53
NPS
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Sanrio
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About Sanrio's Brand
Sanrio believe that a gift is more than just a gift. Among its major competitors, Sanrio is ranked in 1st place for NPS while The Walt Disney Company is 2nd, and Rakuten is 3rd.
Brand at a Glance
86%
Customer Loyalty
4.4/5
Product Quality
4.4/5
Pricing
4.4/5
Customer Service
Sanrio Ranking
- #1 / 3 of its competitors
Sanrio NPS
Sanrio's Net Promoter Score (NPS) is a 53 with 70% Promoters, 13% Passives, and 17% Detractors. Net Promoter Score tracks whether Sanrio's customers would recommend using the product based on a scale of -100 to 100.
Sanrio Overall NPS
| 70% | Promoters |
|---|---|
| 13% | Passives |
| 17% | Detractors |
Sanrio NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 70 | Feb 2023 | 70 |
Apr 2023 72 | Apr 2023 | 72 |
Aug 2023 75 | Aug 2023 | 75 |
Sep 2023 76 | Sep 2023 | 76 |
Nov 2023 60 | Nov 2023 | 60 |
Feb 2024 63 | Feb 2024 | 63 |
Mar 2024 64 | Mar 2024 | 64 |
Nov 2024 50 | Nov 2024 | 50 |
Feb 2025 52 | Feb 2025 | 52 |
Apr 2025 54 | Apr 2025 | 54 |
Jun 2025 52 | Jun 2025 | 52 |
Dec 2025 53 | Dec 2025 | 53 |
How Other Brands Compare
Sanrio is ranked first for NPS among its competitors. The Walt Disney Company and Rakuten come in second and third.
Sanrio |  The Walt Disney Company |  Rakuten | |
| Global Ranking | #- | #13 | #- |
| NPS | 53 | 38 | 15 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $343.03B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sanrio NPS by Gender
Sanrio's NPS was rated 37 by Female customers on Comparably.
Female
37
Sanrio's NPS was rated 37 by Female customers on Comparably.
62%
Promoters
13%
Passives
25%
Detractors
Male
N/A
Sanrio's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Sanrio NPS by Ethnicity
Sanrio's NPS was rated 34 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Sanrio NPS by Age
Sanrio's NPS was rated 57 points by customers ages 18-25 on Comparably.
Sanrio NPS by Usage
Sanrio's NPS was rated 75 points by customers who have used Sanrio's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 75 | Over 10 Years | 75 |
Sanrio NPS vs. Competitors
Compared to its competitors, Sanrio's NPS is rated right above The Walt Disney Company.
| COMPANY | NPS Score | |
|---|---|---|
| Sanrio | 53 |
| The Walt Disney Company | 38 |
| Rakuten | 15 |
Sanrio Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Sanrio users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sanrio Customer Loyalty Score by Gender
Sanrio's Customer Loyalty score was rated 78 by Female customers on Comparably.
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Female
78%
Yes
Male
N/A
Yes
Sanrio Customer Loyalty Score by Ethnicity
Sanrio's Customer Loyalty score was rated 40% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sanrio.
40
out of 100
Asian or Pacific Islander
Sanrio Customer Loyalty Score by Age
Sanrio's Customer Loyalty score was rated 74% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
Sanrio Customer Loyalty Score by Usage
Sanrio's Customer Loyalty score was rated 100% by customers who have used Sanrio's products/services for Over 10 Years.
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Sanrio Customer Loyalty Score by Industry
Sanrio's Customer Loyalty score was rated 100% by Arts and Entertainment industry customers.
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Sanrio Customer Loyalty vs. Competitors
Compared to its competitors, Sanrio's Customer Loyalty score is rated right above The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sanrio | 86% |
| The Walt Disney Company | 83% |
| Rakuten | 72% |
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Sanrio Product Quality
4.4/5
Sanrio has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Sanrio Product Information
Sanrio’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Sanrio's product the highest.
- Website
- http://www.sanrio.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Retail
Quick Insights into Sanrio Product Quality
Sanrio's Product Quality score was rated highest by customers who have used Sanrio's products/services for Over 10 Years.
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Ranked Sanrio Product Quality the Highest
Sanrio Product Quality Score by Gender
Sanrio's Product Quality score was rated 4.5 by Female customers on Comparably.
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Female
4.5/5
Male
N/A
Sanrio Product Quality Score by Ethnicity
Sanrio's Product Quality score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.
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0
1
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3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Sanrio Product Quality Score by Age
Sanrio's Product Quality score was rated 4.8 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
Sanrio Product Quality Score by Usage
Sanrio's Product Quality score was rated 5 stars by customers who have used Sanrio's products/services for Over 10 Years.
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Sanrio Product Quality Score by Industry
Sanrio's Product Quality score was rated 4.4 stars by Arts and Entertainment industry customers.
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Sanrio Product Quality vs. Competitors
Compared to its competitors, Sanrio's Product Quality score is rated right above The Walt Disney Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Sanrio | 4.4/5 |
| The Walt Disney Company | 4.1/5 |
| Rakuten | 3.7/5 |
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Sanrio Pricing
Sanrio ROI & Value For Money
4.4/5
Sanrio has a value for money and ROI score of 4.4 out of 5 stars rated by its users and customers.
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Sanrio Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.
Quick Insights into Sanrio ROI
Sanrio's ROI score was rated highest by customers from the Arts and Entertainment industry.
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Ranked Sanrio ROI the Highest
Sanrio ROI Score by Gender
Sanrio's ROI score was rated 4.2 by Female customers on Comparably.
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Female
4.2/5
Male
N/A
Sanrio ROI Score by Ethnicity
Sanrio's ROI score was rated 4.5 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Sanrio ROI Score by Age
Sanrio's ROI score was rated 4.3 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
Sanrio ROI Score by Usage
Sanrio's ROI score was rated 4.4 stars by customers who have used Sanrio's products/services for Over 10 Years.
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Sanrio ROI Score by Industry
Sanrio's ROI score was rated 4.6 stars by Arts and Entertainment industry customers.
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Sanrio Pricing vs. Competitors
Compared to its competitors, Sanrio's ROI score is rated right above The Walt Disney Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Sanrio | 4.4/5 |
| The Walt Disney Company | 3.7/5 |
| Rakuten | 3.5/5 |
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Sanrio Customer Satisfaction (CSAT)
Sanrio Customer Satisfaction (CSAT) Score
100 / 100
Sanrio has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
53%
Satisfied
47%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sanrio Customer Satisfaction
Sanrio's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked Sanrio Customer Satisfaction the Highest
Sanrio Customer Satisfaction Score by Gender
Sanrio's Customer Satisfaction score was rated 100 by Female customers on Comparably.
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100 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Sanrio Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Sanrio's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Sanrio Customer Satisfaction Score by Age
Sanrio's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Sanrio.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Sanrio Customer Satisfaction Score by Usage
Sanrio's Customer Satisfaction score was rated 100 points by customers who have used Sanrio's products/services for Over 10 Years.
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Sanrio Customer Satisfaction Score by Industry
Sanrio's Customer Satisfaction score was rated 100 points by Arts and Entertainment industry customers.
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"label": "Arts and Entertainment",
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}Sanrio Customer Satisfaction vs. Competitors
Compared to its competitors, Sanrio's Customer Satisfaction score is rated right above The Walt Disney Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sanrio | 100% |
| The Walt Disney Company | 77% |
| Rakuten | 70% |
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Sanrio Customer Service
4.4/5
Sanrio has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.
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About Sanrio's Customer Service
Address
570 Eccles Avenue, South San Francisco, CA 94080
Website
http://www.sanrio.com/
Phone Number
6508722730
Quick Insights into Sanrio Customer Service
Sanrio's Customer Service score was rated highest by customers from the Arts and Entertainment industry.
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Ranked Sanrio Customer Service the Highest
Sanrio Customer Service Score by Gender
Sanrio's Customer Service score was rated 4.4 by Female customers on Comparably.
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Female
4.4/5
Male
N/A
Sanrio Customer Service Score by Ethnicity
Sanrio's Customer Service score was rated 4.3 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Sanrio.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Sanrio Customer Service Score by Age
Sanrio's Customer Service score was rated 4.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Sanrio.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
Sanrio Customer Service Score by Usage
Sanrio's Customer Service score was rated 4.6 stars by customers who have used Sanrio's products/services for Over 10 Years.
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Sanrio Customer Service Score by Industry
Sanrio's Customer Service score was rated 4.6 stars by Arts and Entertainment industry customers.
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Sanrio Customer Service vs. Competitors
Compared to its competitors, Sanrio's Customer Service score is rated right above The Walt Disney Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sanrio | 4.4/5 |
| The Walt Disney Company | 4.1/5 |
| Rakuten | 3.6/5 |
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Sanrio as an Employer
4.5/5
Sanrio has a 4.5/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Sanrio scored a 53 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Sanrio would recommend the brand to a friend. ENPS measures how likely Sanrio employees would recommend working at Sanrio to a friend.
Net Promoter Score
53
NPS Score
| 70% | Promoters |
|---|---|
| 13% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |
