32
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Rockland Trust
Marketing or Exec? Claim Your Free Account
About Rockland Trust's Brand
Rockland Trust is a small community bank that is FDIC insured and has over 80 locations. Among its major competitors, Rockland Trust is ranked in 2nd place for NPS while Enterprise Bancorp is 1st, and Bank of America is 3rd.
Brand at a Glance
87%
Customer Loyalty
4/5
Product Quality
3.5/5
Pricing
3.9/5
Customer Service
Rockland Trust Ranking
- #1 / 4 of its competitors
Rockland Trust NPS
Rockland Trust's Net Promoter Score (NPS) is a 32 with 64% Promoters, 4% Passives, and 32% Detractors. Net Promoter Score tracks whether Rockland Trust's customers would recommend using the product based on a scale of -100 to 100.
Rockland Trust Overall NPS
| 64% | Promoters |
|---|---|
| 4% | Passives |
| 32% | Detractors |
Rockland Trust NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 50 | Feb 2024 | 50 |
Mar 2024 41 | Mar 2024 | 41 |
Apr 2024 33 | Apr 2024 | 33 |
Sep 2024 27 | Sep 2024 | 27 |
Oct 2024 30 | Oct 2024 | 30 |
Nov 2024 33 | Nov 2024 | 33 |
May 2025 37 | May 2025 | 37 |
Jun 2025 37 | Jun 2025 | 37 |
Oct 2025 40 | Oct 2025 | 40 |
Mar 2026 34 | Mar 2026 | 34 |
Apr 2026 36 | Apr 2026 | 36 |
May 2026 32 | May 2026 | 32 |
How Other Brands Compare
Rockland Trust is ranked first for NPS among its competitors. Bank of America and Santander Bank come in second and third, with Citizens Financial Group coming in at #4.
Rockland Trust |  Bank of America |  Santander Bank |  Citizens Financial Group | |
| Global Ranking | #- | #152 | #- | #- |
| NPS | 32 | 4 | -12 | -66 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $298.80B | $59.30B | $13.72B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rockland Trust NPS by Gender
Female customers rated Rockland Trust's NPS 36 points higher than Male customers.
Male
14
Rockland Trust's NPS was rated 14 by Male customers on Comparably.
57%
Promoters
0%
Passives
43%
Detractors
Female
50
Rockland Trust's NPS was rated 50 by Female customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Rockland Trust NPS by Ethnicity
Rockland Trust's NPS was rated 42 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 42 | Caucasian | 42 |
Rockland Trust NPS by Age
Rockland Trust's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
Rockland Trust NPS by Usage
Rockland Trust's NPS was rated 66 points by customers who have used Rockland Trust's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 66 | Over 10 Years | 66 |
Rockland Trust NPS vs. Competitors
Compared to its competitors, Rockland Trust's NPS is rated right above Bank of America, and is preceded by Enterprise Bancorp.
| COMPANY | NPS Score | |
|---|---|---|
 | Enterprise Bancorp | 100 |
| Rockland Trust | 32 |
| Bank of America | 4 |
 | Eastern Bank | -8 |
| Santander Bank | -12 |
| Citizens Financial Group | -66 |
Rockland Trust Customer Reviews
Out of the 5 Rockland Trust customer reviews 2 were positive and 3 were constructive. Rockland Trust customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Rockland Trust Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Rockland Trust users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Rockland Trust Customer Loyalty Score by Gender
Female customers rated Rockland Trust's Customer Loyalty score 26% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Rockland Trust.
Male
74%
Yes
Female
100%
Yes
Rockland Trust Customer Loyalty Score by Ethnicity
Rockland Trust's Customer Loyalty score was rated 87% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rockland Trust.
87
out of 100
Caucasian
Rockland Trust Customer Loyalty Score by Age
Rockland Trust's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Rockland Trust.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 78% | 46-50 | 78% |
66+ 85% | 66+ | 85% |
Rockland Trust Customer Loyalty Score by Usage
Rockland Trust's Customer Loyalty score was rated 100% by customers who have used Rockland Trust's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Rockland Trust Customer Loyalty Score by Industry
Rockland Trust's Customer Loyalty score was rated 70% by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Rockland Trust Customer Loyalty vs. Competitors
Compared to its competitors, Rockland Trust's Customer Loyalty score is rated right above Bank of America, and is preceded by Enterprise Bancorp.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Enterprise Bancorp | 100% |
| Rockland Trust | 87% |
| Bank of America | 80% |
| Eastern Bank | 80% |
| Santander Bank | 76% |
| Citizens Financial Group | 71% |
Unlock Rockland Trust Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Rockland Trust Customer Loyalty vs. Competitors data and gain insights into your customers today.
Rockland Trust Product Quality
4/5
Rockland Trust has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Rockland Trust's overall Product Quality score rated by its users and customers.
Rockland Trust Product Information
Rockland Trust’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Rockland Trust's product the highest.
- Website
- http://www.rocklandtrust.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
FinTech
Quick Insights into Rockland Trust Product Quality
Rockland Trust's Product Quality score was rated highest by customers who have used Rockland Trust's products/services for Over 10 Years, and rated lowest by customers ages 46-50.
Sign Up to unlock insights into how customers have ranked Rockland Trust's Product Quality.
Ranked Rockland Trust Product Quality the Highest
Ranked Rockland Trust Product Quality the Lowest
Rockland Trust Product Quality Score by Gender
Female customers rated Rockland Trust's Product Quality score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Rockland Trust.
Male
3.2/5
Female
3.7/5
Rockland Trust Product Quality Score by Ethnicity
Rockland Trust's Product Quality score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Rockland Trust.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Rockland Trust Product Quality Score by Age
Rockland Trust's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Rockland Trust.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 3 | 46-50 | 3 |
66+ 3.8 | 66+ | 3.8 |
Rockland Trust Product Quality Score by Usage
Rockland Trust's Product Quality score was rated 4.1 stars by customers who have used Rockland Trust's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Rockland Trust Product Quality Score by Industry
Rockland Trust's Product Quality score was rated 2.6 stars by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Rockland Trust Product Quality vs. Competitors
Compared to its competitors, Rockland Trust's Product Quality score is rated right above Bank of America, and is preceded by Enterprise Bancorp.
| COMPANY | Product Quality Score | |
|---|---|---|
| Enterprise Bancorp | 5/5 |
| Rockland Trust | 4/5 |
| Bank of America | 3.5/5 |
| Santander Bank | 3/5 |
| Eastern Bank | 2.9/5 |
| Citizens Financial Group | 1.5/5 |
Unlock Rockland Trust Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Rockland Trust Product Quality vs. Competitors data and gain insights into your customers today.
Rockland Trust Pricing
Rockland Trust ROI & Value For Money
3.5/5
Rockland Trust has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Rockland Trust's overall ROI score rated by its users and customers.
Rockland Trust Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Rockland Trust ROI
Rockland Trust's ROI score was rated highest by customers who have used Rockland Trust's products/services for Over 10 Years, and rated lowest by customers ages 46-50.
Sign Up to unlock insights into how customers have ranked Rockland Trust's ROI score.
Ranked Rockland Trust ROI the Highest
Ranked Rockland Trust ROI the Lowest
Rockland Trust ROI Score by Gender
Female customers rated Rockland Trust's ROI score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Rockland Trust.
Male
3/5
Female
3.6/5
Rockland Trust ROI Score by Ethnicity
Rockland Trust's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Rockland Trust.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Rockland Trust ROI Score by Age
Rockland Trust's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Rockland Trust.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 2.9 | 46-50 | 2.9 |
66+ 3.3 | 66+ | 3.3 |
Rockland Trust ROI Score by Usage
Rockland Trust's ROI score was rated 3.9 stars by customers who have used Rockland Trust's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Rockland Trust ROI Score by Industry
Rockland Trust's ROI score was rated 3.1 stars by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Rockland Trust Pricing vs. Competitors
Compared to its competitors, Rockland Trust's ROI score is rated right above Bank of America, and is preceded by Enterprise Bancorp.
| COMPANY | Pricing Score | |
|---|---|---|
| Enterprise Bancorp | 5/5 |
| Rockland Trust | 3.5/5 |
| Bank of America | 3.3/5 |
| Eastern Bank | 2.9/5 |
| Santander Bank | 2.9/5 |
| Citizens Financial Group | 1.7/5 |
Unlock Rockland Trust ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Rockland Trust ROI vs. Competitors data and gain insights into your customers today.
Rockland Trust Customer Satisfaction (CSAT)
Rockland Trust Customer Satisfaction (CSAT) Score
61 / 100
Rockland Trust has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
52%
Satisfied
9%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rockland Trust Customer Satisfaction
Rockland Trust's Customer Satisfaction score was rated highest by Female customers, and rated lowest by customers ages 46-50.
Sign Up to unlock insights into how customers have ranked Rockland Trust's Customer Satisfaction.
Ranked Rockland Trust Customer Satisfaction the Highest
Ranked Rockland Trust Customer Satisfaction the Lowest
Rockland Trust Customer Satisfaction Score by Gender
Female customers rated Rockland Trust's Customer Satisfaction score 32 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Rockland Trust.
43 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 43% |
75 / 100
FemaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Rockland Trust Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rockland Trust's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Rockland Trust.
57 / 100
Very Satisfied
57%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
29%
Rockland Trust Customer Satisfaction Score by Age
Rockland Trust's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Rockland Trust.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 34% | |||||||||||||||
| 66+ | 50% |
Rockland Trust Customer Satisfaction Score by Usage
Rockland Trust's Customer Satisfaction score was rated 60 points by customers who have used Rockland Trust's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Rockland Trust Customer Satisfaction Score by Industry
Rockland Trust's Customer Satisfaction score was rated 33 points by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Rockland Trust Customer Satisfaction Score by Industry",
"text": "Rockland Trust's Customer Satisfaction score was rated 33 points by Accounting industry customers.",
"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Rockland Trust's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
}
]
}Rockland Trust Customer Satisfaction vs. Competitors
Compared to its competitors, Rockland Trust's Customer Satisfaction score is rated right above Eastern Bank, and is preceded by Bank of America.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Enterprise Bancorp | 100% |
| Bank of America | 71% |
| Rockland Trust | 62% |
| Eastern Bank | 60% |
| Santander Bank | 51% |
| Citizens Financial Group | 18% |
Unlock Rockland Trust Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Rockland Trust Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Rockland Trust Customer Service
3.9/5
Rockland Trust has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Rockland Trust's overall Customer Service score rated by its users and customers.
About Rockland Trust's Customer Service
Address
75 Moody Street, Waltham, MA
Website
http://www.rocklandtrust.com
Quick Insights into Rockland Trust Customer Service
Rockland Trust's Customer Service score was rated highest by customers who have used Rockland Trust's products/services for Over 10 Years, and rated lowest by customers ages 46-50.
Sign Up to unlock insights into how customers have ranked Rockland Trust's Customer Service score.
Ranked Rockland Trust Customer Service the Highest
Ranked Rockland Trust Customer Service the Lowest
Rockland Trust Customer Service Score by Gender
Female customers rated Rockland Trust's Customer Service score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Rockland Trust.
Male
3.2/5
Female
3.9/5
Rockland Trust Customer Service Score by Ethnicity
Rockland Trust's Customer Service score was rated 3.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Rockland Trust.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Rockland Trust Customer Service Score by Age
Rockland Trust's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Rockland Trust.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 3 | 46-50 | 3 |
66+ 3.5 | 66+ | 3.5 |
Rockland Trust Customer Service Score by Usage
Rockland Trust's Customer Service score was rated 4.2 stars by customers who have used Rockland Trust's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Rockland Trust Customer Service Score by Industry
Rockland Trust's Customer Service score was rated 3.5 stars by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Rockland Trust Customer Service vs. Competitors
Compared to its competitors, Rockland Trust's Customer Service score is rated right above Bank of America, and is preceded by Enterprise Bancorp.
| COMPANY | Customer Service Score | |
|---|---|---|
| Enterprise Bancorp | 5/5 |
| Rockland Trust | 3.9/5 |
| Bank of America | 3.4/5 |
| Eastern Bank | 3.2/5 |
| Santander Bank | 3/5 |
| Citizens Financial Group | 1.7/5 |
Unlock Rockland Trust Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Rockland Trust Customer Service vs. Competitors data and gain insights into your customers today.
Rockland Trust as an Employer
2.5/5
Rockland Trust has a 2.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Rockland Trust scored a 32 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Rockland Trust would recommend the brand to a friend. ENPS measures how likely Rockland Trust employees would recommend working at Rockland Trust to a friend.
Net Promoter Score
32
NPS Score
| 64% | Promoters |
|---|---|
| 4% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
-1
eNPS Score
| 46% | Promoters |
|---|---|
| 7% | Passive |
| 47% | Detractors |
