

At Safeco Insurance, we understand your time is precious – and so is the life you’ve worked hard to build. Among its major competitors, Safeco Insurance is ranked in 5th place for NPS while Travelers is 1st, and Progressive Insurance is 2nd.
Safeco Insurance's Net Promoter Score (NPS) is a -93 with 3% Promoters, 1% Passives, and 96% Detractors. Net Promoter Score tracks whether Safeco Insurance's customers would recommend using the product based on a scale of -100 to 100.
| 3% | Promoters |
|---|---|
| 1% | Passives |
| 96% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -94 | Jan 2025 | -94 |
Feb 2025 -94 | Feb 2025 | -94 |
Mar 2025 -94 | Mar 2025 | -94 |
Apr 2025 -94 | Apr 2025 | -94 |
May 2025 -94 | May 2025 | -94 |
Jun 2025 -94 | Jun 2025 | -94 |
Jul 2025 -94 | Jul 2025 | -94 |
Aug 2025 -94 | Aug 2025 | -94 |
Sep 2025 -94 | Sep 2025 | -94 |
Nov 2025 -94 | Nov 2025 | -94 |
Dec 2025 -94 | Dec 2025 | -94 |
Jan 2026 -94 | Jan 2026 | -94 |
Safeco Insurance is ranked #4 for NPS among its competitors. Travelers and Progressive Insurance come in first and second, with The Hartford coming in at third.
![]() Safeco Insurance | ![]() Travelers | ![]() The Hartford | ![]() Progressive Insurance | |
| Global Ranking | #- | #381 | #626 | #967 |
| NPS | -93 | -8 | -30 | -16 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $37.99B | $17.87B | $55.91B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Safeco Insurance's NPS was rated -97 by both Female and Male customers on Comparably.
Safeco Insurance's NPS was rated -97 by Male customers on Comparably.
Safeco Insurance's NPS was rated -97 by Female customers on Comparably.
Safeco Insurance's NPS was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -97 | Caucasian | -97 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -100 | African American/Black | -100 |
Asian or Pacific Islander -100 | Asian or Pacific Islander | -100 |
Native American -67 | Native American | -67 |
Other -100 | Other | -100 |
Safeco Insurance's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Safeco Insurance's NPS was rated the highest by customers who have used Safeco Insurance's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -94 | Less than 1 Year | -94 |
1 to 2 Years -89 | 1 to 2 Years | -89 |
2 to 5 Years -96 | 2 to 5 Years | -96 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -100 | Over 10 Years | -100 |
Compared to its competitors, Safeco Insurance's NPS is rated right below GEICO.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Liberty Mutual Strategic Ventures | N/A |
![]() | Travelers | -8 |
![]() | Progressive Insurance | -16 |
![]() | The Hartford | -30 |
![]() | GEICO | -64 |
![]() | Safeco Insurance | -93 |
Out of the 57 Safeco Insurance customer reviews 0 were positive and 57 were constructive. Safeco Insurance customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Safeco Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Safeco Insurance's Customer Loyalty score 12% higher than Female customers.
Safeco Insurance's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Safeco Insurance's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 49% | 26-30 | 49% |
31-35 66% | 31-35 | 66% |
36-40 80% | 36-40 | 80% |
41-45 79% | 41-45 | 79% |
46-50 89% | 46-50 | 89% |
51-55 53% | 51-55 | 53% |
56-60 81% | 56-60 | 81% |
61-65 76% | 61-65 | 76% |
66+ 65% | 66+ | 65% |
Safeco Insurance's Customer Loyalty score was rated the highest by customers who have used Safeco Insurance's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Safeco Insurance's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Individual and Family Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Safeco Insurance's Customer Loyalty score is rated right above Liberty Mutual Strategic Ventures, and is preceded by GEICO.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Travelers | 80% |
![]() | Progressive Insurance | 80% |
![]() | The Hartford | 71% |
![]() | GEICO | 71% |
![]() | Safeco Insurance | 69% |
![]() | Liberty Mutual Strategic Ventures | N/A |
Safeco Insurance has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Safeco Insurance’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Energy and Manufacturing industry rated Safeco Insurance's product the highest. Reviewers from the Tech industry rated Safeco Insurance the lowest at 1.5.
Safeco Insurance's Product Quality score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers from the Tech industry.
Safeco Insurance's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Safeco Insurance's Product Quality score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Safeco Insurance's Product Quality score was rated 1.5 stars by customers ages 18-25 and customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Safeco Insurance's Product Quality score was rated 1.5 stars by customers who have used Safeco Insurance's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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Safeco Insurance's Product Quality score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Safeco Insurance's Product Quality score is rated right above Liberty Mutual Strategic Ventures, and is preceded by GEICO.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Travelers | 2.7/5 |
![]() | Progressive Insurance | 2.7/5 |
![]() | The Hartford | 2.4/5 |
![]() | GEICO | 1.8/5 |
![]() | Safeco Insurance | 1.5/5 |
![]() | Liberty Mutual Strategic Ventures | N/A |
Safeco Insurance has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Accounting industry think that they had the lowest ROI from Safeco Insurance.
Safeco Insurance's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Tech industry.
Safeco Insurance's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Safeco Insurance's ROI score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Safeco Insurance's ROI score was rated 1.5 stars by customers ages 18-25 and customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Safeco Insurance's ROI score was rated 1.5 stars by customers who have used Safeco Insurance's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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Safeco Insurance's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Safeco Insurance's ROI score is rated right above Liberty Mutual Strategic Ventures, and is preceded by GEICO.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Travelers | 2.6/5 |
![]() | Progressive Insurance | 2.5/5 |
![]() | The Hartford | 2.4/5 |
![]() | GEICO | 1.7/5 |
![]() | Safeco Insurance | 1.5/5 |
![]() | Liberty Mutual Strategic Ventures | N/A |
Safeco Insurance has an overall Customer Satisfaction score of 5 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Safeco Insurance's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Real Estate industry.
Male customers rated Safeco Insurance's Customer Satisfaction score 0 points higher than Female customers.
Very Satisfied | 3% | |
|---|---|---|
Satisfied | 2% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 15% | |
Very Dissatisfied | 79% |
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 9% | |
Very Dissatisfied | 90% |
Safeco Insurance's Customer Satisfaction (CSAT) score was rated 2% according to Caucasian users and customers.
Safeco Insurance's Customer Satisfaction (CSAT) score was rated 11% according to Hispanic or Latino users and customers.
Safeco Insurance's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
Safeco Insurance's Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.
Safeco Insurance's Customer Satisfaction (CSAT) score was rated 0% according to Native American users and customers.
Safeco Insurance's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Safeco Insurance's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 0% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 31-35 | 14% | |||||||||||||||
| 36-40 | 12% | |||||||||||||||
| 41-45 | 5% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 6% | |||||||||||||||
| 56-60 | 5% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
Safeco Insurance's Customer Satisfaction score was rated the highest by customers who have used Safeco Insurance's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Safeco Insurance's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Safeco Insurance Customer Satisfaction Score by Industry",
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"label": "Banking and Financial Services",
"groupId": 501,
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{
"label": "Construction",
"groupId": 510,
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"stars": 0,
"csatScore": 0,
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"scoreLabel": 0
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{
"label": "Consulting",
"groupId": 511,
"score": 0,
"stars": 0,
"csatScore": 0,
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{
"label": "Education",
"groupId": 515,
"score": 13,
"stars": 0,
"csatScore": 13,
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
"label": "Individual and Family Services",
"groupId": 525,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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"groupId": 526,
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"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Legal",
"groupId": 529,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 0,
"stars": 0,
"csatScore": 0,
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"label": "Energy and Manufacturing",
"groupId": 541,
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"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Professional Services",
"groupId": 549,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Real Estate",
"groupId": 554,
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}Compared to its competitors, Safeco Insurance's Customer Satisfaction score is rated right above Liberty Mutual Strategic Ventures, and is preceded by GEICO.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Progressive Insurance | 45% |
![]() | Travelers | 44% |
![]() | The Hartford | 33% |
![]() | GEICO | 7% |
![]() | Safeco Insurance | 5% |
![]() | Liberty Mutual Strategic Ventures | 0% |
Safeco Insurance has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Safeco Insurance's overall Customer Service score rated by its users and customers.
Boston, MA
http://www.safeco.com
(800) 332-3226
Safeco Insurance's Customer Service score was rated highest by customers who have used Safeco Insurance's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
Safeco Insurance's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Safeco Insurance's Customer Service score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Safeco Insurance's Customer Service score was rated 1.5 stars by customers ages 18-25 and customers ages 66+ on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Safeco Insurance's Customer Service score was rated 1.5 stars by customers who have used Safeco Insurance's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Safeco Insurance's Customer Service score was rated 1.5 stars by both Accounting and Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Safeco Insurance's Customer Service score is rated right above Liberty Mutual Strategic Ventures, and is preceded by GEICO.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Travelers | 2.7/5 |
![]() | Progressive Insurance | 2.7/5 |
![]() | The Hartford | 2.4/5 |
![]() | GEICO | 1.8/5 |
![]() | Safeco Insurance | 1.5/5 |
![]() | Liberty Mutual Strategic Ventures | N/A |
Safeco Insurance has a 2.4/5 stars for its overall company culture rated by their employees

Safeco Insurance scored a -93 for Net Promoter Score and a -47 for Employee Net Promoter Score. NPS gauges how likely a customer of Safeco Insurance would recommend the brand to a friend. ENPS measures how likely Safeco Insurance employees would recommend working at Safeco Insurance to a friend.
| 3% | Promoters |
|---|---|
| 1% | Passive |
| 96% | Detractors |
| 21% | Promoters |
|---|---|
| 11% | Passive |
| 68% | Detractors |