80
NPS
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Sanrio Company
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About Sanrio Company's Brand
Sanrio Company Ltd is engaged in designs and distributor of character-branded stationery, school supplies, gifts, and accessories. Among its major competitors, Sanrio Company is ranked in 1st place for NPS while The Walt Disney Company is 2nd, and Rakuten is 3rd.
Brand at a Glance
85%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
Sanrio Company Ranking
- #1 / 3 of its competitors
Sanrio Company NPS
Sanrio Company's Net Promoter Score (NPS) is a 80 with 80% Promoters, 20% Passives, and 0% Detractors. Net Promoter Score tracks whether Sanrio Company's customers would recommend using the product based on a scale of -100 to 100.
Sanrio Company Overall NPS
| 80% | Promoters |
|---|---|
| 20% | Passives |
| 0% | Detractors |
Sanrio Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 0 | Jan 2021 | 0 |
Mar 2023 50 | Mar 2023 | 50 |
Aug 2023 75 | Aug 2023 | 75 |
Feb 2024 80 | Feb 2024 | 80 |
How Other Brands Compare
Sanrio Company is ranked first for NPS among its competitors. The Walt Disney Company and Rakuten come in second and third.
Sanrio Company |  The Walt Disney Company |  Rakuten | |
| Global Ranking | #- | #13 | #- |
| NPS | 80 | 38 | 15 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $343.03B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sanrio Company NPS vs. Competitors
Compared to its competitors, Sanrio Company's NPS is rated right above The Walt Disney Company.
| COMPANY | NPS Score | |
|---|---|---|
| Sanrio Company | 80 |
| The Walt Disney Company | 38 |
| Rakuten | 15 |
Sanrio Company Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Sanrio Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sanrio Company Customer Loyalty vs. Competitors
Compared to its competitors, Sanrio Company's Customer Loyalty score is rated right above The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sanrio Company | 85% |
| The Walt Disney Company | 83% |
| Rakuten | 72% |
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Sanrio Company Product Quality
4.1/5
Sanrio Company has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Sanrio Company Product Information
Sanrio Company’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- www.sanrio.co.jp
- Company Size
- 1,001-5,000 Employees
Sanrio Company Product Quality vs. Competitors
Compared to its competitors, Sanrio Company's Product Quality score is rated right above Rakuten, and is preceded by The Walt Disney Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| The Walt Disney Company | 4.1/5 |
| Sanrio Company | 4.1/5 |
| Rakuten | 3.7/5 |
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Sanrio Company Pricing
Sanrio Company ROI & Value For Money
3.8/5
Sanrio Company has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Sanrio Company Pricing vs. Competitors
Compared to its competitors, Sanrio Company's ROI score is rated right above The Walt Disney Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Sanrio Company | 3.8/5 |
| The Walt Disney Company | 3.7/5 |
| Rakuten | 3.5/5 |
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Sanrio Company Customer Satisfaction (CSAT)
Sanrio Company Customer Satisfaction (CSAT) Score
100 / 100
Sanrio Company has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sanrio Company Customer Satisfaction vs. Competitors
Compared to its competitors, Sanrio Company's Customer Satisfaction score is rated right above The Walt Disney Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sanrio Company | 100% |
| The Walt Disney Company | 76% |
| Rakuten | 70% |
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Sanrio Company Customer Service
4/5
Sanrio Company has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Sanrio Company's Customer Service
Address
1-11-1, Osaki, Tokyo, 141-8603
Website
www.sanrio.co.jp
Phone Number
7
Sanrio Company Customer Service vs. Competitors
Compared to its competitors, Sanrio Company's Customer Service score is rated right above Rakuten, and is preceded by The Walt Disney Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Walt Disney Company | 4.1/5 |
| Sanrio Company | 4/5 |
| Rakuten | 3.6/5 |
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