-17
NPS
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RLI
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About RLI's Brand
RLI is a leading U.S.-based specialty insurance company that helps customers navigate the world of insurance and risk. For 50+ years, we've helped people and companies safeguard assets through a diverse portfolio of property and casualty insurance and surety ... Read more Among its major competitors, RLI is ranked in 2nd place for NPS while First American is 1st, and The Hartford is 3rd.Their current market cap is $5.12B
Brand at a Glance
100%
Customer Loyalty
3.3/5
Product Quality
4/5
Pricing
4/5
Customer Service
RLI Ranking
- #2 / 4 of its competitors
RLI NPS
RLI's Net Promoter Score (NPS) is a -17 with 33% Promoters, 17% Passives, and 50% Detractors. Net Promoter Score tracks whether RLI's customers would recommend using the product based on a scale of -100 to 100.
RLI Overall NPS
| 33% | Promoters |
|---|---|
| 17% | Passives |
| 50% | Detractors |
RLI NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 0 | Jun 2021 | 0 |
Jul 2023 -66 | Jul 2023 | -66 |
May 2024 -25 | May 2024 | -25 |
Jun 2024 -40 | Jun 2024 | -40 |
Mar 2026 -17 | Mar 2026 | -17 |
How Other Brands Compare
RLI is ranked second for NPS among its competitors. First American and The Hartford come in first and third, with The Hilb Group coming in at #4. Among those competitors, it is the third most valued company behind The Hartford.
RLI |  The Hartford |  First American |  The Hilb Group | |
| Global Ranking | #- | #626 | #- | #- |
| NPS | -17 | -29 | -3 | -100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $5.12B | $17.87B | $6.30B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
RLI NPS vs. Competitors
Compared to its competitors, RLI's NPS is rated right above The Hartford, and is preceded by First American.
| COMPANY | NPS Score | |
|---|---|---|
| First American | -3 |
| RLI | -17 |
| The Hartford | -29 |
| The Hilb Group | -100 |
RLI Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of RLI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
RLI Customer Loyalty vs. Competitors
Compared to its competitors, RLI's Customer Loyalty score is rated right above The Hilb Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| RLI | 100% |
| The Hilb Group | 100% |
| First American | 72% |
| The Hartford | 71% |
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RLI Product Quality
3.3/5
RLI has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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RLI Product Information
RLI’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.rlicorp.com/
- Company Size
- 501-1,000 Employees
Industry
Insurance
RLI Product Quality vs. Competitors
Compared to its competitors, RLI's Product Quality score is rated right above First American.
| COMPANY | Product Quality Score | |
|---|---|---|
| RLI | 3.3/5 |
| First American | 2.9/5 |
| The Hartford | 2.4/5 |
| The Hilb Group | 1.5/5 |
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RLI Pricing
RLI ROI & Value For Money
4/5
RLI has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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RLI Pricing vs. Competitors
Compared to its competitors, RLI's ROI score is rated right above First American.
| COMPANY | Pricing Score | |
|---|---|---|
| RLI | 4/5 |
| First American | 3.1/5 |
| The Hartford | 2.4/5 |
| The Hilb Group | 1.5/5 |
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RLI Customer Satisfaction (CSAT)
RLI Customer Satisfaction (CSAT) Score
50 / 100
RLI has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
RLI Customer Satisfaction vs. Competitors
Compared to its competitors, RLI's Customer Satisfaction score is rated right above First American.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| RLI | 50% |
| First American | 49% |
| The Hartford | 32% |
| The Hilb Group | 0% |
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RLI Customer Service
4/5
RLI has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About RLI's Customer Service
Address
Illinois City, IL
Website
http://www.rlicorp.com/
Phone Number
309-692-1000
RLI Customer Service vs. Competitors
Compared to its competitors, RLI's Customer Service score is rated right above First American.
| COMPANY | Customer Service Score | |
|---|---|---|
| RLI | 4/5 |
| First American | 3/5 |
| The Hartford | 2.4/5 |
| The Hilb Group | 1.5/5 |
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RLI as an Employer
3.3/5
RLI has a 3.3/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
RLI scored a -17 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of RLI would recommend the brand to a friend. ENPS measures how likely RLI employees would recommend working at RLI to a friend.
Net Promoter Score
-17
NPS Score
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 29% | Promoters |
|---|---|
| 14% | Passive |
| 57% | Detractors |
