Simmons First National Corporation NPS & Customer Reviews | Comparably
Brand Page
Simmons First National Corporation
Marketing or Exec? Claim Your Free Account

About Simmons First National Corporation's Brand

Among its major competitors, Simmons First National Corporation is ranked in 2nd place for NPS while Allstate is 1st, and HomeStreet is 3rd.Their current market cap is $3.06B

Brand at a Glance

87%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service

Simmons First National Corporation Ranking

Simmons First National Corporation NPS

Simmons First National Corporation's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether Simmons First National Corporation's customers would recommend using the product based on a scale of -100 to 100.

Simmons First National Corporation Overall NPS

-34
NPS
33%Promoters
0%Passives
67%Detractors
Simmons First National Corporation Overall NPS

Simmons First National Corporation NPS Trend

-100
-50
0
50
100
Apr 2022
-100
Apr 2022-100
Aug 2022
-100
Aug 2022-100
Jan 2023
-100
Jan 2023-100
Feb 2023
-50
Feb 2023-50
Aug 2023
-20
Aug 2023-20
Jan 2025
-33
Jan 2025-33

How Other Brands Compare

Simmons First National Corporation is ranked second for NPS among its competitors. Allstate and HomeStreet come in first and third, with M B T Financial Corp coming in at #4. Among those competitors, it is the second most valued company behind Allstate.

Simmons First National Corporation's Logo
Simmons First National Corporation
Allstate's Logo
Allstate
HomeStreet's Logo
HomeStreet
M B T Financial Corp's Logo
M B T Financial Corp
Global Ranking#-#122#-#-
NPS-34-31-50-
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies$3.06B$31.46B$925.46M-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Simmons First National Corporation NPS vs. Competitors

Compared to its competitors, Simmons First National Corporation's NPS is rated right above HomeStreet, and is preceded by Allstate.

Simmons First National Corporation Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of Simmons First National Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

87
87%
13
13%
Simmons First National Corporation Customer Loyalty

Simmons First National Corporation Customer Loyalty vs. Competitors

Compared to its competitors, Simmons First National Corporation's Customer Loyalty score is rated right above Allstate.

Unlock Simmons First National Corporation Customer Loyalty vs. Competitors Data

Simmons First National Corporation's Logo
VS
Allstate's Logo
HomeStreet's Logo
MB Financial's Logo

Sign Up for Brand Profile PRO to get the full Simmons First National Corporation Customer Loyalty vs. Competitors data and gain insights into your customers today.

Simmons First National Corporation Product Quality

2.8/5

Simmons First National Corporation has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.

Sign Up to unlock Simmons First National Corporation's overall Product Quality score rated by its users and customers.

Simmons First National Corporation Product Information

Simmons First National Corporation’s product quality score is a 2.8 out of 5 as rated by its users and customers.

Simmons First National Corporation Product Quality vs. Competitors

Compared to its competitors, Simmons First National Corporation's Product Quality score is rated right above Allstate.

COMPANYProduct Quality Score
Simmons First National Corporation2.8/5
Allstate2.3/5
HomeStreet1.8/5
MB FinancialN/A

Unlock Simmons First National Corporation Product Quality vs. Competitors Data

Simmons First National Corporation's Logo
VS
Allstate's Logo
HomeStreet's Logo
MB Financial's Logo

Sign Up for Brand Profile PRO to get the full Simmons First National Corporation Product Quality vs. Competitors data and gain insights into your customers today.

Simmons First National Corporation Pricing

Simmons First National Corporation ROI & Value For Money

2.7/5

Simmons First National Corporation has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Simmons First National Corporation's overall ROI score rated by its users and customers.

Simmons First National Corporation Pricing vs. Competitors

Compared to its competitors, Simmons First National Corporation's ROI score is rated right above Allstate.

Unlock Simmons First National Corporation ROI vs. Competitors Data

Simmons First National Corporation's Logo
VS
Allstate's Logo
HomeStreet's Logo
MB Financial's Logo

Sign Up for Brand Profile PRO to get the full Simmons First National Corporation ROI vs. Competitors data and gain insights into your customers today.

Simmons First National Corporation Customer Satisfaction (CSAT)

Simmons First National Corporation Customer Satisfaction (CSAT) Score

40 / 100

Simmons First National Corporation has an overall Customer Satisfaction score of 40 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied20%
Satisfied20%
Neither Satisfied nor Dissatisfied0%
Dissatisfied20%
Very Dissatisfied40%
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Simmons First National Corporation Customer Satisfaction vs. Competitors

Compared to its competitors, Simmons First National Corporation's Customer Satisfaction score is rated right above Allstate.

COMPANYCustomer Satisfaction (CSAT) Score
Simmons First National Corporation40%
Allstate32%
HomeStreet30%
MB Financial0%

Unlock Simmons First National Corporation Customer Satisfaction vs. Competitors Data

Simmons First National Corporation's Logo
VS
Allstate's Logo
HomeStreet's Logo
MB Financial's Logo

Sign Up for Brand Profile PRO to get the full Simmons First National Corporation Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Simmons First National Corporation Customer Service

2.7/5

Simmons First National Corporation has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Simmons First National Corporation's overall Customer Service score rated by its users and customers.

About Simmons First National Corporation's Customer Service

Website

http://www.simmonsbank.com

Simmons First National Corporation Customer Service vs. Competitors

Compared to its competitors, Simmons First National Corporation's Customer Service score is rated right above Allstate.

COMPANYCustomer Service Score
Simmons First National Corporation2.7/5
Allstate2.4/5
HomeStreet2.1/5
MB FinancialN/A

Unlock Simmons First National Corporation Customer Service vs. Competitors Data

Simmons First National Corporation's Logo
VS
Allstate's Logo
HomeStreet's Logo
MB Financial's Logo

Sign Up for Brand Profile PRO to get the full Simmons First National Corporation Customer Service vs. Competitors data and gain insights into your customers today.

Simmons First National Corporation as an Employer

2.7/5

Simmons First National Corporation has a 2.7/5 stars for its overall company culture rated by their employees

  Simmons First National Corporation CEO
bottom
15%
CEO of Simmons First National Corporation

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Simmons First National Corporation scored a -34 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of Simmons First National Corporation would recommend the brand to a friend. ENPS measures how likely Simmons First National Corporation employees would recommend working at Simmons First National Corporation to a friend.

Net Promoter Score

-34
NPS Score
33%Promoters
0%Passive
67%Detractors

Employee Net Promoter Score

-51
eNPS Score
12%Promoters
25%Passive
63%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail