wella Professional's Brand
Wella AG is a major German hair care company headquartered in Geneva, Switzerland. Among its major competitors, Wella Professional is ranked in 4th place for NPS while Redken is 1st, and Procter & Gamble is 2nd.
Brand at a Glance
77%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Wella Professional Ranking
- #4 / 4 of its competitors
Wella Professional NPS
Wella Professional's Net Promoter Score (NPS) is a 19 with 44% Promoters, 31% Passives, and 25% Detractors. Net Promoter Score tracks whether Wella Professional's customers would recommend using the product based on a scale of -100 to 100.
Wella Professional Overall NPS
| 44% | Promoters |
|---|---|
| 31% | Passives |
| 25% | Detractors |
Wella Professional NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 0 | Mar 2022 | 0 |
Apr 2022 17 | Apr 2022 | 17 |
Oct 2022 29 | Oct 2022 | 29 |
Mar 2023 25 | Mar 2023 | 25 |
Apr 2023 11 | Apr 2023 | 11 |
Sep 2023 20 | Sep 2023 | 20 |
Jan 2024 9 | Jan 2024 | 9 |
Sep 2024 17 | Sep 2024 | 17 |
Oct 2024 22 | Oct 2024 | 22 |
Nov 2024 22 | Nov 2024 | 22 |
Dec 2024 19 | Dec 2024 | 19 |
May 2026 18 | May 2026 | 18 |
How Other Brands Compare
Wella Professional is ranked #4 for NPS among its competitors. Redken and Procter & Gamble come in first and second, with Revlon coming in at third.
Wella Professional |  Procter & Gamble |  Revlon |  Redken | |
| Global Ranking | #- | #92 | #427 | #- |
| NPS | 19 | 28 | 20 | 62 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $330.66B | $652.33M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wella Professional NPS vs. Competitors
Compared to its competitors, Wella Professional's NPS is rated right above L'Oréal USA, and is preceded by Revlon.
| COMPANY | NPS Score | |
|---|---|---|
| Redken | 62 |
| Procter & Gamble | 28 |
| Revlon | 20 |
| Wella Professional | 19 |
 | L'Oréal USA | 7 |
Wella Professional Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Wella Professional users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Wella Professional Customer Loyalty vs. Competitors
Compared to its competitors, Wella Professional's Customer Loyalty score is rated right above Revlon, and is preceded by Procter & Gamble.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Redken | 86% |
| L'Oréal USA | 86% |
| Procter & Gamble | 79% |
| Wella Professional | 77% |
| Revlon | 67% |
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Wella Professional Product Quality
4.1/5
Wella Professional has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Wella Professional Product Information
Wella Professional’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- http://www.wella.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Consumer Services
Hardware and Devices
Wella Professional Product Quality vs. Competitors
Compared to its competitors, Wella Professional's Product Quality score is rated right above L'Oréal USA, and is preceded by Redken.
| COMPANY | Product Quality Score | |
|---|---|---|
| Redken | 4.4/5 |
| Wella Professional | 4.1/5 |
| L'Oréal USA | 4.1/5 |
| Procter & Gamble | 4/5 |
| Revlon | 3.9/5 |
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Wella Professional Pricing
Wella Professional ROI & Value For Money
3.8/5
Wella Professional has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Wella Professional Pricing vs. Competitors
Compared to its competitors, Wella Professional's ROI score is rated right above L'Oréal USA, and is preceded by Revlon.
| COMPANY | Pricing Score | |
|---|---|---|
| Redken | 4/5 |
| Procter & Gamble | 3.9/5 |
| Revlon | 3.9/5 |
| Wella Professional | 3.8/5 |
| L'Oréal USA | 3.7/5 |
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Wella Professional Customer Satisfaction (CSAT)
Wella Professional Customer Satisfaction (CSAT) Score
83 / 100
Wella Professional has an overall Customer Satisfaction score of 83 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Wella Professional Customer Satisfaction vs. Competitors
Compared to its competitors, Wella Professional's Customer Satisfaction score is rated right above L'Oréal USA, and is preceded by Redken.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Redken | 92% |
| Wella Professional | 83% |
| L'Oréal USA | 83% |
| Revlon | 80% |
| Procter & Gamble | 77% |
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Wella Professional Customer Service
3.9/5
Wella Professional has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Wella Professional's Customer Service
Address
4th Floor P&G Plaza, 400099 India
Website
http://www.wella.com/
Wella Professional Customer Service vs. Competitors
Compared to its competitors, Wella Professional's Customer Service score is rated right above Procter & Gamble, and is preceded by Redken.
| COMPANY | Customer Service Score | |
|---|---|---|
| Redken | 4.2/5 |
| Wella Professional | 3.9/5 |
| Procter & Gamble | 3.9/5 |
| Revlon | 3.9/5 |
| L'Oréal USA | 3.9/5 |
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Wella Professional as an Employer
2.9/5
Wella Professional has a 2.9/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Wella Professional scored a 19 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of Wella Professional would recommend the brand to a friend. ENPS measures how likely Wella Professional employees would recommend working at Wella Professional to a friend.
Net Promoter Score
19
NPS Score
| 44% | Promoters |
|---|---|
| 31% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
7
eNPS Score
| 45% | Promoters |
|---|---|
| 17% | Passive |
| 38% | Detractors |
