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About Sago's Brand

Sago, formerly Schlesinger Group, is the global research and data partner that connects human answers to business questions. Combining our legacy of impact, global reach, and innovative spirit, we enable our clients to solve business problems through extensive audience access and an adaptive range of qualitative and quantitative solutions. We help our clients understand what their customers want and demand — empowering them to make decisions with confidence. As a partner to our clients, their clients, and the industry, Sago seamlessly connects businesses to key insights. Among its major competitors, Sago is ranked in 3rd place for NPS while Ipsos is 1st, and Dynata is 2nd.

Brand at a Glance

10%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service

Sago Ranking

Sago NPS

Sago's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Sago's customers would recommend using the product based on a scale of -100 to 100.

Sago Overall NPS

-100
NPS
0%Promoters
0%Passives
100%Detractors
Sago Overall NPS

Sago NPS Trend

-100
-50
0
50
100
Nov 2023
-100
Nov 2023-100
Jul 2024
-100
Jul 2024-100

How Other Brands Compare

Sago is ranked third for NPS among its competitors. Ipsos and Dynata come in first and second, with Respondent coming in at #4.

Sago's Logo
Sago
Ipsos' Logo
Ipsos
Dynata's Logo
Dynata
Respondent's Logo
Respondent
Global Ranking#-#745#-#-
NPS-10025-21-
Valuation Updated every 24 hours for public companies-$1.16B--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Sago NPS vs. Competitors

Compared to its competitors, Sago's NPS is rated right below Dynata.

COMPANYNPS Score
Ipsos
25
Dynata
-21
Sago
-100

Sago Customer Loyalty

10%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

10% of Sago users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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10
10%
90
90%
Sago Customer Loyalty

Sago Customer Loyalty vs. Competitors

Compared to its competitors, Sago's Customer Loyalty score is rated right below Dynata.

COMPANYCustomer Loyalty Score
Ipsos76%
Dynata68%
Sago10%

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Sago Product Quality

1.5/5

Sago has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.

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Sago Product Information

Sago’s product quality score is a 1.5 out of 5 as rated by its users and customers.

Website
https://sago.com/en/
Company Size
1,001-5,000 Employees

Industry

Marketing, Advertising and Research

Sago Product Quality vs. Competitors

Compared to its competitors, Sago's Product Quality score is rated right below Dynata.

COMPANYProduct Quality Score
Ipsos3.9/5
Dynata3.3/5
Sago1.5/5

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Sago Pricing

Sago ROI & Value For Money

1.5/5

Sago has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.

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Sago Pricing vs. Competitors

Compared to its competitors, Sago's ROI score is rated right below Dynata.

COMPANYPricing Score
Ipsos3.7/5
Dynata3/5
Sago1.5/5

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Sago Customer Satisfaction (CSAT)

Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied50%
Very Dissatisfied50%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
50%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Sago Customer Satisfaction vs. Competitors

Compared to its competitors, Sago's Customer Satisfaction score is rated right below Dynata.

COMPANYCustomer Satisfaction (CSAT) Score
Ipsos80%
Dynata57%
Sago0%

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Sago Customer Service

1.5/5

Sago has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.

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About Sago's Customer Service

Address

101 S Wood Ave, Woodbridge, NJ 08830


Website

https://sago.com/en/

Sago Customer Service vs. Competitors

Compared to its competitors, Sago's Customer Service score is rated right below Dynata.

COMPANYCustomer Service Score
Ipsos3.8/5
Dynata3/5
Sago1.5/5

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Sago as an Employer

4.4/5

Sago has a 4.4/5 stars for its overall company culture rated by their employees

  Sago CEO
top
10%
CEO of Sago

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Sago scored a -100 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Sago would recommend the brand to a friend. ENPS measures how likely Sago employees would recommend working at Sago to a friend.

Net Promoter Score

-100
NPS Score
0%Promoters
0%Passive
100%Detractors

Employee Net Promoter Score

22
eNPS Score
45%Promoters
32%Passive
23%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail