-11
NPS
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Rockstar North
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About Rockstar North's Brand
Rockstar North is home to the ground-breaking Grand Theft Auto Series. Ambition and hard work have made Rockstar North a preeminent games. Among its major competitors, Rockstar North is ranked in 4th place for NPS while Rockstar Games is 1st, and Ubisoft is 2nd.
Brand at a Glance
65%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.4/5
Customer Service
Rockstar North Ranking
- #4 / 4 of its competitors
Rockstar North NPS
Rockstar North's Net Promoter Score (NPS) is a -11 with 33% Promoters, 23% Passives, and 44% Detractors. Net Promoter Score tracks whether Rockstar North's customers would recommend using the product based on a scale of -100 to 100.
Rockstar North Overall NPS
| 33% | Promoters |
|---|---|
| 23% | Passives |
| 44% | Detractors |
Rockstar North NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2020 -100 | May 2020 | -100 |
Mar 2021 0 | Mar 2021 | 0 |
Nov 2021 0 | Nov 2021 | 0 |
Jun 2023 -25 | Jun 2023 | -25 |
Sep 2023 -43 | Sep 2023 | -43 |
Apr 2025 -25 | Apr 2025 | -25 |
Jan 2026 -11 | Jan 2026 | -11 |
How Other Brands Compare
Rockstar North is ranked #4 for NPS among its competitors. Rockstar Games and Ubisoft come in first and second, with Take-Two Interactive Software coming in at third.
Rockstar North |  Rockstar Games |  Ubisoft |  Take-Two Interactive Software | |
| Global Ranking | #- | #27 | #80 | #- |
| NPS | -11 | 38 | 13 | 3 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $20.75B | - | $22.44B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rockstar North NPS vs. Competitors
Compared to its competitors, Rockstar North's NPS is rated right below Take-Two Interactive Software.
| COMPANY | NPS Score | |
|---|---|---|
| Rockstar Games | 38 |
| Ubisoft | 13 |
| Take-Two Interactive Software | 3 |
| Rockstar North | -11 |
Rockstar North Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Rockstar North users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rockstar North Customer Loyalty vs. Competitors
Compared to its competitors, Rockstar North's Customer Loyalty score is rated right below Take-Two Interactive Software.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Rockstar Games | 84% |
| Ubisoft | 75% |
| Take-Two Interactive Software | 69% |
| Rockstar North | 65% |
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Rockstar North Product Quality
3.9/5
Rockstar North has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Rockstar North Product Information
Rockstar North’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://rockstarnorth.com/
- Company Size
- 501-1,000 Employees
Rockstar North Product Quality vs. Competitors
Compared to its competitors, Rockstar North's Product Quality score is rated right above Ubisoft, and is preceded by Rockstar Games.
| COMPANY | Product Quality Score | |
|---|---|---|
| Rockstar Games | 4.1/5 |
| Rockstar North | 3.9/5 |
| Ubisoft | 3.7/5 |
| Take-Two Interactive Software | 3.6/5 |
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Rockstar North Pricing
Rockstar North ROI & Value For Money
3.6/5
Rockstar North has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Rockstar North Pricing vs. Competitors
Compared to its competitors, Rockstar North's ROI score is rated right above Ubisoft, and is preceded by Rockstar Games.
| COMPANY | Pricing Score | |
|---|---|---|
| Rockstar Games | 3.8/5 |
| Rockstar North | 3.6/5 |
| Ubisoft | 3.4/5 |
| Take-Two Interactive Software | 3.2/5 |
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Rockstar North Customer Satisfaction (CSAT)
Rockstar North Customer Satisfaction (CSAT) Score
100 / 100
Rockstar North has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rockstar North Customer Satisfaction vs. Competitors
Compared to its competitors, Rockstar North's Customer Satisfaction score is rated right above Rockstar Games.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rockstar North | 100% |
| Rockstar Games | 76% |
| Take-Two Interactive Software | 70% |
| Ubisoft | 68% |
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Rockstar North Customer Service
3.4/5
Rockstar North has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Rockstar North's Customer Service
Website
http://rockstarnorth.com/
Phone Number
44 1315 247 800
Rockstar North Customer Service vs. Competitors
Compared to its competitors, Rockstar North's Customer Service score is rated right above Take-Two Interactive Software, and is preceded by Ubisoft.
| COMPANY | Customer Service Score | |
|---|---|---|
| Rockstar Games | 3.7/5 |
| Ubisoft | 3.4/5 |
| Rockstar North | 3.4/5 |
| Take-Two Interactive Software | 2.8/5 |
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Rockstar North as an Employer
Consumer vs. Employees
Rockstar North scored a -11 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Rockstar North would recommend the brand to a friend. ENPS measures how likely Rockstar North employees would recommend working at Rockstar North to a friend.
Net Promoter Score
-11
NPS Score
| 33% | Promoters |
|---|---|
| 23% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
