-13
NPS
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Regions Bank
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About Regions Bank's Brand
Among its major competitors, Regions Bank is ranked in 3rd place for NPS while Wells Fargo is 1st, and Bank of America is 2nd.
Brand at a Glance
84%
Customer Loyalty
2.8/5
Product Quality
2.8/5
Pricing
2.9/5
Customer Service
Regions Bank Ranking
- #3 / 4 of its competitors
Regions Bank NPS
Regions Bank's Net Promoter Score (NPS) is a -13 with 37% Promoters, 13% Passives, and 50% Detractors. Net Promoter Score tracks whether Regions Bank's customers would recommend using the product based on a scale of -100 to 100.
Regions Bank Overall NPS
| 37% | Promoters |
|---|---|
| 13% | Passives |
| 50% | Detractors |
Regions Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 -10 | Nov 2024 | -10 |
Dec 2024 -10 | Dec 2024 | -10 |
Jan 2025 -10 | Jan 2025 | -10 |
Feb 2025 -12 | Feb 2025 | -12 |
Mar 2025 -12 | Mar 2025 | -12 |
Apr 2025 -12 | Apr 2025 | -12 |
Jun 2025 -14 | Jun 2025 | -14 |
Aug 2025 -14 | Aug 2025 | -14 |
Sep 2025 -14 | Sep 2025 | -14 |
Oct 2025 -13 | Oct 2025 | -13 |
Nov 2025 -13 | Nov 2025 | -13 |
Dec 2025 -13 | Dec 2025 | -13 |
How Other Brands Compare
Regions Bank is ranked third for NPS among its competitors. Wells Fargo and Bank of America come in first and second, with Capital One coming in at #4.
Regions Bank |  Wells Fargo |  Bank of America |  Capital One | |
| Global Ranking | #- | #139 | #152 | #- |
| NPS | -13 | 7 | 2 | -41 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $156.41B | $298.80B | $54.69B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Regions Bank NPS by Gender
Male customers rated Regions Bank's NPS 42 points higher than Female customers.
Male
-15
Regions Bank's NPS was rated -15 by Male customers on Comparably.
33%
Promoters
19%
Passives
48%
Detractors
Female
-57
Regions Bank's NPS was rated -57 by Female customers on Comparably.
19%
Promoters
5%
Passives
76%
Detractors
Regions Bank NPS by Ethnicity
Regions Bank's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -45 | Caucasian | -45 |
Hispanic or Latino -75 | Hispanic or Latino | -75 |
African American/Black 19 | African American/Black | 19 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -67 | Other | -67 |
Regions Bank NPS by Age
Regions Bank's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Regions Bank NPS by Usage
Regions Bank's NPS was rated the highest by customers who have used Regions Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -33 | Less than 1 Year | -33 |
1 to 2 Years -10 | 1 to 2 Years | -10 |
2 to 5 Years -42 | 2 to 5 Years | -42 |
5 to 10 Years -17 | 5 to 10 Years | -17 |
Over 10 Years -48 | Over 10 Years | -48 |
Regions Bank NPS vs. Competitors
Compared to its competitors, Regions Bank's NPS is rated right above Capital One, and is preceded by Bank of America.
| COMPANY | NPS Score | |
|---|---|---|
| Wells Fargo | 7 |
| Bank of America | 2 |
| Regions Bank | -13 |
| Capital One | -41 |
 | SunTrust Banks | -48 |
Regions Bank Customer Reviews
Out of the 10 Regions Bank customer reviews 4 were positive and 6 were constructive. Regions Bank customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Regions Bank Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Regions Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Regions Bank Customer Loyalty Score by Gender
Female customers rated Regions Bank's Customer Loyalty score 3% higher than Male customers.
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Male
84%
Yes
Female
87%
Yes
Regions Bank Customer Loyalty Score by Ethnicity
Regions Bank's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Regions Bank.
80
out of 100
Caucasian
100
out of 100
Hispanic or Latino
92
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
90
out of 100
Other
Regions Bank Customer Loyalty Score by Age
Regions Bank's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 100% | 26-30 | 100% |
41-45 92% | 41-45 | 92% |
46-50 100% | 46-50 | 100% |
51-55 75% | 51-55 | 75% |
56-60 85% | 56-60 | 85% |
61-65 85% | 61-65 | 85% |
66+ 87% | 66+ | 87% |
Regions Bank Customer Loyalty Score by Usage
Regions Bank's Customer Loyalty score was rated the highest by customers who have used Regions Bank's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Regions Bank Customer Loyalty Score by Industry
Regions Bank's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
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Regions Bank Customer Loyalty vs. Competitors
Compared to its competitors, Regions Bank's Customer Loyalty score is rated right above Bank of America.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Regions Bank | 84% |
| Bank of America | 80% |
| Capital One | 79% |
| SunTrust Banks | 79% |
| Wells Fargo | 71% |
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Regions Bank Product Quality
2.8/5
Regions Bank has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Regions Bank Product Information
Regions Bank’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Regions Bank's product the highest. Reviewers from the Arts and Entertainment industry rated Regions Bank the lowest at 1.6.
- Company Size
- 10,000+ Employees
Industry
Tech
Banking
Quick Insights into Regions Bank Product Quality
Regions Bank's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
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Ranked Regions Bank Product Quality the Highest
Ranked Regions Bank Product Quality the Lowest
Regions Bank Product Quality Score by Gender
Male customers rated Regions Bank's Product Quality score 0.9 stars higher than Female customers.
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Male
2.9/5
Female
2/5
Regions Bank Product Quality Score by Ethnicity
Regions Bank's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Regions Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 1.9 | Hispanic or Latino | 1.9 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 2 | Other | 2 |
Regions Bank Product Quality Score by Age
Regions Bank's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.9 | 26-30 | 3.9 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.5 | 46-50 | 3.5 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3 | 66+ | 3 |
Regions Bank Product Quality Score by Usage
Regions Bank's Product Quality score was rated the highest by customers who have used Regions Bank's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Regions Bank Product Quality Score by Industry
Regions Bank's Product Quality score was rated the highest by Education industry customers, and the lowest by Arts and Entertainment industry customers.
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Regions Bank Product Quality vs. Competitors
Compared to its competitors, Regions Bank's Product Quality score is rated right above Capital One, and is preceded by Wells Fargo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bank of America | 3.5/5 |
| Wells Fargo | 3.4/5 |
| Regions Bank | 2.8/5 |
| Capital One | 2.3/5 |
| SunTrust Banks | 2.1/5 |
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Regions Bank Pricing
Regions Bank ROI & Value For Money
2.8/5
Regions Bank has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Regions Bank Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Regions Bank.
Quick Insights into Regions Bank ROI
Regions Bank's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
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Ranked Regions Bank ROI the Highest
Ranked Regions Bank ROI the Lowest
Regions Bank ROI Score by Gender
Male customers rated Regions Bank's ROI score 0.9 stars higher than Female customers.
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Male
2.9/5
Female
2/5
Regions Bank ROI Score by Ethnicity
Regions Bank's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 1.9 | Hispanic or Latino | 1.9 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 1.8 | Other | 1.8 |
Regions Bank ROI Score by Age
Regions Bank's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3.7 | 26-30 | 3.7 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.5 | 46-50 | 3.5 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.7 | 66+ | 2.7 |
Regions Bank ROI Score by Usage
Regions Bank's ROI score was rated the highest by customers who have used Regions Bank's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Regions Bank ROI Score by Industry
Regions Bank's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Regions Bank Pricing vs. Competitors
Compared to its competitors, Regions Bank's ROI score is rated right above Capital One, and is preceded by Bank of America.
| COMPANY | Pricing Score | |
|---|---|---|
| Wells Fargo | 3.4/5 |
| Bank of America | 3.3/5 |
| Regions Bank | 2.8/5 |
| Capital One | 2.1/5 |
| SunTrust Banks | 1.9/5 |
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Regions Bank Customer Satisfaction (CSAT)
Regions Bank Customer Satisfaction (CSAT) Score
48 / 100
Regions Bank has an overall Customer Satisfaction score of 48 rated by its users and customers.
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Very Satisfied
31%
Satisfied
17%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
10%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Regions Bank Customer Satisfaction
Regions Bank's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 61-65.
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Ranked Regions Bank Customer Satisfaction the Highest
Ranked Regions Bank Customer Satisfaction the Lowest
Regions Bank Customer Satisfaction Score by Gender
Male customers rated Regions Bank's Customer Satisfaction score 28 points higher than Female customers.
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52 / 100
MaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 13% | |
Very Dissatisfied | 26% |
24 / 100
FemaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 9% | |
Very Dissatisfied | 53% |
Regions Bank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Regions Bank's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
23%
Satisfied
10%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
15%
Very Dissatisfied
47%
CSAT according to Hispanic or Latino
Regions Bank's Customer Satisfaction (CSAT) score was rated 25% according to Hispanic or Latino users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to African American/Black
Regions Bank's Customer Satisfaction (CSAT) score was rated 64% according to African American/Black users and customers.
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64 / 100
Very Satisfied
64%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
27%
CSAT according to Asian or Pacific Islander
Regions Bank's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
34%
CSAT according to Other
Regions Bank's Customer Satisfaction (CSAT) score was rated 22% according to Other users and customers.
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22 / 100
Very Satisfied
11%
Satisfied
11%
Neither Satisfied nor Dissatisfied
44%
Dissatisfied
0%
Very Dissatisfied
34%
Regions Bank Customer Satisfaction Score by Age
Regions Bank's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 10% | |||||||||||||||
| 56-60 | 20% | |||||||||||||||
| 61-65 | 8% | |||||||||||||||
| 66+ | 54% |
Regions Bank Customer Satisfaction Score by Usage
Regions Bank's Customer Satisfaction score was rated the highest by customers who have used Regions Bank's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Regions Bank Customer Satisfaction Score by Industry
Regions Bank's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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{
"title": "Regions Bank Customer Satisfaction Score by Industry",
"text": "Regions Bank's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
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"label": "Tech",
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{
"label": "Accounting",
"groupId": 495,
"score": 60,
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"groupId": 499,
"score": 33,
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}Regions Bank Customer Satisfaction vs. Competitors
Compared to its competitors, Regions Bank's Customer Satisfaction score is rated right above SunTrust Banks, and is preceded by Wells Fargo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Bank of America | 70% |
| Wells Fargo | 60% |
| Regions Bank | 48% |
| SunTrust Banks | 26% |
| Capital One | 14% |
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Regions Bank Customer Service
2.9/5
Regions Bank has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into Regions Bank Customer Service
Regions Bank's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Regions Bank Customer Service the Highest
Ranked Regions Bank Customer Service the Lowest
Regions Bank Customer Service Score by Gender
Male customers rated Regions Bank's Customer Service score 0.8 stars higher than Female customers.
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Male
2.8/5
Female
2/5
Regions Bank Customer Service Score by Ethnicity
Regions Bank's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 1.7 | Hispanic or Latino | 1.7 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2 | Other | 2 |
Regions Bank Customer Service Score by Age
Regions Bank's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 4 | 26-30 | 4 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.5 | 46-50 | 3.5 |
51-55 1.6 | 51-55 | 1.6 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.9 | 66+ | 2.9 |
Regions Bank Customer Service Score by Usage
Regions Bank's Customer Service score was rated the highest by customers who have used Regions Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Regions Bank Customer Service Score by Industry
Regions Bank's Customer Service score was rated the highest by Education industry customers, and the lowest by Arts and Entertainment industry customers.
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Regions Bank Customer Service vs. Competitors
Compared to its competitors, Regions Bank's Customer Service score is rated right above Capital One, and is preceded by Bank of America.
| COMPANY | Customer Service Score | |
|---|---|---|
| Wells Fargo | 3.5/5 |
| Bank of America | 3.4/5 |
| Regions Bank | 2.9/5 |
| Capital One | 2/5 |
| SunTrust Banks | 1.9/5 |
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Regions Bank as an Employer
4.1/5
Regions Bank has a 4.1/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Regions Bank scored a -13 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Regions Bank would recommend the brand to a friend. ENPS measures how likely Regions Bank employees would recommend working at Regions Bank to a friend.
Net Promoter Score
-13
NPS Score
| 37% | Promoters |
|---|---|
| 13% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 51% | Promoters |
|---|---|
| 23% | Passive |
| 26% | Detractors |
