

Among its major competitors, Safety Insurance Group is ranked in 3rd place for NPS while Allstate is 1st, and Mercury Insurance is 2nd.
Safety Insurance Group's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Safety Insurance Group's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2023 -100 | Jun 2023 | -100 |
Safety Insurance Group is ranked third for NPS among its competitors. Allstate and Mercury Insurance come in first and second, with Gjensidige Forsikring coming in at #4.
![]() Safety Insurance Group | ![]() Allstate | ![]() Gjensidige Forsikring | ![]() Mercury Insurance | |
| Global Ranking | #- | #122 | #- | #- |
| NPS | -100 | -32 | - | -70 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $31.46B | $8.50B | $3.41B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Safety Insurance Group's NPS is rated right below Mercury Insurance.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Gjensidige Forsikring | N/A |
![]() | Allstate | -32 |
![]() | Mercury Insurance | -70 |
![]() | Safety Insurance Group | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Safety Insurance Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Safety Insurance Group's Customer Loyalty score is rated right above Allstate.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Safety Insurance Group | 100% |
![]() | Allstate | 74% |
![]() | Mercury Insurance | 71% |
![]() | Gjensidige Forsikring | N/A |
Safety Insurance Group has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Safety Insurance Group’s product quality score is a 1.5 out of 5 as rated by its users and customers.
Compared to its competitors, Safety Insurance Group's Product Quality score is rated right above Gjensidige Forsikring, and is preceded by Mercury Insurance.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Allstate | 2.3/5 |
![]() | Mercury Insurance | 1.5/5 |
![]() | Safety Insurance Group | 1.5/5 |
![]() | Gjensidige Forsikring | N/A |
Safety Insurance Group has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Safety Insurance Group's ROI score is rated right above Allstate.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Safety Insurance Group | 2.5/5 |
![]() | Allstate | 2.3/5 |
![]() | Mercury Insurance | 1.5/5 |
![]() | Gjensidige Forsikring | N/A |
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Safety Insurance Group's Customer Satisfaction score is rated right above Gjensidige Forsikring, and is preceded by Mercury Insurance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Allstate | 32% |
![]() | Mercury Insurance | 11% |
![]() | Safety Insurance Group | 0% |
![]() | Gjensidige Forsikring | 0% |
Safety Insurance Group has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Safety Insurance Group's Customer Service score is rated right above Gjensidige Forsikring, and is preceded by Mercury Insurance.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Allstate | 2.3/5 |
![]() | Mercury Insurance | 1.5/5 |
![]() | Safety Insurance Group | 1.5/5 |
![]() | Gjensidige Forsikring | N/A |
Safety Insurance Group scored a -100 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Safety Insurance Group would recommend the brand to a friend. ENPS measures how likely Safety Insurance Group employees would recommend working at Safety Insurance Group to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |