

Sago, formerly Schlesinger Group, is the global research and data partner that connects human answers to business questions. Combining our legacy of impact, global reach, and innovative spirit, we enable our clients to solve business problems through extensive audience access and an adaptive range of qualitative and quantitative solutions. We help our clients understand what their customers want and demand — empowering them to make decisions with confidence. As a partner to our clients, their clients, and the industry, Sago seamlessly connects businesses to key insights. Among its major competitors, Sago is ranked in 3rd place for NPS while Ipsos is 1st, and Dynata is 2nd.
Sago's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Sago's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2023 -100 | Nov 2023 | -100 |
Jul 2024 -100 | Jul 2024 | -100 |
Sago is ranked third for NPS among its competitors. Ipsos and Dynata come in first and second, with Respondent coming in at #4.
![]() Sago | ![]() Ipsos | ![]() Dynata | ![]() Respondent | |
| Global Ranking | #- | #745 | #- | #- |
| NPS | -100 | 25 | -21 | - |
| Valuation Updated every 24 hours for public companies | - | $1.16B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Sago users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Sago's Customer Loyalty score is rated right below Dynata.
Sago has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Sago’s product quality score is a 1.5 out of 5 as rated by its users and customers.
Compared to its competitors, Sago's Product Quality score is rated right below Dynata.
Sago has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Sago's ROI score is rated right below Dynata.
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Sago's Customer Satisfaction score is rated right below Dynata.
Sago has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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101 S Wood Ave, Woodbridge, NJ 08830
https://sago.com/en/
Compared to its competitors, Sago's Customer Service score is rated right below Dynata.
Sago has a 4.4/5 stars for its overall company culture rated by their employees

Sago scored a -100 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Sago would recommend the brand to a friend. ENPS measures how likely Sago employees would recommend working at Sago to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 45% | Promoters |
|---|---|
| 32% | Passive |
| 23% | Detractors |