

A leading middle market insurance agency headquartered in Richmond, Va. Among its major competitors, The Hilb Group is ranked in 4th place for NPS while The Hartford is 1st, and Allstate is 2nd.
The Hilb Group's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether The Hilb Group's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2021 -100 | Aug 2021 | -100 |
The Hilb Group is ranked #4 for NPS among its competitors. The Hartford and Allstate come in first and second, with Mercury Insurance coming in at third.
![]() The Hilb Group | ![]() Allstate | ![]() The Hartford | ![]() Mercury Insurance | |
| Global Ranking | #- | #122 | #626 | #- |
| NPS | -100 | -31 | -30 | -72 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $31.46B | $17.87B | $3.41B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, The Hilb Group's NPS is rated right below Mercury Insurance.
| COMPANY | NPS Score | |
|---|---|---|
![]() | The Hartford | -30 |
![]() | Allstate | -31 |
![]() | Mercury Insurance | -72 |
![]() | The Hilb Group | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of The Hilb Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, The Hilb Group's Customer Loyalty score is rated right above Allstate.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | The Hilb Group | 100% |
![]() | Allstate | 74% |
![]() | The Hartford | 71% |
![]() | Mercury Insurance | 71% |
The Hilb Group has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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The Hilb Group’s product quality score is a 1.5 out of 5 as rated by its users and customers.
Compared to its competitors, The Hilb Group's Product Quality score is rated right below Mercury Insurance.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | The Hartford | 2.4/5 |
![]() | Allstate | 2.3/5 |
![]() | Mercury Insurance | 1.5/5 |
![]() | The Hilb Group | 1.5/5 |
The Hilb Group has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, The Hilb Group's ROI score is rated right below Mercury Insurance.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | The Hartford | 2.4/5 |
![]() | Allstate | 2.3/5 |
![]() | Mercury Insurance | 1.5/5 |
![]() | The Hilb Group | 1.5/5 |
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, The Hilb Group's Customer Satisfaction score is rated right below Mercury Insurance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Hartford | 33% |
![]() | Allstate | 33% |
![]() | Mercury Insurance | 10% |
![]() | The Hilb Group | 0% |
The Hilb Group has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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8720 Stony Point Parkway, Suite 125, Richmond, VA
http://hilbgroup.com/
(804) 414-6501
Compared to its competitors, The Hilb Group's Customer Service score is rated right below Mercury Insurance.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | The Hartford | 2.4/5 |
![]() | Allstate | 2.4/5 |
![]() | Mercury Insurance | 1.5/5 |
![]() | The Hilb Group | 1.5/5 |
The Hilb Group scored a -100 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of The Hilb Group would recommend the brand to a friend. ENPS measures how likely The Hilb Group employees would recommend working at The Hilb Group to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |