20
NPS
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Shopbop
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About Shopbop's Brand
Shopbop is an online boutique for clothing, footwear, bags and accessories. Among its major competitors, Shopbop is ranked in 2nd place for NPS while Farfetch is 1st, and Matches Fashion is 3rd.
Brand at a Glance
72%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
Shopbop Ranking
- #2 / 4 of its competitors
Shopbop NPS
Shopbop's Net Promoter Score (NPS) is a 20 with 55% Promoters, 10% Passives, and 35% Detractors. Net Promoter Score tracks whether Shopbop's customers would recommend using the product based on a scale of -100 to 100.
Shopbop Overall NPS
| 55% | Promoters |
|---|---|
| 10% | Passives |
| 35% | Detractors |
Shopbop NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 43 | Nov 2022 | 43 |
Dec 2022 34 | Dec 2022 | 34 |
Mar 2023 35 | Mar 2023 | 35 |
Apr 2023 37 | Apr 2023 | 37 |
Jun 2023 31 | Jun 2023 | 31 |
Nov 2023 25 | Nov 2023 | 25 |
Feb 2024 25 | Feb 2024 | 25 |
Mar 2024 22 | Mar 2024 | 22 |
Sep 2024 26 | Sep 2024 | 26 |
Dec 2024 22 | Dec 2024 | 22 |
Feb 2025 17 | Feb 2025 | 17 |
Nov 2025 18 | Nov 2025 | 18 |
How Other Brands Compare
Shopbop is ranked second for NPS among its competitors. Farfetch and Matches Fashion come in first and third, with DSTLD coming in at #4.
Shopbop |  Farfetch |  Matches Fashion |  DSTLD | |
| Global Ranking | #- | #780 | #- | #- |
| NPS | 20 | 37 | 9 | - |
| Valuation Updated every 24 hours for public companies | - | $4.62B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Shopbop NPS by Gender
Shopbop's NPS was rated -34 by Female customers on Comparably.
Female
-34
Shopbop's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Male
N/A
Shopbop's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Shopbop NPS by Ethnicity
Shopbop's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Shopbop NPS by Age
Shopbop's NPS was rated -34 points by customers ages 18-25 on Comparably.
Shopbop NPS by Usage
Shopbop's NPS was rated 0 points by customers who have used Shopbop's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 0 | 5 to 10 Years | 0 |
Shopbop NPS vs. Competitors
Compared to its competitors, Shopbop's NPS is rated right above Matches Fashion, and is preceded by Farfetch.
| COMPANY | NPS Score | |
|---|---|---|
| Farfetch | 37 |
| Shopbop | 20 |
| Matches Fashion | 9 |
| DSTLD | N/A |
 | Luisa Via Roma | N/A |
Shopbop Customer Reviews
Out of the 2 Shopbop customer reviews 1 was positive and 1 was constructive. Shopbop customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Shopbop Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Shopbop users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Shopbop Customer Loyalty Score by Gender
Shopbop's Customer Loyalty score was rated 70 by Female customers on Comparably.
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Female
70%
Yes
Male
N/A
Yes
Shopbop Customer Loyalty Score by Ethnicity
Shopbop's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
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55
out of 100
Caucasian
Shopbop Customer Loyalty Score by Age
Shopbop's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Shopbop Customer Loyalty Score by Usage
Shopbop's Customer Loyalty score was rated 55% by customers who have used Shopbop's products/services for 5 to 10 Years.
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Shopbop Customer Loyalty vs. Competitors
Compared to its competitors, Shopbop's Customer Loyalty score is rated right above DSTLD, and is preceded by Farfetch.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Matches Fashion | 83% |
| Farfetch | 79% |
| Shopbop | 72% |
| DSTLD | N/A |
| Luisa Via Roma | N/A |
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Shopbop Product Quality
3.3/5
Shopbop has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Shopbop Product Information
Shopbop’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.shopbop.com
- Company Size
- 201-500 Employees
Industry
Tech
Ecommerce and Marketplaces
Quick Insights into Shopbop Product Quality
Shopbop's Product Quality score was rated highest by customers who have used Shopbop's products/services for 5 to 10 Years.
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Ranked Shopbop Product Quality the Highest
Shopbop Product Quality Score by Gender
Shopbop's Product Quality score was rated 3.1 by Female customers on Comparably.
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Female
3.1/5
Male
N/A
Shopbop Product Quality Score by Ethnicity
Shopbop's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Shopbop.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Shopbop Product Quality Score by Age
Shopbop's Product Quality score was rated 3.3 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
Shopbop Product Quality Score by Usage
Shopbop's Product Quality score was rated 3.7 stars by customers who have used Shopbop's products/services for 5 to 10 Years.
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Shopbop Product Quality vs. Competitors
Compared to its competitors, Shopbop's Product Quality score is rated right above DSTLD, and is preceded by Farfetch.
| COMPANY | Product Quality Score | |
|---|---|---|
| Matches Fashion | 4.1/5 |
| Farfetch | 4.1/5 |
| Shopbop | 3.3/5 |
| DSTLD | N/A |
| Luisa Via Roma | N/A |
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Shopbop Pricing
Shopbop ROI & Value For Money
3.3/5
Shopbop has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Quick Insights into Shopbop ROI
Shopbop's ROI score was rated highest by customers ages 18-25.
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Ranked Shopbop ROI the Highest
Shopbop ROI Score by Gender
Shopbop's ROI score was rated 2.8 by Female customers on Comparably.
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Female
2.8/5
Male
N/A
Shopbop ROI Score by Ethnicity
Shopbop's ROI score was rated 2.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Shopbop.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Shopbop ROI Score by Age
Shopbop's ROI score was rated 3.3 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
Shopbop ROI Score by Usage
Shopbop's ROI score was rated 3.2 stars by customers who have used Shopbop's products/services for 5 to 10 Years.
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Shopbop Pricing vs. Competitors
Compared to its competitors, Shopbop's ROI score is rated right above DSTLD, and is preceded by Farfetch.
| COMPANY | Pricing Score | |
|---|---|---|
| Matches Fashion | 4/5 |
| Farfetch | 3.8/5 |
| Shopbop | 3.3/5 |
| DSTLD | N/A |
| Luisa Via Roma | N/A |
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Shopbop Customer Satisfaction (CSAT)
Shopbop Customer Satisfaction (CSAT) Score
61 / 100
Shopbop has an overall Customer Satisfaction score of 61 rated by its users and customers.
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Very Satisfied
39%
Satisfied
22%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
13%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Shopbop Customer Satisfaction
Shopbop's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked Shopbop Customer Satisfaction the Highest
Shopbop Customer Satisfaction Score by Gender
Shopbop's Customer Satisfaction score was rated 50 by Female customers on Comparably.
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50 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Shopbop Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Shopbop's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
0%
Shopbop Customer Satisfaction Score by Age
Shopbop's Customer Satisfaction score was rated 67 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% |
Shopbop Customer Satisfaction Score by Usage
Shopbop's Customer Satisfaction score was rated 50 points by customers who have used Shopbop's products/services for 5 to 10 Years.
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Shopbop Customer Satisfaction vs. Competitors
Compared to its competitors, Shopbop's Customer Satisfaction score is rated right above DSTLD, and is preceded by Farfetch.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Matches Fashion | 100% |
| Farfetch | 80% |
| Shopbop | 61% |
| DSTLD | 0% |
| Luisa Via Roma | 0% |
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Shopbop Customer Service
3.4/5
Shopbop has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Shopbop's Customer Service
Address
1301 E. Washington Ave, Madison, WI
Website
http://www.shopbop.com
Quick Insights into Shopbop Customer Service
Shopbop's Customer Service score was rated highest by customers who have used Shopbop's products/services for 5 to 10 Years.
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Ranked Shopbop Customer Service the Highest
Shopbop Customer Service Score by Gender
Shopbop's Customer Service score was rated 3.2 by Female customers on Comparably.
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Female
3.2/5
Male
N/A
Shopbop Customer Service Score by Ethnicity
Shopbop's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Shopbop.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Shopbop Customer Service Score by Age
Shopbop's Customer Service score was rated 3.3 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
Shopbop Customer Service Score by Usage
Shopbop's Customer Service score was rated 3.5 stars by customers who have used Shopbop's products/services for 5 to 10 Years.
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Shopbop Customer Service vs. Competitors
Compared to its competitors, Shopbop's Customer Service score is rated right above DSTLD, and is preceded by Matches Fashion.
| COMPANY | Customer Service Score | |
|---|---|---|
| Farfetch | 4/5 |
| Matches Fashion | 3.9/5 |
| Shopbop | 3.4/5 |
| DSTLD | N/A |
| Luisa Via Roma | N/A |
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Consumer vs. Employees
Shopbop scored a 20 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Shopbop would recommend the brand to a friend. ENPS measures how likely Shopbop employees would recommend working at Shopbop to a friend.
Net Promoter Score
20
NPS Score
| 55% | Promoters |
|---|---|
| 10% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
