Sonnet Technologies NPS & Customer Reviews | Comparably
Brand Page
Sonnet Technologies
Marketing or Exec? Claim Your Free Account
Sonnet Technologies
Rate this Brand

About Sonnet Technologies' Brand

Sonnet Technologies is a leading provider of Thunderbolt™ 3 products and external graphics (eGFX) solutions for pro users and gamers. Among its major competitors, Sonnet Technologies is ranked in 2nd place for NPS while Blackmagic Design is 1st, and Razer is 3rd.

Brand at a Glance

100%
Customer Loyalty
5/5
Product Quality
4.5/5
Pricing
4.5/5
Customer Service

Sonnet Technologies Ranking

Sonnet Technologies NPS

Sonnet Technologies's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Sonnet Technologies's customers would recommend using the product based on a scale of -100 to 100.

Sonnet Technologies Overall NPS

100
NPS
100%Promoters
0%Passives
0%Detractors
Sonnet Technologies Overall NPS

Sonnet Technologies NPS Trend

-100
-50
0
50
100
Oct 2021
100
Oct 2021100
Nov 2023
100
Nov 2023100

How Other Brands Compare

Sonnet Technologies is ranked second for NPS among its competitors. Blackmagic Design and Razer come in first and third, with ASUS coming in at #4.

Sonnet Technologies' Logo
Sonnet Technologies
Razer's Logo
Razer
ASUS' Logo
ASUS
Blackmagic Design's Logo
Blackmagic Design
Global Ranking#-#393#597#-
NPS1002814100
Valuation Updated every 24 hours for public companies-$1.12B$322.31M-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Sonnet Technologies NPS vs. Competitors

Compared to its competitors, Sonnet Technologies's NPS is rated right above Razer, and is preceded by Blackmagic Design.

Sonnet Technologies Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of Sonnet Technologies users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

100
100%
0
0%
Sonnet Technologies Customer Loyalty

Sonnet Technologies Customer Loyalty vs. Competitors

Compared to its competitors, Sonnet Technologies's Customer Loyalty score is rated right above ASUS.

COMPANYCustomer Loyalty Score
Sonnet Technologies100%
ASUS80%
Razer79%
Blackmagic Design55%

Unlock Sonnet Technologies Customer Loyalty vs. Competitors Data

Sonnet Technologies' Logo
VS
ASUS' Logo
Razer's Logo
Blackmagic Design's Logo

Sign Up for Brand Profile PRO to get the full Sonnet Technologies Customer Loyalty vs. Competitors data and gain insights into your customers today.

Sonnet Technologies Product Quality

5/5

Sonnet Technologies has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.

Sign Up to unlock Sonnet Technologies' overall Product Quality score rated by its users and customers.

Sonnet Technologies Product Information

Sonnet Technologies’s product quality score is a 5 out of 5 as rated by its users and customers.

Website
https://www.sonnettech.com/
Company Size
51-200 Employees

Industry

Consumer Electronics

Sonnet Technologies Product Quality vs. Competitors

Compared to its competitors, Sonnet Technologies's Product Quality score is rated right above Blackmagic Design.

COMPANYProduct Quality Score
Sonnet Technologies5/5
Blackmagic Design4.5/5
Razer4/5
ASUS3.7/5

Unlock Sonnet Technologies Product Quality vs. Competitors Data

Sonnet Technologies' Logo
VS
Blackmagic Design's Logo
Razer's Logo
ASUS' Logo

Sign Up for Brand Profile PRO to get the full Sonnet Technologies Product Quality vs. Competitors data and gain insights into your customers today.

Sonnet Technologies Pricing

Sonnet Technologies ROI & Value For Money

4.5/5

Sonnet Technologies has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.

Sign Up to unlock Sonnet Technologies' overall ROI score rated by its users and customers.

Sonnet Technologies Pricing vs. Competitors

Compared to its competitors, Sonnet Technologies's ROI score is rated right above Razer, and is preceded by Blackmagic Design.

COMPANYPricing Score
Blackmagic Design4.5/5
Sonnet Technologies4.5/5
Razer3.6/5
ASUS3.6/5

Unlock Sonnet Technologies ROI vs. Competitors Data

Sonnet Technologies' Logo
VS
Blackmagic Design's Logo
Razer's Logo
ASUS' Logo

Sign Up for Brand Profile PRO to get the full Sonnet Technologies ROI vs. Competitors data and gain insights into your customers today.

Sonnet Technologies Customer Satisfaction (CSAT)

Sonnet Technologies Customer Satisfaction (CSAT) Score

100 / 100

Sonnet Technologies has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Sonnet Technologies Customer Satisfaction vs. Competitors

Compared to its competitors, Sonnet Technologies's Customer Satisfaction score is rated right above Razer, and is preceded by Blackmagic Design.

COMPANYCustomer Satisfaction (CSAT) Score
Blackmagic Design100%
Sonnet Technologies100%
Razer76%
ASUS64%

Unlock Sonnet Technologies Customer Satisfaction vs. Competitors Data

Sonnet Technologies' Logo
VS
Blackmagic Design's Logo
Razer's Logo
ASUS' Logo

Sign Up for Brand Profile PRO to get the full Sonnet Technologies Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Sonnet Technologies Customer Service

4.5/5

Sonnet Technologies has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.

Sign Up to unlock Sonnet Technologies' overall Customer Service score rated by its users and customers.

About Sonnet Technologies's Customer Service

Address

8 Autry, Irvine, CA 92618


Website

https://www.sonnettech.com/


Phone Number

(949) 587-3500

Sonnet Technologies Customer Service vs. Competitors

Compared to its competitors, Sonnet Technologies's Customer Service score is rated right above Blackmagic Design.

COMPANYCustomer Service Score
Sonnet Technologies4.5/5
Blackmagic Design4.2/5
Razer3.6/5
ASUS3.4/5

Unlock Sonnet Technologies Customer Service vs. Competitors Data

Sonnet Technologies' Logo
VS
Blackmagic Design's Logo
Razer's Logo
ASUS' Logo

Sign Up for Brand Profile PRO to get the full Sonnet Technologies Customer Service vs. Competitors data and gain insights into your customers today.

Consumer vs. Employees

Sonnet Technologies scored a 100 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Sonnet Technologies would recommend the brand to a friend. ENPS measures how likely Sonnet Technologies employees would recommend working at Sonnet Technologies to a friend.

Net Promoter Score

100
NPS Score
100%Promoters
0%Passive
0%Detractors

Employee Net Promoter Score

100
eNPS Score
100%Promoters
0%Passive
0%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail